Survey

report
Purchase Journey of Yuva
STUDENT 1 Name  Ankit Mahi

Age  16 years

Govt Boys Sr Sec

School
school (Kaushambi)
Current
phone 
Techno  Number of Dad,mom , 2 sisters,
people in brother (Eldest) and
Previous his house  he (youngest)
oppo
phone 

Current
phone 8.5k-9k
price 
 His daily routine
He is in 9th standard and has his subjects - science, english, math, sst and hindi.
He wakes up at 7:30am-8am, freshens up and goes to shop at 9am to help his
brother who has vegetable shop in vaishali.
At 12pm he goes to school with his 3 close friends and returns home at
6:30pm.
From 6:30- 7, he sits with his sisters and mom outside the house or plays pubg.
At 7pm he goes to tuition and then at 9pm goes to shop again. At around 9:30
he returns home, have dinner and then he uses his phone again to play pubg or
use fb.
During weekends or when he takes leave from tuition/school, he makes reels since
he likes to do that and post them on stories (insta) or share on whatsapp status.
Problems faced in daily life - Nothing as such. He loves his brother and loves
helping him out.
About his purchase journey
He wanted the phone for calling and gaming purpose since all his friends used
to play pubg.
His old phone was oppo which was of 2gb and used to hang a lot. Now his
new phone has a better camera.
He didn’t want phone for online classes since his school was shut down during
online classes.
“Age ke hisaab se zaroorat padhti hai isiliye phone liya”.
He asked his elder sister and she convinced the brother (who takes all
decisions) to buy him a phone.
They were aware of online shopping so they randomly searched for phones on
amazon.
Found techno the cheapest with a offer - bluetooth device free - although the
device wasn’t working properly 2 months later. (usually likes online shopping
when offers are there).
They ordered the phone and paid 9k cash on delivery.
About his purchase journey
Decision maker and budget decider- his brother decided the budget and brand was chosen
randomly by him because it was cheap. He himself has vivo.
He takes all decisions of house.
Occupation - has a vegetable shop and earns 20-25k (including income of father as well -
works in tile shop)
Brand consideration - he had no idea about good brands. His brother decided on this
brand.
Influence of any person on brand purchase - his friends kind of motivated him to buy a
phone because they used to play pubg. But not strong influence of his friends since he
listens to his brother.
His view on good brand - “Jitne se jitna mehenga loge phone utna accha hota hai jaise
iphone”
A phone should have good camera (for making reels), storage (for downloading games like
pubg), RAM (6-8gb)

Apps used
Insta (most of time) For making reels 

Pubg Gaming 

Random videos - unboxing videos - watched till now for

YouTube (before going to sleep) oppo x20Youtubers -  carry, hsb official and other
vlogsand other motivational videos 

Whatsapp Texting 
View on Indian Brands
He is well aware of lava and micromax. IF SOLD
FOR LESS THAN 10K WITH GOOD
FEATURES- “Jyada log khareedenege to dekhke
thoda, haath m leke… accha chal rha to uske bare
m sochenge lene ki”“Acche hue to dekhunga lene
ki”
 Name  Sonu Kumar 
STUDENT 2
Age  16 yrs 

Swami Vivekanand
Saraswati
School
vidyamandir sec 3 -
11th class

Current 7 - Mom, dad,

Redmi 6
phone  brother (youngest),
Number of
sister and
people in his
Previous grandparents, he
None  house 
phone  (eldest sibling) - live
in Lajpat Nagar
Current
10k 
phone price 
 His daily routine
He is in 11th standard has opted for pcm (no specific reason for opting pcm)
He wakes up and goes to school. His school is from 10am -3pm in winters
(usually 8am-1pm)
Returns and eats his lunch.
Then he either plays on his phone for 1hr or sleeps.
He has online tuition so uses phone for that.
Then goes to play for 2hrs with his friends - comes back home, eats his dinner
and studies.
He sleeps at 11pm.
Problems faced in daily life - Nothing as such. He loves his brother and loves
helping him out.
About his purchase journey
His uncle (mama) visited him for diwali. He was unhappy with the fact that he
had no phone. Thus he wanted to buy him a phone since he was going to a
higher class and he needed a phone for online classes (tuitions).
He was fine with using his mom’s phone since she doesn’t use much (brand -
MI).
His parents didn’t disagree since they were already planning to buy a phone
for him and surprise him.
They searched online on flipkart together the next day because it is good for
electronics and because of convenience.
“Online better hai. Delivery ghar ajayegi” - Sonu
They found Redmi was on trend so bought it.
Mama paid 10k cash on delivery.

