Paula Scher

Date of birth: October 6, 1948

Biography: Paula Scher born in 194 is an American illustrator, painter,
graphic designer, and art educator. She was born on October 6, 1948, in
Washington, D.C. She graduated from the Tyler School of Art in 1970 with a
BA, and, after completing her education, she moved to New York City and
worked as a layout artist for ‘Random House’. 
She is best known for her posters, logo designs, and album covers. In her
paintings, Scher portrays large-scale maps filled with intricate lettering that
indicate political and societal connections between countries and regional
borders. 
Furthermore, Scher held positions at both Atlantic Records and CBS
Records, during which time she received four Grammy nominations for her
album designs. Today, Scher’s works are held in the collections of The
Museum of Modern Art in New York, the Library of Congress in Washington,
D.C., and the Philadelphia Museum of Art, among others.
Description: Mural using fragments from human rights posters.
Analysis: The dynamic image centers on a raised hand demanding to be
counted. Lines radiate out to embrace the words and images that helped
engage people in the cause. The mural connects the various movements and
highlights them as part of an evolving struggle to protect the human rights
of all. It also acknowledges the important role that posters, placards,
symbols and other graphics have played in garnering support. To create the
mural, the designers researched historic posters, selecting over 25 for the
final display.

Once the mural was in place in the National Centre for Civil and Human
Rights, it became the focus of the emotional reactions people were having to
the museum. Staff and visitors started recalling their own personal
experiences with the movements depicted in the collage. And on their own,
visitors began taking photographs of their hands raised in the shape of the
one on the mural, and sharing them on social media like Twitter and
Instagram. The museum has supported the response, asking visitors to tag
their images with #High5forCHR (“high five for civil and human rights”) so
they can experience it with each other.
Alan Fletcher
Alan Fletcher was a celebrated name during the twentieth century in the graphic designing field. He was highly regarded by his generation of graphic
designers and the following ones, for his prolificacy and an astounding body of work.

Born on September 27, 1931, Alan Fletcher spent early years of his life in Nairobi, Kenya. His father was a civil servant in Kenya but as his father’s health
declined considerably, his family moved to England when he was five. Before being evacuated to Christ’s Hospital in Horsham in 1939, he resided at his
grandparent’s house in West London. In 1949, Fletcher enrolled himself at the Hammersmith School of Art and then went on to study at the Central School
of Art. The latter offered him great opportunities as he trained under an eminent typographer Anthony Froshaug. He also made friends with some of the
notable artists of the time including Colin Forbes, David Hicks, Derek Birdsall, Terence Conran and Theo Crosby. Soon after graduation, he moved to
Barcelona where he taught English at Berlitz Language School for a year. Upon his return to London, he attended the Royal College of Art (1953-1956). The
same year he finished the school he married an Italian, Paola Biagi.
He died of cancer in London, and is survived by his wife and daughter.

Milton Glaser
Milton Glaser (b.1929) is among the most celebrated graphic designers in the United States. He has had the distinction of one-man-shows at the Museum of
Modern Art and the Georges Pompidou Center. He was selected for the lifetime achievement award of the Cooper Hewitt National Design Museum (2004)
and the Fulbright Association (2011), and in 2009 he was the first graphic designer to receive the National Medal of the Arts award.  As a Fulbright scholar,
Glaser studied with the painter, Giorgio Morandi in Bologna, and is an articulate spokesman for the ethical practice of design. He opened Milton Glaser, Inc.
in 1974, and continues to produce a prolific amount of work in many fields of design to this day.

Paul Rand
Peretz Rosenbaum (born August 15, 1914, in Brooklyn, NY) would later change his name to Paul Rand and become one of the most famous and
influential graphic designers in history. He is best known for his logo design and corporate branding, creating timeless icons such as the IBM and ABC
television logos.

Rand was part of a movement in the 1940s and 50s in which American designers were coming up with original styles. He was a major figure in this change
that had a focus on freeform layouts that were much less structured than prominent European design.

Rand used collage, photography, artwork and unique use of type to engage his audience. When viewing a Rand ad, a viewer is challenged to think, interact,
and interpret it. Using clever, fun, unconventional, and risky approaches to the use of shapes, space, and contrast, Rand created a unique user experience.

It was perhaps put most simply and accurately when Rand was featured in one of Apple's classic ads that stated, "Think Different," and that's exactly what
he did. Today, he is known as one of the founding members of the 'Swiss Style' of graphic design.
Paul Rand died of cancer in 1996 at the age of 82. At this time, he was living and working in Norwalk, Connecticut. Much of his later years were spent
writing his memoirs. His work and advice for approaching graphic design live on to inspire designers.

Stefan Sagmeister
Stefan Sagmeister is a renowned Austrian-born US based contemporary graphic designer and typographer. He is the co-founder of the famous design
firm, Sagmeister & Walsh, which he established in partnership with Jessica Walsh. His intriguing and provocative designs redefined the status of graphic
designers. Some of his notable designs are showcased on the album covers of The Rolling Stones, Pat Metheny, David Byrne and OK Go.

Since then, Stefan Sagmeister has promoted brands, music and entertained diverse range of clients such as the Guggenheim Museum, HBO, AIGA and Time
Warner through his captivating designs. For his stellar achievements he was awarded the Grammy Award thrice and the National Design Award.