MKT 630 1000 Plus Mcqs

A Lot of Solved MCQs of MKT630
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Q1: Which mode was adopted by Polymer Plastic to enter in foreign market?
a) As an indirect exporter
b) As an foreign licensor
c) As a multinational corporation
d) As a direct exporter
Q2: Having foreign national employees in home office from their business firm,
Polymer Plastic has better Knowledge of:
a) The political legal system
b) Economic factors
c) Social/cultural
d) Market size
Q3: By setting up foreign manufacturing facilities, Polymer Plastic changed from
being:
a) An indirect exporter to a direct exporter
b) An overseas marketer to a “dumper”
c) A global marketer to a multinational marketer
d) A direct exporter to a partner in a joint venture
Q4: Which factor describes a country’s ability to transport people and products?
a) Exchange rate
b) Infrastructure
c) Dumping
d) Counter trade
Q5: If ICS’s plastic soft drink case was promoted as a returnable container in
foreign markets only, the firm would be practicing:
a) Promotional adaptation
b) Straight extension
c) Product adaptation
d) Product invention
Q6: If ICS’s plastic case was modified for foreign markets but was essentially
similar to its domestic counterpart, the firm would be practicing:
a) Product invention
b) Dual adaptation
c) Promotional adaptation
d) Straight extension
Q7: The Canadian and British plastic manufacturers reached an agreement with
ICS to use their patent in a manufacturing process. Such an arrangement is called:
a) Foreign licensing
b) Exchange control
c) Multinational marketing strategy
d) Counter trade
Q8: Custom made cases is required in France where the diameters of the bottles are
smaller than their U.S. counterparts. They are sold to the French Government,
which in turn signs contracts with the nationalized soft drink bottler organizations.
This marketing strategy is called:
a) Product infrastructure
b) Product extension
c) Advertising extension
d) Product adaptation
Q9: With three subsidiaries in different parts of the world involved in different
marketing strategies, McNeel Enterprises is:
a) A joint venture partner with nationals in seven foreign countries
b) A specialist in counter trade
c) One of the most successful U.S. exporters, in terms of exports as a percentage of sales
d) A beginning multinational corporation
Q10: According to case, ICS’s plastic case was originally marketed abroad, using
the product/promotion strategy describes as:
a) Straight extension
b) Product modification
c) Communication adaptation
d) Distribution
Total Marks= 10
1. Which form of international commercial payment that involves one or more banks?
A. Bill of exchange
B. Sight draft
C. Date draft
D. Letter of credit
2. Which one of the following is not part of an organization's macro-environment?
A. Political environment
B. Economic environment
C. Internal environment
D. Social environment
3. Identify the information that an international marketer needs to know under the head of
“Analysis of company sales potential” to evaluate firm sales and profit potential.
A. Market Access
B. Product Potential
C. Cost of Internal Distribution
D. Per capita income and distribution
4. Carriage and insurance paid to (CIP) is one of the term of sale is used in place of which
of the following?
A. Free alongside ship (FAS)
B. Cost, insurance, and freight (CIF)
C. Cost and freight (CFR)
D. Free on board (FOB)
5. Identify the analysis that an international marketer uses to determine potential export in
international market.
A. Two stage analysis

B. Four stage analysis
C. Three stage analysis
D. Five stage analysis
6. An individual is using the systematic design, collection, analysis, and reporting of data
relevant to marketing its programs to minority students. What do we call this?
A. Promotion
B. Marketing research
C. Self-study
D. Cost-benefit analysis
7. Identify the pricing term that indicates that the charterer of a vessel is responsible for
the cost of loading and unloaded goods from vessel.
A. Free in
B. Free in and out
C. Free out
D. Free out and in
8. Which form of data can usually be obtained more quickly and at a lower cost?
A. Secondary
B. Primary
C. Census
D. Tertiary
9. Which method of research can be used to obtain information if people are unwilling or
unable to provide?
A. Observation
B. Focus groups
C. Personal interviews
D. Questionnaires
10. What is the desired rate of speech for a presentation?
A. 100 to 150 words

B. 10 to 15 words
C. 25 to 50 words
D. 50 to 90 words
Total Marks= 10
1. Mercantilism philosophy explains about import and export balance. Which one of the
following is the consistent with this philosophy?
A. Export more goods

B. Import more goods
C. Imports equal to exports
D. Imports greater than exports
2. Choose the nature of product life cycle of luxury product where cost is less important.
A. Short product life cycle

B. Long product life cycle
C. Medium product life cycle
D. Undefined product life cycle
3. Trade deficit can be calculated by:
A. Export access import

B. Import access export
C. Goods access services
D. Services access goods
4. If a marketer collects information about the product attributes and positioning related
to his competitor. Which kind of information he gathered?
A. Marketing mix information

B. Product related information
C. Competitor information
D. Resource information
5. Which one of the following products is NOT subject to price controls?
A. Pharmaceuticals
B. Foods
C. Gasolines
D. All subject to price controls
6. Which one of the following laws formats is based on an all-inclusive system of written
rules of law?
A. Code law
B. Interpretive law
C. Common law
D. Legislative law
7. Identify the term, we use for bartering price of one country’s currency in term of other
country’s currency?
A. Exchange rate
B. Barter system
C. Cross currency
D. Change currency
8. Which of the following treaties covered the way for effective a worldwide tariff
agreement?
A. WTO
B. GATT
C. NAFTA
D. NATO
9. Which of the following social scientists is credited with doing the most thorough,
influential, and widely read work on how cultural values influence various types of
business and market behavior?
A. Milton Friedman
B. Daniel Starch
C. Geert Hofstede
D. Sigmund Freud
10. A society's accepted basis for responding to external and internal events summarize in
which of the following way?
A. Social agenda
B. Culture
C. Reference groups
D. Cultivation possibility
1. Which of the following argument use to “promote local defense industry”?

a) National defense argument
b) Infant industry argument
c) Strategic industry argument
d) Local defense argument
2. In which kind of decision the “marketer may need to change prices of products and
services.”
a) Marketing decision
b) Production decision
c) Financial decision
d) Sales decision
3. The exchange rate which is determined by market forces and changes freely is known as
__________.
a) Fixed exchange rate system
b) Managed exchange rate system
c) Floating exchange rate system
d) Flat exchange rate system
4. The dispute in which a judge, jury or arbitrator determines the outcome is known as
__________.
a) Adjudicative processes
b) Consensual processes
c) Arbitrator process
d) Mediation process
5. When the cases are adjudicated based on the basis of religious knowledge and beliefs are
known as __________.
a) Common law
b) Statutory law
c) Theocracy law
d) Bureaucratic law
6. “Expropriation” and “confiscation” belongs to which kind of following risk?
a) Political risk
b) Legal risk
c) Environmental risk
d) National risk
7. The “pricing & cost structure of the competing firms” relates which kind of information
for international marketing?
a) Competitor information
b) Product information
c) Marketing mix information
d) Product mix information
8. In which of the following categories the price is less important?

a) Hand made Italian leather product
b) Hand made Pakistani carpet
c) Luxurious car made by germens
d) All of the given options
9. It is likely that global competition will become more fiercely intensive because:
a) Competitors are increasing in size and have more resources to compete.
b) Competitors can seemingly access any international market and compete freely, but
they are protected by the government in their own domestic market.
c) Competitors are becoming more aggressive.
d) Organizations are forming alliances with other market players.
10. For any organization, operating in the global market environment in the 21st century
requires:
a) To seek a unique strategy which can be applied to any given market environment.
b) The ability to harness continuous innovations by cultivating a culture of learning and
improvement.
c) The leadership to enforce regular downsizing and de-layering to maintain a high level
of efficiency.
d) The organization to identify opportunities to exploit other players
Spring semester 2008

International Marketing (MKT630)
Quiz No. 1
Total Marks: 10
Due Date: 03/05/2008
Selected Option
Solution Question No.
1 A
2 A
3 C
4 A
5 C
6 A
7 A
8 D
9 D
10 B
Q1: Which mode was adopted by Polymer Plastic to enter in foreign market?
a) As an indirect exporter
b) As an foreign licensor
c) As a multinational corporation
d) As a direct exporter
Q2: Having foreign national employees in home office from their business
firm, Polymer Plastic has better Knowledge of:
a) The political legal system
b) Economic factors
c) Social/cultural
d) Market size
Q3: By setting up foreign manufacturing facilities, Polymer Plastic changed
from being:
a) An indirect exporter to a direct exporter
b) An overseas marketer to a “dumper”
c) A global marketer to a multinational marketer
d) A direct exporter to a partner in a joint venture
Q4: Which factor describes a country’s ability to transport people and

products?
a) Exchange rate
b) Infrastructure
c) Dumping
d) Counter trade
Q5: If ICS’s plastic soft drink case was promoted as a returnable container in
foreign markets only, the firm would be practicing:
a) Promotional adaptation
b) Straight extension
c) Product adaptation
d) Product invention
Q6: If ICS’s plastic case was modified for foreign markets but was
essentially similar to its domestic counterpart, the firm would be practicing:
a) Product invention
b) Dual adaptation
c) Promotional adaptation
d) Straight extension
Q7: The Canadian and British plastic manufacturers reached an agreement

with ICS to use their patent in a manufacturing process. Such an
arrangement is called:
a) Foreign licensing
b) Exchange control
c) Multinational marketing strategy
d) Counter trade
Q8: Custom made cases is required in France where the diameters of the
bottles are smaller than their U.S. counterparts. They are sold to the French
Government, which in turn signs contracts with the nationalized soft drink
bottler organizations. This marketing strategy is called:
a) Product infrastructure
b) Product extension
c) Advertising extension
d) Product adaptation
Q9: With three subsidiaries in different parts of the world involved in
different marketing strategies, McNeel Enterprises is:
a) A joint venture partner with nationals in seven foreign countries
b) A specialist in counter trade
c) One of the most successful U.S. exporters, in terms of exports as a
percentage of sales
d) A beginning multinational corporation
Q10: According to case, ICS’s plastic case was originally marketed abroad,
using the product/promotion strategy describes as:
a) Straight extension
b) Product modification
c) Communication adaptation
d) Distribution
1. A license under intellectual property commonly has several component parts
UNLIKE:
a. Term
b. Territory
c. Renewal
d. No. of person
2. Various tangibles and intangibles parameters are commonly available by the
franchisor UNLIKE:
a. National advertising
b. International advertising
c. Sport services
d. Business places
3. An entrepreneur starts business operations from scrap level by using resources of
third party. After some time he handover this running business to that party, when
business is fully functioned. Which concept applies to above scenario?
a. Management contracts
b. Turnkey projects
c. Common contracts
d. Legal contracts
4. In history of marketing Sony and Ericsson, two firms agree to work together but
firms promoted their mutual interests separately. In which category given scenario
fall:
a. Legal contract
b. Joint venture
c. Acquisition
d. Merger
5. Triangular trade is a historical term indicating trade between three ports or
regions. The most famous triangular trade in human history was between West
Africa, The West India, and Europe in:
a. 17th century
b. 18th century
c. 19th century
d. 20th century
6. A type of foreign direct investment in which an industry abroad sells the output of
a firm’s domestic production, or uses the firm’s output is:
a. Backward vertical FDI
b. Forward vertical FDI
c. Horizontal FDI
d. Vertical FDI
7. If you opt to assess a new potential partner, you need to carry out some basic
checks EXCEPT:
a. Performance in term of production
b. Performance in term of marketing
c. Performance in term of personnel
d. Performance in term of law
8. A resulting form of business in which a firm A is controlling all business
activities and ending up the control of firm B to expand business.
a. Legal contract
b. Joint venture
c. Acquisition
d. Merger
9. A form of counter trade in which business parties and, one of them is from
developing country.
a. Buy-Back agreement
b. Counter purchase
c. Advance purchase
d. Compensation deal
10. Directing a company's efforts towards serving one or more groups of customers
sharing common needs or characteristics is defined as:
a. Target marketing
b. Market targeting
c. Market segmentation
d. Market positioning

Quiz No. 2
Total Marks: 10
Due Date: 19/07/2008
Solution
Question No. Selected Option
1D
2D
3B
4B
5B
6B
7D
8C
9C
10 A
1. Identify the nature of partners in a mixed joint venture that is special case in
which two partners are involved.
a) Government and Private Company
b) Private-Private Company
c) Private-Public Company
d) Government-Government Company
2. A business undertaking between two or more companies or organizations which
will share ownership and control of this business activity is categories as:
a) Equity investment
b) Joint venture
c) Mixed venture
d) Money market investment
3. Mention the correct order in finding potential customer according to your
marketing expertise.
a) Segmentation, demand measurement, targeting, positioning
b) demand measurement, segmentation, targeting, positioning
c) Segmentation, targeting, positioning, demand measurement
d) demand measurement, targeting, segmentation, positioning
4. In a selected single segment there is chance of_______________ in behavior of
consumer.
a) Homogeneity
b) Heterogeneity
c) Homogeneity and heterogeneity both
d) Non of the given option
5. Identify the concept in which customer will prefer those products which can
satisfy the customer needs, wants and demands.
a) Societal Concept
b) Production Concept
c) Selling concept
d) Marketing Concept
6. Which of the following is NOT one of the alternative concepts under which
organizations design and carry out their marketing strategies?
a) Distribution concept
b) Marketing concept
c) Product concept
d) Production concept
7. Which one of the following term explains the ability of a firm or individual to
satisfy customer needs and expectations?
a) Wants
b) Demand
c) Products
d) Quality
8. If a company is transferring its goods and services to its customer, this transaction
is based on:
a) Barter system
b) Exchange
c) Transformation
d) Relationship
9. Identify the major difference in all marketing process and marketing variables
between normal marketing and international marketing is:
a) Culture Complexity
b) Legal issue
c) Politics
d) Technology
10. The need to compete for international market was made inevitable by the
economic system employed by most nations is based upon:
a) Socialism
b) Mass production
c) Communism
d) Barter
Q. No. Selected Option

1A
2B
3B
4A
5D
6A
7D
8B
9A
10 B
1. A type of foreign direct investment in which an industry abroad sells the output of
a) Forward vertical FDI
b) Backward vertical FDI
c) Horizontal FDI
d) Vertical FDI
2. The organizations with charitable, educational, community or other non-business
objective belongs to __________.
a) Institutional markets
b) Reseller markets
c) Government markets
d) Producer markets
b) Reseller markets
d) Producer markets
4. If an Indian businessman invest in a China as foreign direct investment due to
good infrastructure, related industry, labor availability. Owing to which factor he
is investing?
a) Production costs
b) Logistics
c) Availability of natural resources
d) Access to key technologies
5. Identify the category of country in which countries establish a net work of
investors?
a) Platform
b) Emerging
c) Growth
d) Mature
6. Which of the following is the important variable in choosing mode of entry in
international market regarding size and growth?
a) Size of a company
b) Local infrastructure
c) Ownership advantages
d) Location advantages
7. Identify the alliance in which two or more firms develop a contractualrelationship
to share some of their unique resources and capabilities to create a
competitive advantage?
a) Global Strategic alliance
b) Non-equity strategic alliance
c) Equity strategic alliance
d) It is not kind of Alliance
8. Which one of the following is the major and the most appropriate reason of
strategic alliance?
a) To increase partners
b) To expand business efficiently
c) To just engage in global business
d) To expand sub offices
9. When listening to music on the radio, many consumers automatically switch
stations when commercials begin to run, and they search until they find another
station that is playing music? This tendency is an example of:
a) Selective perception
b) Selective exposure
c) Selective retention
d) Selective learning
10. When consumers use a problem-solving process to make purchase decisions, what
is the next step in the process after they become aware of, or interested in, a
problem?
a) Evaluating alternative solutions
b) Recalling and gathering information about possible solutions
c) Deciding on the appropriate solution
d) Making the commitment to purchase a particular product or service
11. Which one of the following strategic alliance explains, it is an agreement by two
or more parties to form a single entity to undertake a certain project?
a) Technology Licensing
b) Product Licensing
c) Joint venture
d) Distribution Relationships
12. Identify which of the following is not the participant in international buying
process?
a) Initiators
b) Approvers
c) Government
d) Buyers
13. Which of the following is necessary to develop on the basis of wealth, skills and
power?
a) Purchasing communities
b) Economical classes
c) Social classes
d) Competitors
14. Niche marketing strategy is the most suitable for which of the following firm?
a) International firms
b) Global firms
c) Local firm
d) Multinational firm
15. Which of the following is the behavioral segmentation of the consumer markets?
a) States, counties and cities
b) Family life cycle, income and nationality
c) Purchase occasion, attitude toward product and benefits sought
d) Social class, lifestyle and personality
16. Which is the best description for basis of psychographic segmentation of
consumer markets?
a) Nations, regions and states
b) Age, gender and family
c) User status, user rate and benefits sought
17. Which of the following stage of economic development elaborates the status of
countries that are advance in science and technology?
a) Traditional society
b) The drive to maturity
c) High Mass – Consumption
d) Pre-conditions for take-off
18. Mention stage of economic development in which countries is able to produce a
wide variety of products?
b) Pre-conditions for take-off
d) The drive to maturity
19. People with similar demographic and/or psychographic profiles may interact
differently with the same product. The way marketers use this information to
segment a market is known as which of the following?
a) Geographic segmentation
b) Relationship segmentation
c) Beneficial Segmentation
d) Behavioral segmentation
20. The democracies, dictatorships & communist dictatorships belong to which of the
following economic condition variable?
a) Economic System
b) Political Risk
c) Economic setup
d) Political setups

1A
2A
3A
4A
5A
6B
7B
8B
9B
10 B
11 C
12 C
13 C
14 C
15 C
16 D
17 D
18 D
19 D
20 D
Q.1 Which of the following is NOT true of changes in a firm's technological

environment?
(a) New technology allows for new ways of communicating with a firm's customers
(b) New technology always leads to benefits for firms
(c) New technology can allow new goods and. services to be developed
(d) New technology can allow new distribution opportunities
Q.2 Within the micro-environment, a channel of distribution can best be described as:
(a) All of the retailers in a country who stock a particular type of product.
(b) All of those people and organizations involved in the process of transferring a
product from the producer to the consumer.
(c) A route plan for a company's fleet of delivery trucks, designed to minimize the
cost
per delivery.
(d) A route plan for a company's fleet of delivery trucks, designed to maximize the
speed
of delivery.
Q.3 A commercial company that explicitly takes into consideration the social
consequences
of its actions is most likely to be:
(a) Putting the needs of consumers before the company's need for profit.
(b) Acting philanthropically to their customers.
(c) Seeking to combine social benefits with business profitability.
(d) Acting like a public sector organization.
Q.4 Which of the following is NOT normally perceived as a component of culture?
(a) Language
(b) Values
(c) Technology
(d) Motivation
Q.5 The understanding of cultural impact on consumer behavior is crucial to
successful cross-
cultural marketing. Which of the following statements is NOT true?
(a) The globalization of markets may create the dangerous illusion that consumer
behavior and patterns of consumption in each country of the world are
converging.
(b) The assumption that using standardized marketing strategies can target consumers
across cultures is preventing the marketer from truly appreciating the differences
in
consumers of different cultures.
(c) When the ability to pay is low, consumers may focus more heavily on luxury
features in making product evaluations on purchase decisions to ensure value for
money.
(d) Consumers choose particular brands not only for functional or performance
benefits but also to express their personality
Q.6 Which of the following consequences is most likely to lead to an organizational

buyer
putting a greater emphasis on reliability and performance than on price?
(a) Budget savings this year have to be improved upon next year.
(b) Failure of the product could lead to lost sales or production for the company.
(c) The cheap feel of the product is disliked by users.
(d) Low price always works out to be the most cost-effective option in the long run.
Q.7 Competitive market advantage for any multinational organization is most likely to
go to the firm which:
(a) Has the most information.