About his purchase journey

Decision maker and budget decider- usually father takes all decisions. Sonu takes
decisions only for groceries and stationery.
His father takes all money related decisions for the family.
Occupation - owns photocopy store - worked for more than 20 yrs- monthly income is
20k
He has vivo.
Brand consideration - he had no specific brand since he is not that interested. His father
decides anything for him based on the budget.
Influence of any person on brand purchase - his mama in this case. His friends have no
influence since he only listens to his parents .
He asks for recommendations but will not strictly follow them.
His view on good brand - privacy , “lag nhi hona chahiye”, camera.
Should run smoothly. He doesn't use phone much apart from studying and gaming
(bgmi)
Apps used (phone usage - 2-3 hrs
daily)
BGMI (after coming from school -
Gaming 
45min max)

Watching videos for studies and

YouTube    
entertainment (random)

Whatsapp  Texting 

Zoom (2hrs) Online classes 

View on Indian Brands

He is aware of lava and micromax.

Will consider them only if reviews and ratings are
nice
 Name  Ankit Angad 
STUDENT 3
Age  18yrs 

Current Govt boys sr

Oppo  School
phone  sec school 

2 phones MI 5 - brother,
Previous
and
phone  Number of sister, mom,
micromax 
people in his dad and him -
19990 but house  he is the
paid 23k youngest  
Current because of
phone price  insurance
and other
expenses 
His daily routine
He is in 12th standard and has humanities - eco, eng ,geo , PE and has
to give boards this year.
He sleeps at 1 or 2am and wakes up at 12pm.
Goes to school at 1:30pm and comes home whenever he wants to.
He doesn’t go to any tuitions since he is not interested in studies.
He plays pubg most of the time and then if he has any tests or exam,
he’ll study.
He eats his dinner and continues to play pubg or scroll on insta.
He faces only money problems in his life sometimes.
About his purchase journey
Pubg was the main reason so he decided to buy a phone.
He talked to his father regarding the new phone since his previous phone MI used
to heat up quickly and there were lots of news of MI phones exploding and his
father was aware of such news so he agreed to buy a good phone.
He was saving a bit for a long time so he decided to buy him an expensive
phone. Also at that time Ankit earned some money from the share market.
He went to the retailer with his father the next day.
“Shop par gye the tab hi brand pata chala. Tab papa ke saath gya tha kyuki paise
unhe dene the”
Budget was decided on the spot and so was the brand. It was recommended by
the retailer.
The price was 19990 but insurance and other expenses - 23k.

Cash was given on an emi basis (the retailer knew him).- “ikkhate paise dena accha
nhi lagta”
About his purchase journey
Decision maker and budget decider- His father doesn’t have a lot of control on
decision making. He pretty much listens and completes all the wishes of his
children.
Occupation - tile work - earns 30k - depends on the work
Brand consideration - he (Ankit) wanted an iphone but that was realistically not
possible. He knew samsung, Oppo were good brands. His father doesn’t have a
lot of information regarding brands.
Influence of any person on brand purchase - retailers (mostly) and friends play
an important role in influencing. He usually takes recommendations from his
friends and elder brother..
His view on good brand - for him expensive phones are good brands.
Apps used (phone usage - 3-4 hrs
daily)
Insta  Memes and reels 

Pubg (2-3hrs) Gaming 

whatsapp Texting 

Share market apps (didn’t name

Earning 
them)
View on Indian Brands

He is not aware of any Indian brand.

