Professional Documents
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Marketing Plan of Nestle Cerelac
Marketing Plan of Nestle Cerelac
Cerelac
Group Members:
Abdullah Khan
Syed waqar hussain
Muhammad faizan arif
Mission:
To positively enhance the quality of life of the
people of world by all that we do through our
people, our brands and products.
3.0 Situational Analysis
3.1 Market Summary
The Nestle Cerelac consumers are
spread all over the world one of the reasons
behind is the lower prices offered by Nestlé
and its easy availability every where.
Nestlé Cerelac is that much available that
people hardly find any other Cerelac in
market with an ease.
•Target Market
Geographic Segmentation
Demographic Segmentation
Psychographic Segmentation
Behavioral Segmentation
•Geographic Segmentation:
•Demographic Segmentation:
Age:
Social Stratification:
Class consciousness:
Level of Education:
3.2.1 STRENGHTS
3.2.3 OPPORTUNITIES
3.2 Competition
Nestle competes with other packaged foods
companies as well as store brands from
retailers
Nestlé’s major competitors are:
•Engro Foods
•Farex
3.2.1 Competitive Advantage
Nestle Cerelac
banana
Price Rs.135
Nestle Cerelac
wheat
Price Rs.135
Nestle
strawberry &
apple Cerelac
Price Rs.135
4.5.3 Promotions:
•Share of promotion
•Nature of marketing
4.5.4 Placement:
•Direct Sales
It is not sold directly to the customers
because of the extensive consumer groups.
It is the reason they sale the product
through distributers for easiness of the
company.
•Warehousing Facilities
Nestlé Cerelac has its own warehouses for
the storage of products as well as it also
has hired some warehouses.
•Transportation Modes
Usually Nestlé mode of transportation is
road which is also used for Cerelac.
4.5.5 Product Life Cycle Of NESTLE
Cerelac
Nestle Cerelac is the market pioneer in
baby foods and and there is huge market of
baby products in pakistan. To retain the
market share of cerelac due to to extreme
competition, the nestle will continue to bring
changes in product life cycle by effective
promotion and by formulating new price
strategies etc. so it will have a long maturity
period.
5.0 Financials
6.0 Controls
This is the main and last element of the
marketing planning by using this we
can check product standard if there is any
problem arrive in marketing plan the n it
must be corrected.