SURVEY REPORT

STUDENT 1

His details
Name Ankit Mahi

Age 16 years

School Govt Boys Sr Sec school (Kaushambi)

Number of people in his house Dad,mom , 2 sisters, brother (Eldest) and he (youngest)

His daily routine

● He is in 9th standard and has his subjects - science, english, math, sst and hindi.
● He wakes up at 7:30am-8am, freshens up and goes to shop at 9am to help his brother who has
vegetable shop in vaishali.
● At 12pm he goes to school with his 3 close friends and returns home at 6:30pm.
● From 6:30- 7, he sits with his sisters and mom outside the house or plays pubg.
● At 7pm he goes to tuition and then at 9pm goes to shop again. At around 9:30 he returns home,
have dinner and then he uses his phone again to play pubg or use fb.

During weekends or when he takes leave from tuition/school, he makes reels since he likes to do that
and post them on stories (insta) or share on whatsapp status.

Problems faced in daily life - Nothing as such. He loves his brother and loves helping him out.

About his phone

Current phone Techno

Previous phone oppo

Current phone price 8.5k-9k

About his purchase journey :

● He wanted the phone for calling and gaming purpose since all his friends used to play pubg.
 ● His old phone was oppo which was of 2gb and used to hang a lot. Now his new phone has a better
camera.
● He didn’t want phone for online classes since his school was shut down during online classes.
● “Age ke hisaab se zaroorat padhti hai isiliye phone liya”.
● He asked his elder sister and she convinced the brother (who takes all decisions) to buy him a
phone.
● They were aware of online shopping so they randomly searched for phones on amazon.
● Found techno the cheapest with a offer - bluetooth device free - although the device wasn’t working
properly 2 months later. (usually likes online shopping when offers are there).
● They ordered the phone and paid 9k cash on delivery.

Decision maker and budget decider- his brother decided the budget and brand was chosen randomly by him
because it was cheap. He himself has vivo.
He takes all decisions of house.
Occupation - has a vegetable shop and earns 20-25k (including income of father as well - works in tile shop)

Brand consideration - he had no idea about good brands. His brother decided on this brand.

Influence of any person on brand purchase - his friends kind of motivated him to buy a phone because they
used to play pubg. But not strong influence of his friends since he listens to his brother.

His view on good brand - “Jitne se jitna mehenga loge phone utna accha hota hai jaise iphone”
A phone should have good camera (for making reels), storage (for downloading games like pubg), RAM
(6-8gb)

Brands he is aware of
Brands he knows Techno, oppo, iphone, one plus, nokia and samsung

His desired brands Iphone and one plus

Iphone because of its popularity
One phone - because of good display, quality and camera

For him camera is important because he loves to make reels and post on
insta.

His next brand One plus

But his brother will decide the brand depending on the price since he
decides the budget.
But according to him the budget should be 25k

Next brand information
(influence)
● Youtube , brother, friends and retail stores - the he will analyze and
discuss with brother.
● Mainly depends on brother only.
● Friends’ influence is very less.
● Classteacher about latest trends
● For research - uses youtube or checks reviews and ratings or asks
retailers

Apps usage (phone usage - 3-4 hrs daily)

Insta (most of time) For making reels

Pubg Gaming
YouTube (before going to sleep) Random videos - unboxing videos - watched till now
for oppo x20
Youtubers - carry, hsb official and other vlogs
and other motivational videos

Whatsapp Texting

His view on Indian brands

He is well aware of lava and micromax.

IF SOLD FOR LESS THAN 10K WITH GOOD FEATURES-

“Jyada log khareedenege to dekhke thoda, haath m leke… accha chal rha to uske bare m sochenge lene
ki”

“Acche hue to dekhunga lene ki”

STUDENT 2

His details
Name Sonu Kumar

Age 16 yrs

School Swami Vivekanand Saraswati vidyamandir sec 3 - 11th class

Number of people in his house 7 - Mom, dad, brother (youngest), sister and grandparents, he
(eldest sibling) - live in Lajpat Nagar

His daily routine

● He is in 11th standard has opted for pcm (no specific reason for opting pcm)
● He wakes up and goes to school. His school is from 10am -3pm in winters (usually 8am-1pm)
● Returns and eats his lunch.
● Then he either plays on his phone for 1hr or sleeps.
● He has online tuitions so uses phone for that.
● Then goes to play for 2hrs with his friends - comes back home, eats his dinner and studies.
● He sleeps at 11pm.