If has desired features and is less than 10k -
“Agar itna kam m accha phone mil rha to kyu nhi
lenge”
 Name  Alinger
STUDENT 4
Age  17yrs 

No school “gaao
m jaata tha”-
School works in a
clothing shop in
Current vaishali sec 4
Honor 7
phone 
Number of people 3 - mom, dad and
Previous in his house  him
1 (itel)
phone 

Current
10k 
phone price 
His daily routine
He wakes up at 8am even on weekends.
Eats his breakfast and goes to work at 11am
Returns home at 9:30pm.
After having dinner, he uses his phone.
“Tues half day hota hai to chaccha ke ghar jaakar tv dekhta
hu”
About his purchase journey
After migrating here (he came from a village in bihar), he started working
so his father himself suggested to buy a phone for calling purpose. He
wanted a phone for free fire game. Both came into a mutual decision to
buy a phone but it should be cheap.
After a week they both went to the retail store. They had no pre
decided brand so the purchase was totally based on retailer’s
recommendation.
First phone which they chose was of vivo but it was very expensive
(doesn’t remember the price)
Then retailer suggested this brand. Both were satisfied with price and
features.
Bought the current phone for 10k.
About his purchase journey
Decision maker and budget decider- his father usually takes all the decisions
for the house. So his father decided the budget for the current phone. He
himself has oppo 53 phone.
Occupation - works in a house paint office - earns 10k
Total monthly income - 28.5k [mom works as a maid - 9k, Alinger earns - 9.5k]
Brand consideration - there was no pre decided brand in both of their minds.
His father had oppo so they only knew that brand. Earlier Alinger was using itel
(which is not a touch phone).
Have heard about samsung but didn’t know if they should buy or not
Influence of any person on brand purchase - his father and retailer because the
purchase totally depends on price.
His view on good brand - doesn’t have a lot of knowledge about brands.
Apps used (“Kaam ke baad jo free time milta
hai tab chalaata hu phone 11-12 baje tak”)

Insta  Reels 

FB Networking 

devi mata ka bhajan sun leta hu”,

YouTube  random unboxing videos and
flipkart fraud videos.

Freefire (mostly) Gaming 

View on Indian Brands

Knows about lava

“Pehle lava ka button vaala phone tha par vo
garam jaldi ho jaata tha”
If it’s under 10k then he would prefer to buy it if
features are good too.
STUDENT 5 Name  Dhruv

Age  16yrs 

SR sec govt
Current School
letV  school 
phone 

6- he, mom,
Previous
Number of
- dad , sister
phone  people in his
and 2
house 
Current brothers
phone 6K
price 
His daily routine
His father himself suggested him to buy the phone because of
calling and studying purpose. There were times when he used
to come late (8pm from tuition) so he would be worried and
there would be no means of communication.
They went to a retail store together. Retailer suggested the
brand and it was the cheapest at that time.
Paid 6k cash on spot.
About his purchase journey
His father himself suggested him to buy the phone because of calling
and studying purpose. There were times when he used to come late
(8pm from tuition) so he would be worried and there would be no means
of communication.
They went to a retail store together. Retailer suggested the brand and it
was the cheapest at that time.
Paid 6k cash on spot.
About his purchase journey
Decision maker and budget decider- Every decision made by papa.
“Unke bina kuch nhi kr sakta”
So the budget was decided by father only
Occupation - cleans cars in a society, sweeper. 10-15k monthly income
Brand consideration - he is not interested in phones and his father too didn't
have much knowledge about phones. So the brand decision was totally
dependent on the retailer.
Influence of any person on brand purchase - no influence of friends or family
members.
His view on good brand - nothing much
“Vivo badhiya hai kyuki papa ke paas vahi hai”
Apps used (phone usage -1-2hrs)

whatsapp Texting 

Ncert app (1hr) Studies 

YouTube (30min) Watching random videos 

Fb Socializing 
View on Indian Brands

Hardly knows any brand

“Le lenge agar 10k se kam hoga to”
 Name  Rambabu 
STUDENT 6
Age  15yrs 

Doesn’t go to
school - works
School
in a children
Current phone  MI A1  clothing store 

8 - he, his
Number of mom, his sister
Previous phone  -
people in his and her
house  husband, 4
Current phone brothers. 
10k
price 
 His daily routine
His day starts at 8am. Goes to the shop at 11am.
Works there and goes home back at 8:30pm.
His life is monotonous according to him

