PRODUCT REPORT OF

FEASIBILITY OF CLINIC PLUS

SHAMPOO

S.K.SCHOOL OF BUSINESS MANAGEMENT

HNGU, PATAN.

SUBMITTED BY:
ANTIYA DARSHANA

SUBMITTED TO:
C.P.THAKOR
Back ground history of Canada
 The history of Canada covers the period from the arrival
of Paleo-Indians thousands of years ago to the present
day. Prior to European colonization, the lands
encompassing present-day Canada were inhabited for
millennia by Indigenous peoples, with distinct trade
networks, spiritual beliefs, and styles of social
organization
 Starting in the late 15th
century, French and British expeditions explored,
colonized, and fought over various places within North
America in what constitutes present-day Canada
 France ceded nearly all its North American possessions
to the United Kingdom in 1763 after the French defeat in
the Seven Years' War. 
 First Prime minister – John A. Macdonald
 Current Prime Minister – Justin Trudeau
Canada profile
 Capital - Ottawa

 Largest city -toronto

 Population -3.76 carores

 Area -9.985 millian km

 Official language -franch and English

 Majar religion - roman catholics

 Life expectancy - 82.30years

 Currency -doller

 GDP -1.65 lakh crores USD

Indian Canada relation
 . Canada–India relations, or Indo-Canadian relations, are the
longstanding bilateral relations between Canada and
the Republic of India, which are built upon a "mutual
commitment to democracy", "pluralism", and "people-to-people
links", according to the government of Canada
 In 2009, bilateral trade between India and Canada was at
about C$4.14 billion.[
 Most notably, the bombing of Air India Flight 182 by Canadian
residents, killing a vast quantity of Canadian citizens, had
effects on relations for about 20 years
  Although Jean Chrétien and Roméo LeBlanc both visited India
in the late 1990s, relations were again halted, albeit temporarily,
after the Pokhran-II tests. India and Canada are taking steps to
become strategic partners, with Prime Minister Stephen
Harper making a state visit in 2012. Both are former British
colonies and full members of the Commonwealth of Nations,
with Canada being home to one of the largest
Indian diasporas in the world.
 Bilateral trade
 Canada and India enjoy a prosperous trading relationship. Since
2004, despite the Late-2000s recession, trade has increased by
over 70%. In 2009, Canadian exports to India totaled C$2.1
billion, while in the same year Canadian imports from India
totalled C$2.0 billion, giving Canada a C$100 million trade
surplus.[2] India celebrated the year 2012 as year of India in
Canada to promote business, cultural and political relations with
India.
 Despite the warm relationship, trade between Canada and India
is less than their potential. India accounts for less than 1% of
Canada's total export and total import in 2014, with bilateral
trade of C$5.77 billion in 2014 (compared to more than C$56
billion bilateral trade between China and Canada). Nevertheless,
total trade between the two countries grows steadily over the
past 5 year.
 Canada and India are currently holding negotiations on the
Comprehensive Economic Partnership Agreement (CEPA) to
improve the trade relations between the two countries. As of
March 2015, the two countries held their 9th round of
negotiations in New Delhi.
 Membership of Canada in different
country
 African development bank

 Council of Europe

 Food and agriculture organization

 OIF

 Inter American development bank

 International automic energy agency

 Key cities
1. Toronto, Ontario. Population: 4,753,120.

2. Montreal, Quebec. Population: 3,616,615. ...

3. Vancouver, British Columbia. Population: 1,953,252. ...

4. Calgary, Alberta. Population: 988,079. ...

5. Edmonton, Alberta. Population: 862,544. ...

6. Ottawa, Ontario. Population: 860,928. ...

7. Quebec City, Quebec. Population: 659,545. ...

8. Hamilton, Ontario. Population: 647,634. ..

 Introduction of clinic plus shampoo
 Owned by Hindustan Unilever Limited (HUL), the hair care
brand Clinic Plus is one of the fastest growing consumer goods
company.
 In 1958, a new transparent polythene tube for the liquid
shampoo was introduced as an alternative large size pack to the
bottle.
 Although an India-based company, Clinic Plus has its network
spread over countries like Sri Lanka, Pakistan, Vietnam,
Philippines and Indonesia. The headquarters of Clinic Plus is
located in Unilever House of Mumbai, Maharashtra.
 The main advantage of Clinic Plus against other shampoo
brands at that time was simple – it required one application on
hair and it did not remove necessary natural oil from the hair so
that the hair remained shiny and nourished.  
 The products from Clinic Plus are created in a way they act as
an ally to every mother who strives to nurture the hair of the
daughter.

SWOT ANALYSIS OF CLINIC PLUS

SHAMPOO
 Strength
 Hindustan Unilever has a number of successful
products in skin and hair care like Dove, Sunsilk,
Tresemme etc.
 Clinic Plus has a set of products which cater to all
kinds of hair and also resolve a multitude of problems
like itchy scalp, dandruff, dry and frizzy hair. 
 Weakness
 HUL made an attempt to reposition Clinic Plus as a
shampoo in the premium category for which it
changed the packaging and the color. However,
customers were highly reluctant to accept the
makeover and the sales declined sharply. 
 Though HUL through its widespread distribution
network could reach the shampoo to rural customers,
the acceptance was low since they lacked the
awareness about the need for a shampoo for dandruff.

 Opportunity
  The hair care market has a lot of opportunities for
growth in hair concerns and poor water quality. 
 In India, there is an increased focus in the domain of
men’s skin and hair care products. 
 Threats
  The main competitors of Clinic Plus is Head &
Shoulders, Pantene, Loreal and Dove.
 Customer acquisition costs – Because of the brand
switching, customer acquisition costs are higher
affecting the bottomline. 
 Clinic Plus Shampoo STP
 Segmentation
 Segmentation in clinic plus shampoo at present at
the product is antidandruff , ayurvedic, healthy.
 In this segmentation clinic plus was considered as
medicinal thing.
 Targeting
 Clinic plus shampoo target group is family health
shampoo.
 It is targeted at the existing customer.
 Positioning
 The packaging showed a family with health hair.
 Clinic Plus was placed in consumer mind as ‘ long
and strong’
 Porter’s Five forces for Clinic Plus
Shampoo
Threat for new entrance
 Low switching costs (strong force)
 High cost of brand development (weak force)
 High economies of scale (weak force)

Bargaining Power of Buyers

 Low switching costs (strong force)
 High quality of information (strong force)
 Small size of individual buyers (weak force)

Rivalry among existing competitors

 High number of firms (strong force)
 High aggressiveness of firms (strong force)
 Low switching costs (strong force)

Bargaining power of suppliers

 Moderate size of individual suppliers (moderate force)
 Moderate population of suppliers (moderate force)
 Moderate overall supply (moderate force)

Threat 0f substitute product

 Low switching costs (strong force)
 Low substitute availability (weak force)
 Low performance to price ratio of substitutes (weak
force)