(b) Has a large marketing information department.
(c) Conducts regular customer surveys.
(d) Makes best use of the information available.
Q.8 Which of the following is true?
(a) International Marketing is mainly about selling.

(b) International Marketing is mainly about communicating.
(c) International Marketing is mainly about finding out what people want.
(d) International Marketing is mainly about meeting customers' needs.
Q.9 The monetary value received by a firm for its goods or services is called:
(a) Profit
(b) Capital
(c) Revenue
(d) Marketing
Q.10 Which of the following is NOT an obstacle to design and implementation of

international marketing plans?
(a). Confusion over planning terms.
(b) The external environment.
(c) Weak support from chief executive and top management
(d) Numbers in lieu of written objectives and strategies.
Q.1 __________ is binding because both parties that are in conflict agree to honor any
judgment without recourse.
a. Arbitration
b. Litigation
c. Mediation
d. A tort clause
Q.2 __________ is the government's act of taking title to property owned by a private
party
without that party's consent, while paying compensation to the former owner.
a. Confiscation
b. Expropriation
c. Domestication
d. Liquidation
Q.3 __________ may be imposed to protect health, conserve foreign exchange, serve as
economic reprisals, protect home industry, or provide revenue in the form of tariffs.
a. Export regulations
b. Import regulations
c. Boycotts
d. Taxes
Q.4 When the Pakistan boycotted trade with Israel, this was called _________.
a. Technological sanction
b. Business sanction
c. Social sanction
d. Political sanction
Q.5 __________ shifts the buyer’s credit risk to the bank issuing the document.
a. Letter of credit
b. Time draft
c. Sight draft
d. Bill of lading
Q.6 If a government wants to tax goods entering at its borders, it will impose that is
called_________.
a. Quota
b. Voluntary export restraint
c. Standard monetary barrier
d. Tariff
Q.7 All of the following can be a problem of drawing a random sample in the
international
environment EXCEPT:
a. No accurate maps of population centers
b. Incomplete and out-of-date telephone directories
c. No other listings that can serve as sampling frames
d. Low literacy rates
Q.8 __________ is a contractual arrangement in which a firm sells the right to use its
intellectual property to another firm in return for fees.
a. Franchising
b. Counter trade
c. Joint venture
d. Patents
Q.9 Which of the following factor consider for choosing a market coverage strategy?
a. Company resources and capabilities
b. Degree of product variability
c. Product’s stage in the life-cycle
d. All of the given options
Q.10 Selecting of and working with more than two equivalent suppliers for a certain
product is
known as __________.
a. Sole sourcing
b. Multiple sourcing
c. Joint sourcing
Fall semester 2007

Quiz No. 2
Total Marks: 10
Due Date: 09/02/2008
Solution
Questions Selected options
1 A
2 B
3 B
4 D
5 A
6 D
7 D
8 A
9 D
10 B
Q.1 According to sociological view point, any idea perceived as new by a group of people
is a/an __________.
a. Innovation
b. Development
c. Discovery
Q.2 The __________ includes style features, packaging, labeling, trademarks, brand
name, quality, price and all other aspects of a product’s package.
a. Core component
b. Packaging component
c. Support service component
d. Idea component
Q.3 A __________ is defined as the worldwide use of a name, term, sign, symbol (visual
and/or auditory), design or combination thereof intended to identify goods or services
of one seller and to differentiate them from those of competitors.
a. National brand
b. Local brand
c. Global brand
d. Country brand
Q.4 Which of the following are not effective factors for deciding appropriate packaging in
various international markets?
a. Lengthy periods on shelves
b. Growing environmental consciousness
c. Environmental concerns
Q.5 Small companies with few resources typically prefer __________ option.
a. Communication adaptation
b. Communication extension
c. Dual extension
d. None of the given options
Q.6 An organization embarks on an international product strategy depending on a decision
on a number of factors, which include:
a. Overall market objectives
b. Market and customer expectations
c. Marketing mix support
Q.7 The energy that flows throughout the system that links brand and
all their stakeholders and which is manifested in the way these stakeholders think,
feel and behave towards the organization and its products or services is known as
__________.
a. Product energy
b. Brand energy
c. Customer energy
d. Organization energy
Q.8 Both the perceived and real value that a brand adds to a particular product or service
is called __________.
a. Brand equity
b. Brand loyalty
c. Brand repositioning
Q.9 The period that starts with the initial product specification and ends with the
withdrawal of the product from the marketplace is known as __________.
a. Product growth stage
b. Product maturity stage
c. Product decline stage
d. Product life cycle
Q.10 The new product development process involves a number of stages. The best estimate
of the new product's profitability is likely to be made at which of these stages?
a. Idea generation
b. Idea evaluation
c. Market testing
d. Brainstorming
Fall semester 2007

Quiz No. 3
Total Marks: 10
Solution
Questions No. Selected options
Q.1 A
Q.2 B
Q.3 C
Q.4 D
Q.5 C
Q.6 D
Q.7 B
Q.8 A
Q.9 D
Q.10 C
1. Which form of international commercial payment thats one or more

banks?
A. Bill of exchange
B. Sight draft
C. Date draft
D. Letter of credit
2. Which one of the following is not part of an organization's macro-

environment?
3. Identify the information that an international marketer needs to know

under the head of “Analysis of company sales potential” to evaluate firm
sales and profit potential.
A. Market Access
4. Carriage and insurance paid to (CIP) is one of the term of sale is used in
place of which of the following?

5. Identify the analysis that an international marketer uses to determine

potential export in international market.

6. An individual is using the systematic design, collection, analysis, and

reporting of data relevant to marketing its programs to minority students.
What do we call this?
A. Promotion
C. Self-study
7. Identify the pricing term that indicates that the charterer of a vessel is
responsible for the cost of loading and unloaded goods from vessel.
A. Free in
B. Free in and out
C. Free out
D. Free out and in
8. Which form of data can usually be obtained more quickly and at a lower
cost?
A. Secondary
B. Primary
C. Census
D. Tertiary
9. Which method of research can be used to obtain information if people are

unwilling or unable to provide?
A. Observation
B. Focus groups
D. Questionnaires
A. 100 to 150 words

B. 10 to 15 words
C. 25 to 50 words
D. 50 to 90 words
2007
A famous fast food company has decided to enter the international market. Top
management is having trouble deciding how to develop the market. Give some important
market-entry options to top management for the company.
Solution
Research on customer needs
Research on competitors
Research on economies of scale and scope
Finding the source of efficiency
Find the favorable logistics
Language and cultural factors
Legally and politically factors
5 C analysis - company, customers, competitors, collaborators, climate. Company

represents the internal situation; the other four cover aspects of the external situation
PEST analysis - for macro-environmental political, economic, societal, and
technological factors. A PEST analysis can be used as the "climate" portion of the 5 C
framework.
SWOT analysis - strengths, weaknesses, opportunities, and threats - for the internal and
external situation. A SWOT analysis can be used to condense the situation analysis into a
listing of the most relevant problems and opportunities and to assess how well the firm is
equipped to deal with them.
Marketing Strategy:
• Segmentation
• Targeting (target market selection)
• Positioning the product within the target market
• Value proposition to the target market
Marketing Mix Decisions

• Product development - specifying, designing, and producing the first units of the
product.
• Pricing decisions
• Distribution contracts
• Promotional campaign development
The Production Concept

The Product Concept:
The Selling Concept:
The Marketing Concept:
Analyzing international marketing opportunities to identify unfulfilled or under fulfilled
needs that a marketer may satisfy through its products or services. This analysis can be
done through information seeking and analysis or through market research (secondary or
primary data collection and analysis).
Once the marketer has identified the potential opportunities in the first step now is the
time to select the groups of potential international customers (target markets) to whom to
sell the products or services.
This step also involves identifying the potential buyers, demand measurement &
forecasting, market segmentation, market targeting & market positioning.
Segmentation involved identifying groups of potential customers from the total potential
market that are homogeneous on certain aspects of identity and behavior and are
heterogeneous on the same aspects from others in the target population. The aspects on
which the segments are based must be relevant for the marketer to develop its products
and services and the marketing programs.
This step also requires the marketers to decide what key benefits in a product or service
to offer to the selected target customers and on what aspects to differentiate from the
competition.
Since a firm needs to offer best value to the potential customers to makes its products and
services more salable compared with competitors, firms have to adopt appropriate
business and marketing strategies.
Many activities are to be undertaken in a firm by many people and in a number of
departments to produce and deliver final products and services to its customers, this
requires aligning and coordinating numerous activities and efforts. At the same time to
achieve best value for the buyer and bet profits for the firms, the firm needs to optimize
all the activities, efforts undertaken and resource utilization. This requires the firm to
adopt a coherent and appropriate logic or strategy to direct and control the alignment,
coordination and optimization of its business and marketing effort.
Various researchers have studied successful companies around the world and attempted
to identify how these firms have aligned and coordinated their activities and efforts.
Porter has concluded that successful firms have adopted one of the three strategies, i.e.,
cost leadership, differentiation or focus. Other scholars have identified that successful
firms adopted strategies that were aligned with their market position, i.e., a market leader,
challenger, follower & nicher strategies. Other researchers have asserted that firms have
achieved success in markets through adopting on of the three value discipline strategies,
i.e., operational excellence, customer intimacy or product leadership. Details on these
strategies may be found in strategy subject and books.
Q.1 Which of the following is NOT true of changes in a firm's technological
environment?
(a) New technology allows for new ways of communicating with a firm's customers
(b) New technology always leads to benefits for firms
(c) New technology can allow new goods and. services to be developed
(d) New technology can allow new distribution opportunities
Q.2 Within the micro-environment, a channel of distribution can best be described as:
(a) All of the retailers in a country who stock a particular type of product.
(b) All of those people and organizations involved in the process of transferring a
product from the producer to the consumer.
(c) A route plan for a company's fleet of delivery trucks, designed to minimize the
cost
per delivery.
(d) A route plan for a company's fleet of delivery trucks, designed to maximize the
speed
of delivery.
Q.3 A commercial company that explicitly takes into consideration the social
consequences
of its actions is most likely to be:
(a) Putting the needs of consumers before the company's need for profit.
(b) Acting philanthropically to their customers.
(c) Seeking to combine social benefits with business profitability.
(d) Acting like a public sector organization.
Q.4 Which of the following is NOT normally perceived as a component of culture?
(a) Language
(b) Values
(c) Technology
(d) Motivation
Q.5 The understanding of cultural impact on consumer behavior is crucial to

successful cross-
cultural marketing. Which of the following statements is NOT true?
(a) The globalization of markets may create the dangerous illusion that consumer
behavior and patterns of consumption in each country of the world are
converging.
(b) The assumption that using standardized marketing strategies can target consumers
across cultures is preventing the marketer from truly appreciating the differences
in
consumers of different cultures.
(c) When the ability to pay is low, consumers may focus more heavily on luxury
features in making product evaluations on purchase decisions to ensure value for
money.
(d) Consumers choose particular brands not only for functional or performance
benefits but also to express their personality
Q.6 Which of the following consequences is most likely to lead to an organizational

buyer
putting a greater emphasis on reliability and performance than on price?
(a) Budget savings this year have to be improved upon next year.
(b) Failure of the product could lead to lost sales or production for the company.
(c) The cheap feel of the product is disliked by users.
(d) Low price always works out to be the most cost-effective option in the long run.
Q.7 Competitive market advantage for any multinational organization is most likely to
go to the firm which:
(a) Has the most information.

(b) Has a large marketing information department.
(c) Conducts regular customer surveys.
(d) Makes best use of the information available.
Q.8 Which of the following is true?
(a) International Marketing is mainly about selling.

(b) International Marketing is mainly about communicating.
(c) International Marketing is mainly about finding out what people want.
(d) International Marketing is mainly about meeting customers' needs.
Q.9 The monetary value received by a firm for its goods or services is called:
(a) Profit
(b) Capital
(c) Revenue
(d) Marketing
Q.10 Which of the following is NOT an obstacle to design and implementation of

international marketing plans?
(a). Confusion over planning terms.
(b) The external environment.
(c) Weak support from chief executive and top management
(d) Numbers in lieu of written objectives and strategies.
Due Date: 30/01/2008
If you were marketing manager of leather shoes organization and your company is
planning a strategic alliance with your competitor. What steps would you take for
strategic alliance that would be in favor of your organization?
Solution:
• One of the fastest growing trends for business today is the increasing
number of strategic alliances. Strategic alliances are sweeping through
nearly every industry and are becoming an essential driver of superior
growth.
• Strategic alliances are a way to work together with others towards a
common goal while not losing their individuality. Alliances are a way of
reaping the rewards of team effort.
• The goal of alliances is to minimize risk while maximizing your leverage
and profit
• Alliances are formed for joint marketing, joint sales or distribution, joint
production, design collaboration, technology licensing, and research and
development. Relationships can be vertical between a vendor and a
customer, horizontal between vendors, local, or global. Alliances often are
established formally in a joint venture or partnership.
Manager should insure that strategic alliance:
• Achieve advantages of scale, scope and speed

• Increase market penetration
• Enhance competitiveness in domestic and/or global markets
• Enhance product development
• Develop new business opportunities through new products and services
• Expand market development
• Increase exports
• Create new businesses
• Reduce costs
Fall semester 2007

Quiz No. 2
Total Marks: 10
Due Date: 09/02/2008
Solution
1 A
2 B
3 B
4 D
5 A
6 D
7 D
8 A
9 D
10 B
Fall semester 2007

Quiz No. 2
Total Marks: 10
Due Date: 09/02/2008
Solution
1 A
2 B
3 B
4 D
5 A
6 D
7 D
8 A
9 D
10 B

Quiz No. 01
Total Marks: 10
Due Date: 07/11/2008
Instruction:
• Apply your knowledge to solve the quiz.
• Cheating/Copying is strictly discouraged & will be punished with 0 marks.
• Quiz should be submitted within due date.
• No excuse will be accepted for late submission of quiz.
• For each MCQ, read the available choices carefully and select the most
appropriate choice which you consider is the correct answer.
• To attempt the quiz you are supposed to submit your solution file in MS
Word format in the following shape/form (sample), otherwise will be
punished with 0 marks.
1A
2B
3D
b) Joint venture
c) Mixed venture
consumer.
a) Homogeneity
b) Heterogeneity
a) Societal Concept
c) Selling concept
c) Product concept
a) Wants
b) Demand
c) Products
d) Quality
is based on:
a) Barter system
b) Exchange
c) Transformation
d) Relationship
b) Legal issue
c) Politics
d) Technology
a) Socialism
b) Mass production
c) Communism
d) Barter
Fall semester 2008

Quiz No. 01
Total Marks: 10
Due Date: 07/11/2008
Instruction:
• To attempt the quiz you are supposed to submit your solution file in MS
Word format in the following shape/form (sample), otherwise will be
punished with 0 marks.
1A
2B
3D
1A
2B
3B
4A
5D
6A
7D
8B
9A
10 B
Fall semester 2008

