MANIPAL UNIVERSITY

Course Structure: Search Engine Optimisation (SEO)

o Module 1: Introduction to Online Search
o Module 2: Understanding How Search Engines Work
o Module 3: Understanding Google Page Rank
o Module 4: Introduction to Search Engine Optimisation
o Module 5: How to Build an Accessible Site ?
o Module 6 : Keyword Research and Optimisation
o Module 7: Link Building Strategies
o Module 8 : Useful Tools for SEO
o Module 9: The Past, Present and Future of SEO

Search Engine Marketing (SEM)

o Module 1: Introduction to Internet and Search Engine Marketing
o Module 2: Getting Started with Google Adwords
o Module 3: Adwords Account Structure
o Module 4: Navigating in Google Adwords
o Module 5: Working with Keywords
o Module 6: Creating Ads in Google Adwords
o Module 7: Creating and Managing your First Ad Campaign
o Module 8: Adwords Reporting and Account Performance Reports
o Module 9: Enhanced Campaign

Social Media Marketing (SMM)

o Module 1: Beginners Guide to the World of SMM
o Module 2: Why Social Media ?
o Module 3: Getting Started with Social Media
o Module 4: Building Relationships via Facebook
o Module 5: Building Relationships via Twitter
o Module 6: Building Relationships via LinkedIN
o Module 7: Marketing through YouTube
o Module 8: Handling Positive and Negative Comments
o Module 9: Social Media Content Base Creation
o Module 10: Who is Doing it Right ?

 Analytics
o Module 1: Analytics 101
o Module 2: Web Analytics and Intelligence Tools
o Module 3: Basic Metrics Demystified
o Module 4: Introduction to Google Analytics
o Module 5: Goals and Actionable Insights
o Module 6: Data Management
o Module 7: Social Media Analytics
o Module 8: Social Media Goals and KPI’s
o Module 9: Tools for Social Media Analytics

 Online Reputation Management (ORM)

o Module 1: What is ORM ?
o Module 2: Need and Benefits of ORM
o Module 3: Case Studies
o Module 4: Getting Started with ORM
o Module 5: Building it right and tools require

SEO – Search Engine Optimization Training in Coimbatore

SEM – Search Engine Marketing Training in Coimbatore
SMO – Social Media Optimization Training in Coimbatore
SMM – Social Media Marketing Training in Coimbatore
 PG SOFTWARE -Coimbatore

SEO Course syllabus:

Unit I : Internet & Search Engine

Introduction about Internet Marketing
Division of Internet Marketing
Working Methodology of Search Engine
Importance of SERP
Google Search Engine Architecture
Search Engine Algorithms
Page Rank Technology

Unit II : Webmaster Tools

How to add an website in Analytic Tool
Verification Module
Web Configuration
Web URL Parameters
Crawl Errors and Statistics
Blocking the Crawler and blocked pages
Website Traffic
Keyword Search Queries
Keyword Optimization and Sitemaps
Remove URLS from index

Unit III : Keywords Research and Analysis

Basic Structure of Keyword Research
Business Analytics and Analysis
Keyword types
Keyword Research Methodology
Analytic tools for Keyword Research
Competitive Analysis Methods
Arrangement of Keyword structure
Researching of local keywords

Unit IV : On-Page Optimization

Basics of Website Designing / Development
Onsite Optimization Basics
Importance of Exact Match Domain
Website Structure and Navigation Menu Optimization
HTML Validation using W3C
Filename Optimization
Title Tag Optimization
Meta Tags Optimization
Headers Optimization
SEO Content Writing
Anchor Links Optimization
Optimization for Image Tag section
Website Footer Optimization
Sitemap creation for HTML and XMl
Testing file of Robot.txt

Unit V : Off-Page Optimization

Introduction to Offsite Optimization
Submission to search engines
Linking Building Stratedgy
Types of Linking Methods
Directory Submissions for SEO
Social Bookmarking
Local Business Listing
Classified Business Listing
Email and Forum Signatures
SEO blog site optimization
Press Release Submission
Article Submissions
Video Submissions
Social Media Optimization (SMM Techniques)

Unit VI : SEO Reports and Status

Website Page rank Position
Google Analytics Status
Installing Google Analytics
Basics of Google Analytics
Visitors Reports
Geographic Reports
Traffic Sources Reports
Target Keywords Reports
Practical Lab for SEO training:

Product Test in SEO analysis

Live Project Analysis
We provide training on Internet Marketing Concepts like

SEO – Search Engine Optimization Training in Coimbatore

SEM – Search Engine Marketing Training in Coimbatore
SMO – Social Media Optimization Training in Coimbatore
SMM – Social Media Marketing Training in Coimbatore
SEO Course syllabus:

Unit I : Internet & Search Engine

Introduction about Internet Marketing
Division of Internet Marketing
Working Methodology of Search Engine
Importance of SERP
Google Search Engine Architecture
Search Engine Algorithms
Page Rank Technology

Unit II : Webmaster Tools

How to add an website in Analytic Tool
Verification Module
Web Configuration
Web URL Parameters
Crawl Errors and Statistics
Blocking the Crawler and blocked pages
Website Traffic
Keyword Search Queries
Keyword Optimization and Sitemaps
Remove URLS from index

Unit III : Keywords Research and Analysis

Basic Structure of Keyword Research
Business Analytics and Analysis
Keyword types
Keyword Research Methodology
Analytic tools for Keyword Research
Competitive Analysis Methods
Arrangement of Keyword structure
Researching of local keywords

Unit IV : On-Page Optimization

Basics of Website Designing / Development
Onsite Optimization Basics
Importance of Exact Match Domain
Website Structure and Navigation Menu Optimization
HTML Validation using W3C
Filename Optimization
Title Tag Optimization
Meta Tags Optimization
Headers Optimization
SEO Content Writing
Anchor Links Optimization
Optimization for Image Tag section
Website Footer Optimization
Sitemap creation for HTML and XMl
Testing file of Robot.txt

Unit V : Off-Page Optimization

Introduction to Offsite Optimization
Submission to search engines
Linking Building Stratedgy
Types of Linking Methods
Directory Submissions for SEO
Social Bookmarking
Local Business Listing
Classified Business Listing
Email and Forum Signatures
SEO blog site optimization
Press Release Submission
Article Submissions
Video Submissions
Social Media Optimization (SMM Techniques)

Unit VI : SEO Reports and Status

Website Page rank Position
Google Analytics Status
Installing Google Analytics
Basics of Google Analytics
Visitors Reports
Geographic Reports
Traffic Sources Reports
Target Keywords Reports
Practical Lab for SEO training:

Product Test in SEO analysis

Live Project Analysis
We provide training on Internet Marketing Concepts like

SEO – Search Engine Optimization Training in Coimbatore

SEM – Search Engine Marketing Training in Coimbatore
SMO – Social Media Optimization Training in Coimbatore
SMM – Social Media Marketing Training in Coimbatore