Faces only money problems in his life

About his purchase journey
It was new year and he didn't have any phone so his mom
randomly asked him to buy a phone below 10k since they were
facing money problems at that time. The budget was initially even
lower (5k) but then she said it was fine till 10k since it’s like
investing for a long time.
He went to the retail store alone since his mom didn’t have any
knowledge.
The retailer suggested him this phone since it was the only piece
left and was the cheapest as well.
He paid 10k in cash.
About his purchase journey
Decision maker and budget decider- he is the decision maker of the family.
His mom takes decision for his well being.
Occupation - he works in a children’s clothing store and his mom is a maid
Brand consideration - the decision was totally on the retailer. There is a
phone shop beside the shop where he works so he knows the retailer well.
Influence of any person on brand purchase - self decision. Retailer’s
recommendation
His view on good brand - “Jo calling ke liye accha ho vahi accha brand”
Apps used (phone usage -1-2hrs)

Texting and voice

Whatsapp 
calls 
View on Indian Brands

Doesn’t know anything about brands

“10k se kam? Agar mil rha hoga to le lenge”
 Name  Vishal Kanojia 
STUDENT 7
Age  16yrs 

Government
School primary
school 
Current Realme
phone  5  Number of
15 - joint
people in his
family 
Previous house 
MI 
phone 

Current
9k
phone price 
His daily routine
He doesn't go to school so works with his
father daily ironing clothes
About his purchase journey
His old phone needed a lot of repairs and it used to heat up easily
so instead of repairing that he bought a new phone after he asked
his dad.
His dad also agreed easily after seeing the condition of his previous
phone.
They went to retail since they only use online sites for clothing
purchase.
His dad decided the budget beforehand. He liked the phone
realme since it was cheap and bought it for 9k and paid in cash.
The retailer gave him a discount since he was a known.
About his purchase journey
Decision maker and budget decider- his father takes all the decisions.
He told him that he won’t buy anything above 10k.
Occupation - irons clothes near gaur galaxy society, vaishali
Brand consideration - he knew about realme. He had vivo and realme
in his mind. His dad knew nothing about brands. He just wanted to buy
phone for his phone below 10k
Influence of any person on brand purchase - realme was friends’
recommendation since most of them have the same phone due to a
low price.
His view on good brand - "Jo jaldi garam na ho aur jiska camera bhi
accha ho"
Apps used (phone usage -2-3 hrs)

Insta (1-2hrs) Reels and memes 

YouTube (30-40min) Random funny videos 

whatsapp Texting 

FB Socializing 
View on Indian Brands

He knows about lava since one of friends had it

long way back
"Papa kahenge lene ko to le lenge"
 Mohsin
STUDENT 8 Name 
Mohammad 

Age  18yrs 

Studying for
School
Current IIT 
Realme 
phone 
Number of
3- he mom and
Previous people in his
Vivo  dad
phone  house 

Current
10k 
phone price 
 His daily routine
He wakes up at 7 or 8. During weekends he wakes up at even 10am. 
Then he goes to coaching at 10am. He comes home at 5pm and
rests. Then he uses his phone and goes out to play at 6pm. 
He returns home at 8pm. Watch TV or plays on his phone. After
dinner he studies againHe sleeps at 11pm.

Only problem he faces - studies 

About his purchase journey
His previous phone was vivo which was bought for the purpose of
online classes. It soon got lost
This phone was bought 5 months back since he had to continue
with his online classes (now the classes are offline for the past 3
months).
He and his father went to the retail store to block the SIM and buy
new phone. Budget was totally decided by his father.
His dad knew realme was nice since his colleagues suggested him
as it was cheap.
He had no say in the purchase since he was the one who lost the
phone. But he also knew realme was nice because his school friend
also suggested it.
About his purchase journey
Decision maker and budget decider- his father makes decision for the whole
family. He decided the budget for him.
Occupation - bus driver - IPS - 35k
Brand consideration - his father got to know through his friends/colleagues
in school. Mohsin knew about the brand through his school friends.

Influence of any person on brand purchase - his friends recommend

but his father is strict so usually his father is the only one who
influences the purchase.
His view on good brand - If it has desired features then it is a good brand.
For him it is only camera.
Apps used (phone usage -2-3hrs)

Insta (1hr) Socializing and reels

YouTube  Entertainment 

Texting - Gets info regarding

Whatsapp (1.5hr)
classes 
View on Indian Brands

Has no idea about Indian brands.