Graded Project
Total Marks: 70
Due Date: 02/01/2009
(dd/mm/yy)
Sky is the limit for export marketer because of global world. As export marketer
plan to go beyond the boundaries for the purpose of expanding business operations
world wide, he is facing multi-culture environment. Cultural constraints create
more complexity in conducting business internationally than locally. Other than
cultural hurdles there are many other variables that export marketers have to face
like political, legal, and technological etc. Some international standards and
organizations influence business operations internationally to maintain quality
standards and to dispute resolutions.
Now the task that you have to do in fall semester 2008 is to prepare a
comprehensive project that encompasses the major concepts regarding
international marketing. Your report should meet all the standards and measures
that are given in instructions.
Following basic areas (“important issues in international marketing”) are required
to be addressed in your final project report. Every step carries marks mentioned
against each step and total marks are 70 which will be included in your final
grading.
1. The role of Pakistan in World Trade Organization (10)
2. Functionalities of World Trade Organization (10)
3. Objectives of World Trade Organization (10)
4. Difference between General Agreement on Tariffs and Trade and WTO(10)
5. The role of WTO in resolving international disputes between countries.(10)
6. Give critical comments on “Do you think that the WTO behavior is
dramatically biased for developing countries than developed countries”(20)
The Purposes of Project
• To gain awareness of global environment
• To broaden your knowledge regarding imports and exports
• To strengthen your concepts
• To polish your export skills
• To gain awareness of global environment
• To consistent your bookish knowledge with practical business
operations
• To create your interest in export marketing
• To understand dramatic role of developed countries
• To maximize utility of your knowledge
Instructions
• Table on content is essential part of this report, should be reflected at initial
pages.
• One page explanation is sufficient against 10 marks moreover your report
should not exceed 6 pages. In case of more than 6 pages deduction of marks
will be there.
• Clearly mention the source from where you get data and your own words
explanation will give you more credit in grads.
• Every student will work individually and has to write analytical
• You may get help from internet or any other sources but just “Copy-Paste”
from any source will be punished with 0 marks.
• Assignment should be submitted within due date (02/01/2009).
• No excuse will be accepted for late submission of assignment.
• Write important term glossary at the end of the project.
• The solution file must be in MS world format with specification below.
• Body and supplemental parts page numbers are usually placed at the bottomright
corner of the page, aligned with the right margin and ½ inch below the
bottom imaginary line that frames the typewritten material. The exception is that
the numbers for the first page of parts are although counted but not shown.
• Use page borders only on top and bottom.
• Font size: 12.
• Font style: Times New Roman.
• Font Color : Black
• Headings and Sub Headings: Bold & /or Underlined.
• Page size must be A4 (8.27″ x 11.69″)
• Margin Left….. 1.25 ″
Right…. 1.00 ″
Bottom… 1.00 ″
Top…. 1.00 ″
Fall semester 2007
Quiz No. 2
Total Marks: 10
Due Date: 09/02/2008
Instruction:
• To attempt the quiz you are supposed to submit your solution file in MS Word
format in the following shape/form (sample)
1A
2B
3D
Q.1 __________ is binding because both parties that are in conflict agree to honor any
judgment without recourse.
a. Arbitration
b. Litigation
c. Mediation
d. A tort clause
Q.2 __________ is the government's act of taking title to property owned by a private
party
without that party's consent, while paying compensation to the former owner.
a. Confiscation
b. Expropriation
c. Domestication
d. Liquidation
Q.3 __________ may be imposed to protect health, conserve foreign exchange, serve as
economic reprisals, protect home industry, or provide revenue in the form of tariffs.
a. Export regulations
b. Import regulations
c. Boycotts
d. Taxes
Q.4 When the Pakistan boycotted trade with Israel, this was called _________.
a. Technological sanction
b. Business sanction
c. Social sanction
d. Political sanction
Q.5 __________ shifts the buyer’s credit risk to the bank issuing the document.
a. Letter of credit
b. Time draft
c. Sight draft
d. Bill of lading
Q.6 If a government wants to tax goods entering at its borders, it will impose that is
called_________.
a. Quota
b. Voluntary export restraint
c. Standard monetary barrier
d. Tariff
Q.7 All of the following can be a problem of drawing a random sample in the
international
environment EXCEPT:
a. No accurate maps of population centers
b. Incomplete and out-of-date telephone directories
c. No other listings that can serve as sampling frames
d. Low literacy rates
Q.8 __________ is a contractual arrangement in which a firm sells the right to use its
intellectual property to another firm in return for fees.
a. Franchising
b. Counter trade
c. Joint venture
d. Patents
Q.9 Which of the following factor consider for choosing a market coverage strategy?
a. Company resources and capabilities
b. Degree of product variability
c. Product’s stage in the life-cycle
Q.10 Selecting of and working with more than two equivalent suppliers for a certain
product is
known as __________.
a. Sole sourcing
b. Multiple sourcing
c. Joint sourcing
Fall semester 2007

Quiz No. 3
Total Marks: 10
Due Date: 22/02/2008
Instruction:
• To attempt the quiz you are supposed to submit your solution file in MS Word
(any version except Office 2007 Version) format in the following shape/form
(sample)
1A
2B
3D
Q.1 According to sociological view point, any idea perceived as new by a group of people
is a/an __________.
a. Innovation
b. Development
c. Discovery
Q.2 The __________ includes style features, packaging, labeling, trademarks, brand
name, quality, price and all other aspects of a product’s package.
a. Core component
b. Packaging component
c. Support service component
d. Idea component
Q.3 A __________ is defined as the worldwide use of a name, term, sign, symbol (visual
and/or auditory), design or combination thereof intended to identify goods or services
of one seller and to differentiate them from those of competitors.
a. National brand
b. Local brand
c. Global brand
d. Country brand
Q.4 Which of the following are not effective factors for deciding appropriate packaging in
various international markets?
a. Lengthy periods on shelves
b. Growing environmental consciousness
c. Environmental concerns
Q.5 Small companies with few resources typically prefer __________ option.
a. Communication adaptation
b. Communication extension
c. Dual extension
Q.6 An organization embarks on an international product strategy depending on a decision
on a number of factors, which include:
a. Overall market objectives
b. Market and customer expectations
c. Marketing mix support
Q.7 The energy that flows throughout the system that links brand and
all their stakeholders and which is manifested in the way these stakeholders think,
feel and behave towards the organization and its products or services is known as
__________.
a. Product energy
b. Brand energy
c. Customer energy
d. Organization energy
Q.8 Both the perceived and real value that a brand adds to a particular product or service
is called __________.
a. Brand equity
b. Brand loyalty
c. Brand repositioning
Q.9 The period that starts with the initial product specification and ends with the
withdrawal of the product from the marketplace is known as __________.
a. Product growth stage
b. Product maturity stage
c. Product decline stage
d. Product life cycle
Q.10 The new product development process involves a number of stages. The best estimate
of the new product's profitability is likely to be made at which of these stages?
a. Idea generation
b. Idea evaluation
c. Market testing
d. Brainstorming

Assignment No. 1
Due Date: 31/03/2009
Total Marks= 10
A local entrepreneur stars a new venture in form of small and medium

enterprise. Now business operations of his company expand day by day.
The export manager of company gets success in expansion of business
operations world wide according to entrepreneur determination.
You are required to analyze all those evolutionary changes in global
marketing through which export manager passes to go globally from
local setup.
Solution Outline
Global marketing passes through different evolutionary changes as following.
Evolutionary Changes in Global Marketing
1. Domestic marketing
2. Export marketing
3. International marketing
4. Multinational marketing
5. Global marketing Emphasizes
OR
1. No Direct Foreign Marketing
2. Infrequent Foreign Market
3. Regular Foreign Market
4. International Marketing
5. Global Marketing
SOLUTION QUIZ # 01 (MKT630)

Total Marks= 10
1. Mercantilism philosophy explains about import and export balance. Which one of the
E. Export more goods

F. Import more goods
G. Imports equal to exports
H. Imports greater than exports
2. Choose the nature of product life cycle of luxury product where cost is less important.
E. Short product life cycle

F. Long product life cycle
G. Medium product life cycle
H. Undefined product life cycle
3. Trade deficit can be calculated by:
E. Export access import

F. Import access export
G. Goods access services
H. Services access goods
4. If a marketer collects information about the product attributes and positioning related
to his competitor. Which kind of information he gathered?
E. Marketing mix information

F. Product related information
G. Competitor information
H. Resource information
5. Which one of the following products is NOT subject to price controls?
E. Pharmaceuticals
F. Foods
G. Gasolines
H. All subject to price controls
6. Which one of the following laws formats is based on an all-inclusive system of written
rules of law?
E. Code law
F. Interpretive law
G. Common law
H. Legislative law
7. Identify the term, we use for bartering price of one country’s currency in term of other
E. Exchange rate
F. Barter system
G. Cross currency
H. Change currency
8. Which of the following treaties covered the way for effective a worldwide tariff
agreement?
E. WTO
F. GATT
G. NAFTA
H. NATO
9. Which of the following social scientists is credited with doing the most thorough,
E. Milton Friedman
F. Daniel Starch
G. Geert Hofstede
H. Sigmund Freud
10. A society's accepted basis for responding to external and internal events summarize in
which of the following way?
E. Social agenda
F. Culture
G. Reference groups
H. Cultivation possibility
Total Marks= 10
1. Which form of international commercial payment that involves one or more banks?
E. Bill of exchange
F. Sight draft
G. Date draft
H. Letter of credit
2. Which one of the following is not part of an organization's macro-environment?
E. Political environment
F. Economic environment
G. Internal environment
H. Social environment
3. Identify the information that an international marketer needs to know under the head of
E. Market Access
F. Product Potential
G. Cost of Internal Distribution
H. Per capita income and distribution
4. Carriage and insurance paid to (CIP) is one of the term of sale is used in place of which
of the following?
E. Free alongside ship (FAS)

F. Cost, insurance, and freight (CIF)
G. Cost and freight (CFR)
H. Free on board (FOB)
5. Identify the analysis that an international marketer uses to determine potential export in
E. Two stage analysis

F. Four stage analysis
G. Three stage analysis
H. Five stage analysis
6. An individual is using the systematic design, collection, analysis, and reporting of data
E. Promotion
F. Marketing research
G. Self-study
H. Cost-benefit analysis
7. Identify the pricing term that indicates that the charterer of a vessel is responsible for
the cost of loading and unloaded goods from vessel.
E. Free in
F. Free in and out
G. Free out
H. Free out and in
8. Which form of data can usually be obtained more quickly and at a lower cost?
E. Secondary
F. Primary
G. Census
H. Tertiary
9. Which method of research can be used to obtain information if people are unwilling or
unable to provide?
E. Observation
F. Focus groups
G. Personal interviews
H. Questionnaires
E. 100 to 150 words

F. 10 to 15 words
G. 25 to 50 words
H. 50 to 90 words
Total Marks= 20
To legalize exported good transactions, it is necessary to prepare export
documents along with products manufacturing. Suppose you were an export
manager in a multinational company which exports mangoes from Pakistan to
Canada. You are required to:
1) Critically analyze those “export documents” which firm required to
complete an export cycle regarding agriculture product (mangoes). (10
marks)
2) Why these documents are necessary with shipment? (5marks)
3) Explain the importance of “letter of credit” with reference to these
documents. (5marks)
Solution Outline
Each export shipment involves many documents to satisfied government regulations
controlling exporting as well as to meet requirements for international commercial
payment transactions.
The most frequently required documents for international are:
Export declarations
Consular invoices or certificates of origin
Bills of lading
Commercial invoices
Insurance certificate
Additional documents for agricultural products are often necessary such as:
Import licenses
Export licenses
Packing lists
Inspection certificate
Other Documents
Letter of credit
Sanitary and health inspection certificate
Ministry of labor and human recourse in Pakistan is implementing labor

laws through different efforts. Labor courts have been established for
this purpose. Child labor is one of the issues that not only International
Labor Organization (ILO) is facing but also local markets confronted in
it. Recently government of Punjab, secretary labor and human recourse
has been conducted a meeting to discuss the mater on 15/06/2009. The
major participants of meeting were from ILO, TEVTA, EDUCATION
departments etc.
Solution Outline
1. Differentiate between Charity Child Labor and Technical Child
Labor. Give your expert opinions how can we motivate charity child
labor towards technical child labor? (4+6=10 Marks)
General comparison, TEVTA playing his role in this regard.
2. Discuss the causes of child labor in Pakistan and in underdeveloped
countries. (Marks10)
Over population
Illiteracy
Poverty
Urbanization
Unemployment of elders
Orphans
Willingness to exploit children
3. Visit a hotel\Tandoor in your surroundings where child labor is
working. Conduct the interview from a labor child and express his view
regarding his job. Explore other working areas of child labor in
Pakistan. (8+2=10 marks)
General solution (Interview)
Working Areas of Child Labor
• Hotels, Restaurants, and Retail
• Cotton Mills
• Mechanical workshops
• House jobs
• Child labor can be found in nearly in every industry
• Carpet weaving industry
• Brick kiln
4. Scenario: Bonded labor is a voluntary arrangement whereby a person agrees
to pay off a loan with direct labor instead of currency or goods over an agreed
period of time. When the debtor is then tricked or trapped into working for very
little or no pay, or when the value of their work is significantly greater than the
original sum of money borrowed. The Daily News dated 4th may 2009 reported a
case. Reporter said the twelve farm working sold out their kidneys to pay off
debts and get free from bonded labor.
Question No. 4
a) How government of Pakistan prevent such incidents in future to
eliminate bonded labor. (Marks 4)
Government should pay their loans
Government should arrange alternative jobs.
Government should take necessary actions against owners.
Government can lunch the new project for merely bonded labor. Etc
b) Give your expert opinion in detail to reduce or eliminate child labor
world wide. (Marks 6)
Economic development that raised family incomes and living standards
Widespread, affordable, required and relevant education
Enforcement of anti-child labor laws (along with compulsory education laws)
Changes in public attitudes toward children that elevated the importance of
education
Select any product from market which is imported or exported. This product may
be consumable or durable. Being a marketing manager, which kind of product
related information would you collect to maintain the maturity stage of product?
Solution
Following is the guide line for solution of assignment:
You will select any imported or exported product from the market and write
information according to following guide lines.
• Analysis of the users of product, including purchase behavior, usage
processes, factors affecting purchase and use decisions etc
• Who are the end-user industries/ individual consumers and what are their
behaviors?
• Industrial & consumer buyers and influencers and their roles
• Characteristics of the buyers: Size, age, gender, segment growth rates etc.
• Purchasing power and intentions of the buyers
• Customer response to new products, price, promotion distribution etc
• Switching behavior of the customers
• Role of credit in purchasing a product
• Future needs of the buyers / users.
• Impact of cultural differences on purchase and use of products
After analysis of the above points you can easily maintain the maturity stage of product. As
when you collected the information then you will able to analyze that what steps you will
take to prevent the product from decline stage which comes after maturity stage.

Quiz No. 1
Total Marks: 10
Due Date: 03/05/2008
1. Which of the following argument use to “promote local defense industry”?
a) National defense argument
b) Infant industry argument
c) Strategic industry argument
d) Local defense argument
2. In which kind of decision the “marketer may need to change prices of products and
services.”
a) Marketing decision
b) Production decision
c) Financial decision
d) Sales decision
3. The exchange rate which is determined by market forces and changes freely is known as
__________.
a) Fixed exchange rate system
b) Managed exchange rate system
c) Floating exchange rate system
d) Flat exchange rate system
4. The dispute in which a judge, jury or arbitrator determines the outcome is known as
__________.
a) Adjudicative processes
b) Consensual processes
c) Arbitrator process
d) Mediation process
5. When the cases are adjudicated based on the basis of religious knowledge and beliefs are
known as __________.
a) Common law
b) Statutory law
c) Theocracy law
d) Bureaucratic law
6. “Expropriation” and “confiscation” belongs to which kind of following risk?

a) Political risk
b) Legal risk
c) Environmental risk
d) National risk
7. The “pricing & cost structure of the competing firms” relates which kind of information
for international marketing?
a) Competitor information
b) Product information
c) Marketing mix information
d) Product mix information
8. In which of the following categories the price is less important?

a) Hand made Italian leather product
b) Hand made Pakistani carpet
c) Luxurious car made by germens
d) All of the given options
9. It is likely that global competition will become more fiercely intensive because:
a) Competitors are increasing in size and have more resources to compete.
b) Competitors can seemingly access any international market and compete freely, but
they are protected by the government in their own domestic market.
c) Competitors are becoming more aggressive.
d) Organizations are forming alliances with other market players.
10. For any organization, operating in the global market environment in the 21st century
requires:
a) To seek a unique strategy which can be applied to any given market environment.
b) The ability to harness continuous innovations by cultivating a culture of learning
and improvement.
c) The leadership to enforce regular downsizing and de-layering to maintain a high level
of efficiency.
d) The organization to identify opportunities to exploit other players
Question No. Selected Option
1 A
2 A
3 C
4 A
5 C
6 A
7 A
8 D
9 D
10 B
b) Joint venture
c) Mixed venture
consumer.
a) Homogeneity
b) Heterogeneity
a) Societal Concept
c) Selling concept
c) Product concept
a) Wants
b) Demand
c) Products
d) Quality
is based on:
a) Barter system
b) Exchange
c) Transformation
d) Relationship
b) Legal issue
c) Politics
d) Technology
a) Socialism
b) Mass production
c) Communism
d) Barter

