3/27/24, 10:55 AM Submissions - 4.

bmissions - 4.4 Digital Marketing and Brand Management Week - 01 - 01 Unit : Practice Multiple Choice Questions (MCQs) -
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4.4 Digital Marketing and Brand Management Week - 01

Fundamentals of Digital Marketing

01 Unit : Practice Multiple Choice Questions (MCQs)

Submissions
Here are your latest answers:

Question 1
Which tool is commonly used for optimizing content for voice search?

Response: SEMrush

Correct answer: Siri

Score: 0 out of 1 No

Question 2
What does Martech stand for?

Response: Marketing Tactics

Correct answer: Marketing Technology

Score: 0 out of 1 No

Question 3
What do KPIs measure in digital marketing?

Response: Key Product Innovations

Correct answer: Key Performance Indicators

Score: 0 out of 1 No

Question 4
In which stage of the customer lifecycle does the conversion phase occur?

Response: Retention

Correct answer: Conversion

Score: 0 out of 1 No

Question 5
Which regulation mandates transparent data practices and explicit user consent?

Response: CCPA

Correct answer: GDPR

Score: 0 out of 1 No

Question 6
What does CRM stand for in digital marketing?

Response: Campaign Resource Management

Correct answer: Customer Relationship Management

Score: 0 out of 1 No

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3/27/24, 10:55 AM Submissions - 4.4 Digital Marketing and Brand Management Week - 01 - 01 Unit : Practice Multiple Choice Questions (MCQs) -

Question 7
What is the primary goal of search engine optimization (SEO)?

Response: Enhance social media presence

Correct answer: Improve visibility in search engine results

Score: 0 out of 1 No

Question 8
What is the term for the stages a customer goes through, including awareness, consideration, conversion, and retention?

Response: Sales Funnel

Correct answer: Customer Lifecycle

Score: 0 out of 1 No

Question 9
What does AI stand for in the context of digital marketing?

Response: Automated Insights

Correct answer: Artificial Intelligence

Score: 0 out of 1 No

Question 10
What is the future trend that involves adapting strategies for voice-activated devices?

Response: Voice Search Optimization

Correct answer: Voice Search Optimization

Score: 1 out of 1 Yes

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