Google Adwords Practice Exam Questions

Fundamentals Exam

1.

In order to activate your account, you must first _ Enter your Adwords pin id Verify your email address Wait for 1p to be deposited in your bank account Send a fax on letter headed paper

2.

Which of the following is not an acceptable form of payment for AdWords Visa MasterCard PayPal JCB

3.

If you have entered valid payment details and there are sufficient funds in your bank account, but your card has been declined, what should you do next? Use the contact form to contact Adwords Email the Adwords support team Contact your bank and ask them for more information on the declined payment Set up a new account and try again

4.

Name one benefit of online advertising with Google AdWords? Ads are displayed to those who are searching for a particular product or service. You can include up to 25 characters for the first line of ad text Advertisers are view the IP address of people who click the ads Your natural listings will be increased

5.

An advertiser asks an account management team to provide information on clicks, impressions and clickthrough rates (CTR) of their Google AdWords account. What is the appropriate level of access to grant the advertiser: Administrative access. Standard access Read-only access. Account management access.

6.

What is the maximum cost-per-click (CPC): The amount an advertiser is required to pay for a click on an ad The ammount nessearary for an advertiser to outbid competitors The amount an advertiser pays for each click on an ad. The highest an advertiser is willing to pay per click on an ad

7.

What can be set at an ad group level: End dates. Daily budgets Language targeting. Placements

8.

Why use the My Client Centre (MCC)? because it allows third parties to manage multiple AdWords accounts and non-Google programs for their clients. because it allows advertisers to manage all of their advertising programs, including advertising programs outside AdWords. because it allows advertisers to manage information on their clients. because it allows third parties to manage multiple Google AdWords accounts.

9.

Which of the following keywords would make a sensible ad group? hard back books, novels, audio books Audio books, story tapes, audio cassette book books, auto biographies, MP3 novels

10. Which of the following statements is not true? Adwords does not have a minimum spend The setup of an Adwords account incurs a nominal one time activation fee You can control your Adwords costs through your daily budget, cost per click and quality score You can access and control your clients credit/debit/bank detail 11. eCPM stands for which of the following: Electronic Cost Per Million impressions Effective Cost Per Million impressions Electronic Cost Per Thousand impressions Effective Cost Per Thousand impressions

12. Where on the Google network would you expect to see Placement-targeted ads?
Search and Display network Search network Display network Display and Search partner network

13. If you exceed your daily budget one day, what may happen the next?
Your Your Your Your ads will run as usual until the end of the month and any remaining balance can be paid then ads will run as usual and advise you to increase your daily budget ads may stop running before the daily budget is reached. ads will be paused until you increase the daily budget.

14. Invoices are generally sent on the __ working day of the month and must be paid within __ days
fourth, 30 second, 30 third, 15 first, 15

15. You should aim for a high quality score because the __ your Quality Score, the __ your costs and the __ your ad position.
lower, higher, better lower, higher, lower higher, lower, better higher, higher, higher

16. What could an advertiser do to increase the Quality Score of a low-performing keyword?
Repeat the keyword several times on the landing page. Add the keyword to the ad text. Increase the daily budget for the relative campaign. Delete the keyword and then add the keyword to the campaign again.

17. What will happen to your Google AdWords campaign if you have a poor quality landing page?
Keywords in the ad group will be paused. Your entire campaign will be paused. Keywords in the ad group will have a lower quality score. Ads in the ad group will be disapproved.

18. If you want to achieve the top ad position which of the following would improve the likelihood of top ad position?
Improve Quality Score and increase maximum CPC. Improve CTR and increase daily budget. Improve Quality Score and increase conversion rate. Improve CTR and increase cost per conversion.

19. Based on Googles advertising policies, which line of ad text would be disapproved?
Free delivery. Best of the web- click here. Want fast results? Fast, easy, effective.

20. When determining your Ad Rank, how often is Quality Score calculated for keywords in a Google AdWords account?
Every time the keyword matches a search query. Every time the keyword receives a click Every 24 hours. Every 48 hours.

