Marketing and Sales

Grammar: Modals (have to – must).

 KEYNOTES
If you ask this question to different people in business, I
would venture a guess that you will get different responses.
Marketing, my marketing philosophy, is about finding ways to
connect and communicate with your potential customers
about the product or services you provide.
This one is a little more cut and dry; it is closing the deal.
Exchanging cash for product or services provided.
The point I am making is that marketing is not sales.
Marketing is strategy you use to drive interested parties into
your sales pipeline, but it cannot close the deal for you.
Marketing, when done properly, should drive the right people
to your business and from there your sales strategy should take the person to a close.

When you launch a new product, this is marketing and sales.

1. Is marketing important to launch a product?

2. What is international trade?
3. How can you offer a product?
 Conversation
1. How can marketing improve the sales?

Businessman: Good morning. Business Company. How can I help you?

Interviewer: Can you answer any questions?
Businessman: Yes, of course. Welcome to the marketing department.
Interviewer: Thank you. The first question is: what is marketing?
Businessman: Promoting products to the public. In addition, we have other English terms: launch is when you
introduce new product; consumer is a person or company that buys a product or services.
Interviewer: How can marketing improve the sales?
Businessman: Because with marketing, you organize series of actions to promote the product, this is campaign.
Interviewer: That’s interesting. Thank you. Do you have sales people here?
Businessman: Yes, of course, Andy and Janet are in sales. They sell merchandise or services to customers. And
our sales, the number of goods sold are increased this year.
2. Answer the following questions:
1. What can I do marketing?
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2. What are the terms for sales and marketing?
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3. Is it important to improve sales?
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 Vocabulary: Work activity # 1

The following activities will be solved to demonstrate the skills learned.

Write the word with the correct definition/explanation.

 Work activity # 2: Mark the correct answer.

1. A planned and organized series of actions to promote a product.
a) position
b) market research
c) campaign
 2. To introduce a new product.
a) brand
b) public relations
c) launch

3. Collect and research information about why the customers need.

a) position
b) market research
c) campaign

4. A person who buys goods or services.

a) consumer
b) advertising
c) marketing

5. To affect the way a product is presented to the public.

a) position
b) brand
c) launch

6. The action of promotion on TV, in newspapers, etc.

a) marketing
b) advertising
c) consume

 Work activity # 3: Answer the questions.

1. What’s marketing?
__________________________________________________________________

2. What is market?
__________________________________________________________________

3. What are sales?

__________________________________________________________________

4. What am I trading?
__________________________________________________________________

5. Who is a salesperson?
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