1)The international market goes beyond the marketer and becomes more involved in

the marketing environment in the countries in which it is doing business.

a. Export
b. Import
c. Multinational
d. Domestic
2)State whether the given statement is true or not: 'International Marketing is not a
revolutionary shift, it is an evolutionary process.'
a. True
b. False
c. Not clear
d. Cannot say
3)Restrictions to trade include:
a. Taxes & tariffs
b. Legislation & quotas
c. Non-tariff barriers
d. All of the above
4)According to American Marketing Association (AMA),international marketing is the
multinational process of of ideal goods and services.
A) planning and executing the conception
B)pricing and promotion
C) distribution
D) all of the above
5)When a business crosses the borders of a nation, it becomes
A)complex
B)productive
C) profitable
D)none of the above
6)The factor(s) that contributes maximum to the complexity of the global marketing
A) environmental
B) cultural dynamics
C) both (A) and (B)
D)financial
7)Which of the following is not main function of International Marketing?
A) Market selection and product selection
B) Developing pricing strategy
C) International marketing communication
D) Selection of raw material
8)The main objective of imposing quantitative restrictions on imports is to increase the
(A) Tax collection
(B) Demand for home made products
(C) Mobility of labor
(D) All of the above
9)Advertising is used mostly by which of the following?
A)governments
B)business firms
C)social agencies
D)independent professionals
10)....is a group of customers who share similar characteristics across many national
markets.
11)The strength of a global brand is measured by.......
12)The difference between domestic and international marketing lies in the different
concepts of marketing.(T/F)
13)The international marketer must deal with at least two levels of uncontrollable
uncertainty.
(T/F)
14)The international marketer is not affected by domestic competition.(T/F)
15)....is a method that an organization uses to enter into a new market.
A)Market Entry Strategy
B)Business Development Plan
C)International Development
D)Organizational Expansion
16)....means shipping the goods and services out of the port of a country
A)Exporting
B)Direct exporting
C)Indirect exporting
17).....means that the firm participates in international business through an
intermediary and does not deal with foreign customers or markets
A)Exporting
B)Direct exporting
C)Indirect exporting
18)....means that the firm works with foreign customers or markets with the
opportunity to develop a relationship
A)Exporting
B)direct exporting
C)Indirect exporting
D) Passive exporting
19)...is when a firm, called the licensor, leases the right to use its intellectual property-
technology, work methods, patents, copyrights, brand na,es, or trade marks-to another
firm, called the licensee, in return for a fee.
A)Franchising
B)Licensing
C)Exporting
D)Joint venture
20).....an independent organization called the franchisee operates the business under
the same of another company called the franchisor
A)Franchising
B)Licensing
C)Exporting
D)Joint venture
21)....is an entity formed between two or more parties to undertake economic activity
together.
A)Franchising
B)Licensing
C)Exporting
D)Joint venture
22)A contractual agreement whereby one company (the licensor) makes an asset
available to another company (the licensee) in exchange for royalties,license fees,or
some other form of compensation
A)Franchising
B)Licensing
C)Exporting
D)Joint venture
23)Contract between a parent company-franchisor and a franchisee that allows the
franchisee to operate a business developed by the franchisor in return for a fee and
adherence to franchise-wide policies
A)Franchising
B)Franchise
C)Franchisor
D)Franchisee
24)the market-entry strategy in which companies invest in or acquire plants, equipment,
or other assets outside the home country
A)Exporting
B)Contractual strategy
C)Licensing
D)FDI
25)A market-entry strategy in which two companies share ownership of a newly created
business entity; a partnership of two or more participating companies that have joined
forces to create a separate legal entity
A)Franchising
B)Licensing
C)Exporting
D)Joint venture
25)Plan of actions that describes the resource allocation and activities for dealing with
environment, achieving a competitive advantage and attaining the organizational goals
A)Strategy
B)Plan
C)Strategic planning
D)marketing planning
26)what sets organization apart from others and provides it with a distinctive edge for
meeting customer or client needs in the marketplace(definition)?
MCQ:

1- when a firm uses the same marketing strategies abroad as that used at home
it Probably is…
a- ethnocentric *
b- Polycentric
c- geocentric
d- all of the above

2- extension of marketing activities across the globe is called as…..

a- international business
b- universal marketing
c- international marketing *
d- borderless marketing

3- ………….. is/are factors that affect international marketing decisions.

a- Political
b- economical
c- Social.
d- all of the above *

4- is the performance of business activities that direct the flow of a company's

goods and services to consumers or users in more than one nation for a
Profit.
a- international marketing *
b- international management.
c- global branding
d- brand equity.

5- the term green marketing in international marketing is related to ...

a- Influence of green Color on marketing decisions.

b- environmental concerns and protection. *
c- marketing of natural farming
d- green house effect.

