Digital Marketing and Data Analytics

Submissions

Continuous Assessment - 1
Submissions
Here are your latest answers:

Question 1
Which one of the following is not a part of the Off-Page SEO?
Response: URL Structure

Question 2
Which one is the purpose of a Quality Score in PPC advertising?
Response: It affects the cost per click (CPC) and ad ranking.

Question 3
In PPC advertising, advertisers bid on which of the following
Response: The number of clicks their ads receive.

Question 4
Which one of the following is not a Driver for digital marketing environment?
Response: Change in the cultural values of an individual

Question 5
Which of the following is an example of a digital marketing channel?
Response: Social media platforms

Question 6
What does the term "digital landscape" refer to in digital marketing?
Response: The overall online environment and platforms available for marketing activities

Question 7
Which one is the primary goal of PPC advertising?
Response: To drive high-quality leads and conversions.

Question 8
Which of the following is the primary purpose of SEO?
Response: Improving website visibility and ranking in search engine results

Question 9
What does the term "impressions" refer to in PPC advertising?
Response: The number of times an ad is displayed on a website.

Question 10
How do search engines determine the ranking of search results?
Response: By analyzing various factors such as relevance, authority, and user experience

Question 11
Which of the following is true about the scalability of digital marketing?
Response: Digital marketing allows for easy scalability and reaching a wider audience.

Question 12
Which of the following is a characteristic of digital marketing?
Response: High level of interactivity and engagement

Question 13
Which of the following represents the purpose of a sitemap in SEO?
Response: To submit the website to search engines for indexing

Question 14
Which of the following best describes Pay-Per-Click advertising?
Response: An advertising model where advertisers pay based on the number of clicks their ads
receive.

Question 15
Which of the following is NOT a component of on-page SEO?
Response: Building backlinks from external websites

Question 16
Which of the following is the primary purpose of off-page optimization?
Response: To improve website visibility in search engine results

Question 17
What does SEO stand for in digital marketing?
Response: Search Engine Optimization

Question 18
Which of the following case where the activities related to SEO is done outside of the webpage?
Response: Off-Page SEO

Question 19
Which of the following is NOT a primary source of data for digital analytics?
Response: Television advertisements

Question 20
Which of the following is true about high-quality backlinks?
Response: They are relevant to the content of the linked website.

Question 21
What happens during the indexing process in a search engine?
Response: The search engine stores and organizes information about web pages.

Question 22
What is the first step in the search engine process?
Response: Crawling

Question 23
What is the purpose of search engine algorithms?
Response: To provide personalized search results based on user preferences

Question 24
What is off-page optimization in the context of search engine optimization (SEO)?
Response: Building backlinks and promoting a website through external channels

Question 25
Which term refers to the maximum amount that an advertiser is willing to pay for a click on their
ad?
Response: Cost per Click (CPC)

Question 26
Which one of the following represents the purpose of digital marketing?
Response: To optimize digital marketing campaigns and improve customer experience

Question 27
How can backlinks be obtained for a website?
Response: By creating valuable and shareable content that other websites naturally link to.

Question 28
Which one of the following is the Main intention of the Off-page Optimization?
Response: Reputation, Authority and Visibility

Question 29
What is the recommended approach for optimizing PPC campaigns?
Response: Regularly monitor and analyze campaign performance, make data-driven
optimizations, and test different strategies.

Question 30
What is the purpose of email marketing in digital marketing campaigns?
Response: To generate leads and drive conversions