Product Research Cheat Sheet [2018]

By Nicholas Bosch & Jerold-Tan Franco

EveryMansEmpire.com

Thanks for downloading my product research cheat sheet! Below you will discover
strategies that I use every day to find profitable Amazon products. I currently sell 45
products on Amazon.com and own 4 accounts that make me over $2,000,000 per
year in revenue.

All the links and resources mentioned in this cheat sheet can be found at the end, in
the resource section. You will also have software discount codes. Enjoy!

1. Wacky Product Idea Sites

We’ll start with the simple stuff first. This is just a list of sites with cool/quirky
products that have a good shot of doing well on amazon. All you need to do is go to
each site and start looking around. I usually like to look at “most popular” or “new
releases” if the site has sections for that.
shutupandtakemymoney.com
wish.com
watchcount.com
thinkgeek.com
giftadvisor.com
firebox.com
These are my favorite wacky product sites, but there are way more out there for you
to find!
Pros of this method: Outside sites are surprisingly one of the less utilized methods
for product research, meaning you have less competition looking in the same spots.
So if you uncover a hot seller you have a good chance at being one of the first to the
Amazon market.
Cons of this method: It may take the most time. Seeing as Amazon is the biggest e-
commerce site in America, other sites usually get most of their products from Amazon
and even use Amazon fulfillment. Also, a lot of the sites that sell funky products are
very niche specific (ex. ThinkGeek). This means that high demand products on that
site probably have lower demand to the general public.
2. Merchant Words Reverse Keyword Search

Most of you are already familiar with using merchant words for finding the best
product keywords. However, with this method we reverse engineer the platform. This
method is best used for finding general product ideas, not specific products.

Here are the steps:

1. Search random root words on Merchantwords and then scroll down the list of
related keywords until you find something that piques your interest. For
example, you search "baby" and scroll down the list and find "baby monitor"

2. Now you search “baby monitor” on amazon and do some digging. Eventually,
you'll probably uncover the "baby heartbeat monitor"
 3. Simply repeat with a different root word if you couldn’t find anything under
baby.

This method is purely trial and error. You can just keep repeating the process until
you strike gold.

Pros of this method: It is very simple and you can see hundreds of products in a few
minutes. Also, being able to see the search volume for the product keyword gives you
an idea of the demand before you even look at the product on Amazon.

Cons of this method: It is all based on trial and error, and coming up with good root
words can get difficult. You also need an account for merchant words to use this
method ($40), but if you are serious about FBA you will want to get a merchant words
account anyways.
3. Amazon TOP ASIN List
This is a list that Amazon put out with the top 10,000 selling ASIN's in each category,
based on sales velocity. You can also filter by USA, Canada, and Mexico. This little list
has been a gold mine for me.

Here are your steps:

1. Go to the list website and download the CSV for your desired category.
2. Open the list in excel and filter everything out. (You can sort by reviews, sales,
price etc. to fit your criteria.) Typically I like to eliminate anything with over 75
reviews, and then filter from highest sales to lowest sales.
3. Now you just pick out the top products and see how the market looks on
amazon using Jungle Scout or Viral Launch.

Pros of this method: The list is made by Amazon itself so the data is 100% accurate.
The fact that you can bring this into excel or sheets and filter through everything as
you see fit makes it a very easy and fast method for pinpointing products within a
specific criteria. The list is also updated every month so you're not looking at
outdated numbers.

Cons of this method: A lot of the top ASINs are from big brand names, with no way
to filter them out.

Note: the top ASIN list link is in the resources

4. Amazon Best Seller / New Release List
This one is very similar to looking for products in the list above. The benefit of this
versions is that these lists are updated more frequently than the Top ASIN list.