6- Contractual agreements include……….

a- licensing
b- Franchising
c- Joint ventures.
d- all of the above. *

7- the advantages of licensing are most apparent when:

a- Capital is scare.
b- impost restrictions
c- Forbid other means of entry
d- all of the above *

8- Companies have different modes of foreign market entry which are:

a- Exporting
b- contractual agreements.
c- direct foreign investment.
d- all of the above. *

9- Direct Foreign investment as a means of foreign market entry is used to:

a- Capitalize on low-Cost Labor *

b- avoid risk
c- avoid financial commitment
d- none of the above.

10- which of the following is a form of SIA:

a- Joint Ventures
b- licensing
c- equity ownership
d- all of the above. *

11- This strategy involves selling a product from a home base,

usually without any product modification.
a) exporting *
b) licensing
c) joint venture
d) manufacturing
12- This entry strategy involves having an agreement that permits a
foreign company to use industry property, technical knowhow, or
engineering design in a foreign market.
a) exporting
b) licensing *
c) joint venture
d) manufacturing

13- Disney (U.S.A.) does not own the Disneyland amusement park
in Japan but receives royalties because of this type of arrangement. a)
exporting
b) joint venture
c) licensing *
d) manufacturing

14- The least profitable entry strategy is

a) licensing *
b) joint venture
c) manufacturing
d) foreign direct investment

15- This is not an advantage of licensing.

a) protection of patent
b) degree of risk
c) amount of capital required
d) amount of profit *

16- Regarding foreign direct investment, developed countries are

a) largest recipients and largest sources *
b) largest recipients and moderate sources
c) moderate recipients and largest sources
d) moderate recipients and moderate sources

17- Sony and Pepsi joined together to market Wilson sporting

goods in Japan. This strategy is
a) exporting
b) licensing
c) joint venture *
 d) assembly operations

18- Joint ventures may not overcome this problem.

a) amount of resources
b) legal requirements
c) social requirements
d) control *

19- This market entry strategy should be used when a company

faces high tariffs but does not want to lose control of its operations.

a) management contract
b) licensing
c) exporting
d) joint venture
e) manufacturing *

20- German firms were asked to build the biggest steel mills in the
world in China and to train local personnel. This is known as
a) licensing
b) manufacturing
c) joint venture
d) turnkey *

21- This market entry strategy offers the largest potential profits
and control.
a) exporting
b) joint venture
c) licensing
d) manufacturing *

22- Which of the following is not a strategic alliance?

a) mergers
b) acquisitions
c) joint ventures
d) licensing agreements
e) sole ventures *

23- This entry strategy is usually the most effective.

a) exporting
 b) licensing
c) joint venture
d) manufacturing
e) none of the above *

True and False questions:

1- Culture is pervasive in all marketing activities (T)

2- with the multidomestic market concept, the world is the market and,
wherever Cost - and Culturally effective Standardized marketing mix is
developed for entire sets of Country markets. (F)
3- Government legislation is the only condition that differentiates between
international and domestic marketing. (F)
4- The difference between domestic marketing and international marketing lies
in the different concepts of marketing. (F)
5- International marketing has a very important role to play in different
economies. (T)
6- Government legislation is an important differentiation between international
marketing and domestic marketing. (T)
7- Marketing concepts, processes and principles are universally applicable. (T)
8- indirect exporting requires no equity investments, and has a high risk and
high rate of return. (F)
9- Direct foreign investment requires the most equity of the four modes and
creates the greatest potential for risk. (T)
10- Companies taking their first international step should not use direct
exporting because the risks of financial loss can be huge. (F)
11- exporting is a common approach for the mature international
Company but not for the small Company (F)
12- exporting is long-term, non equity associations between a company
and another in a foreign market. (F)
13- Contractual agreements serve as a means of transfer of knowledge
rather than equity. (T)
14- patent rights, trademark rights, and the right to use technological
processes are granted in foreign Licensing. (T)
15- not all experiences with licensing are Successful because of the
burden of finding, Supervising and inspiring licensees. (T)
16- Franchising is the fastest-growing market - entry Strategy. (T)
17- the Franchiser can follow through on marketing of the products to the
point of final Sale. (T)
18- Franchising is not an attractive form of Corporate organization for
companies wishing to expand quickly with low Capital investment. (F)
19- JVs are Partnerships between individuals (F)
20- SIA implies that one partner's weakness is offset by the other's
Strength. (T)
21- SIA is a relationship established to achieve a goal where only one
party benefits. (F)
22- SIAs may dissolve after reaching their goals or because of different
goals and management styles. (T)
23- A service cannot be licensed internationally. (F)
24- A licensor should assign a trademark to a licensee rather than specify
the conditions under which the mark can be used. (F)
25- Developed countries are both the largest recipients and sources of
foreign direct investment. (T)
26- A host government is usually indifferent to whether foreign direct
investment is in the form of acquisition. (F)
27- While cultural differences affect international joint venture
performance, culture distance stems more from differences in organizational
culture than from differences in national cultures. (T)
28- All joint ventures are strategic alliances, but not all strategic alliances
are joint ventures. (T)
29- Unlike joint ventures which require a new, separate entity, a strategic
alliance does not necessarily require a new legal entity. (T)
 True and false questions:
1- Evaluation of a company objectives and resources is crucial in all stages of
planning for international operations.
2- The first step in the international planning Process is deciding in which
existing Country market to make a market investment
3- Whatever approach to international marketing strategy is adopted, most
films feel the need to segment foreign market, Targeting and Positioning are
also considered.
4- The first filter in the screening Process is concerned with the ability to
access market in terms of available market Channels and media.
5- A local brand gives a company a uniform worldwide image that enhances
efficiency and cost savings when introducing other Products associated with
the brand name.
6- The market controllables represent the level of uncertainty that are created
by the domestic and foreign environments.
7- One benefit of local branding is the prestige factor.
8- One factor that affects brand image is the influence the country of
manufacture has on a consumer’s positive or negative perception of a
product
9- Local branding is the one that has consistent identity with consumers across
the world.
10- Targeting involves associating the product with a particular consumer
benefit and also against competition.
11- One motives for internalization is the desire to spread geographical
risk.
12- The ultimate purpose of marketing planning is to ensure the
achievement of goals by focusing on the formulation of a suitable marketing
strategy.