21. Your Quality score is used to evaluate the relevance of your keywords. Which of the following options is not a factor in
calculating your Quality Score? CTR on Google Ad text relevance Landing Page Placements on Google

22. What is a sensible method of monitoring your keywords in your account to check that they are triggering your ads?
View the status column on the keywords tab Run a keyword diagnostic report Type the keywords you wish to check in to Google Search Run a campaign management report

23. Keywords in your account can all be identified by a 'state'. Which of the following options is not a keyword State?
Paused/Deleted Disapproved Pending Review Eligible

24. You want to see at a glance if your campaign is performing well. Where is the best place to check this?
View the CTR column on the Campaigns tab Run a keyword performance report View the Ad Impressions column on the campaigns tab Check your Analytics account

25. You wish to monitor the progress of your campaigns. According to Google, which of the following options is not a
recommended way to do this? Report Centre Google Analytics Conversion Tracking AdWords API

26. Your negative keywords will prevent your regular keywords from showing, if your negative keywords and your regular
keywords overlap True False

27. How many ads will Google show per AdWords account with duplicate keywords ?
1 2 5 10

28. Which of the following options is not a best practice when optimising your website for conversions?
Use The Website Optimizer Direct users to your homepage Focus on user experience Using highly relevant and targeted keywords

29. In order to track your account performance and conversions you will need to:
Track your customers activity on your site Get your ad ranking in position 1-3 Place a different tracking code on every product in your site Get your quality score rating above 7

30. Your Quality score does not influence:

Actual CPC First page bid estimates The Default Max. CPC If a keyword is eligible to enter the ad auction

31. Your Quality Score can fluctuate often. A reasons for this would most likely include:
A new ad being added to an adgroup A change to the geographical settings An increase in daily budget If a keyword is eligible to enter the ad auction

32. For an in depth analysis of performance tracking Google recommend that you
View the CTR column on the Campaigns tab Run a keyword performance report View the Ad Impressions column on the campaigns tab Set up and check your Analytics account

33. What is the most effective way to increase a very low Quality Score?
Increase the keywords bid Increase your daily budget Work through optimising your keywords Set up a new campaign with new keywords

34. All Google partners have the same standard requirements for displaying Google Ads.
True False

35. When targeting different languages, Google refers to which of the following settings to show relevant ads ?
Language settings on the user's PC Language settings on the user's web browser Location targeting The Google interface language for that user

36. What could be a possible reason for you not seeing any of your ads, even though they are running with no errors and you
have not yet reached your daily budget? You have not included your own country in the list of targeted countries You have reached your daily budget Your Quality score is too low Your Page rank is too low

37. If your Quality score is high, then you are likely to see a ___
High first page bid High page ranking Low page ranking Low first page bid

38. Which of the following is not an effective method of account optimization?

Editing ad delivery times and position Editing your daily budget Editing your ad text Checking relevancy of landing pages

39. From the following options, what would be the most important factor in optimizing your account?
Making sure you kept your daily budget higher than your competitors Making sure that your landing page is highly relevant to your keywords Adding as many broad term keywords as possible Allowing your ads to be viewed on the Display network

40. What would be a good landing page for an ad showing for the keywords "Star Wars T-shirts" ?
A general Star Wars merchandise page. A Star Wars film trailers page. A Star Wars clothing shopping page. An R2-D2 Star Wars T-shirt page

41. When organizing your account you should strive for the following, but which one of these statements is the odd one out?
Organize your campaigns by topic. Target all languages and locations. Create highly specific ad groups. Avoid duplicate keywords across ad groups.

42. Ad scheduling is available at which of the following levels

Account Campaign Adgroup Ad

43. Position preferences can be set for __ or __.

keywords, at account level keywords, at campaign level keywords, at adgroup level keywords, at ad level

44. Position preferences can be set for __ or __.

keywords, at account level keywords, at campaign level keywords, at adgroup level keywords, at ad level

45. Which of the following is a file format available for downloading reports?
xls xml .txt jpg

46. A media campaign that includes online display ads, TV spots, and print ads with the intention of driving viewers to an online destination where they could learn more about a product is called a(n)
AdWord network buy. Branding campaign Low-budget campaign. Integrated marketing campaign.

47. What is the best answer to give when a potential advertiser wants to know why they need to invest in search marketing
when they already have a listing in the Google search results. The website quality rating may improve if you also advertise with Google AdWords. The position of the listing in the search results may improve if you are already appearing in the search results. The Quality Score may improve if you also advertise with AdWords. The overall traffic generated may improve if you also advertise with Google AdWords.

48. How would you best address the concerns of a potential client who feels unsure about being able to market competitively
with a small budget. Standard Ad Delivery, Conversion Tracking. AdWords Discounter, Daily Budget. Position Preference, Location Targeting. Keyword Traffic Estimator, Placement Targeting.

49. Which advertiser would you advise benefit the most from a seasonal campaign?
An advertiser An advertiser An advertiser An advertiser targeting Scotland selling skip hire services targeting the entire world who is selling bedding. targeting London who sells war memorabilia. targeting the UK who is selling Large barrel BBQ's

50. What information would you give a customer who would like to understand if the Adwords are driving people to the
company website? Click through rate and total number of clicks The Placement Performance Report. Conversion rates and total number of conversions. Best performing Ad.