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Case Questions
1. What are the growth drivers of e-commerce and specifically online grocery retail in
India?
2. Analyze the business model and the supply chains strategy of Big Basket?
3. Research about the alternative supply chain models followed by others in the Online
Grocery segment?
4. Compare the performance of Big Basket and the alternative supply chain models?
5. What other interesting supply chain processes you have observed in Indian E-
commerce industry?
Case _Ocado
Case Questions
1. Whether consumer behaviour differ when shopping for groceries online vs.
offline? If yes, how?
3. Analyze the pros and cons of the distribution model of Ocado and Tesco?
4. What should be the future strategy of Tesco online and Ocado?
Case Questions