MCQ:
1- ………..is the process of increasing involvement of enterprises in
international market.
a- International Planning
b- internationalization
c- Positioning.
d- targeting

2- a ……………Can be defined as a name, tern Sign, Symbol or combination

of them which is intended to identify the goods and services to Differentiate
them from Competitors.
a- Segmentation
b- Targeting
c- brand
d- screening.

3- there are several drivers impact the Composition of a firm's international

product line:
a- Customer Preferences
b- Price spectrum
c- competitive climate
d- organizational structure
e- all of the above

4- Burberry's global marketing strategy of offering "affordable luxury" to

customers in the United States, with a value proposition of being more
expensive than Coach and less expensive than Prada represents a focus on:
a- product.
b- price.
c- promotion.
d- place.

5- A company that succeeds in global marketing:

a- pursues a "one size fits all" strategy by creating identical products for
homogeneous markets.
b- customizes special products for each world country or region.
c- creates both standardized and localized products.
d- uses localized products only.
6- An important managerial task in global marketing is learning to recognize
the extent to which it is possible to extend marketing plans as well as the
extent to which adaptation is desired. The way a company addresses this task
is a reflection of the company's:
a- market penetration.
b- global marketing strategy.
c- product development.
d- product standardization.

7- McDonald's serves McAloo Tikki Burger in India, McRice Burger in

Malaysia, MCOZ Burger in Australia, Kiwi Burger in New Zealand, and
McHuevo Burger in Uruguay and McSamurai Burger in Thailand. These
menu variations are examples of a:
a- combination of global and local marketing mix elements.
b- reflection of failure of U.S. menu items in those countries.
c- deviation from successful marketing practices.
d- replacement of standard menu names with fancy names.

8- Examples of effective global marketing by McDonald's include both

standardized and localized marketing mix elements. Which of the following
does not represent a localized element?
a- It serves McAloo tikki potato burger in India.
b- It uses the advertising slogan "I'm lovin' it."
c- It operates themed dining cars on the Swiss national rail system.
d- It has slang nicknames such as MakDo in the Philippines and McDo in
France.

9- A firm’s global marketing strategy addresses which of the following issues?

a- Global market participation
b- Coordination of marketing activities
c- Integration of competitive moves
d- All of the above

10- A fundamental difference between local marketing and global

marketing is
a- The lack of marketing mix
b- The scope of activities
 c- The lack of strategic planning
d- The focus on resources.

11- ………………………. refers to the process of dividing the total

market into internally homogenous groups:
a- Targeting
b- Positioning
c- Segmentation
d- None of the above

12- Which of the following is not a reason that makes global marketing is
imperative?
a. Favorable domestic economy
b. Emerging markets
c. Global competition
d. Saturation of domestic markets

13- …………………….. refers to a value premium that a firm generates

from a product with recognizable name:
a- Consistent image
b- Differential advantage
c- Brand equity
d- Global branding
 ‫ﺑﻧك اﻷﺳﺋﻠﺔ ﻟﻣﺎدة اﻟﺗﺳوﯾق اﻟدوﻟﻲ ﻟﻠﻔرﻗﺔ اﻟراﺑﻌﺔ ﺷﻌﺑﺔ إدارة اﻷﻋﻣﺎل إﻧﺟﻠﯾزي‬

