3/27/24, 11:02 AM Submissions - 4.

bmissions - 4.4 Digital Marketing and Brand Management Week - 02 - 02 Unit : Practice Multiple Choice Questions (MCQs) -
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4.4 Digital Marketing and Brand Management Week - 02

Search Engine Optimization (SEO)

02 Unit : Practice Multiple Choice Questions (MCQs)

Submissions
Here are your latest answers:

Question 1
What is the significance of backlinks in SEO?

Response: Indicating site speed

Correct answer: Signaling authority and relevance

Score: 0 out of 1 No

Question 2
What does Anchor Text refer to?

Response: The clickable text in a hyperlink

Correct answer: The clickable text in a hyperlink

Score: 1 out of 1 Yes

Question 3
What are long-tail keywords?

Response: Irrelevant keywords

Correct answer: Specific and detailed search terms

Score: 0 out of 1 No

Question 4
What does Schema Markup do?

Response: Improves social media presence

Correct answer: Assists search engines in understanding and displaying content

Score: 0 out of 1 No

Question 5
What do Meta Tags include?

Response: Social media profiles

Correct answer: Information about web page content

Score: 0 out of 1 No

Question 6
What is the primary goal of Search Engine Optimization (SEO)?

Response: Boost offline advertising

Correct answer: Improve online visibility and ranking

Score: 0 out of 1 No

https://learn.onlinejain.com/student_quiz_assignment/submissions/45890313 1/2
3/27/24, 11:02 AM Submissions - 4.4 Digital Marketing and Brand Management Week - 02 - 02 Unit : Practice Multiple Choice Questions (MCQs) -

Question 7
What does XML Sitemap assist search engines with?

Response: Displaying search results

Correct answer: Crawling and indexing

Score: 0 out of 1 No

Question 8
What is the purpose of crawling in search engine processes?

Response: Collecting user data

Correct answer: Indexing web pages

Score: 0 out of 1 No

Question 9
What is the purpose of Canonicalization?

Response: Creating social signals

Correct answer: Specifying the preferred version of a webpage

Score: 0 out of 1 No

Question 10
What is Mobile-First Indexing?

Response: Prioritizing the mobile version of a website

Correct answer: Prioritizing the mobile version of a website

Score: 1 out of 1 Yes

https://learn.onlinejain.com/student_quiz_assignment/submissions/45890313 2/2