“Reviews acche honge to le lenge” - if phone is
available in less than 10k with good features
 Name  Shiv kumar 
STUDENT 9 Age  17 yrs 

No school-
helps in
ironing clothes
Current School
MI 3S near
phone 
sunbreeze
apartments 
Previous
Nokia 
phone  Number of
3 - he, his mom
people in his
and dad 
Current house 
9k
phone price 
His daily routine
He wakes up at 6 and goes to help his father at 8 and then gets his work
done by 3pm.
Then goes back to house to eat lunch and rests up a bit. For
entertainment uses phone..
Sometimes he helps his mom with chores and run errands for society
people to earn extra like cleaning cars or buying groceries etc.
He gets free by 7-8pm. Uses his phone or watches tv with his parents.
At 9 he eats his dinner and at 10:30-11 he sleeps.

He faces no problems in his life. He thinks he earns decent amount and

enjoys everything in his life.
About his purchase journey
He wanted a phone so he told his parents. His parents didn’t stop him
since his old phone was not working properly. It used to hang a lot.
Budget was mutually decided at home. “Mehenge phone ka kya karna hai” -
so it was decided that it should be below 10k only.
He went to the retail store himself since his parents trust him and they are
not aware about the brands. He asked the retailer for recommendations
for phone less than 10k.
He was suggested samsung but it was double the cost of the current
phone so he didn’t buy it. After seeing 3-5 phones, he selected MI 3S.
Others were expensive (doesn’t remember the brands apart from
samsung)
He bought the phone for 9k and gave cash.
About his purchase journey
Decision maker and budget decider- since he is a grown up, his parents prefers taking
decisions with him. So all decisions related to anything are taken together.
Occupation - dad - ironing shop

Brand consideration - he knew about several brands through his friends and hoardings
outside mobile shops but he didn’t know which ones were below 10k so had to take retailer’s
recommendation.
His parents are not much aware of brands.

Influence of any person on brand purchase - his friends play an important role since they
are his important source of information regarding anything. He also receives information
from the society members for whom he irons clothes.

His view on good brand -“Sabhi theek h bas sasta hona chahiye aur ache se chalna chahiye
 Apps used (phone usage -2hrs)

Insta (hardly 30min) - finds boring  Socializing 

whatsapp Texting 

Youtube (1hr - 1.5hr) For random funny videos 

View on Indian Brands

He is aware of lava and micromax.

“10k ke neeche abhi bhi acche phones milenge
to kyu na le…zaroor lenge”
 Name  Ravi 
STUDENT 10
Age  18yrs 

Not going to
Current school for the
vivo time being.
phone 
School (didn’t tell the
reason) Earlier
Previous was in govt
-
phone  school

Number of 5 - he, his mom

Current
10k people in his , dad and 2
phone price  house  brothers 
 His daily routine
He wakes up at 6am amd comes to the society at 7am.
Does all the sweeping. At 3pm he’s done with his work.
Then he goes for lunch and chit chats with other sweepers and guard or
sometimes society members.

He finds his life monotonous.

About his purchase journey
He started working and since had to go far from his home so his father
insisted to buy a phone for calling purpose. When he was in school he din’t
need any phone. It was only after covid he needed one.
His father gave him 10k and told him to go alone since he had no idea
about brands and he can only decide the budget for him.
He went alone since he knew the retailer (in vaishali - sec 4)- he went with
a hope to get a bit discount.
The brand was random and was recommended by retailer since it was the
cheapest amongst others.
He paid 10k in cash. (he got discount of 1k)
About his purchase journey
Decision maker and budget decider- his father decides the budget. But usually the decisions
are made mutually. Only during emergencies, father takes the decision alone.
Occupation - dad also sweeper in a different place - forgot the name of society

Brand consideration - he knew about samsung but he knew it would be expensive and wouldn’t
be available for less than 10k. He knew he can find realme and nokia phones below 10k and was
hoping to buy any one of them but found vivo better than other two.

Influence of any person on brand purchase - retailer played an important role. His friends have
expensive phones likes samsung and Redmi since they earn more than him so usually doesn’t
take any suggestion seriously from them. He either relies on retailer or whatever ads he
watches on tv and hoardings.

His view on good brand - “Phone to bas baat karne ke liye chahiye hota hai to koi bhi sasta
chalega”
Apps used (phone usage -1-2hrs)

Fb (hardly 40min) For sharing jokes with friends 

Texting and uploading pics on

Whatsapp (1hr)
status 
View on Indian Brands

He is aware of lava.
“Agar 10k ke neeche hai to badhiya hai. Le
lenge”