I.

Overview:
Each organization will have their vision, mission, goals, objectives and core values. With all of these
things, everyone can easy to understand what this business does.
1. Vision:
Vision is what your company aspires to be with each organizations they have their own vision. Like
Techcombank, their vision is they want to become the best and leading business in Vietnam.
Techcombank's vision seems like a brief but compare with other banks they have showed what they
want to become in the future.
Vietcombank's vision is similar to Techcombank; they also want to become the No. 1 bank in this
industry. In addition, they have a further vision to be able to become the top 100 largest banks in Asia
and top 300 banks in group globally. Not only they want to hold their position as the best bank but
also they want their banks to grow more and more. Only through the vision can we see Vietcombank
ambition.
For BIDV, their vision is to become a quality, reputable bank in Vietnam. Although BIDV vision is
different from the other 2 banks, they currently want to maintain their current position.
The vision of all three banks is clear the direction and development of their company. As a result, all
three businesses are more actively working towards the best for their firms.
2. Mission:
Mission is what your company actually does, it should be short and easy to other people memorize.
Techcombank mission is that they want to be a reliable partner to their customers. For employees, the
bank wishes this place will be a great working environment for them to develop themselves. As for
shareholders, they will create long-term profits and minimize risks. In spite of the fact that we can see
Techcombank is a perfectionist bank; they want their mission in order to be spread to everyone.
(Techcombank)
The mission of Vietcombank is that they can increase the profit scale to the highest level; they will
gain customer satisfaction and minimize risks. They want to improve the quality of human resources
and at the same time become wholesale and retail banks. (Vietcombank)
Similar to the mission of Techcombank, BIDV is committed to creating profits for shareholders and
having a professional, long-term working environment for employees. In addition, the bank at all
times wants to provide the best financial services to its customers and becomes a pioneer in
community development. (BIDV)
The mission of the companies is short, easy to remember. They focus on the interests of their
customers, their employees and then their business.
3. Core value:
Core values are what support the vision, shape the culture, and reflect what your company values.
Techcombank has 5 core value are: Customer centricity, Innovation & Creativeness, Collaboration for
common objectives, Self-development and Work efficiently. With the mindset of only "we succeed
when customers succeed", Techcombank places itself in the position of a customer to be able to
benefit them. They always lead innovation and creativity to create new and to create breakthrough
results. In order for a banking group to grow, they need to be united in thinking, the action has formed
a strong collective. Moreover, they always seize the opportunity to develop themselves by setting
bigger goals when the old goals are successful. It also makes the employees' working environment
better so they can work more effectively. (Techcombank)
Vietcombank core value was based on Innovative, Continuous, Caring, Connected, Individual, and
Secure. The same like Techcomebank, they are always creative to be able to benefit their customers.
Constantly expanding our customer base so they have the ability to directly connect with each other
by always improving customer service. This bank all the times carefully maintains the best value and
quality to protect the information of customers and shareholders. (Vietcombank)

For BIDV, quality and reliability are the most important in light of the fact that they want to bring the
best possible benefits to customers. They are always innovating to become more and more
professional and moreover they can socially responsible not just for themselves or customers. (BIDV)
4. Goals and Objectives:
The process begins by setting the high level objectives. The objectives should ideally align with the
vision statement Techcombank has a clear goal: "All actions are directed towards concrete and clear
results", they always have a specific plan to do everything in the best way while ensuring that human
resources are distributed in the right place. So their objective is to have a sustainable competitive
advantage, high quality income stream, low funding costs, robust balance sheet, high productivity and
efficiency. Employee productivity can effectively achieve a strong balance sheet as evidence in the
future. (Techcombank)

On the other hand, Vietcombank goal is for society and the community. This bank always strives to
stabilize its business. Not only that, but Vietcombank also ensures a continuous financial flow to
contribute to the socio-economic development of Vietnam. Promoting humanity is the core value of
the bank, they are always ready to share with partners and customers. There is a desire for them in
order to help the poor in remote areas with ethnic minorities. Therefore, the prestigious brand
Vietcombank has been continuously built and nurtured during the past 50 years until now.
Consolidating and strengthening activities to become a sustainable base to strive to increase profit
scale is bank objectives. The bank wants to improve the efficiency of its investments to improve the
quality of its services to its customers. (Vietcombank)

BIDV goal is to develop its organization into a modern financial and banking group. There are
sufficient advantages in terms of qualifications, ability to synchronize in operation, thoroughness in
the market economy environment to be able to compete with other banks in Asia and globally. The
main objective of bidv is to diversify products and services, improve credit quality structure, control
risks in order to increase business efficiency. Not only expanding the distribution channel but also
enhancing the performance in technology application to be able to professionally serve customers'
needs. Improve the efficiency of investment activities, corporate culture to become the leading
prestigious bank brand in Vietnam and at the same time receive recognition both at domestic and
international. (BIDV)
The goals and objectives that businesses set are not too far away because the companies themselves
are gradually achieving the results they desire.