Here are your steps:

1. Go to amazon.com and go into the "Best Sellers" or "New Releases" for your
desired category.

Since these are already the best sellers, you know there is high demand. (Note - the
New Release list isn't just the newest listed items, it is technically a best seller list as
well. It shows the hottest new and upcoming products)
2. Now you just need to find the ones with low competition. To do this, simply
scroll through the list and look for products with low reviews (under 100).

3. Repeat. If you don’t find any good products, just try a new category!
The new release performs the best for me since competition is typically lower on
brand new products.

Pros of this method: This list is updated constantly, so you can make this part of your
daily product research routine. Just like the top ASIN list, you already know there is a
high demand for these items. Amazon also makes it very easy to jump from category
to category, and even lets you filter through sub-categories.
Cons of this method: Unlike the top ASIN list, you cannot download these lists to
import them into excel. That means no custom filtering. There are also way more
people looking here than on the top ASIN list, so if you find a product here there's a
good chance that other people are looking at that same product, at the same time.
5. Famebit.com
There are requirements to use this site
This is by far my absolute FAVORITE
METHOD. Famebit.com is a site that
connects brands and influencers
(YouTube, Instagram, Facebook etc.).
Brands post their products on the site
and receive bids from influencers to
advertise their products.

This is where we come in. A lot of these

"brands" are just private labelers like us.
They go on hoping to get awareness for
their product. So all we need to do is log
onto Famebit as an influencer, then we
can see all these products that someone
else has already deemed to be profitable.
It’s like shooting fish in a barrel 😆. Yes...
we're poaching products, so use this at
your own accord.

Here are your steps:

1. Go to Famebit.com and log on using the login credentials provided in this
cheat sheet.
2. Filter by your desired category
3. Scroll down and find products!
As mentioned above, there are minimum requirements to join Famebit as an
influencer. You need to have 5,000 followers (or get a login from a friend… like me)

Pros of this method: The fact that there is a minimum requirement is the biggest pro.
Since the website is limited, there aren't many people using this method. That means
you have very little competition working against you. This is also the most “secret”
method in the cheat sheet because not many big FBA influencers have talked about
this.

Cons of this method: Since its limited and very niche, the variety of products doesn’t
change very often. This is best used every week or two, as opposed to daily.
6. YouTube Research
This is the most fun method because you get to watch entertaining YouTube videos
while you do your research! There are thousands of people that upload videos to
YouTube every day to showcase "weird products online" or "funny amazon products"...
what most of these YouTubers don't know, is that some of the products they laugh at
are actually gold mines for FBA sellers!

Here are your steps:

1. Go to youtube.com
2. Search for titles such as:
- Weird Products Online
- Weird Amazon Products
- Testing Products
3. Now go to the filters and sort by “Today”

4. Watch the first page of videos

5. If you don’t find anything, filter by week, and then month

If you watch the entire first page of videos for those filters, there's a good chance you
will find a good product. If you don’t, just try again next week.

Pros of this method: These YouTube creators - especially the big ones - are working
around the clock to find the most obscure, eye catching, or funny products to bring to
their viewers. They are literally doing your work for you, and then kindly presenting it
to you. Most of the time you won’t even need to watch the video because the video
creator will leave all the links in the description.

Cons of this method: A lot of these videos will have overlapping products, so it can
get tedious after a while.
7. Amazon Suggested Search
This method is almost identical to the merchant words method mentioned above.
However instead of using merchant words, you use amazon itself.

Here are your steps:

1. Go to Amazon.com
2. Type a root word into the search bar, like “baby”
3. Amazon will spit out suggestions such as “baby gate”, “baby monitor” etc.

That is the basic form of the method. However, you will run out of ideas fast, because
Amazon will only give you a handful of suggestion per word. So what I like to do is
either:
A. Add another letter after the first word. Ex. “Baby A”. Then amazon will
give new suggestion like “Baby Alive Doll” or “Baby Activity Centre”.

B. Don’t put in a full word. Only enter 1-2 letters. Ex. “Te”. Now you will
get suggestions all over the board like “Tens unit”, “Teething toys”, or
“Tea tree oil”.