1A
2B
3B
4A
5D
6A
7D
8B
9A
10 B
Student's Message:
Does IT revolution support International Marketing? Why or Why not?
Iinternational marketing involves the firm in making one or more marketing mix
decisions across national boundaries. At its most complex level, it involves the
firm in establishing manufacturing facilities overseas and coordinating
marketing strategies across the globe.
Information technology (IT) innovations have and continue to have a significant
impact on international marketing practice and customer interactions. With the
marketing environment becoming increasingly dependent on technology and As
a result, their information needs are changing and becoming ever more complex
and diverse. Timely, relevant information is essential to provide an adequate
basis for day-to-day decision-making as well to the firm for international
business path in an increasingly fast paced, turbulent and competitive
environment. Information needs are changing in both developed and developing
countries. Established markets in industrialized countries are becoming more
geographically integrated as direct vertical links and information flows are
established between customers, retailers and suppliers due to information
technology.
Advances in technology both facilitate and at the same time render more
complex, the collection of data on a global basis. The growth and increasing
technological sophistication of the communication infrastructure enables.
Internet and other informational Technologies have affected too much to the
international business
And make the marketing Easier and faster IT based channel change the world
into global Village it gives too much helpful for the international marketing.
Now a days IT is the life blood for the local and international business
A type of foreign direct investment in which an industry abroad sells the output of
a) Forward vertical FDI
b) Backward vertical FDI
c) Horizontal FDI
d) Vertical FDI
b) Reseller markets
d) Producer markets
b) Reseller markets
d) Producer markets
4. If an Indian businessman invest in a China as foreign direct investment due to
good infrastructure, related industry, labor availability. Owing to which factor he
is investing?
a) Production costs
b) Logistics
c) Availability of natural resources
d) Access to key technologies
5. Identify the category of country in which countries establish a net work of
investors?
a) Platform
b) Emerging
c) Growth
d) Mature
6. Which of the following is the important variable in choosing mode of entry in
international market regarding size and growth?
a) Size of a company
b) Local infrastructure
c) Ownership advantages
d) Location advantages
7. Identify the alliance in which two or more firms develop a contractualrelationship
to share some of their unique resources and capabilities to create a
competitive advantage?
a) Global Strategic alliance
b) Non-equity strategic alliance
c) Equity strategic alliance
d) It is not kind of Alliance
8. Which one of the following is the major and the most appropriate reason of
strategic alliance?
a) To increase partners
b) To expand business efficiently
c) To just engage in global business
d) To expand sub offices
9. When listening to music on the radio, many consumers automatically switch

stations when commercials begin to run, and they search until they find another
station that is playing music? This tendency is an example of:
a) Selective perception
b) Selective exposure
c) Selective retention
d) Selective learning
10. When consumers use a problem-solving process to make purchase decisions, what
is the next step in the process after they become aware of, or interested in, a
problem?
a) Evaluating alternative solutions
b) Recalling and gathering information about possible solutions
c) Deciding on the appropriate solution
d) Making the commitment to purchase a particular product or service
11. Which one of the following strategic alliance explains, it is an agreement by two
or more parties to form a single entity to undertake a certain project?
a) Technology Licensing
b) Product Licensing
c) Joint venture
d) Distribution Relationships
12. Identify which of the following is not the participant in international buying
process?
a) Initiators
b) Approvers
c) Government
d) Buyers
13. Which of the following is necessary to develop on the basis of wealth, skills and
power?
a) Purchasing communities
b) Economical classes
c) Social classes
d) Competitors
14. Niche marketing strategy is the most suitable for which of the following firm?
a) International firms
b) Global firms
c) Local firm
d) Multinational firm
15. Which of the following is the behavioral segmentation of the consumer markets?
a) States, counties and cities
b) Family life cycle, income and nationality
c) Purchase occasion, attitude toward product and benefits sought
16. Which is the best description for basis of psychographic segmentation of
consumer markets?
a) Nations, regions and states
b) Age, gender and family
c) User status, user rate and benefits sought
17. Which of the following stage of economic development elaborates the status of
countries that are advance in science and technology?
b) The drive to maturity
d) Pre-conditions for take-off
18. Mention stage of economic development in which countries is able to produce a

wide variety of products?
b) Pre-conditions for take-off
d) The drive to maturity
19. People with similar demographic and/or psychographic profiles may interact
differently with the same product. The way marketers use this information to
segment a market is known as which of the following?
a) Geographic segmentation
b) Relationship segmentation
c) Beneficial Segmentation
d) Behavioral segmentation
20. The democracies, dictatorships & communist dictatorships belong to which of the
following economic condition variable?
a) Economic System
b) Political Risk
c) Economic setup
d) Political
20-d
2-a
3-a
12-c
5-a
6-b
7-d
16-d
15-c
17-d
18-d
4-d
11-c
1. A
Source: www.absoluteastronomy.com/topics/Foreign_direct_investment
2. A
Source: www.csb.uncw.edu/people/mallalieul/mkt340ch09.ppt
3. A [same question # 2 repeated]

Source: www.csb.uncw.edu/people/mallalieul/mkt340ch09.ppt
4.A
5. A
Soure: Notes; Pg 76
6. B
Soure: Notes; Pg 76
7. B
Source: http://en.wikipedia.org/wiki/Strategic_alliance
8. B
Source: http://findarticles.com/p/articles/mi_m1038/is_n4_v37/ai_15636442
9. B
Source:
http://highered.mcgraw-
hill.com/sites/0073404713/student_view0/chapter5/multiple_choice_quiz.html
10. B
Source:
hill.com/sites/007097425x/student_view0/chapter6/multiple_choice_quiz.html
2. 11. C
Source: www.marketingminefield.co.uk/traditional-marketing/strategic-
alliances/types.html
12. C
Soruce: Notes, Page # 95
13.C
14. C
Source: Notes
15. C
Source: www.netmba.com/marketing/market/segmentation
16. D
Source: www.allbusiness.com/glossaries/psychographic-segmentation/4963782-
1.html
17. D
Source: Notes; Pg # 101
18. D
19. D
Source:
http://wps.pearsoned.co.uk/ema_uk_he_kotler_prinmark_4/27/7111/1820460.c
w/content/index.html
20. D
MKT630- International Marketing
Quiz for Final Term
Solved with reference by Muhammad Afaaq
Question # 1 of 10 ( Start time: 10:17:07 PM ) Total Marks: 1

Which of the following treaties covered the way for effective a worldwide
tariff agreement?
Select correct option:

WTO
GATT
http://www.scribd.com/doc/108609714/quiz1
MCQ # 15
NAFTA
NATO

Choose the nature of product life cycle of luxury product where cost is less
important.

Short product life cycle
Lesson # 07
Page # 17
Products with very short product-lifecycles, luxury products where cost are
less important,

A business undertaking between two or more companies or organizations
which will share ownership and control of this business activity is categories
as:

Equity investment
Joint Venture
Lesson # 25
Page # 58
Joint venture – When two or more firms agree to work together and create a
jointly owned but separate firm to promote their mutual interests.
Mixes venture
Money market investment

“New united Motor Manufacturing Inc. (NUMMI)” is a joint venture
established by General Motors and third party LIKE:

Toyota
Honda
Suzuki
Mitsubishi

A nonbonding agreement between parties to resolve disputes by asking a
third party to mediate differences is called:

Arbitration
Litigation
Conciliation
Page # 24
Lesson # 12
Conciliation (also known as mediation) is a nonbinding agreement between
parties to resolve disputes by asking a third party to mediate differences.

Two of the most important psychological factors that impact consumer
decision-making process, first one is product knowledge and select second
one according to your expertise.
Product Involvement (Not Sure)
Product Marketing
Product Strategy
Product Price
Question # 7 of 10 ( Start time: 10:24:41 PM) Total Marks: 1
Which of the following is considered a smart way to recover cost of research
and development?

Foreign direct investment (Not Sure)
Licensing
Sharing ideas
Franchising

Mention the correct order in finding potential customer according to your
Dement measurement, segmentation, targeting, positioning
http://www.zeepedia.com/read.php?inetrnational_marketing_process_international
_marketing&b=37&c=4
Once the marketer has identified the potential opportunities in

the first step now is the time to select the groups
of potential international customers (target markets) to whom to sell the
products or services.
This step also involves identifying the potential buyers, demand measuremnt
& forecasting, market segmentation, market targeting & market positioning
Segmentation, targeting, positioning, dement measurement

Dement measurement, targeting, segmentation, positioning
Question # 9 of 20 (10:27:36 PM) Total Marks: 1

Which of the following are NOT common themes that run through the
discourse of globalization?

Ecological interdependence
Hologramatic diversity
Heterogenic cultures
Page # 02
Lesson # 01
The common themes that run through the discourse of globalization are:
a) Ecological interdependence: The recognition that most places on the
earth are linked to all others by air, water, and overland links. Rapidly
increasing interdependence of world is rendering national boundaries
meaningless.
b) Dominance and dependency: Falling barriers to international trade and
world‟s markets expose everyone to domination by most powerful players
and role of nations in weakening into service structures for corporate
interest.
c) Hologramatic diversity: The argument that each place reflects the same
„diversity‟ as each other. What is perceived as human, social or cultural
diversity is essentially all the same.
d) Homogenization of cultures: The view that both material and non-
material cultures are becoming more the same wherever one goes and the
argument that a single „socioculturalpolitical‟ system is the only viable
solution for the problems of interdependency.
e) Ubiquitous communication: The belief that communication is now
becoming more and more universal in all places at all times in all directions
are called ubiquitous communication.
Unbiquitous communication

Which of the following countries is a very good illustration of a country that
is considered to be Low-Context/Explicit?

Japan
Brazil
France
Switzerland
http://www.vskills.in/certification/practice-test/International-Marketing-Test-Set-1
Question # 10
Remember me in your prayers

Quiz for Final Term

tariff agreement?

WTO
GATT
MCQ # 15
NAFTA
NATO

important.

Lesson # 07
Page # 17
less important,

as:

Equity investment
Joint Venture
Lesson # 25
Page # 58
Mixes venture


Toyota
Honda
Suzuki
Mitsubishi


Arbitration
Litigation
Conciliation
Page # 24
Lesson # 12

Product Marketing
Product Strategy
Product Price
and development?

Licensing
Sharing ideas
Franchising

_marketing&b=37&c=4




Page # 02
Lesson # 01
meaningless.
world‟s markets expose everyone to domination by most powerful players
interest.
„diversity‟ as each other. What is perceived as human, social or cultural
argument that a single „socioculturalpolitical‟ system is the only viable


Japan
Brazil
France
Switzerland
Question # 10

Generated by Foxit PDF Creator © Foxit Software
http://www.foxitsoftware.com For evaluation only.
8 PAPER SOLVED
MBA marketing subject mkt630
Solved by zafar and Ammar Ali
ID Mc090408936
ID Mc090401603
100 % Solved paper with reference

MIDTERM EXAMINATION
Spring 2009
MKT630- International Marketing (Session - 3)
Question No: 1 ( Marks: 1 ) - Please choose one
When a company uses credit practices for sale to increase profit, it is

considered in which
of the following concepts?
Determinants of Profitability
Cost of Internal Distribution
Sales Volume Forecasting
Market Access
The Mobilink Limited Company strives to develop standardized

marketing mixes for its
products that will be generally applicable across national borders.
The firm's philosophy
would be best described as:
Multi-domestic market orientation
Ethnocentric marketing orientation
Domestic market extension
Global marketing orientation

The nature of international marketing process is:
End with implementation
One step more ahead implementation
Continual monitoring is need
Does not end with implementation
If a company is tr ansferring its goods and services to its

customer, this transaction is
based on:
Barter system
Exchange
Transformation
Relationship
Which of the following is a physical, concrete product that you can

touch?
A service
A good
An idea
A philosophy
Which of the following is NOT the assumption of comparative

advantage theory?
Only two nations and two commodities
Constant costs of production
No transportation costs
Technical change is there

Assumptions
1. Fixed endowment of resources (no growth or technological
change)
2. Homogeneous factors (all workers within country have the
same abilities and productivity levels)
3. Factors are perfectly mobile within country (can move from
cloth to wine production)
4. No mobility of factors between countries (workers can’t
move, neither can capital)
5. Labour theory of value (only workers as factor of
production therefore can measure productivity directly from
labour)
6. Fixed level of technology
7. Constant cost of production
8. Full employment
9. Perfect competition
10. Comparison is between no trade and perfectly free trade (no
tariff or non-tariff barriers)
11. No transportation costs
12. Two-country, two goods.
According to Mercantilism philosophy economic health of a nation

could be measured in form of:
Precious metal
Paper currency
Coin currency
Bank reserve
The Theory of National Competitive Advantage was presented by

which one of the
following scholars?
Recardo
Adam Smith
Paul Krugman
Michael Porter
Identify the system of account that record a nation’s international

financial transaction.
Balance of trade
Balance of payment
Balance of import
Balance of export
A balance of payment statement includes three accounts EXCEPT:
Current account
Capital account
Reserve account
Accrual account
The exchange rate means that how much one cur rency is worth in
term of the other one.
Identify the term which carry same concept as exchange rate?
Spot exchange rate
Foreign-exchange rate doubted
Forward exchange rate
Fixed exchange rate
Which of the following law formats is based on an all-inclusive system

of written rules of
law?
Code law
Interpretive law
Statute law
Legislative law
A nonbonding agreement between parties to resolve disputes by

asking a third party to
mediate differences is called:
Arbitration
Litigation
Conciliation
Compromise
All of the following have been cited as reasons that litigation should be
avoided
EXCEPT:
Fear of creating a poor public image

Loss of confidentiality
Difficulty in collecting judgments
All of the given are valid reasons

hill.com/sites/0073380989/student_view0/chapter7/multiple_ch
oice_quiz.html
Differentiate a finance system of an exchange rate in which the

values of participating
currencies are free to change in relation to one another according
to market demand and
supply for each currency from others.
Fixed Exchange Rate System
Flexible Exchange Rate System
Managed Exchange Rate System
Moderate Exchange Rate System
Which of the following Hofstede’s dimension emphasis that the

people belongs to a
group and look after on exchange for loyalty?
Power distance
Collectivism
Uncertainty avoidance
Achievement
Indicate the concept given below that explains “the human-made part
of the human
environment”.
Anthropology
Sociology
Personal relations
Culture
Which of the following countries is a very good illustration of a

country that is
considered to be Low-Context/Explicit?
Japan
Brazil
France
Switzerland
Identify the analysis that an international marketer uses to determine

potential export in
Two stage analysis
Three stage analysis
Four stage analysis
Five stage analysis
A Pakistani exporter exported rice to European country regardless of

goods transferred at
designation. Payment will transfer after fixed number of days. Which
payment mode is
consistent with explained transaction?
Dollar draft
Sight draft
Arrival draft
Date draft
Which of the following trade terms is used most frequently by

exporter?
Free alongside ship (FAS)
Free on board (FOB)
Cost and freight (CFR)
Cost, insurance, and freight (CIF)
Identify the pricing term that indicates the charterer of a vessel is r

esponsible for the cost
of loading goods onto the vessel.
Free in
Free out
Free in and out
Free out and in

Free In
A pricing term indicating that the charterer of a vessel is
responsible for the cost of loading goods onto the vessel
Identify the pricing term that indicates the quoted prices include the
cost of unloading
goods from vessel.
Free in
Free out
Free in and out
Free out and in

Free Out
A pricing term indicating that the quoted prices includes the cost of
unloading the goods from the vessel.
Currently, you find yourself involved in marketing research. The

form you are using is
flexible, allows explanation of difficult questions and lends itself
to showing products
and advertisements. What is this form of research?
Personal interviewing
Online interviewing
Vision phone interviewing
Mall intercept
http://www.vuhelp.com/final-term/138-mgt301-midterm-with-
solved-mcqs.html?start=16
Marketing researchers usually draw conclusions about large

groups of consumers by
studying which of the following small component of the total consumer

population?
Group
Sample
Target group
Audience
http://www.proprofs.com/quiz-school/quizreport.php?title=mgt-301-
marketing-01&sid=MTM1NDk1NTc=
Identify a situation in which primary research is most likely to play a

subordinate role to
secondary research?
A company is interested in finding if their new product concept will be

liked by its
target market.
A company wants to know how satisfied its current customers are.
A company wants to know the reasons why non-customers don't buy its
products
A company wants to know who their customers are, where they are
located, and
how often do they buy their products.
Which of the following is an example of a primary source of

information?
Census data
Newspaper articles
Google searches
Internal sales reports
Which method of research can be used to obtain information if

people are unwilling or
unable to provide?
Observation
Focus groups
Personal interviews
Questionnaires
If Proctor and Gamble, need to know what percentage of

customers examines product
labels before making a product selection in the supermarket? By
which method this study
would be accomplished?
Focus groups
Mail surveys
Personal interviews
Observation
http://groups.google.com/group/vuZs/web/MGT301-Chapter12
_Marketing_research_1_MCQ
Associated with each cluster is a linear combination of the variables in

the cluster. What
are they called?
Cluster center
Cluster component
Cluster centroid
Cluster matrix
Clustering can also be used to reduce the number of variables.

Associated with each cluster is a linear combination of the
variables in the cluster, called the cluster component
Question No: 31 ( Marks: 5 )
Thousands of companies in Pakistan are doing their businesses in

What are the core benefits of doing business internationally?
Global marketing passes through different evolutionary changes,

describe all steps in
detail.
Collected by HASSAN TAIMUR MALIK (SeekerZ)

MIDTERM EXAMINATION
Spring 2009
While a Multinational Corporation produces and sells most of its

products in and for the
domestic market, it has begun to adapt some of its products for sale by
foreign
middlemen in selected foreign markets. The firm would be best
described as engaging in:
Infrequent foreign marketing
International marketing
Regular foreign marketing
Global marketing
o Marketing goods on a continuous basis to foreign markets
o Overseas Middlemen / Own Sales force / Sales subsidiary
o Adaptation of the product to the foreign market
http://www.managementparadise.com/forums/marketing-management/15494-
international-marketing-notes.html
Identify the seller-buyer involvement in the societal concept.
Low-Low
Low-High
High-Low
High-High
Question No: 4 (Marks: 1 ) - Please choose one

Identify the exact sequence of international marketing that you have

learnt in your course.
Analyzing opportunities, strategy development, targeting, marketing

mix,
implementation
Analyzing opportunities, targeting, marketing mix, strategy

development,
implementation
Analyzing opportunities, targeting, strategy development,

marketing mix,
implementation
Analyzing opportunities, marketing mix, targeting, strategy

development,
implementation
With respect to the controlling factor of direct investment, the percent

control of
ownership in direct investment belongs to which category?
At least 10% of voting control p-14
At least 11% of voting control

After the 2nd world war most of the companies start their business
internationally due to
good infrastructure in some country. With reference to
infrastructure which one of the
following factors motivates businessmen to move world wide?
Technological factors
Financial resource factors
Political factors
Social factors
New Zealand can produce three times the wheat that Australia can on
one acre of land,
and Australia can produce three times the cotton. Indicate the
advantage the two countries
have.
Mutual absolute advantage
Mutual comparative advantage
Absolute advantage
Comparative advantage
Which one of the following is the effect of imports on domestic

economy?
Pressure for domestic economy
Prosperity for domestic economy
Expansion for domestic economy
No effect on domestic economy
Mercantilism philosophy explains about import and export balance.

