Assignment No.

Program Name: MCA Semester: 4 Credit: 4

Course Title: Web Optimization Course Code: 20ODMCT752

Submitted Date: Last date of Submission: 31st May,2022

Max. Marks: 30 Weightage: 50% (15 Marks)

Instructions:
• Sec-A is compulsory which consists of Ten Short Answer Questions (1 mark per
question). Answer length should be approximately 100 words.
• Attempt any Five questions from Sec-B out of Seven questions (4 marks per question).
Answer length should be approximately 800 words.

SECTION A (10 MARKS)

1. Explain the importance of SEO.

2. List 5 most popular search engines.
3. What do you mean by SERP Number?
4. What is Forum Signature?
5. Explain Paid/Manipulative Links.
6. How document refreshing is done using HTML?
7. What do you mean by Optimize SEO content?
8. How to add a sitemap?
9. State the importance of hashtag.
10. Explain Crawl Errors.
.

SECTION B (20 MARKS)

1. Explain 7 reasons why Internet marketing matters.

2. Illustrate Hiltop Algorithm.
3. Describe step by step page rank technology.
4. Differentiate between Black Hat SEO and White hat SEO.
5. List and explain common Internal Link Problems and solutions.
6. Elaborate content marketing and social media marketing.
7. Illuminate Google analytics and its usefulness.