Problems faced in daily life - Nothing as such. He loves his brother and loves helping him out.

About his phone

Current phone Redmi 6

Previous phone None

Current phone price 10k

About his purchase journey :

● His uncle (mama) visited him for diwali. He was unhappy with the fact that he had no phone. Thus he
wanted to buy him a phone since he was going to a higher class and he needed a phone for online
classes (tuitions).
● He was fine with using his mom’s phone since she doesn’t use much (brand - MI).
● His parents didn’t disagree since they were already planning to buy a phone for him and surprise
him.
● They searched online on flipkart together the next day because it is good for electronics and
because of convenience.
● “Online better hai. Delivery ghar ajayegi” - Sonu
● They found Redmi was on trend so bought it.
● Mama paid 10k cash on delivery.

Decision maker and budget decider- usually father takes all decisions. Sonu takes decisions only for
groceries and stationery.
His father takes all money related decisions for the family.
Occupation - owns photocopy store - worked for more than 20 yrs- monthly income is 20k
He has vivo.

Brand consideration - he had no specific brand since he is not that interested. His father decides anything
for him based on the budget.

Influence of any person on brand purchase - his mama in this case. His friends have no influence since he
only listens to his parents .
He asks for recommendations but will not strictly follow them.

His view on good brand - privacy , “lag nhi hona chahiye”, camera.
Should run smoothly. He doesn't use phone much apart from studying and gaming (bgmi)

Brands he is aware of
Brands he knows MI, Vivo, apple , one plus and samsung

His desired brands One plus because of processor (gaming)

His next brand One plus - 20k (his father will decide on the brand based on the budget)
 If budget exceeds then father will decide depending on the condition at
that time.
Otherwise he is fine with any brand.

Next brand information Youtube - latest trends

(influence) Check reviews online
Ask friends for recommendations
Does’nt watch tv

Apps usage (phone usage - 3-4 hrs daily)

BGMI (after coming from school - 45min max) Gaming

YouTube Watching videos for studies and entertainment

(random)

Whatsapp Texting

Zoom (2hrs) Online classes

His view on Indian brands

He is aware of lava and micromax.

Will consider them only if reviews and ratings are nice

STUDENT 3

His details
Name Ankit Angad

Age 18yrs

School Govt boys sr sec school

Number of people in his house 5 - brother, sister, mom, dad and him - he is the youngest

His daily routine

 ● He is in 12th standard and has humanities - eco, eng ,geo , PE and has to give boards this year.
● He sleeps at 1 or 2am and wakes up at 12pm.
● Goes to school at 1:30pm and comes home whenever he wants to.
● He doesn’t go to any tuitions since he is not interested in studies.
● He plays pubg most of the time and then if he has any tests or exam, he’ll study.
● He eats his dinner and continues to play pubg or scroll on insta.

He faces only money problems in his life sometimes.

About his phone

Current phone Oppo

Previous phone 2 phones

MI and micromax

Current phone price 19990 but paid 23k because of insurance and other expenses

About his purchase journey :

● Pubg was the main reason so he decided to buy a phone.
● He talked to his father regarding the new phone since his previous phone MI used to heat up quickly
and there were lots of news of MI phones exploding and his father was aware of such news so he
agreed to buy a good phone.
● He was saving a bit for a long time so he decided to buy him an expensive phone. Also at that time
Ankit earned some money from the share market.
● He went to the retailer with his father the next day.
● “Shop par gye the tab hi brand pata chala. Tab papa ke saath gya tha kyuki paise unhe dene the”
● Budget was decided on the spot and so was the brand. It was recommended by the retailer.
● The price was 19990 but insurance and other expenses - 23k.
● Cash was given on an emi basis (the retailer knew him).- “ikkhate paise dena accha nhi lagta”

Decision maker and budget decider- His father doesn’t have a lot of control on decision making. He pretty
much listens and completes all the wishes of his children.
Occupation - tile work - earns 30k - depends on the work

Brand consideration - he (Ankit) wanted an iphone but that was realistically not possible. He knew samsung,
Oppo were good brands. His father doesn’t have a lot of information regarding brands.