Which one of the

Export more goods
Import more goods
Imports equal to exports
Imports greater than export

http://www.scribd.com/doc/30801915/International-Marketing-Quiz
Choose the nature of product life cycle of luxury product where cost is
less important.
Long product life cycle
Medium product life cycle
Undefined product life cycle
The overall nature of international product life cycle and product life
cycle is:
Consistent 100%
Partially consistent
Totally different
No need to compare
The Global Strategic Rivalry Theory was presented by which one of

the following
scholars?
Recardo
Adam Smith
Paul Krugman
Michael Porter
Current account
Capital account
Reserve account
Accrual account
Historical data of a firm is sufficient to find which of the following

information?
Trend in sales and profits
Trend in sales only
Trend in profits only

Either trend in sales or profits
Identify which law seeks interpretation through the past decision

of higher courts and
interpret the same statues or apply established and customary
principles of law to a
similar set of facts.
Civil law
Code law
Common law
Islamic law
Which of the following will generally increase inflationary pressures,

weaken balance-of-
payments positions, and restrict manufacturers' supply sources?
Quota
Export restraint
Tariff
Monetary barrier
hill.com/sites/0073380989/student_view0/chapter2/multiple_choice_quiz.htm
l
Identify the decision making style that is followed by the people of

USA.
Authoritarian
With consensus
Paternalistic
With determination
Which of the following time systems typifies most North

Americans since they tend to
concentrate on only one thing at a time where they divide time
into small units and are
concerned with promptness?
M-time (monochronic time)
P-time (polychronic time)
B-time (bureaucratic time)
I-time (individual time)
l
The second stage “Analysis of Industry Market Potential” in

determining export potential
in international market involves the following variables EXCEPT:
Product potential
Competitor offer
Market assessment
Determinant of profitability
The third stage “Analysis of Company Sales Potential” in determining

export potential in
international market involves the following variables EXCEPT:
Market assessment
Cost of internal distribution
Sale volume forecasting
If ABC Ltd knows that its market share in Pakistan has dropped 13
percent in the first
quarter of the year but does not know what might have contributed to
this decline, it is in
which stage of the marketing research process?
Hypothesis development
Symptom identification
Problem identification
Data interpretation

to showing products
Online interviewing
Mall intercept
Your assistant wants to use secondary data exclusively for the

current research project.
You advise him that the use of secondary data has some potential
problems. Which of the
following is not one of them?
All of the needed data is rarely available
It may not be useable for research purpose
More expensive when purchased from the government
You do not know why it was originally collected

Which of the following is a disadvantage of pre-designed

measurement questions?
Customized
Enhanced validity
Reduced project costs
Availability
http://highered.mcgraw-hill.com/novella/QuizProcessingServlet

unable to provide?
Observation 100%
Focus groups
Personal interviews
Questionnaires
General Motors need to assess the company's image relative to

a new competitor. The
time schedule is flexible, the research budget is very limited and a
low response rate will
not be a major problem. Which one of the following survey
would be used by General
Motors?
Mail
Telephone
Personal interview
Population
http://www.vuhelp.com/final-term/138-mgt301-midterm-with-solved-
mcqs.html?start=16
http://www.quiz4vu.co.cc/2011/01/mgt301-principles-of-marketing.html
If Unilever needs to survey retailer’s attitudes on the availability

of product literatur e in
athletic shoe shops and needs the results within four working
days, Unilever will
probably use what kind of survey?
A mail
A telephone
Computer interviewing
A personal interview
http://www.proprofs.com/quiz-school/quizshow.php?title=mgt301-no2
&quesnum=5&showNextQ=no
question NO 17
In the previous three years, four studies have been conducted on

the characteristics of
ABC Company’s clients. As the firm seeks to put together a report
showing trends in this

area, it has a hard time locating the information contained in
these study reports. What
does this firm seem to need?
A marketing research manager
A marketing databank
Survey research
Primary data
http://www.vuzs.net/topmenu-exam-papers/299-mgt301-principles-of-
marketing/1529-spring-2010-final-term-mgt301-unsolved-shared-by-kool-
samias2.html
ABC Research Gr oup must guard against problems during the

implementation phase of
marketing research for its clients. Typically, management will not
encounter which of
these problems?
Respondents who refuse to cooperate or give biased answers
shortcuts
Interviewers who make mistakes or take
Interpreting and reporting the findings
Primary data that conflict with secondary data

Which of the following is a computer program for data preparation?
Microsoft Word
Microsoft Office
SAR
SPSS
Write down the core concepts of “Mercantilism classical country

based theories” in your
own words.
International marketer always seeks those countries for export

that constitute valuable
contribution for his company. To do this what he would consider
in preliminary
screening?

100 % Solved
paper with reference
MIDTERM EXAMINATION
Spring 2009
Which of the following is a major concern of international marketing?

Exchanges goods & services across national boundaries
Exchanges goods, services & ideas across national boundaries
Exchanges culture across national boundaries
Exchanges goods across national boundaries
Ideally, a firm's decision to enter international marketing should:
Evolve 'naturally" over time.
Result from a careful study and analysis of market potential and

company
capabilities.
Be determined by the actions of their most significant competitors.
Be made without regard to political or legal considerations.

A contract where a company takes all responsibility for building,
fitting, and staffing for
a building such as a school, hospital, or factory so that it is
completely ready for the
purchaser to take over at an agreed date. Differentiate stated
contract from the following
list.
Management contract
Turnkey contract
Licensing contract
Franchising contract
Political factors
Social factors
In which year “the theory of Absolute Advantage” is presented by

Adam Smith?
1786
1776
1756
1746

could be measured in
form of:
Precious metal
Paper currency
Coin currency
Bank reserve
The Theory of National Competitive Advantage was forwarded in
which of the following
year?
1960
1970
1980
1990

Which of the following components of the balance-of-payments
statement having
greatest interest to international business?
The capital account
The official reserve account
The current account
The monetary account


information?
Trend in sales and profits pg 21
Trend in sales only

The equilibrium of balance of payment is a condition where the sum
of debits and credits
becomes equal to zero from which types of account?
Current account + Capital account = 0
Current account + Financial account = 0
Capital account + financial account = 0

Current account + capital account + financial account = 0
The derivation of Islamic law comes from which of the following

way?
Interpretation of the Quran
Interpretation of writings of religious clergy
History and conflict of religious clergy
Divine inspiration by religious clergy


Civil law
Code law
Common law
Islamic law
The judges in International Court of Justice are elected for terms of

office of nine years
by the United Nations General Assembly and the Security Council.
The numbers of
judges in World Court are:
10 judges
13 judges
15 judges
17 judges
Which of the following country is reputed to have passed the

most stringent green
marketing laws that regulate the management and recycling of
packaging waste?
France
England
United States
Germany
Which of the following mode of international business dispute

resolution is nonbonding
agreement between parties to resolve disputes by asking a third
par ty to reconcile
differences?
Litigation
Mediation
Compromise
Arbitration
All of the following are the forms of export subsidies EXCEPT:
Tax breaks
Products price support
Cheaper resources
Regulate foreign businesses

If a nation uses tariffs, quotas, and non-tariff barriers to restrict

trade so that domestic
industries can flourish, it may be differentiate as:
Embargo
Boycott
Protectionism
Predatory pricing
Which weapon used by the United States against global

terrorism is a monetary barrier,
where the U.S. refuses to allow importers to exchange its national
currency for the seller's
currency?
Export restraint
Valuation system
Blocked currency
Differential exchange rate

Which of the following is NOT an assumption under Theory X?
Authoritarian
With consensus
Paternalistic
Theocratic
of the human
environment”.
Anthropology
Sociology
Personal relations
Culture
Which one of the following index measures the tolerance of social

inequality?
Uncertainty Avoidance
Power Distance
Cultural Value
Individualism/Collectivism
High-context cultures primarily follow ___________ where the

completion of a human
transaction is emphasized more than holding to schedules.

S-time (speed time)
Political environment covers all of the following issues EXCEPT:
System of governments
Ideological orientations
Overall level of developments
National economic and development priorities

payment mode is
Dollar draft
Sight draft
Arrival draft
Date draft

Carriage paid to (CPT) is one of the trade term is used in place of

which of the following.
Free on board (FOB)
An individual is using the systematic design, collection, analysis,

and reporting of data
relevant to marketing its programs to minority students. What do we
call this?
Promotion
Self-study
Marketing research
Cost-benefit analysis
Gathering secondary information is one of the steps of developing the

research plan.
What does the meaning of secondary information in marketing
research?
That already exists somewhere in an organized form
That does not currently exist in an organized form

That already exists somewhere, having been collected for another

purpose
That the researcher can obtain through surveys and observation
Which one of the following is a problem in secondary data collection?
Secondary data are very difficult to obtain
Secondary data are very difficult to interpret
Secondary data are very difficult to modify
Secondary data are very difficult to present

unable to provide?
Observation mgt 301 p-56
Focus groups
Personal interviews
Questionnaires
What is the desired rate of speech for a presentation?
10 to 15 words
25 to 50 words
50 to 90 words
100 to 150 words

With reference to your course explain four pillars of international

marketing.
Now days banking is involve in selling electronic cards, being a

branch manager how can
you build customer-relation effectively?
MIDTERM EXAMINATION
Spring 2009

considered in which
Market Access



based on:
Barter system
Exchange
Transformation
Relationship

touch?
A service
A good
An idea
A philosophy

advantage theory?

Assumptions
change)
production therefore can measure productivity
directly from labour)
8. Full employment

form of:
Precious metal
Paper currency
Coin currency
Bank reserve

which one of the
following scholars?
Recardo
Adam Smith
Paul Krugman
Michael Porter

Balance of trade
Balance of payment
Balance of import
Balance of export

Current account
Capital account
Reserve account
Accrual account
Spot exchange rate
Fixed exchange rate

of written rules of
law?
Code law
Interpretive law
Statute law
Legislative law

Arbitration
Litigation
Conciliation
Compromise
avoided
EXCEPT:

oice_quiz.html


people belongs to a
Power distance
Collectivism
Achievement
of the human
environment”.
Anthropology
Sociology
Personal relations
Culture

country that is
Japan
Brazil
France
Switzerland

potential export in
Two stage analysis
Four stage analysis
Five stage analysis

payment mode is
Dollar draft
Sight draft
Arrival draft
Date draft

exporter?

Free on board (FOB)

Free in
Free out
Free in and out
Free out and in

Free In
responsible for the cost of loading goods onto
the vessel
cost of unloading
goods from vessel.
Free in
Free out
Free in and out

Free out and in

Free Out

to showing products
Online interviewing
Mall intercept

population?
Group
Sample
Target group
Audience


subordinate role to
secondary research?

liked by its
target market.
products
located, and

information?
Census data
Newspaper articles
Google searches

unable to provide?
Observation
Focus groups
Personal interviews
Questionnaires

Focus groups
Mail surveys
Personal interviews
Observation

the cluster. What
are they called?
Cluster center
Cluster component
Cluster centroid
Cluster matrix
Clustering can also be used to reduce the number of variables. Associated

with each cluster is a linear combination
of the variables in the cluster, called the cluster component


detail.
Collected by HASSAN TAIMUR

MALIK (SeekerZ)
ID Mc090408936
ID Mc090401603
MIDTERM EXAMINATION
Spring 2010
Time: 60 min
Marks: 44

The unconscious use of the values, experiences, and knowledge of one's own culture as a
guide to decision making in a different culture is best described by which of the following?
► Self-reference criterion
► Cultural insensitivity
► Cultural elitism
► Ethnography

“One’s own culture or company knows best how to do things” Identify which of the
following concept is consistent with given statement?
► Ethnocentrism
► Isolationism

Which one of the following term explains the ability of a firm or individual to satisfy
customer needs and expectations?
► Want
► Demand
► Product
► Quality

Identify the concept in which customer will prefer those products which are highly sold
and high promotional back up?
► Marketing Concept
► Societal Marketing Concept
► Selling Concept
► Production Concept

Identify the exact sequence of international marketing that you have learnt in your course.
► Analyzing opportunities, strategy development, targeting, marketing mix,
implementation
► Analyzing opportunities, targeting, marketing mix, strategy development,
implementation
► Analyzing opportunities, targeting, strategy development, marketing mix,
implementation
► Analyzing opportunities, marketing mix, targeting, strategy development,
implementation

Which one of the following is the effect of imports on domestic economy?
► Pressure for domestic economy
► Prosperity for domestic economy

► Expansion for domestic economy
► No effect on domestic economy

The Theory of National Competitive Advantage was presented by which one of the
following scholars?
► Recardo
► Adam Smith
► Paul Krugman
► Michael Porter

Within the balance-of-payments statement, which account measures a record of all exports
and imports of gold, increases or decreases in foreign exchange, and increases or
decreases in liabilities to foreign central banks?
► Current
► Capital
► Reserves
► Wealth

Which of the following is the ideal political climate for a multinational firm?
► Democratic
► Socialist
► Dictatorial
► Stable, friendly government

The power exercised by a state in relation to other countries and the supreme power
exercised over its own members is called:
► Government policy
► Control
► Sovereignty
► Domestication

Identify which law seeks interpretation through the past decision of higher courts and
interpret the same statues or apply established and customary principles of law to a similar
set of facts.
► Civil law
► Code law
► Common law
► Islamic law
Common law seeks “interpretation through the past decisions of higher courts which
set of facts.”

Hofstede’s _____ dimension is the degree to which people in a country prefer, structured
over unstructured situations.
► Power distance
► Individualism
► Uncertainty avoidance
► Achievement

Which of the following elements of geography are considered to be very important
environmental considerations when assessing a market?
► Coal-burning industries and amount of river travel
► Land mass density and population density
► Climate and physical terrain
► Number of usable maps and literacy rate

Which of the following social scientists is credited with doing the most thorough,
► Daniel Starch
► Geert Hofstede
► Sigmund Freud
► Milton Friedman

Which one of the following is NOT a benefit for conducting environmental analysis?
► Increase organization's exposure to politically unstable market
► Aid to decision making
► Choice of market and marketing mix
► Prioritize and manage risk factor
http://www.oup.com/uk/orc/bin/9780199239429/01student/mcqs/ch02/?view=Standard

Which one of the following scheme is TRUE regarding marketing research?
► Gathering data, analysis, interpretation
► Analysis, gathering data, interpretation
► Interpretation, gathering data, analysis
► Interpretation, reporting, analysis

http://www.proprofs.com/quiz-school/quizreport.php?title=mgt-301-marketing-01
&sid=MTM1MDk3MDg

Sampling requires the answer to three questions. Which of the following is an
inappropriate one?
► Who is to be sampled (what sampling unit)?
► How many people should be surveyed (what sample size)?
► Why should they be sampled (justification)?
► How should the people be chosen (what sampling method)?

Experimental research is best suited for gathering which of the following information?
► Unknown
► Causal
► Complicated
► Interactive

Your assistant wants to use secondary data exclusively for the current research project.
You advise him that the use of secondary data has some potential problems. Which of the
► All of the needed data is rarely available
► It may not be useable for research purpose
► More expensive when purchased from the government
► You do not know why it was originally collected

General Motors need to assess the company's image relative to a new competitor. The
time schedule is flexible, the research budget is very limited and a low response rate will
not be a major problem. Which one of the following survey would be used by General
Motors?
► Mail
► Telephone
► Personal interview
► Population

Which one of the following is not part of an organization's macro-environment?
► Political environment
► Economic environment
► Social environment
► Internal environment

Jurisdiction of World Court is generally determined on the basis of which option?
► Who makes the legal complaint?
► Jurisdictional clout
► The structure of the legal systems involved
► Where a contract was entered

“Rivalry of new product” is the part of which kind of information that a marketer requires
for rational decision making?
► Competitor information
► Market potential information
► Marketing mix information
► The Product information

The concept in which customer will prefer those product which are easily available and
inexpensive in the market is known as:
► Concept Selling
► Societal Concept
Which alternative term is used for the law of comparative advantage?
► Law of comparative cost
► Law of comparative price
► Law of comparative revenue
► Law of comparative profit

Which one of the following need is the heart of any organization?
► Un-fulfill and under-fulfill need
► Market share need
► Customer need
► Sales need

When a firm enters the foreign market only infrequently for the purpose of selling surplus
or obsolete inventory, that firm is engaged in:
► Indirect exporting to foreign market
► Competitive participate in international trade
► Dumping in the foreign market
► Contraband dealing with foreign market

Foreign investment in less self-sufficient countries”
► Stimulates domestic production

► Increase domestic unemployment
► Promotes bribery
► Prevents embargoes

List down the subsidies that a government offers to promote exports.