All you need to do is systematically go through all the letter combinations possible,
and you are sure to find a few good products.

Pros of this method: The suggested terms are there because Amazon has marked
them as popular terms, or frequently searched. So even though you can’t see the
actual search volume like you can with merchant words, you don’t really need to. Also
the fact that you only need to search for single or double letters is a big plus. It leaves
way more options for you to comb through.

Cons of this method: It can get tedious and even confusing if you don’t have a
system in place to go through all the letter combos without overlapping. There will
also be more people using this method than there will be using the merchant words
one since this one is free.
8. Viral Launch Product Discovery
Now it's time to get into product research tools. The above strategies are great
creative ways to find products, but what if we just wanted a software to do all the
heavy lifting for us?

Well, then I would turn to Viral Launch.

Let's break down how each of their Product Discovery search options work, and how
you can use them to find products fast.

A. Product Search

Product Search is probably the easiest to understand. This is where you set filters
such as min price, max price, max reviews, etc. Then Product Discovery will show you
Amazon products that meet your filters.

However as you can see above, they give a lot of advanced filters that really help
narrow down your search. Things such as;

 Initial investment cost - Set your budget and have Viral Launch show you
products that you can afford to get into, and succeed with.

 Price change - See products that are increasing in price

 Number Of Sellers - See exactly how competitive a market is by knowing how

many people are selling that product

 Sales Pattern - Filter through Up & Coming, Seasonal, and Declining products

The idea of this search option is to find markets that you typically wouldn't think to
look for. However you must note that you will still see big brand products, and
trademarked or patented products.
B. Keyword Search

Keyword search will not show exact products, it will instead show you keywords that
Amazon customers are searching to buy certain products. For example, the product
may be a “Yellow Rubber Duck Bath Toy”, but in keyword search you will see “Baby
Bath Toys”. That means people are searching “Baby Bath Toys”, and not for “Yellow
Rubber Duck”, even though the rubber duck is getting sales. This information can now
be used to find similar products in that area.

C. Brand Search

Brand search is great for spying on the top guys to figure out what they are doing
right. Using these filters you can find the top brands within a specific niche and
discover what they are doing to drive their results. You can see what products they
have, their sales trend, sales distribution, and even their monthly profit.

This will particularly help new sellers that already know what type of niche they want
to get into. Or someone that's already selling and wants to get a leg up on their
competitors.

D. Category Search

There are 36,000 sub-categories on Amazon.com, and new ones are constantly added.
This search lets you easily filter through these categories to find pockets of
opportunity.

You can use presets to make everything easy. These presets let you filter by Quick
wins, New & Opportunistic, Gaining Popularity, or Quick Review Earners.

Once you find a category you like, you can view the full analysis to see the hottest
products in that category.
Summary & Resources
That concludes the product research cheat sheet, I hope you don't take these
methods lightly. Study them, master them, and implement them every day. Each one
of these methods has found me products that I still sell on Amazon to this day. Each
has its pros and cons, but at the end of the day, they all work… if you do!

Here are the links for everything mentioned in the cheat sheet:

Famebit.com Login:

 Username- Jerold@heycrafty.ca
 Password- empire$eller2018

(Please log out when you are done using the account)

Amazon Top ASIN List: https://goo.gl/smT1Vo

Amazon Best Seller List: https://goo.gl/Ez6Cg3

Viral-Launch.com

 Viral Launch Discount Code: EMPIRECODE

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Were My Instructions Hard To Understand?

If it was too hard to grasp some of these methods through written word, then check
out my video tutorials below. I show every step to make sure there are no
unanswered questions.

Amazon Top ASIN List:

https://goo.gl/isX8gk

Best Seller & New Release List:

https://goo.gl/xCzSft

Famebit:
https://goo.gl/QV5n1i

Viral Launch:
https://goo.gl/Yk66fY