KABARAK UNIVERSITY

UNIVERSITY EXAMINATIONS
MAIN CAMPUS
SECOND SEMESTER 2020/2021 ACADEMIC YEAR
EXAMINATION FOR THE DEGREE OF BACHELOR OF SCIENCE IN
INFORMATION TECHONLOGY

INTE 315: E COMMERCE

STREAM: Y3/S1 - REGULAR TIME: 2:00-4:00 PM

EXAMINATION SESSION: JAN. - APRIL DATE: 31/05/2021

INSTRUCTIONS TO CANDIDATES
Answer Question 1 and any other two questions in the answer booklet provided.
1. Do not write on your question papers. All rough work should be done in your answer booklet.
2. Clearly indicate which question you are answering.
3. Write neatly and legibly.
4. Follow all the instructions in the answer booklet

SECTION A: (COMPULSORY) TOTAL MARKS FOR THIS SECTION IS 30.

QUESTION ONE [30 MARKS]
a) Distinguish between symmetric data encryption and Asymmetric data encryption (4 Marks)
b) Briefly explain FOUR major driving forces behind E-Commerce evolution (4 Marks)
c) Distinguish between business web aggregator and business web integrator, stating the role played by a
customer under each of them (4 Marks)
d) State any THREE threats to ICT infrastructure in E-Commerce (3 Marks)
e) Online Shopping cart software is a piece of E commerce software on a web server that allows
visitors to have an Internet site to select items for eventual purchase, list and explain THREE components
of a typical shopping cart. (6 Marks)
f) An e-payment system is a way of making transactions or paying for goods and services through an
electronic medium, without the use of checks or cash, apart from security mention any FIVE
characteristics of a good electronic payment system. (5 Marks)
g) When conducting business online it is important for a business to conform with the following
 requirements , authentication, non repudiation and integrity, technically explain how these can be
achieved. (4 Marks)

SECTION B. TOTAL MARKS FOR THIS SECTION IS 40.

ANSWER ANY TWO QUESTIONS FROM THIS SECTION. EACH QUESTION IN THIS SECTION
CARRIES 20 MARKS.
QUESTION TWO [20 MARKS]
a) Briefly explain FOUR basic risk management strategies applied in E-Commerce to deal with threats
and corresponding risks (4 Marks)
b) Explain FIVE benefits of web analytics to E-Commerce (5 Marks)
c) Highlight any SIX features of M-Commerce (6 Marks)
d) Explain any FIVE roles of government in the development and promotion of E-commerce activities
(5 Marks)

QUESTION THREE [20 MARKS]

a) Briefly explain FIVE reasons that motivate organizations to do business online (5 Marks)
b) Discuss FIVE technical parameters to be considered during the selection of an appropriate
advertisement method in E-Commerce (5 Marks)
c) Briefly explain FOUR intellectual property issues related to E-Commerce (4 Marks)
d) An important innovation introduced in Secure electronic transaction is the dual signature. The
purpose of the dual signature is to link two messages that are intended for two different recipients. Label
and explain the dual signature operation diagram below A- F .
(6 Marks)

QUESTION FOUR [20 MARKS]

a) Consider setting up a rival to google play store, the popular site where apps are searched, purchased
and legally downloaded. What business model might be appropriate? , Explain
(2 Marks)
b) Discuss the following Secure Electronic Transaction components
i. Cardholder Digital wallet (2 Marks)
ii. Merchant software (2 Marks)
iii. Payment gateway (2 Marks)
iv. Certificate authority (2 Marks)
c) Sentiment analysis involves the use of artificial intelligence (AI) to collect text data from customers,
discuss FIVE importance of opinion mining in e commerce? (10 Marks)
QUESTION FIVE [20 MARKS]
a) Amazon ltd is an E commerce store testing Scan and go, a technology that would allow customers to
skip checkout lines and pay for purchases with their smart phones instead. List and explain FIVE risks of
introducing such a technology (4 Marks)
b) New studies projected that the worldwide retail eCommerce sales will reach a new high by 2021.
Ecommerce businesses should anticipate a 265% growth rate, from $1.3 trillion in 2014 to $4.9 trillion
in 2021, discuss SIX E commerce technology trends that might make this a reality.
(6 Marks)
c) A new start-up company proposes to develop a digital wallet, a device that can cryptographically hold
electronic money, data, credit card numbers etc. Such a device might be included in a portable device
such as a mobile phone.
i. will such a device improve the overall security of transactions? explain your answer
(5 Marks)
ii. Explain the front end and backend processing for such a device. (5 Marks)