During research, international marketing researcher faces some issues, discuss three of
them.

International marketers are working in more complex legal system than local marketer.
Indicate those issues that an international marketer faces world wide.

Compare and contrast closed-end questions and open-end questions for gathering data.
Differentiate these two terms with at least one
list down 3 variables of economical environment (3) Difference between direct

exporting and indirect exporting (3) how marketer can change implication of
changing exchange rate (5) -Define term of shipment • Ex-works (EXW) • Free
on Board (FOB) (5) what things international marketer have to keep in mind
before entering in foreign market (5) 19 bakwas mcqs :( 5 subjective
Collected by HASSAN TAIMUR MALIK

(SeekerZ)
ID Mc090408936
ID Mc090401603

MIDTERM EXAMINATION
Spring 2009
Which of the following is the source of the globalization of business?
The rapid growth of the World Trade Organization and regional free
trade areas
The growing acceptance of the free market system among developing

countries
The increasing ability of global media to transcend political boundaries
All of the given options

based on:
Barter system
Exchange
Transformation
Relationship
Identify the concept in which customer will prefer those

products which are highly sold
Marketing Concept
Societal Marketing Concept
Selling Concept
Production Concept
Which of the following concepts takes an "inside-out" view of the

firm?
Selling concept
Market offering
Marketing concept
Societal marketing concept
Which of the following orientations holds that consumers will favor

products that are
available and highly affordable?
Product concept
Marketing concept
Selling concept
Production concept
All of the following are the reasons to go international markets

EXCEPT:
To share technologies
To share skills
To share political culture
To share resources
Which one of the following is NOT a reason to do business

internationally?
Increase in global competition
Convergence of world markets
Support from national governments
Excellent infrastructure in marketer country
Categorize the stage of international product life cycle where the

marketers seek low
production cost.
New product stage
Growth stage
Mature stage
Decline stage

Balance of trade
Balance of payment
Balance of import
Balance of export
Current account
Capital account
Reserve account
Accrual account
“Analysis of the users of a product, including purchase behavior,

usage processes, factors
affecting purchase and use decisions”. Such information is related to
which category?
Marketing mix information
Product related information
Competitor information
Resource information

information?

Trend in sales only
Identify the term which explains country's status in international

trade with net capital
Outflow?
Balance of payment
Balance of trade
Balance of account
Balance of sales
http://en.wikipedia.org/wiki/Current_account
http://www.answers.com/topic/balance-of-trade



http://www.bookrags.com/wiki/Balance_of_payments
Which of the following is the ideal political climate for a multinational

firm?
Democratic
Socialist
Dictatorial
Stable, friendly government

l
Tax breaks
Cheaper resources


Embargo
Boycott
Protectionism
Predatory pricing
l
Authoritarian
With consensus
Paternalistic
Theocratic
Mostly people behave in which of the following way when there

is cultural change in
corporate environment?
They feel pleasure
They resist against change
They share with peers
They migrate
Which one of the following measures the tolerance of social

inequality?
Power Distance
Cultural Value
l

M-time (monochromic time)
P-time (polychromic time)
S-time (speed time)

hill.com/sites/0073380989/student_view0/chapter5/multiple_choic
e_quiz.html

payment mode is
Dollar draft
Sight draft
Arrival draft
Date draft
The pricing term indicates that the cost of goods and freight charges
are included in a
quoted price to the name place of debarkment. The cost of insurance is
borne by the
buyer is:
CIR (Cost, insurance & freight)
CFR (Cost and freight)
FAS (Free alongside ship)
FOB (Free on board)
Which of the following describes a form of research in which a

researcher evaluates on
the basis of single variable?
Descriptive research
Causal research
Basic research
Applied research

Experimental research is best suited for gathering which of the

following information?
Unknown
Causal
Complicated
Interactive

subordinate role to
secondary research?

liked by its
target market.
products
located, and
How would you describe the primary data being used by your firm?
Collected for the specific purpose
Original information
First-time information
Fresh and reliable than secondary data
In creating research questionnaires, which of the following is

good advice for research
specialist to follow?
Avoid eye contact as it may confuse the respondents
Use care in the wording and ordering of questions
Questions do not have to be arranged in a logical order
Ask personal questions in the middle of the instrument
Microsoft Word
Microsoft Office
SAR
SPSS
Guidelines for reading the report and evaluating the marketing

research project have been
developed by which foundation?
Advertising Research Foundation
National Research Foundation
National Guideline Foundation
Marketing Research Foundation
In the scenario of international marketing it is necessary to know about

the competitor
activities. Make list of the information that an international marketer
need to know about
competitor.


(SeekerZ)

ID Mc090408936
ID Mc090401603
MKT 630 MARKETING INTERNATIONAL LATEST

► Exchanges culture across national boundaries
► Exchanges goods across national boundaries
► Exchanges goods & services across national boundaries
► Exchanges goods, services & ideas across national boundaries
The major topics focused on understanding international marketing process,

comprehending foreign environments, conducting research in international markets,
marketing across cultures and modes of entry into international markets.(p-11)
The Unilever’s brand LUX Pink is the best example of which concept?
► Product concept
► Production concept
► Marketing concept
► Selling concept
Which of the following concepts takes an "inside-out" view of the firm?
► Selling concept
► Market offering
► Societal marketing concept
Which one of the following is NOT a reason to do business internationally?

► Increase in global competition
► Convergence of world markets

► Support from national governments
► Excellent infrastructure in marketer country (p-14)
In which year “the theory of Absolute Advantage” is presented by Adam Smith?

► 1786
► 1776 (p-16)
► 1756
► 1746

Choose the nature of product life cycle of luxury product where cost is less important.
► Short product life cycle (p-17)
► Long product life cycle
► Medium product life cycle
► Undefined product life cycle
The overall nature of international product life cycle and product life cycle is:
► Consistent 100%
► Partially consistent.
► Totally different
► No need to compare
A statement that records all financial transactions between a nation's residents and those
for rest of the world during a given period usually one year is called a nation's:
► Balance of trade
► Balance of payment
► Import-export statement
► Supply-demand statement
Within the balance-of-payments statement, which account measures a record of all

exports and imports of gold, increases or decreases in foreign exchange, and increases or
► Current
► Capital
► Reserves
► Wealth
“Analysis of the users of a product, including purchase behavior, usage processes,

factors affecting purchase and use decisions”. Such information is related to which
category?
► Product related information (p-20)
► Resource information
1 Analysis of the users of product, including purchase behavior, usage processes, factors
affecting purchase and use decisions etc
Kind of information like “channels of distribution: their shape, functions, evolution &
performance” belongs to which broad category?
► Product related information
► Advertising information

► Tax breaks
► Products price support
► Cheaper resources
► Regulate foreign businesses (p-34)
Export subsidies:
2 Tax breaks
3 Direct payments to producers
4 Product price support
5 Cheaper resources (i.e. land, utilities)
6 Public services provided at lower cost
Identify the decision making style that is followed by the people of USA.
► With consensus
► Paternalistic
► With determination
► Authoritarian
Decision making:
7 USA - authoritarian
8 Western Europe - limited co-determination
9 Japan - with consensus
10 Latin America – paternalistic
Mostly people behave in which of the following way when there is cultural change in
► They feel pleasure
► They resist against change
► They share with peers
► They migrate
All of the following are considered to be a member of social institution EXCEPT:

► Peer groups
► Family
► Religion
► Schools
Which one of the following index measures the tolerance of social inequality?
► Uncertainty Avoidance
► Power Distance
► Cultural Value
► Individualism/Collectivism

► System of governments
► Ideological orientations
► Overall level of developments (p-21)
► National economic and development priorities
Which one of the following is NOT a true statement about recent demographic change in
the developed economies?
► The household size has been consistently falling

► The average number of children in a family has been consistently falling
► The birth rate is consistently rising quickly
► The number of very large households has been consistently falling
Suppose marketers at Lever Brothers are trying to determine whether the use of coupons
for detergent was the reason for a sales increase in a particular store. What type of study
conducted to answer this question?
► Exploratory
► Descriptive
► Casual
► Qualitative

inappropriate one?
► Unknown
► Causal
► Complicated
► Interactive
► Collected for the specific purpose
► Original information
► First-time information
► Fresh and reliable than secondary data
If Unilever needs to survey retailer’s attitudes on the availability of product literature in

athletic shoe shops and needs the results within four working days, Unilever will probably
use what kind of survey?
► A mail
► A telephone
► Computer interviewing
► A personal interview
3. Personal interviewing (which can be either individual or group interviewing).
A form of personal interviewing is “focus group interviewing”. Focus-group interviewing
consists of inviting six to ten people to gather for a few hours with a trained interviewer to
talk about a product, service, or organization. The interviewer “focuses” the group
discussion on important issues.
What are three popular methods for obtaining primary data?

► Survey; interviews; experimentation
► Interviews and surveys; observation; Harrison methodology
► Interviews and surveys; observation; experimentation
► Experimentation; personal interview; Delphi technique
All of the following are international expansion modes:

1) Licensing; 2) direct export; 3) piggybacking; 4) franchising; 5) joint ventures; 6)
management contracts; 7) strategic alliances.
However, only some represent intermediate entry modes, namely:
► 2), 3) and 6) only
► 1), 2), 4), 5) and 6) only
► 1), 4) and 5) only
► 1), 4), 5) and 7) only

However, only some do not represent intermediate entry modes, namely:
► 2) and 3) only
► 1), 2), 4), 5), and 6) only
► 1), 4) and 5) only
► 1), 4), 5), and 7) only

Identify the information that an international marketer needs to know under the head of
► Market Access
► Product Potential
► Cost of Internal Distribution
► Per Capita Income and Distribution (p-40,41)
Identify the sequence of international marketing in reverse direction i.e; from right to
left.
► Implementation, strategy development, targeting, marketing mix, analyzing
opportunities
► Implementation, targeting, marketing mix, strategy development, analyzing
opportunities
► Implementation, marketing mix, strategy development, targeting, analyzing
opportunities
► Implementation, marketing mix, strategy development, targeting,
analyzing opportunities (p-14, 15)
The major focus of theory of absolute advantage is which one of the following?
► Promote free trade
► Promote restricted trade
► No need to export
► No need to import
How exploratory research and descriptive research differ from causal research give
justification?
Rational decision making is impossible without relevant information by marketer.

According to your best knowledge, what kind of information that marketer require with
respect to product?

(SeekerZ)
ID Mc090408936
ID Mc090401603

MIDTERM EXAMINATION
Spring 2009
MKT630- International Marketing (Session -
1)
When a company uses credit practices for sale to increase profit, it

is considered in which
Market Access
Identify which international company derives almost three-

quarters of its revenues from
the global marketplace?
Toyota
General Motors
Exxon Mobile
Nokia doubted

touch?
A service
A good
An idea
A philosophy

Marketing Concept
Selling Concept
Production Concept

products which can satisfy the
customer needs, wants and demands?
Production Concept
Selling Concept
Marketing Concept
http://vusr.net/courses/mcqs.php?course=mkt630-international-
marketing#axzz3XUgLIa2Q

customer as well as the society?
Production Concept
Selling Concept
Marketing Concept
Identify the seller-buyer involvement in the production concept?
Low-Low
Low-High
High-Low
High-High
Identify the exact sequence of international marketing that you

have learnt in your course.
Analyzing opportunities, strategy development, targeting,

marketing mix,
implementation

development,
implementation

marketing mix,
implementation

development,
implementation
After the 2nd world war most of the companies start their
business internationally due to
Political factors
Social factors
New Zealand can produce three times the wheat that Australia can
on one acre of land,
have.
Absolute advantage

marketers seek low
production cost.
New product stage
Growth stage
Mature stage
Decline stage

Balance of trade
Balance of payment
Balance of import
Balance of export
Which one of the following keeps record in current account?
All merchandise exports and imports
All services plus unilateral transfer of funds
Receipts and payment from investments

Which of the following country is reputed to have passed

the most stringent green
packaging waste?
France
England
United States
Germany
oice_quiz.html

Arbitration
Litigation
Conciliation
Compromise
oice_quiz.html

agreement between parties to resolve disputes by asking a
third par ty to reconcile
differences?
Litigation
Mediation
Compromise
Arbitration
Differentiate a finance system of an exchange rate in which

the values of participating
currencies are free to change in relation to one another
according to market demand and
Which of the following will generally increase inflationary

pressures, weaken balance-of-
Quota
Export restraint
Tariff
Monetary barrier

Authoritarian
With consensus
Paternalistic
Theocratic

people belongs to a
Power distance
Collectivism
Achievement
Which of the following elements of geography are considered to

be very important
Coal-burning industries and amount of river travel
Land mass density and population density
Climate and physical terrain
Number of usable maps and literacy rate
All of the following are considered to be a member of social

institution EXCEPT:
Peer groups
Family
Religion
Schools

country that is
Japan
Brazil
France
Switzerland
hill.com/sites/0073380989/student_view0/chapter5/multiple_choice
_quiz.html
The first stage “Preliminary Screening” in determining export

potential in international
market involves the following variables EXCEPT:
Physical environment
Economical environment
Market assessment
Political environment

exporter?
Free on board (FOB)

http://www.foreign-trade.com/reference/incoterms.cfm
If ABC Ltd knows that its market share in Pakistan has dropped
13 percent in the first
quarter of the year but does not know what might have contributed
to this decline, it is in
Data interpretation
Your assistant wants to use secondary data exclusively for

the current research project.

http://wps.pearsoned.co.uk/wps/grader

In the previous three years, four studies have been

conducted on the characteristics of
ABC Company’s clients. As the firm seeks to put together a
report showing trends in this
Survey research
Primary data
samias2.html

Most cluster methods are heuristic, which are based on which of

the following?
Algorithms
Statistical reasoning
Statistical procedures
Theories
List down the most important assumptions of Comparative

Advantage Theory.

contribution for his company. To do this what he would
consider in preliminary
screening?

(SeekerZ)
ID Mc090408936
ID Mc090401603

MIDTERM EXAMINATION
Spring 2009
1)


Market Access

Toyota
General Motors
Exxon Mobile
Nokia

touch?
A service
A good
An idea
A philosophy

Marketing Concept
Selling Concept
Production Concept

Production Concept
Selling Concept
Marketing Concept

Production Concept
Selling Concept
Marketing Concept
Low-Low
Low-High
High-Low
High-High


marketing mix,
implementation

development,
implementation

marketing mix,
implementation

development,
implementation
Political factors
Social factors
have.
Absolute advantage

marketers seek low
production cost.
New product stage
Growth stage
Mature stage
Decline stage

Balance of trade
Balance of payment
Balance of import
Balance of export

packaging waste?
France
England
United States
Germany
oice_quiz.html

Arbitration
Litigation
Conciliation
Compromise
oice_quiz.html

differences?
Litigation
Mediation
Compromise
Arbitration



Quota
Export restraint
Tariff
Monetary barrier
Authoritarian
With consensus
Paternalistic
Theocratic

people belongs to a
Power distance
Collectivism
Achievement


be very important

institution EXCEPT:
Peer groups
Family
Religion
Schools
oice_quiz.html

country that is
Japan
Brazil
France
Switzerland
_quiz.html

Market assessment

exporter?
Free on board (FOB)

Data interpretation
http://www.proprofs.com/quiz-school/quizreport.php?title=mgt-
301-marketing-01&sid=MTM1MDk3MDg=



Survey research
Primary data


Most cluster methods are heuristics, which are based on which of

the following?
Algorithms
Theories

Advantage Theory.

screening?

