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  • Marketing Strategy of Sanitation&Wellness Product

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    siddhant jain
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    This document discusses the marketing strategy for sanitation and wellness products. It notes that the wellness industry focuses on everyday health rather than treating illness. It then provides statistics on the rise of chronic diseases and lifestyle issues globally. The document identifies younger consumers with increased incomes as the core target group and notes drivers like lifestyle diseases, discretionary spending, and the aging population. Finally, it outlines key segments of the sanitation and wellness products market such as fitness and cosmetic products, sanitation products, and nutrition products.

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    This document discusses the marketing strategy for sanitation and wellness products. It notes that the wellness industry focuses on everyday health rather than treating illness. It then provides statistics on the rise of chronic diseases and lifestyle issues globally. The document identifies younger consumers with increased incomes as the core target group and notes drivers like lifestyle diseases, discretionary spending, and the aging population. Finally, it outlines key segments of the sanitation and wellness products market such as fitness and cosmetic products, sanitation products, and nutrition products.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    9 views4 pages

    Marketing Strategy of Sanitation&Wellness Product

    Uploaded by

    siddhant jain
    This document discusses the marketing strategy for sanitation and wellness products. It notes that the wellness industry focuses on everyday health rather than treating illness. It then provides statistics on the rise of chronic diseases and lifestyle issues globally. The document identifies younger consumers with increased incomes as the core target group and notes drivers like lifestyle diseases, discretionary spending, and the aging population. Finally, it outlines key segments of the sanitation and wellness products market such as fitness and cosmetic products, sanitation products, and nutrition products.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Marketing Strategy of Sanitation &

    Wellness Product

    Submitted To: Submitted By:


    Rakesh Sir Siddhant Jain

    The Industry
    The wellness industry is a field of healthcare focused on improving
    everyday health and state of well being, rather than treating a disease
    or curing illness.

    The World today


    •7,410,510 Confirmed case of Covid-19.
    •418,294 Confirmed deaths in Covid-19.
    •216 Countries, areas or territories with Covid-19 cases.
    •Chronic disease and lifestyle-related health issues are on the rise
    globally
    • 2.8 million people die worldwide each year as a result of being
    overweight or obese
    • 347 million people worldwide have diabetes
    • Out of the 36 million people who died from chronic disease in 2008,
    nine million were under 60
    • Ninety per cent of these premature deaths occurred in low- and
    middle- income countries.
    Source : WHO Reports
    Look Good Feel Good!!!

    Drivers of the Sanitation & Wellness Market:


    •Younger Population with increased income are core target group
    • Increase in discretionary spends is positive for the industry
    • Age group of 40 plus is fuelling demand for wellness products
    • Increased Lifestyle diseases make wellness more relevant today
    Drivers of the health and wellness market
    Poor Behaviours Impact Health Care Cost

    15% Others
    32% Tobacco
    Obesity
    11%
    Poor Diet
    Sedantary Lifestyle
    12%

    30%

    Segments of Sanitation & Wellness Product:

    S.no Segments Products Services


    1 Fitness & Cosmetic Fitness equipments, Slimming
    Products equipments
    2 Sanitation Products Sanitizer, Phenyl, Bathroom
    Cleaner
    3 Nutrition Products Health wellness, Food, Dietary
    Supplements

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