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BY CHRISTOPHER KAI
MentorBox
You may think that great networkers are socially gifted extroverts who
magnetically attract a world-class network naturally—almost by magic. As
if they were born that way. Like they’re different from you. There’s no way
you could “be like them.” Well Christopher is here to tell you otherwise.
By using his scientific formula for networking, building your big-game
relationships becomes a concrete step-by-step process. Go to the right
events, frame yourself in the right way, give value, and keep in touch. This
way, you’re setting yourself up for massive success.
CONTACT INFO
christopherkai.com
PRINCIPLE
JOB SECURITY
Before we get into the details and how-to’s, it’s important that you’re
convinced of this lesson’s importance. Because I know what you’re (possibly)
thinking…
“I don’t need networking because (insert reason)…”
Wrong. Dead wrong.
And the reason is simple. A high-level network of professional contacts
makes you not only recession proof, but it also makes you “people proof.”
Meaning: what if you don’t like your new boss? Can’t stand the direction the
company is moving in? Upset about a shift in the market? Want to make a
change?
Having a network is not just your parachute, it’s also your escape hatch. Just
imagine it this way—what would you do if you lost your job right now? If
your company went under? Who would you call? Who could help you in a
bind?
If the answer isn’t a long list of powerful influencers, then the truth is that
you’re vulnerable.
PRINCIPLE
ARISTOTLE GOES TO A BAR
Learning communication skills isn’t the easiest task in the world, but it may
just be the most important. Therefore, as is the case with most difficult
tasks, it’s worth it to take the time to practice interacting and networking
with a crowd. To do so effectively, you need to focus on three specific
aspects of communication:
Ethos: this is your credibility. Whether people trust you or
not. This is 10% of your communication.
Logos: this is your knowledge. Facts and figures. What you
know and how much. This is 25%.
Pathos: this is your story. Your ability to spin a tale. To
captivate. This is 65%.
Did you know that stories are 22-times more memorable than facts? So, get
vulnerable! This is your mantra: “Get vulnerable.” The easiest way to tell a
good story is to be honest about what you fear, what you’re embarrassed by,
what you learned, and how far you’ve come.
Share those juicy details and you’re golden.
PRINCIPLE
KNOW THY TARGET
When a lion goes hunting, it doesn’t run aimlessly at the pack. Even though
there are a heard of buffalo stampeding nearby, it remains undistracted.
Slowly and quietly, though also meticulously, the lion scans until finding a
target. Then, and only then, does it pounce.
Only by staying laser focused is that lion able to eat dinner.
And so too, you must do the same. When attending an event, scour through
the list and find those who you know would be great connections to have.
Those with wide and deep networks themselves. Those with access to
capital. Those who are well liked and in your market. The organizers of the
event, perhaps.
Be specific. Know their names. Remember their bios ahead of time and
don’t be shy about connecting. Make it a checkmark goal to introduce
yourself to each one. Though of course, do not be a taker. Your goal is to
meet them on purpose, but to do so politely and without being needy.
Remember: Give value, give value, give value.
THE ONLY WAY
How many “big game” connections do you have right now? Are you
satisfied with that number?
Research an event in your area that you can attend in the next month to
start practicing what you’ve learned today. Register and write down the date,
time, and address of the event below.
Name of Event
Date
Time
Address
Now that you have an event, who are the big-game connections you’re going
to want to meet? Write their names down here and a brief bio of each:
Name
Bio
Name
Bio
Name
Bio
QUESTIONS & EXERCISES
When someone asks you what you do, what will you say? Write out your
30-second pitch below and then practice it 5 times. Remember to be
humble, though also be authentic about your accomplishments. A good
starting point is: “I help people…” or “My company helps…”
I help people…
How can you give value to anyone you meet? What are you particularly
positioned to do, that no one else can? List five examples below, and then
use them when offering value to others you meet:
1.
2.
3.
4.
5.
Notes:
YOU’VE MADE IT!
CONGRATULATIONS!
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