(SeekerZ)
Solved & Composed By Muhammad Afaaq,
0346-5329264
Afaaqtariq233@gmail.com
Afaaq_tariq@yahoo.com
Asalam O Alikum
2 Papers of FINALTERM EXAMINATION
Correct solved papers with reference By
Muhammad Afaaq,
Remember me In Your Prayers
Best regard’s
Ch Muhammad Afaaq (Arrein)
MBA (Finance) Completed
Specialization in (HRM) Completed
Specialization in (Marketing) Continue
Afaaq_Tariq@yahoo.com
afaaqtariq233@gmail.com
0346-5329264
Islamabad
For latest assignments solved quizzes files GDB solve n
unsolved past papers Come join us in
http://groups.google.com/group/vustudymania
If u like me than raise your hand with me
If not than raise ur standard
That’s about me … !
Paper # 01
FINALTERM EXAMINATION
Fall 2008
Solved by Muhammad Afaaq
For latest assignments solved quizzes files GDB solve n unsolved past papers
Come join us in http://groups.google.com/group/vustudymania
0346-5329264
Marks: 81
Question No: 1 Franchising in a business field is working on which of the

following rule?
Management-oriented
Production-oriented
Workforce-oriented
Market-oriented
MCQ # 13
http://wps.pearsoned.co.uk/ema_uk_he_hollensen_globalmark_4/64/16424/42047
86.cw/content/index.html
Question No: 2 An organization that wants to emphasize high quality will

offer customers more than ___ enforced by the courts.
Performance levels
Quality levels
Implied warranties
http://books.google.com.pk/books?id=zuc3AwAAQBAJ&pg=PA105&lpg=PA105&dq=An+organization+that+wants+to+emp
hasize+high+quality+will+offer+customers+more+than+Implied+warranties++++++++++++++enforced+by+the+courts.&sou
rce=bl&ots=zaAfcHMrmM&sig=z-
6NgrKkPoo9SoeGrdDVn3s_dOk&hl=en&sa=X&ei=EVIBVOHsNsfPaNeegegB&ved=0CBsQ6AEwAA#v=onepage&q=An%2
0organization%20that%20wants%20to%20emphasize%20high%20quality%20will%20offer%20customers%20more%20tha
n%20Implied%20warranties%20%20%20%20%20%20%20%20%20%20%20%20%20%20enforced%20by%20the%20co
urts.&f=false
Quantity level
Question No: 3 A marketer require information for multipurpose, which

one is NOT fall in such kind of information?
Market potential
Prescriptive information
Imitation information
Lesson # 8
0346-5329264
Page # 19
Categories for global marketing information requirements:

Managers need a vast variety of information for successfully operating in
international markets. In the
following are described seven categories in which managers need timely and
comprehensive information to make appropriate business decisions.
• Marketing Mix: to add, delete, change products, stage of product life cycle,
marketing/sales campaign, distribution channel selection, price/demand and
profitability analysis.
• Competitor information: corporate, business, functional strategies, market
share.
• Foreign exchange info: interest rates, exchange rates, balance of payment,
attractiveness of a country’s currency, and expectations of analysts.
• Market potential: demand estimates, consumer behavior, review of
products, channels, communication media, and market performance.
• Prescriptive info: laws, regulations, rulings concerning taxes, earnings,
dividends in both home & host countries.
• Resource info: availability of human, financial, information, physical
resources.
• General conditions: overall review of socio-cultural, political,
technological environments.
Question No: 4 One s own culture or company knows best how to do

things Identify which of the following concept is consistent with given
statement?
Ethnocentrism
Self-reference criterion
http://quizlet.com/12908626/business-ethics-1-flash-cards/
&
SRC (self-reference criterion) is an unconscious reference to one’s
own cultural values, experiences, and knowledge as a basis for
decisions.
0346-5329264
http://globalsocialmediamarketing.com/international-strategic-
management/international-marketing/
Cultural elitism
Isolationism
Question No: 5 Which one of the following is an acronym of SWOT?
Strategy, working, opinion, tactical

Strengths, weaknesses, opportunities, threats
Lesson # 02
Page # 06
SWOT analysis - strengths, weaknesses, opportunities, and threats
Strategy, work, openness, toughness

Strategy, weakness, opinions, tactics
Question No: 6 A customer requirement about any product in which he/ she
needs to avail core features in that product, is called:
Real need
Stated need
(MKT-501) Marketing Management

Lesson # 04
Page # 09
CONSUMER NEED
It is not always simple. It is difficult to correctly ascertain. A customer says.
‘I want an inexpensive car’ what is he saying? He wants a car that is not
expensive. So he needs a car but not expensive compared to his income.
Needs are
a. Stated need (an inexpensive Car)
b. Real need (wants a car which is lower in maintenance)
c. Unstated need (he wants a strong car)
d. Delighted need (he wants a road map of his country)
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e. Secret need (he wants image in that car)
Unstated need
delighted need
Question No: 7 Mention the correct order in finding potential customer

according to your marketing expertise.
Segmentation, dement measurement, targeting, positioning

_marketing&b=37&c=4



Market potential
Lesson # 8
Page # 19
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share.
resources.
Question No: 9 Identify the system of account that record a nation s

international financial transaction.
Balance of trade
Balance of payment
The system of accounts that records a nation's international financial

transactions is called its balance of payments.
http://books.google.com.pk/books?id=BDrTGmurY7kC&pg=PA41&dq=Balance+of+Payments+is+the+system+of+account+t
hat+record+a+nation+s+international+financial+transaction.&hl=en&sa=X&ei=GlsBVNqdFpLiaOqkgpgC&ved=0CB4Q6AE
wAA#v=onepage&q=Balance%20of%20Payments%20is%20the%20system%20of%20account%20that%20record%20a%20
nation%20s%20international%20financial%20transaction.&f=false
&
http://www.cobocards.com/pool/en/card/404122694/online-karteikarten-
the-system-of-accounts-that-records-a-nation-s-international-financial-
transactions-is-ca-/
0346-5329264
Balance of import
Balance of export
Question No: 10 An international marketer needs information about its

competitor. Identify the nature of information required in this regard?
On continuous basis
Lesson # 09
Page # 20
A firm needs information about its competition in international markets on
a continuous basis to make appropriate decisions.
On sudden basis
once required
once updated information
Question No: 11 Kind of information like channels of distribution: their

shape, functions, evolution & performance belongs to which broad category?
Lesson # 09
Page # 20
Marketing Mix:
Marketing mix related information is essentially needed by marketers to
decide and implement marketing strategies. Since international marketing
often involves sending products and materials to a distant markets, aspects
of logistics also becomes more important. The key areas of marketing mix
for which information is needing by international marketers are given as
follows;
• Channels of distribution: their shape, functions, evolution & performance.
• Relative pricing, elasticities, and tactics of competitors
• Advertising & promotion: choices available in international markets and
their impacts on customers.
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• Service quality perceptions in various international markets and relative
positioning of competing brands/products
• International and domestic logistics networks, their configuration and
future change

Advertising information
Question No: 12 All of the following are the forms of export subsidies
EXCEPT:
Tax breaks
Cheaper resources
Lesson # 13
Page # 34
Export subsidies:
• Tax breaks
• Direct payments to producers
• Product price support
• Cheaper resources (i.e. land, utilities)
• Public services provided at lower cost
Question No: 13 Hofstede s _____ dimension is the degree to which people

in a country prefer, structured over unstructured situations.
Power distance
Individualism
Page # 38
Lesson # 15
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Achievement
Question No: 14 Survey research, called the backbone of primary research,

is the most widely used method for primary data collection and is best suited
for gathering which of the following information?
Personal
Attitude
Descriptive
http://quizlet.com/22638227/marketing-final-questions-flash-cards/
& MCQ # 34
http://wenku.baidu.com/view/0c607d4ce518964bcf847c86.html
Question No: 15 Identify the best way of sharing technology with other
party through licensing?
Updating technology (Not Sure)

Making independent
Sharing once
Sharing twice
Question No: 16 From the list of the global market entry modes, choose one
mode of entry that is falling at third level with respect to the higher
risk/commitment to lower.
Acquisition
Joint venture
Exporting (Not Sure)
Licensing
Question No: 17 An entrepreneur starts business operations from scrap

level by using resources of third party. After some time he hands over this
running business to that party. Which concept applies to above scenario?
Management contracts
Turnkey projects
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Common contracts
Legal contracts
Question No: 18 Auto Alliance International (AAI) is a joint venture

established by the Ford Motor Company and _____
Mazda Motors
AutoAlliance International (AAI). A 50/50 joint venture between Ford

Motor and Mazda, the company is a contract manufacturer of the Mazda6
and Ford Mustang.
http://www.answers.com/topic/autoalliance-international
Toyota Motors
Suzuki Motors
Honda Motors
Question No: 19 LG Phillips Display is joint venture established by LG

group and Royal Phillips Electronics. Identify the year in which this joint
venture was established.
2000
2001
Since 2001, LG has two joint ventures with Royal Philips Electronics: LG
Philips Display and LG Philips LCD, but Philips sold off its shares in late
2008
http://en.wikipedia.org/wiki/LG_Corp
2002
2003
Question No: 20 Which of the following terms defines a counter trade in

which a foreign supplier undertakes to purchase goods and services from the
purchasing country as a condition of securing the order?
0346-5329264
Buy-Back agreement
Counter purchase
http://www.londoncountertrade.org/countertradefaq.htm
In a counter purchase agreement, a foreign supplier undertakes to purchase
goods and services from the purchasing country as a condition of securing
the order
Offset agreement
Barter
Question No: 21 Which of the following is NOT a key issue in a joint

venture?
Pricing
Technology transfer
Market entry
http://www.quickmba.com/strategy/global/marketentry/
The key issues to consider in a joint venture are ownership, control, length
of agreement, pricing, technology transfer, local firm capabilities
Local firm capabilities
Question No: 22 Which of the following social consequences a commercial

company explicitly takes into consideration?
Putting the needs of consumers before the company's need for profit
Acting philanthropically to their customers
Seeking to combine social benefits with business profitability
MCQ # 09
http://global.oup.com/uk/orc/busecon/business/lee_carter3e/01student/m
cqs/ch02/
Acting like a public sector organization

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Question No: 23 Philippines companies belong to which of the following

group of countries?
Platform
Emerging
Lesson # 28
Page # 61
Emerging
• i.e Vietnam, Philippines – companies should build up an initial presence,
i.e. via a liaison office
Growth
Mature
Question No: 24 Identify the kind of advantage in which a company take

benefit more from controlling the foreign business activity than hiring
another company to conduct the business.
International advantage
Page # 28
Lesson # 61
Internationalization advantages for the firm

– a firm must benefit more from controlling the foreign business activity
than hiring another company to conduct the business
Location advantage
Multi-domestic advantage
Question No: 25 When listening to music on the radio, many consumers

automatically switch stations when commercials begin to run, and they
0346-5329264
search until they find another station that is playing music. This tendency is
an example of:
Selective exposure
MCQ # 05
http://highered.mheducation.com/sites/007097425x/student_view0/chapter6/multiple
_choice_quiz.html
Selective exposureour eyes and minds seek out and notice only
information that interests us. How often have you closed a pop-up ad at a
Web site without even noticing what it was for?
&
http://quizlet.com/36998974/mkg-300-midterm-flash-cards/
Selective perception
Selective retention
Selective learning
Question No: 26 Insurance Company promotes its auto and home insurance
by telling consumers, "You're in good hands with this company." To which
of the following types of needs is insurance company trying to appeal?
Personal needs
Social needs
Physiological needs
Safety needs
MCQ # 03
http://highered.mheducation.com/sites/007097425x/student_view0/chapter6/multiple_cho
ice_quiz.html
Safety needs are concerned with protection and physical well-being (perhaps
involving health, food, medicine, and exercise).
Question No: 27 Which of the following describes the process of

evaluating each market s attractiveness and selecting one or more segments
to enter in foreign market?
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Market positioning
Market targeting
Page # 32
Lesson # 78
Market targeting
– The process of evaluating each market’s attractiveness and selecting one or
more segments to enter.
&
http://www.flashcardmachine.com/marketing-chapter-21.html
Market segmentation
Simply targeting
Question No: 28 Which of the following is the complete expansion of

acronym DPI?
Disposable purchase income

Disposable permanent income
Disposable parent income
Disposable personal income
disposable personal income (DPI)
https://www.ama.org/resources/Pages/Dictionary.aspx?dLetter=D
&
http://acronyms.thefreedictionary.com/DPI
Question No: 29 Choose the appropriate sequence that a marketer applies

during the process of market targeting.
1) Market segmentation, 2) Market targeting, 3) Market positioning, 4)

Essential marketing activities
Page # 32
0346-5329264
Lesson # 78
Steps in target marketing:

Target marketing is a three step process;
Market segmentation
– Dividing a market into distinct groups of buyers with different needs,
characteristics, or behavior who might require separate products or
marketing strategies
Market targeting
more segments to enter
Market positioning
– Arranging for a product to occupy a clear, distinctive, and desirable place
relative to competing
products in the minds of target consumers
1) Market segmentation, 2) Market positioning, 3) Market targeting, 4)

1) Market positioning, 2) Market targeting, 3) Market segmentation, 4)
1) Market targeting, 2) Market segmentation, 3) Market positioning, 4)
Question No: 30 Which of the following is the behavioral segmentation of

the consumer markets?
States, countries and cities

Family life cycle, income and nationality
Social class, lifestyle and personality
Purchase occasion, attitude towards product and benefits sought
Page # 33
Lesson # 79
Behavioral
– Purchase occasion, benefits sought, user status, user rate, loyalty status,
readiness status, attitude
0346-5329264
toward product etc.
Question No: 31 Behavioral variables of segmentation may include:
Patterns of consumption
Behavioral segmentation is based on variables such as usage rate and

patterns
http://books.google.com.pk/books?id=iwuIIT9QHaoC&pg=PA248&lpg=PA248&dq=Behavioral+segmentation+is+based+on+
variables+such+as+usage+rate+and+patterns,&source=bl&ots=5QXy_bZv2S&sig=vdbqejUea3WuvU9EDNjNN1axo-
M&hl=en&sa=X&ei=v4IBVIzjBczjavWogvAG&ved=0CC4Q6AEwAg#v=onepage&q=Behavioral%20segmentation%20is%2
0based%20on%20variables%20such%20as%20usage%20rate%20and%20patterns%2C&f=false
&
http://www.quickmba.com/marketing/market-segmentation/
Brand inconstancy
Context for business
Nationality of consumer
Question No: 32 Mention stage of economic development in which

countries is able to produce a wide variety of products?
Traditional society
Pre-conditions for take-off
The drive to maturity
Page # 34
Lesson # 80
Countries at this stage are able to produce a wide variety of products.
Service sector gains prominence.
High Mass Consumption
Question No: 33 Customers with different needs or responses to marketing

activity are categorized in which of the following way?
Market targeting
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Market segmentation
Page # 32
Lesson # 78
Market segmentation
Market positioning
Market targeting and segmentation
Question No: 34 Select best description why international marketers focus

on segmentation?
To identify their similar need
Page # 33
Lesson # 79
Market segmentation is the process in marketing of dividing a market into
distinct subsets (segments) that behave in the same way or have similar
needs.
To identify their countries

To identify their best location
To identify their modern behavior
Question No: 35 Who ultimately determines brand equity?
The advertisers
The employees
The consumers
The investors
Question No: 36 Which of the following is NOT considered in the

evaluation criteria of market segmentation?
0346-5329264
Segment size & growth

Segment s structural analysis
Company s objectives & resources
Company resources and capabilities
Page # 36
Lesson # 82
Market segments can be evaluated on the following criteria;

– Segment size & growth
– Segment’s structural analysis
• Competition within the segment
• Existing or potential substitute products
• Relative power of buyers / suppliers
– Company’s objectives & resources
• Environment, social responsibility, if it is core business, can employ skills
& resources superior to
those of competition
Question No: 37 Which variable is NOT a part of product differentiation?
Process
Page # 36
Lesson # 82
Product differentiating variables:

• Product
– Features, performance, conformance, durability, reliability, reparability,
style, design
• Services
– Ordering ease, delivery, installation, customer training, customer
consulting, maintenance and repair
• Personnel
– Competence, courtesy, credibility, reliability, responsiveness,
communication
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• Channel
– Coverage, expertise, performance
• Image
– Symbol, written and audiovisual media, atmosphere, events
Personnel
Channel
Image
Question No: 38 Identify the concept in which marketers try to create

distinct image or identity in the minds of their target customers/consumers?
Market targeting
Market positioning
Page # 32
Lesson # 78
Market positioning
relative to competing products in the minds of target consumers
Market segmentation
Market repositioning
Question No: 39 When customers/consumers may have too narrow image

of any brand, is distinguish in which of the following way?
Under positioning
Over positioning
Page # 36
Lesson # 84
Over-positioning
• Buyers may have too narrow an image of the brand
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Confused positioning
Doubtful positioning
Question No: 40 Shopping goods are part of which type of category?
Consumer product
Page # 37
Lesson # 88
International product classification:

• Consumer products
– Convenience
– Shopping
– Specialty
– Unsought
Industrial product
Individual product
Augmented product
Question No: 41 Identify the country in which it is considered illegal to put

the prices on labels or in any way suggest retail prices.
Brazil
Chile
http://books.google.com.pk/books?id=TvtQAwAAQBAJ&pg=PA101&lpg=PA101&dq=in+Chile+there+is+considered+illegal
+to+put+the+prices+on+labels+or+in+any+way+suggest+retail+prices.&source=bl&ots=KzRN-
TmoaY&sig=9GBtDdDAVQOQnmQ9P3s2Ja7zPxA&hl=en&sa=X&ei=o44BVJOJHsjnaPy4gMAF&ved=0CCgQ6AEwAQ#v
=onepage&q=in%20Chile%20there%20is%20considered%20illegal%20to%20put%20the%20prices%20on%20labels%20or
%20in%20any%20way%20suggest%20retail%20prices.&f=false
&
Prices are required to be printed on the labels in Venezuela, but putting
prices on labels or in any way suggesting the retail price in Chile is illegal.
http://2012books.lardbucket.org/books/modern-management-of-small-businesses/s19-02-what-you-
should-know-before-go.html
0346-5329264
China
Niger
Question No: 42 Choose the most appropriate core purpose of your course
international marketing .
To develop entrepreneurial skills

