HBT 2306

W1-2-60-1-6
JOMO KENYATTA UNIVERSITY
OF
AGRICULTURE AND TECHNOLOGY
University Examinations 2015/2016
FOURTH YEAR SECOND SEMESTER EXAMINATION FOR THE DEGREE
OF BACHELOR OF PURCHASING AND SUPPLIES MANAGEMENT
HBT 2306: ELECTRONIC COMMERCE
DATE: APRIL 2016 TIME: 2 HOURS
INSTRUCTIONS: ANSWER QUESTION ONE AND ANY OTHER TWO
QUESTIONS

Question One (30 Marks)

a) Distinguish between the following terms as used in ecommerce (4 Marks)

(i) Commerce

(ii) E-Commerce

b) Explain the statement “Ecommerce is changing the way traditional business is

conducted”. (4 Marks)

c) (i) Briefly explain what you understand by value chain as used in ecommerce.
(2 Marks)

(ii) Outline four (4) components of value chain. (4 Marks)

d) Explain the meaning of an e marketplace and state examples of the e-markets place.
(4 Marks)

e) Explain the meaning of cookies and give its function. (3 Marks)

f) Describe three (3) standards for e payments. (6 Marks)

g) Outline the e cash and innovative payment methods. (3 Marks)

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Question Two (20 Marks)

a) Discuss five (5) benefits associated with electronic payment system over traditional
payment methods. (10 Marks)

b) Describe three (3) elements of a good website. (6 Marks)

c) Using and explain a check out process as used in e-commerce. (4 Marks)

Question Three (20 Marks)

a) (i) Define intellectual property. (2 Marks)

(ii) Explain the following intellectual property rights:

(I) Copy right (2 Marks)

(II) Trademark (2 Marks)

(III) Patent (2 Marks)

b) Distinguish between the following fraud and cyber attack curves. (4 Marks)

c) Explain the following internet security issues: (6 Marks)

(i) Authentication

(ii) Authorization

(iii) Availability

Question Four (20 Marks)

a) Explain five (5) principles of designing the information architecture of the shopping
care and checkout processes. (10 Marks)

b) Differentiate between chief server and server side scripts. (6 Marks)

c) Outline the B2B transaction types. (4 Marks)

Question Five (20 Marks)

a) Explain the following EDI Standards: (6 Marks)

(i) UN/EDIFACT
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(ii) XR Standards

(iii) XML/EDI Standards

b) Describe the 4PS that make up the marketing mix of any business involved in
e-commerce. (8 Marks)

c) E – Commerce business do not exist in isolation there is need to gain a competitive

advantage over rivals. Discuss four (4) ways in which this can be achieved.
(6 Marks)