FINAL EXAMINATION

JANUARY 2020 SEMESTER

SUBJECT CODE ` CIP680

SUBJECT NAME : INTELLECTUAL PROPERTY AND

COMMERCIALIZATION

LEVEL : MASTER'S DEGREE

TIME / DURATION : 2.00 PM - 5.00 PM

(3 HOURS)

DATE : 11 APRIL 2020

INSTRUCTIONS TO CANDIDATES

1. Read the instructions given in the question paper CAREFULLY.

2. This question paper is printed on both sides of the paper.

3. Answer all questions.

4. Answer all questions in English.

CONFIDENTIAL

THERE ARE THREE (3) PAGES OF QUESTIONS, EXCLUDING THIS PAGE.

 CONFIDENTIAL

INSTRUCTION: Answer ALL questions.

Please use the answer booklet provided.

Question 1 topic 1 &2

a) Explain the relationship between intellectual property and intellectual property law.
(4 marks)
b) Explain THREE (3) common mistakes that firms frequently make in protecting their
intellectual property.
Firm policy
(6 marks)
[Total: 10 marks]

Question 2
a) Explain the reason of conducting intellectual property audit for a firm.
(4 marks)
b) Elaborate the TWO (2) steps that has to be performed in conducting intellectual
property audit.
(6 marks)
[Total: 10 marks]

Question 3
As our world becomes increasingly reliant on technological advances, greater demands and
challenges are made on IP practitioners. Discuss the information technology issues and
challenges related to intellectual property by addressing the following questions: -
a) Can a domain name be copyrighted?
Cant be copyright-copy right related to musical ,literary work and art.use trademark
b) Can a website be copyrighted?
c) Does a work have to be published to be protected under copyright law?
[15 marks]

Question 4
a) With appropriate examples, explain TWO (2) functions of trademarks in the
marketplace. Give example
(8 marks)

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b) Provide TWO (2) examples of generic matter that are excluded from trademark
protection.
(6 marks)
c) Determine whether the following items are protectable as trademarks, patents or
trade secrets: -
I. The swipe features for iPhone design-patent
II. The Google search algorithms trade secret
III. The PETRONAS logo trade mak

(6 marks)
[Total: 20 marks]
Question 5
Intellectual property law for each country usually is derived from international organizations,
conventions, agreements and treaties. Describe FOUR (4) international organizations,
agencies or treaties that promote the use and protection of intellectual property.

INTA
WIPO
TRIPS
BERNE CONVCETION
WTO
[20 marks]

Question 6
a) Define the term ”commercialization” in the context of intellectual property.
EXPLAIN TOPOIC 3
(4 marks)
b) There are two legal ways by which owners may commercialize their intellectual
property (IP). With appropriate examples, discuss THREE (3) questions or factors to
be considered in determining whether an owner should assign or license the IP
rights.
TPIC 3
(9 marks)
c) Explain TWO (2) advantages and ONE (1) disadvantage of assigning of IP rights.
(6 marks)
d) Explain TWO (2) advantages and ONE (1) disadvantage of licensing of IP rights.

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(6 marks)
[Total: 25 marks]

END OF QUESTION PAPER

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