Chapter 8 MCQs

1. Converting the commercial potential of IP into real rewards is primarily the role of the:
a) CEO
b) Technology entrepreneur
c) University
d) None of the above

2. For an individual outside of the formal industrial or academic setting, the motivation to
commercialise IP is likely to be driven:
a) Mainly by a desire to increase personal wealth
b) By a desire to demonstrate that the research being carried out has a real commercial
benefit
c) By a desire to increase shareholder value
d) By a desire to get a promotion

3. When considering which markets to be addressed it is important to consider this from a:

a) Geographic perspective
b) Industry segmentation perspective
c) Both a geographic and industry segmentation perspective
d) None of the above

4. Which of the following is not a main route for commercialisation

a) Service provision
b) Licensing
c) Franchising
d) Formation of a new venture

5. Which of the following often relinquishes control over the revenue-generating capabilities of
the technology?
a) Service provision
b) Licensing
c) Franchising
d) Formation of a new venture

6. The following statements are advantages relating to : Instant and expert

resources dedicated to commercialisation; Sharing and diversification of risk; Earlier financial
reward; Less resource intensive for investor.
a) Licensing
b) Joint venture
c) Service provision
d) None of the above
7. A is a stand-alone venture with a completely independent legal identity to
its parent organisation.
a) Service provision
b) Franchise
c) New Venture
d) License

8. The first step in making a successful pitch to investors is:

a) Clear articulation of uniqueness
b) Tailoring key messages to the audience at hand
c) Preparation
d) Clear articulation of problem/solution

9. Which of the following is not one of the audiences that an investor should be able to
communicate the value proposition to?
a) General public/investors
b) University students
c) Investors/managerial level target in companies
d) Technology savvy individuals

10. For which of the following groups should the key concepts and value propositions be pitched
at a technical level so that someone who is knowledgeable in the area understands exactly
what the technology does and what benefits it confers?
a) Investors
b) Technology savvy
c) General public
d) Managerial level in target companies

11. Investors tend to invest in:

a) Technology first and people second
b) Technology first and organisations second
c) People first and technology second
d) Technology

12. Investors generally like to invest in technologies which:

a) Are easily imitable
b) Confer a clear advantage over other technologies in a given field
c) They are already aware of
d) None of the above

13. An exit strategy may involve:

a) Listing the company on a stock exchange
b) Licensing the technology
c) Starting a new venture
d) All of the above
14. A multiple of a company’s annual profit for which it was valued when it sold is known as:
a) Times sales
b) Sales profit
c) Times profit
d) None of the above

15. Which of the following is not one of the five fundamental questions which should be
considered when examining the commercialisation of intellectual property?
a) When should they commercialise their IP?
b) Why would an individual or organisation consider commercialising IP?
c) How should IP be protected
d) Who would lead the commercialisation effort?