Influence of any person on brand purchase - retailers (mostly) and friends play an important role in
influencing. He usually takes recommendations from his friends and elder brother..

His view on good brand - for him expensive phones are good brands.

Brands he is aware of
Brands he knows iphone , samsung, oppo and vivo

His desired brands Iphone because it is expensive

Oppo because he is able to play games on his current phone

His next brand Will only depend on the budget. “Ab harr cheez sochne se thodi mil jaati
hai”
 Next brand information Google , elder brother and ask friends. Best he finds - ask for retailer’s
(influnece) recommendation

Apps usage (phone usage - 3-4 hrs daily)

Insta Memes and reels

Pubg (2-3hrs) Gaming

whatsapp Texting

Share market apps (didn’t name them) Earning

His view on Indian brands

He is not aware of any Indian brand.

If has desired features and is less than 10k -

“Agar itna kam m accha phone mil rha to kyu nhi lenge”

STUDENT 4

His details
Name Alinger

Age 17yrs

School No school “gaao m jaata tha”- works in a clothing shop in vaishali

sec 4

Number of people in his house 3 - mom, dad and him

His daily routine

● He wakes up at 8am even on weekends.
● Eats his breakfast and goes to work at 11am
● Returns home at 9:30pm.
● After having dinner, he uses his phone.
● “Tues half day hota hai to chaccha ke ghar jaakar tv dekhta hu”

About his phone

Current phone Honor 7

Previous phone 1 (itel)

Current phone price 10k

About his purchase journey :

● After migrating here (he came from a village in bihar), he started working so his father himself
suggested to buy a phone for calling purpose. He wanted a phone for free fire game. Both came into
a mutual decision to buy a phone but it should be cheap.
● After a week they both went to the retail store. They had no pre decided brand so the purchase was
totally based on retailer’s recommendation.
● First phone which they chose was of vivo but it was very expensive (doesn’t remember the price)
● Then retailer suggested this brand. Both were satisfied with price and features.
● Bought the current phone for 10k.

Decision maker and budget decider- his father usually takes all the decisions for the house. So his father
decided the budget for the current phone. He himself has oppo 53 phone.
Occupation - works in a house paint office - earns 10k
Total monthly income - 28.5k [mom works as a maid - 9k, Alinger earns - 9.5k]

Brand consideration - there was no pre decided brand in both of their minds. His father had oppo so they
only knew that brand. Earlier Alinger was using itel (which is not a touch phone).
Have heard about samsung but didn’t know if they should buy or not

Influence of any person on brand purchase - his father and retailer because the purchase totally depends on
price.

His view on good brand - doesn’t have a lot of knowledge about brands.

Brands he is aware of
Brands he knows Samsung, vivo, oppo, iphone

His desired brands Samsung - because it is popular now-a-days and because of camera as
well
Vivo and oppo - for quality and camera

His next brand Vivo

“Aaj kal budget m kam aa rha hai”

Next brand information Niche shop h phone ki (beside his shop)..vaha se new phones ka pata
(influence) chalta hai”
Will not ask his friends but his bhaiya (owner of clothing store). “Bhaiya ko
in sab ka jyada pata hai”
 Apps usage (“Kaam ke baad jo free time milta hai tab chalaata hu phone 11-12baje tak”)
Insta Reels

FB Networking

YouTube devi mata ka bhajan sun leta hu”, random unboxing

videos and flipkart fraud videos.

Freefire (mostly) Gaming

His view on Indian brands

Knows about lava
“Pehle lava ka button vaala phone tha par vo garam jaldi ho jaata tha”

If it’s under 10k then he would prefer to buy it if features are good too.

