Product (Main KW)

baby sound machine

dog brush
 ASIN

https://www.amazon.com/dp/B06XMRCC94/
http://www.amazon.com/Grooming-Dramatically-Shedding-Minutes--DakPets/dp/B00CD0H1ZC/
RETAIL PRICE

59.99
17.99
AMAZON BEST SELLERS URL Price Keyword BSR Demand Test?

baby sound machine https://www.a 59.99 baby sound machine Y (11)

digital baby monitor http://www.amazon.com/gp/product/B007NG5UF4
29.95 baby monitor Y (20)

HIGH ODDS FORMULA

BSR Demand Test = Are there 3 products in top 25 with BSR under 1500?
BSR Depth Test = How many BSR's under 3000 in top 25? It passes test if there are 5 or more.
Monthly Sales Depth = Are there at least 450 units/month (15 units/day) sales at posiiton #10 or lower?
Review Activity Test? = Reviews are a strong sign of buying activity. Are there listings with at least 100+ reviews at position #10
Keyword Volume Test = 5k/mo or greater for "Exact Phrase Match" (Ideal is OVER 10k/month)
Competitive Score = Is this low, medium, or high competition? (Low = CPR 0-150, Medium = CPR 150-500, High = Over 500)
Differentiate = Is it commodity item or can we find ways to differentiate?
Profit = 30% initial, 40%+ with larger reorders
 BSR Depth Test? Monthly Sales Depth? Review Actviity? KW Test?

Y (14) Y (1700/month) Y (3940) Y (7k)

Y (25) Y (20 units/month) Y Y (3.7 k)

100+ reviews at position #10 or lower?

150-500, High = Over 500)

Competitive Score? Can I Differentiate? Profit Margin? GO / NO GO DECISION

Low (CPR 128-184) Y Y GO!!!

Medium Y Y GO!!!
FBA PROFIT CALCULATOR
*Amazon Cost Calculator
https://sellercentral.amazon.com/gp/fba/revenue-calculator/index.html/ref=xx_xx_cont_xx?ie=UTF8&lang=en_US

Example1 - Per Unit Example2 - Per Unit

Suggested Retail Price 15.99 Suggested Retail Price 22.95
Inventory Cost 1.8 Inventory Cost 4
Amazon Fulfillment Cost* 6.61 Amazon Fulfillment Cost* 6.46
Shipping Costs $1.0 Shipping Costs $1.0
Other Costs Other Costs
Profit $6.6 Profit $11.5
Margin % 41% Margin % 50%
 Example3 - Per Unit
Suggested Retail 20.95
Inventory Cost 2
Amazon Fulfillme 5.84
Shipping Costs $3.0
Other Costs
Profit $10.1
Margin % 48%