First: statements true or false:

1. A service cannot be licensed internationally.
2. A licensor should assign a trademark to a licensee rather than specify the
conditions under which the mark can be used.
3. All joint ventures are strategic alliances but not all strategic alliances are
joint ventures.
4. Unlike joint ventures which require a new, separate entity, strategic
alliance does not necessarily require a new legal entity.
5. Government legislation is the only condition that differentiates between
international and domestic marketing.
6. Local branding is the one that has consistent identity with consumers
across the world.
7. A host government is usually indifferent to whether FDI is in the form of
acquisition.
8. Licensing is considered as a low commitment foreign market entry method.
9. Once the international sales potential becomes substantial, indirect
exporting often looks more appealing than direct exporting.
10. The difference between domestic marketing and international marketing
lies in the different concepts of marketing.
11. International marketing has a very important role to play in different
economies.
12. Acquiring a global perspective requires adopting new approaches.
13. Government legislation is an important differentiation between
international marketing and domestic marketing.
14. Marketing concepts, processes and principles are universally applicable.
15. Internationalization is the process of transforming a domestic marketing
management system into an international marketing management over
time.
16. Global marketing is the business activity of meeting the demand for goods
in foreign markets.
17. Globalization aims at increasing trade barriers across the world.
18. Targeting involves associating the product with a particular consumer
benefits and also against competition.
19. One motives for internalization is the desire to spread geographical risk.
20. The ultimate purpose of marketing planning is to ensure the achievement
of goals by focusing on the formulation of a suitable marketing strategy.
ٍ ◌Second: Multiple-Choice questions:
1. The strategy that involves selling a product from a home base, usually
without any product modification:
a. Licensing
b. Exporting
c. Joint venture
d. Turnkey
2. …………….is not an advantage of licensing:
a. Protection of patent.
b. Degree of risk
c. Amount of capital required
d. Amount of profit
3. Disney (USA) does not own the Disneyland amusement park in Japan, but
receives royalties, because of …………………………. Arrangement:
a. Licensing
b. Joint venture
c. Turnkey
d. Manufacturing
4. The least profitable entry strategy to foreign markets:
a. Licensing
b. Manufacturing
c. Management contracts
d. Joint venture
5. ……………………entry strategy involves having an agreement that permits a
foreign company to use industry property, technical know-how or
engineering design in a foreign market:
a. FDI
b. Joint venture
c. Licensing
d. Management contract
6. Sony and Pepsi joined together to market Wilson sporting goods in Japan.
This strategy is called:
a. Manufacturing
b. Joint venture
c. Licensing
d. Exporting
7. A partnership at corporate level is:
a. FDI
b. Joint venture
c. Management contract
d. None of the above
8. Joint venture may not overcome the problem of ……………………….:
a. Control
b. Amount of resources
c. Legal requirements
d. Social requirement.
9. The market entry strategy that should be used when a company faces high
tariffs, but does not want to lose control of its operations:
a. Turnkey
b. FDI
c. Joint venture
d. Strategic alliances
10. German firms asked to build the biggest steel mills in the world in China
and to train local personnel. This strategy is known as:
a. FDI
b. Joint venture
c. Strategic alliance
d. Turnkey
11. ………………….is a market entry strategy that offers potential profits and
control:
a. FDI
b. Licensing
c. Turnkey
d. None of the above
12. by
a. Sole partner
b. Acquisition
c. Joint venture
d. Mergers
13. ………………………is usually the most effective of method of market:
a. FDI
b. Joint venture
c. Franchising
d. None of the above
14. ………………………is a separate organization which is formed by the partners,
who contribute equity in equal or different proportion:
a. Wholly-owned subsidiaries
b. Equity joint ventures
c. Franchising
d. Strategic alliances
15. A firm’s global marketing strategy addresses which of the following issues?
a. Global market participation
b. Coordination of marketing activities
c. Integration of competitive moves
d. All of the above
16. A fundamental difference between local marketing and global marketing is
a. The lack of marketing mix
b. The scope of activities
c. The lack of strategic planning
d. The focus on resources.
17. ………………………. refers to the process of dividing the total market into
internally homogenous groups:
a. Targeting
b. Positioning
c. Segmentation
d. None of the above
18. Which of the following is not a reason that makes global marketing is
imperative?
a. Favorable domestic economy
b. Emerging markets
c. Global competition
d. Saturation of domestic markets
19. …………………….. refers to a value premium that a firm generates from a
product with recognizable name:
a. Consistent image
b. Differential advantage
c. Brand equity
d. Global branding
20. The term global marketing refers to a strategy used to achieve all the
following benefits, except:
a. Cost reduction
b. Enhanced customer preferences
c. Dominate all world markets
d. Increase competitive advantage.