STUDENT 5

His details
Name Dhruv

Age 16yrs

School SR sec govt school

Number of people in his house 6- he, mom, dad , sister and 2 brothers

His daily routine

● “Subha uthkar pehle paani bharta hu. Chota bhai hai to usko pehle kuch khilaata hu fir society ajata hu
papa ki madad karne”
● Fir 12:30 school ke liye nikalta hu. 6:10 chutti ho jaati hai. 6:30 vaapis aa jaata hu.”
● “7 baje coaching jaata hu fir. 8 baje ghar”

“Sardiyo m haath bahut thande ho jaate hai to kaam karna mushkil ho jaata hai”
 About his phone
Current phone letV

Previous phone -

Current phone price 6K

About his purchase journey :

● His father himself suggested him to buy the phone because of calling and studying purpose. There
were times when he used to come late (8pm from tuition) so he would be worried and there would be
no means of communication.
● They went to a retail store together. Retailer suggested the brand and it was the cheapest at that
time.
● Paid 6k cash on spot.

Decision maker and budget decider- Every decision made by papa.

“Unke bina kuch nhi kr sakta”
So the budget was decided by father only
Occupation - cleans cars in a society, sweeper. 10-15k monthly income

Brand consideration - he is not interested in phones and his father too didn't have much knowledge about
phones. So the brand decision was totally dependent on the retailer.

Influence of any person on brand purchase - no influence of friends or family members.

His view on good brand - nothing much

“Vivo badhiya hai kyuki papa ke paas vahi hai”

Brands he is aware of
Brands he knows vivo , Redmi , nokia, samsung

His desired brands Vivo

His next brand Dad will decide on the spot.

He finds vivo nice.
“Aur koi badhiya nhi”

Next brand information friends , dad and retailer

(influence)

Apps usage (phone usage -1-2hrs)

whatsapp Texting

Ncert app (1hr) Studies

YouTube (30min) Watching random videos

Fb Socializing

His view on Indian brands

 Hardly knows any brand

“Le lenge agar 10k se kam hoga to”

STUDENT 6

His details
Name Rambabu

Age 15yrs

School Doesn’t go to school - works in a children clothing store

Number of people in his house 8 - he, his mom, his sister and her husband, 4 brothers.

His daily routine

● His day starts at 8am. Goes to the shop at 11am.
● Works there and goes home back at 8:30pm.
● His life is monotonous according to him

Faces only money problems in his life

About his phone

Current phone MI A1

Previous phone -

Current phone price 10k

About his purchase journey :

● It was new year and he didn't have any phone so his mom randomly asked him to buy a phone
below 10k since they were facing money problems at that time. The budget was initially even lower
(5k) but then she said it was fine till 10k since it’s like investing for a long time.
● He went to the retail store alone since his mom didn’t have any knowledge.
 ● The retailer suggested him this phone since it was the only piece left and was the cheapest as well.
● He paid 10k in cash.

Decision maker and budget decider- he is the decision maker of the family. His mom takes decision for his
well being.
Occupation - he works in a children’s clothing store and his mom is a maid

Brand consideration - the decision was totally on the retailer. There is a phone shop beside the shop where
he works so he knows the retailer well.

Influence of any person on brand purchase - self decision. Retailer’s recommendation

His view on good brand - “Jo calling ke liye accha ho vahi accha brand”

Brands he is aware of
Brands he knows nokia , oppo, MI

His desired brands Nokia and oppo

His next brand Any phone will work for him

Next brand information Neighbours and friends

(influence)

Apps usage (phone usage - 1-2hrs daily)

Whatsapp Texting and voice calls

His view on Indian brands

Doesn’t know anything about brands

“10k se kam? Agar mil rha hoga to le lenge”

STUDENT 7
 His details
Name Vishal Kanojia

Age 16yrs

School Government primary school

Number of people in his house 15 - joint family

His daily routine

He doesn't go to school so works with his father daily ironing clothes

About his phone

Current phone Realme 5

Previous phone MI

Current phone price 9k

About his purchase journey :

● His old phone needed a lot of repairs and it used to heat up easily so instead of repairing that he
bought a new phone after he asked his dad.
● His dad also agreed easily after seeing the condition of his previous phone.
● They went to retail since they only use online sites for clothing purchase.
● His dad decided the budget beforehand. He liked the phone realme since it was cheap and bought it
for 9k and paid in cash.
● The retailer gave him a discount since he was a known.

