UNIVERSITY EXAMINATIONS: 2021/2022

EXAMINATION FOR THE DEGREE OF BACHELOR OF SCIENCE IN

INFORMATION SECURITY & FORENSICS
ASSIGNMENT.
BISF 2105: E COMMERCE
VIRTUAL LEARNING MODE
DATE DUE: 18TH JULY 2022

INSTRUCTIONS
Attempt Question 1 and any other one question.

QUESTION 1 (Compulsory).

a) Describe the term M-Commerce and its applications to foster business enhancement.
[3 Marks]

b) Describe the main barriers to the adoption of E commerce in Kenya. [3 Marks]

c) Explain the term transactional cost and describe ways through which e commerce can
help reduce transactional costs within an organization of your choice. [4 Marks]

d) Political and cultural issues can limit the ability of a company to do business in other
countries. Using suitable examples explain how government rules and cultural norms
can interfere with the conduct of ecommerce across international borders. [5 Marks]

e) Explain the following terms in relation to ecommerce. [5 Marks]

i. Target marketing
ii. Disintermediation
iii. Paywall
iv. Channel conflict
v. Viral marketing

f) Explain the term EBPP, Electronic Billing Presentment and Payment. [3 Marks]
 g) Describe the following in relation to online intellectual property rights. [4 Marks]
i. Fair use doctrine
ii. Cyber piracy
iii. Metatagging
iv. Brandjacking

h) Explain the term digital cash and the two types of storage available for digital cash.
[3 Marks]

QUESTION 2 (Optional)

a) Explain the concerns a person might have when considering whether to do business
with an online bank. [3 Marks]

b) Explain the following terms as used in online marketing. [3 Marks]

i. Behavioral segmentation
ii. Phychographic market segmentation
iii. Demographic market segmentation

c) Many online retailers include bogs in their websites. Briefly describe the purpose for
which an online retailer might use a blog. [3 Marks]

d) Explain the term touchpoint consistency and its role in a company’s relationship with
its customers. [2 Marks]

e) Explain the following online ad forms. [2 Marks]

i. Interstitial ad
ii. Pre-roll video ad

f) Describe the role of a snipping software in online auctions. [3 Marks]

g) Describe the main functions of a shopping cart software. [4 Marks]

QUESTION 3 (Optional)
a) Explain the term EDI and distinguish between direct connection EDI and indirect
connection EDI. [3 Marks]

b) Explain how EDI can lead to supply chain efficiencies. Include in your discussion the
merits of using either direct connection or VAN-based EDI and how a company
would choose between these approaches. [5 Marks]

c) Describe the following terms [5 Marks]

i. Yankee Auction
ii. Vickrey Auction
iii. Online liquidation broker
iv. Auction escrow service
v. Reverse auction
 d) Explain the following requirements for a secure ecommerce [3 Marks]
i. Non Repudiation
ii. Secrecy
iii. Key Management

e) Bitcoin has fluctuated widely in value since its inception. Outline reasons why
cryptocurrency might fluctuate to a greater degree than most currencies in future.
[4 Marks]

PART 2

PART 3