Decision maker and budget decider- his father takes all the decisions. He told him that he won’t buy
anything above 10k.
Occupation - irons clothes near gaur galaxy society, vaishali

Brand consideration - he knew about realme. He had vivo and realme in his mind. His dad knew nothing
 about brands. He just wanted to buy phone for his phone below 10k

Influence of any person on brand purchase - realme was friends’ recommendation since most of them have
the same phone due to a low price.

His view on good brand - Jo jaldi garam na ho aur jiska camera bhi accha ho"

Brands he is aware of
Brands he knows nokia , realme and vivo

His desired brands Samsung and one plus

His next brand If budget allows then samsung or one plus. Otherwise whatever his dad
will say.
If father has money (he will use his savings) then only will buy samsung
or one plus phone.

Next brand information Mainly friends

(influence) Dad
Retailer

Apps usage (phone usage - 2-3 hrs daily)

Insta (1-2hrs) Reels and memes

YouTube (30-40min) Random funny videos

whatsapp Texting

FB Socializing

His view on Indian brands

He knows about lava since one of friends had it long way back

"Papa kahenge lene ko to le lenge"

STUDENT 8
 His details
Name Mohsin Mohammad

Age 18yrs

School Studying for IIT

Number of people in his house 3- he mom and dad

His daily routine

● He wakes up at 7 or 8. During weekends he wakes up at even 10am.
● Then he goes to coaching at 10am. He comes home at 5pm and rests. Then he uses his phone and
goes out to play at 6pm.
● He returns home at 8pm. Watch TV or plays on his phone. After dinner he studies again
● He sleeps at 11pm..

Only problem he faces - studies

About his phone

Current phone Realme

Previous phone Vivo

Current phone price 10k

About his purchase journey :

● His previous phone was vivo which was bought for the purpose of online classes. It soon got lost
● This phone was bought 5 months back since he had to continue with his online classes (now the
classes are offline for the past 3 months).
● He and his father went to the retail store to block the SIM and buy new phone. Budget was totally
decided by his father.
 ● His dad knew realme was nice since his colleagues suggested him as it was cheap.
● He had no say in the purchase since he was the one who lost the phone. But he also knew realme was
nice because his school friend also suggested it.

Decision maker and budget decider- his father makes decision for the whole family. He decided the budget
for him.
Occupation - bus driver - IPS - 35k

Brand consideration - his father got to know through his friends/colleagues in school. Mohsin knew about
the brand through his school friends.

Influence of any person on brand purchase - his friends recommend but his father is strict so usually his
father is the only one who influences the purchase.

His view on good brand - If it has desired features then it is a good brand.
For him it is only camera.

Brands he is aware of
Brands he knows Realme, nokia, oppo, vivo, samsung and iphone

His desired brands Nothing as such- no favourite brand

His next brand Samsung probably if he scores well (get in IIT)

Next brand information friends , family members, dad, online sites for price comparison
(influnece)

Apps usage (phone usage - 2-3hrs daily)

Insta (1hr) Socializing and reels

YouTube Entertainment

Whatsapp (1.5hr) Texting - Gets info regarding classes

His view on Indian brands

Has no idea about Indian brands.

“Reviews acche honge to le lenge” - if phone is available in less than 10k with good features

STUDENT 9
 His details
Name Shiv kumar

Age 17 yrs

School No school- helps in ironing clothes near sunbreeze apartments

Number of people in his house 3 - he, his mom and dad

His daily routine

● He wakes up at 6 and goes to help his father at 8 and then gets his work done by 3pm.
● Then goes back to house to eat lunch and rests up a bit. For entertainment uses phone..
● Sometimes he helps his mom with chores and run errands for society people to earn extra like cleaning
cars or buying groceries etc.
● He gets free by 7-8pm. Uses his phone or watches tv with his parents.
● At 9 he eats his dinner and at 10:30-11 he sleeps.

He faces no problems in his life. He thinks he earns decent amount and enjoys everything in his life.

About his phone

Current phone MI 3S

Previous phone Nokia

Current phone price 9k

About his purchase journey :

● He wanted a phone so he told his parents. His parents didn’t stop him since his old phone was not
working properly. It used to hang a lot.
● Budget was mutually decided at home. “Mehenge phone ka kya karna hai” - so it was decided that it
should be below 10k only.
● He went to the retail store himself since his parents trust him and they are not aware about the
brands. He asked the retailer for recommendations for phone less than 10k.
● He was suggested samsung but it was double the cost of the current phone so he didn’t buy it. After
 seeing 3-5 phones, he selected MI 3S. Others were expensive (doesn’t remember the brands apart
from samsung)
● He bought the phone for 9k and gave cash.

Decision maker and budget decider- since he is a grown up, his parents prefers taking decisions with him.
So all decisions related to anything are taken together.
Occupation - dad - ironing shop

Brand consideration - he knew about several brands through his friends and hoardings outside mobile
shops but he didn’t know which ones were below 10k so had to take retailer’s recommendation.
His parents are not much aware of brands.

Influence of any person on brand purchase - his friends play an important role since they are his important
source of information regarding anything. He also receives information from the society members for whom
he irons clothes.

His view on good brand -“Sabhi theek h bas sasta hona chahiye aur ache se chalna chahiye

Brands he is aware of
Brands he knows Oppo, samsung and MI

His desired brands samsung

His next brand Samsung because he wasn't able to buy it last time so if budget allows
and there are offers he will probably buy it next time.

Next brand information Retailer and friends

(influence) “Aas paas ke shop vaalo se puch lunga unke paas kya hai”

Apps usage (phone usage - 2 hrs daily)

Insta (hardly 30min) - finds boring Socializing

whatsapp Texting

Youtube (1hr - 1.5hr) For random funny videos

His view on Indian brands

He is aware of lava and micromax.

“10k ke neeche abhi bhi acche phones milenge to kyu na le…zaroor lenge”

STUDENT 10
 His details
Name Ravi

Age 18yrs

School Not going to school for the time being. (didn’t tell the reason)
Earlier was in govt school

Number of people in his house 5 - he, his mom , dad and 2 brothers

His daily routine

● He wakes up at 6am amd comes to the society at 7am.
● Does all the sweeping. At 3pm he’s done with his work.
● Then he goes for lunch and chit chats with other sweepers and guard or sometimes society members.

He finds his life monotonous.

About his phone

Current phone vivo

Previous phone -

Current phone price 10k

About his purchase journey :

● He started working and since had to go far from his home so his father insisted to buy a phone for
calling purpose. When he was in school he din’t need any phone. It was only after covid he needed one.
● His father gave him 10k and told him to go alone since he had no idea about brands and he can only
decide the budget for him.
● He went alone since he knew the retailer (in vaishali - sec 4)- he went with a hope to get a bit discount.
● The brand was random and was recommended by retailer since it was the cheapest amongst others.
 ● He paid 10k in cash. (he got discount of 1k)

Decision maker and budget decider- his father decides the budget. But usually the decisions are made
mutually. Only during emergencies, father takes the decision alone.

Occupation - dad also sweeper in a different place - forgot the name of society

Brand consideration - he knew about samsung but he knew it would be expensive and wouldn’t be available
for less than 10k. He knew he can find realme and nokia phones below 10k and was hoping to buy any one
of them but found vivo better than other two.

Influence of any person on brand purchase - retailer played an important role. His friends have expensive
phones likes samsung and Redmi since they earn more than him so usually doesn’t take any suggestion
seriously from them. He either relies on retailer or whatever ads he watches on tv and hoardings.

His view on good brand - “Phone to bas baat karne ke liye chahiye hota hai to koi bhi sasta chalega”

Brands he is aware of
Brands he knows Oppo, vivo, samsung and iphone

His desired brands None

His next brand Anything which is cheap

Next brand information Will ask retailer or his friends or will refer to advertisements
(influence)

Apps usage (phone usage - 1-2 hrs daily)

Fb (hardly 40min) For sharing jokes with friends

Whatsapp (1hr) Texting and uploading pics on status

His view on Indian brands

He is aware of lava.

“Agar 10k ke neeche hai to badhiya hai. Le lenge”

Conclusion -
Pointers to be used

● Main decision maker - father

● 1- brother 1- self
● Accompanying partner - dad, self and brother
● Reason for buying the phone - calling, online classes and gaming
● Features - camera (100%)
● Most preferred brands-
● Brand influence -
● Awareness of indian brands
● Phone usage-
● View on indian brand -