To develop marketing skills
To develop managerial skills
To develop global awareness
Question No: 43 ( Marks: 3 ) List down the supply factors that foreign
investors must take into consideration in making investment decision?
Question No: 44 ( Marks: 3 ) Demonstrate the given two stages of

economic development (a) Traditional society (b) Pre-condition for take off.
Question No: 45 ( Marks: 3 ) Write a comprehensive note on vertical

marketing.
Question No: 46 ( Marks: 5 ) A football manufacturing company of Sialkot

makes a licensing agreement with foreign company. What kind of variables
should its management keep in mind while doing this
contract in order to secure its end?
Question No: 47 ( Marks: 5 ) Why price plays critical role in marketing

mix? Also demonstrate its importance.
Question No: 48 ( Marks: 10 ) To make a virtual licensing agreement with

a firm is an activity given by a teacher. You are required to make this
agreement successful in the long run. How would you manage this assigned
activity?
Question No: 49 ( Marks: 10 ) Global environment for advertising is more

complex in nature than local. Summarize all
the barriers for standardizing international advertisements and where it is
feasible.
0346-5329264
Paper # 02
Fall 2008
Marks: 81
Question No: 1 When using the Internet as a distribution channel, the e-
vendor must be concerned with a variety of issues. Which of the following
would not among those issues?
Adaptation
Local contact
Promotion
All of these answers are important issues for the e-vendor
MCQ # 17
http://highered.mheducation.com/sites/0070948771/student_view0/chapter12/mult
iple_choice_quiz.html
Question No: 2 The unconscious use of the values, experiences, and

knowledge of one's own culture as a guide to decision making in a different
culture is best described by which of the following?
&
decisions.
Cultural insensitivity
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Cultural elitism
Ethnography
Question No: 3 The Mobilink Limited Company strives to develop

standardized marketing mixes for its products that will be generally
applicable across national borders. The firm's philosophy would be best
described as:

ethnocentric marketing orientation
http://books.google.com.pk/books?id=BDrTGmurY7kC&pg=PA27&lpg=PA27&dq=A+company+guided+by+the+global+m
arketing+orientation+or+philosophy+is+generally+referred+to+as+a+global+company;+its+marketing+activity+is+global,+
and+its+market+coverage+is+the+world.+A+company+employing+a+global+marketing+strategy+strives+for+efficiencies
+of+scale+by+developing+a+standardized+marketing+mix+applicable+across+national+boundaries&source=bl&ots=IveE
Gvgr-
p&sig=IRjggESSuzCw9DLwHPJ7PUL7aq8&hl=en&sa=X&ei=0JIBVJrvGI3haMaZgogG&ved=0CB0Q6AEwAA#v=onepag
e&q=A%20company%20guided%20by%20the%20global%20marketing%20orientation%20or%20philosophy%20is%20ge
nerally%20referred%20to%20as%20a%20global%20company%3B%20its%20marketing%20activity%20is%20global%2C
%20and%20its%20market%20coverage%20is%20the%20world.%20A%20company%20employing%20a%20global%20m
arketing%20strategy%20strives%20for%20efficiencies%20of%20scale%20by%20developing%20a%20standardized%20
marketing%20mix%20applicable%20across%20national%20boundaries&f=false
Global Marketing Orientation

A company guided by the global marketing orientation or philosophy is
generally referred to as a global company; its marketing activity is global,
and its market coverage is the world. A company employing a global
marketing strategy strives for efficiencies of scale by developing a
standardized marketing mix applicable across national boundaries.
Question No: 4 If a company is transferring its goods and services to its

customer, this transaction is based on:
Barter system
Exchange
Lesson # 02
Page # 07
Exchange:
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Marketing is concerned with exchange of products and services. Exchange is
the act of obtaining a desired product from someone by offering something
in return.
Transformation
Relationship
Question No: 5 Which of the following concepts takes an "inside-out" view

of the firm?
Selling concept
A firm that uses the selling concept takes a(n) inside-out approach.
Market offering
Marketing concept
Question No: 6 Which statement is a best description of pure marketing

concept?
Product or services developed first and look for need later.

Look for need first and developed product or services later.
Set target market first then proceed further
Start your marketing procedure from customer feed back
Question No: 7 A contract in which an individual receives financial

reimbursement against losses from the contractual company. Which one of
the following is a best term for such contract?
Insurance
http://www.investopedia.com/terms/i/insurance.asp
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Definition of 'Insurance'
A contract (policy) in which an individual or entity receives financial
protection or reimbursement against losses from an insurance company. The
company pools clients' risks to make payments more affordable for the
insured.
Risk management
Financial loss recovery
Banking contract
Question No: 8 According to the view of Michael Porter, firm fist develop
product for domestic market later on launch in international market. This
view is consistent with which of the following factors?
Factor conditions
Demand conditions
Lesson # 7
Page # 18
Demand conditions : large sophisticated domestic market stimulated
development and distribution of
innovative products which may also be exported – most new innovative
products are first developed by firms for domestic markets and then sold in
other countries.
Related & supporting industries

Firm strategy, structure & rivalry
Question No: 9 Historical data of a firm is sufficient to find which of the

Lesson # 09
Page # 20
Historical firm data may also inform on trends in sales and profits in
various markets
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Trend in sales only

Question No: 10 Which one of the following products are NOT subject to
price controls?
Pharmaceuticals
Foods
Gasolines
All subject to price controls
http://smallbusiness.chron.com/advantages-disadvantages-price-ceiling-
25210.html
Products of considerable importance to the public, such as gasoline, food,

and pharmaceuticals are still subject to price controls today.
Question No: 11 Indicate the concept given below that explains the human-
made part of the human environment.
Anthropology
Sociology
Personal relations
Culture
MCQ # 33
http://wenku.baidu.com/view/7a713dd180eb6294dd886c60.html
&
http://books.google.com.pk/books?id=ALPtPbWUzOMC&pg=PA48&lpg=PA48&dq=Culture+is+human-
made+part+of+the+human+environment.&source=bl&ots=ftadTIdoW9&sig=0F2crmdzXWL7rMGzOjwzTL0mJIM&hl=en
&sa=X&ei=naIBVIHQH8bjaLP8guAD&ved=0CBsQ6AEwAA#v=onepage&q=Culture%20is%20human-
made%20part%20of%20the%20human%20environment.&f=false
Question No: 12 The focus of physical environment is on which of the following

variables?
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Shipping distance
Lesson # 16
Page # 40
Demographic/Physical Environment:
• Population size, growth, density
• Urban and rural distribution
• Climate and weather conditions
• Shipping distance
• Product-significant demographics
• Physical distribution and communications network
• Natural resources
National economics priority

Balance of payment
Focus on difference and similarity

Personal
Attitude
Descriptive
&
MCQ # 34
Exploratory
Question No: 14 Which of the following is considered a smart way to

recover cost of research and development?
0346-5329264
Licensing
Sharing ideas
Franchising
Question No: 15 Not a single firm is really the master in all the technologies
in the world. Which of the following tools a firm should adopt to overcome
this weakness?
Cross licensing
Negotiation tool
Franchising
Idea sharing
Question No: 16 The cornerstone of international franchising is:
Standardization
MCQ # 14
http://wps.pearsoned.co.uk/ema_uk_he_hollensen_globalmark_4/64/16424/4204786.
cw/content/index.html
Concentration
Adaptation
Customization

established by the Ford Motor Company and ______
Mazda Motors

and Ford Mustang.
Toyota Motors
0346-5329264
Suzuki Motors
Honda Motors
Question No: 18 Following are the forms of foreign direct investment

EXCEPT:
Management expertise
Latest technologies
Capital
Labor
Lesson # 25
Page # 58
Types of foreign direct investment:

An investment in foreign country that also brings at least 10% ownership
rights (voting control) is termed as a direct investment. Direct investment
not only brings in capital, it also brings into a country latest technologies and
management expertise. Forms of direct investments are in the following;
Question No: 19 Identify a type of foreign direct investment in which an

industry abroad sells the output of a firm s domestic production or uses the
firm s output?
Forward vertical FDI

Backward vertical FDI
Horizontal FDI
Vertical FDI
MCQ # 06
http://www.oocities.org/duehing/ibus330quiz4.txt
&
Vertical FDI
• Vertical FDI takes two forms
- Backward vertical FDI is an investment in an industry abroad that provides
inputs for a firm’s domestic production processes
0346-5329264
- Forward vertical FDI occurs when an industry abroad sells the outputs of a
firm’s domestic production processes, this is less common than backward
vertical FDI.
Question No: 20 Which of the following social consequences a

commercial company explicitly takes into consideration?
MCQ # 09
http://global.oup.com/uk/orc/busecon/business/lee_carter3e/01student/mcqs/
ch02/

group of countries?
Platform
Emerging
Lesson # 28
Page # 61
Emerging
Growth
Mature
Question No: 22 Identify the trend of industry in strategic alliance with

respect to credibility.
Increase credibility
Decrease credibility
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No effect on credibility
Deconstruct credibility
Personal needs
Social needs
Physiological needs
Safety needs
MCQ # 03
ice_quiz.html
Question No: 24 When consumers use a problem-solving process to make

purchase decisions, what is the next step in the process after they become
aware of, or interested in, a problem?
Evaluating alternative solutions

Recalling and gathering information about possible solutions
MCQ # 14
_choice_quiz.html
Deciding on the appropriate solution

Making the commitment to purchase a particular product or service
Question No: 25 Which kind of buying behavior occurs when consumers

are highly involved in a purchase and perceive significant differences among
brands?
Complex Buying Behavior
0346-5329264
Lesson # 30
Page # 72
c. Complex buying behavior occurs when consumers are highly involved in
a purchase and perceive
significant differences among brands.
d. Consumers may be highly involved when the product is expensive, risky,
purchased infrequently, and highly self-expressive.
Dissonance-Reducing Buying Behavior

Habitual Buying Behavior
Variety-Seeking Buying Behavior
Question No: 26 There are two most important psychological factors that
impact consumer decision-making process, first one is product knowledge
and select second one according to your expertise.

Product Marketing
Product Strategy
Product Price
Question No: 27 Which of the following sketch is the most important thing
for sellers to their customers for using target market techniques?
Biographical
Lesson # 32
Page # 78
The best thing about using target marketing techniques is that sellers have a
biographical sketch of their customers.
Geographical
Ecological
None of the given options
0346-5329264
Question No: 28 Which of the following defines the amount of income left
to an individual after taxes have been paid, available for spending and
saving?
http://www.investorwords.com/1491/disposable_income.html
Disposable income The amount of income left to an individual

after taxes have been paid, available for spending and saving.
Discretionary income
Personal income
Tax deductible income
Question No: 29 Which of the following is the basis of geographic

segmentation of consumer markets?
Lesson # 33
Page # 79
Basis for segmenting consumer markets:
Geographic
– Nations, regions, states, counties, cities, neighborhoods, climate,
population density etc
Income, occupation and education

Loyalty status and readiness status toward product
Lifestyle and personality
Question No: 30 Identify the stage of economic development in which low

poverty and high illiteracy country belongs.
Traditional society
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Lesson # 34
Page # 80
Traditional Societies
Countries in this group are in endless quagmire of enormous poverty, low
productivity &
high illiteracy.

Question No: 31 In which of the following economic development stage

infrastructure development is the first?
Traditional society
Lesson # 34
Page # 80
Stages of economics development
Advances in sciences & technology enter the agriculture sectors. First steps
are taken to
develop infrastructure.

Question No: 32 The choice and importance of the market entry mode
depends on a number of factors. Which of the following is normally Not a
relevant factor?
Level of involvement
Level of risk and control
Speed of entry
0346-5329264
Demographics
MCQ # 08
ch07/
While the understanding of demographics is vital to any successful

marketing planning, it does not normally play a role in selection of market
entry mode.
Question No: 33 Each segment has its own distinct profile defined in terms
of a number of criteria referred to which of the following?
Variations
Variables
MCQ # 05
http://wps.pearsoned.co.uk/ema_uk_he_kotler_prinmark_4/27/7111/182045
Segments
Multiples
Question No: 34 The democracies, dictatorships & communist

dictatorships belong to which of the following economic condition variable?
Economic System
Political setups
Lesson # 35
Page # 81
Political Conditions:
- Political variables form another basis for country segmentation.
- Economic System - Free market, mixed or centrally planned.
- Political setups - Democracies, dictatorships, communist dictatorships &
monarchies
- Political Risk
Political Risk
0346-5329264
Economic setup

on segmentation?
Page # 33
Lesson # 79
needs.



Page # 36
Lesson # 82
0346-5329264
Under positioning
Over positioning
Page # 36
Lesson # 84
Over-positioning
Question No: 38 Which of the following scheme can be useful to the

marketing manager as an analytical device to assist in planning marketing
strategy and programs?
Product classification
http://novellaqalive2.mhhe.com/sites/dl/free/007000000x/235690/Chap6.pdf
Product Classification
A product classification scheme can be useful to the marketing manager as
an
analytical device to assist in planning marketing strategy and programs.
Purchasing
Sole sourcing
Extended product
Question No: 39 Which of the following statements is true about the

marketing strategies used during various stages of the product life cycle?
Sales promotions are not used during the maturity stage of the product life
cycle
Advertising is emphasized during the decline stage of the product life cycle
Pricing is always low during the decline stage of the product life cycle
0346-5329264
A defensive strategy is adopted during the maturity stage of the product life
cycle
MCQ # 13
http://novellaqalive.mhhe.com/sites/0073137634/student_view0/chapter6/m
ultiple_choice_quiz.html

Brazil
Chile
&
China
Niger
Question No: 41 Identify another name for Intra Company pricing that is
prices for goods are transferred from a company's operations or sales units in
one country to its units elsewhere.
Penetration pricing
Skimming pricing
Demand-based pricing
Transfer pricing
http://www.citeman.com/13346-transfer-pricing-strategy.html
Prices of goods transferred from a company’s operations or sales units in
one country to its units elsewhere is known as intra company pricing or
transfer pricing.
&
0346-5329264
http://quizlet.com/11917158/marketing-international-final-unt-flash-cards/
international marketing.

Question No: 43 ( Marks: 3 )International marketers make strategic

alliances to expand business operations. List down entire the benefits that
they can gain from strategic alliances.
Question No: 44 ( Marks: 3 )Discuss the statement is it difficult to segment

culturally composed countries or culturally diversified
Question No: 45 ( Marks: 3 ) Supposes you are communicating with future

concern potential customers on the behalf
of particular company. Social responsibilities are there in this
communication, what are those?
Question No: 46 ( Marks: 5 ) What aspects should be taken into account in

order to manage strategic alliance successfully in international markets?
Question No: 47 ( Marks: 5 ) Discuss different kinds of issues regarding

labeling that an international marketer can face.
Question No: 48 ( Marks: 10 ) Being a consumer describe in detail the

buyer decision process as you follow during daily buying.
Question No: 49 ( Marks: 10 ) Draw a comparison between countries

regarding economic status and how such kind of grouping is beneficial for
segmentation.

0346-5329264
Correct solved papers with reference By Muhammad
Afaaq,
Best regard’s
0346-5329264
Islamabad
0346-5329264
Asalam O Alikum
Correct solved papers with reference By
Muhammad Afaaq,
Best regard’s
0346-5329264
Islamabad
Paper # 01
Fall 2008
0346-5329264
Marks: 81

following rule?
Management-oriented
Production-oriented
Workforce-oriented
Market-oriented
MCQ # 13

Performance levels
Quality levels
Implied warranties
urts.&f=false
Quantity level

Market potential
Lesson # 8
0346-5329264
Page # 19

share.
resources.

statement?
Ethnocentrism
&
decisions.
0346-5329264
Cultural elitism
Isolationism

Lesson # 02
Page # 06

Real need
Stated need

Lesson # 04
Page # 09
CONSUMER NEED
Needs are
0346-5329264
Unstated need
delighted need


_marketing&b=37&c=4



Market potential
Lesson # 8
Page # 19
0346-5329264

share.
resources.

Balance of trade
Balance of payment

&
http://www.cobocards.com/pool/en/card/404122694/online-karteikarten-
the-system-of-accounts-that-records-a-nation-s-international-financial-
transactions-is-ca-/
0346-5329264
Balance of import
Balance of export

On continuous basis
Lesson # 09
Page # 20
On sudden basis
once required

Lesson # 09
Page # 20
Marketing Mix:
follows;
0346-5329264
future change

EXCEPT:
Tax breaks
Cheaper resources
Lesson # 13
Page # 34
Export subsidies:
• Tax breaks

Power distance
Individualism
Page # 38
Lesson # 15
0346-5329264
Achievement

Personal
Attitude
Descriptive
& MCQ # 34

Making independent
Sharing once
Sharing twice
Acquisition
Joint venture
Licensing

Turnkey projects
0346-5329264
Common contracts
Legal contracts

Mazda Motors

and Ford Mustang.
Toyota Motors
Suzuki Motors
Honda Motors

2000
2001
2008
2002
2003

0346-5329264
Buy-Back agreement
Counter purchase
the order
Offset agreement
Barter

venture?
Pricing
Technology transfer
Market entry

MCQ # 09
http://global.oup.com/uk/orc/busecon/business/lee_carter3e/01student/m
cqs/ch02/

0346-5329264

group of countries?
Platform
Emerging
Lesson # 28
Page # 61
Emerging
Growth
Mature

Page # 28
Lesson # 61

Location advantage

0346-5329264
an example of:
Selective exposure
MCQ # 05
_choice_quiz.html
&
Selective retention
Selective learning
Personal needs
Social needs
Physiological needs
Safety needs
MCQ # 03
ice_quiz.html

0346-5329264
Market positioning
Market targeting
Page # 32
Lesson # 78
Market targeting
&
Market segmentation
Simply targeting

acronym DPI?

&


Page # 32
0346-5329264
Lesson # 78

Market segmentation
Market targeting
Market positioning



Page # 33
Lesson # 79
Behavioral
readiness status, attitude
0346-5329264
toward product etc.

patterns
&
Brand inconstancy

Traditional society
Page # 34
Lesson # 80

Market targeting
0346-5329264
Market segmentation
Page # 32
Lesson # 78
Market segmentation
Market positioning

on segmentation?
Page # 33
Lesson # 79
needs.

The advertisers
The employees
The consumers
The investors

0346-5329264

Page # 36
Lesson # 82

Process
Page # 36
Lesson # 82

• Product
style, design
• Services
• Personnel
communication
0346-5329264
• Channel
• Image
Personnel
Channel
Image

Market targeting
Market positioning
Page # 32
Lesson # 78
Market positioning
Market segmentation

Under positioning
Over positioning
Page # 36
Lesson # 84
Over-positioning
0346-5329264
Consumer product
Page # 37
Lesson # 88

– Convenience
– Shopping
– Specialty
– Unsought
Industrial product
Individual product
Augmented product

Brazil
Chile
&
0346-5329264
China
Niger



marketing.



activity?

feasible.
0346-5329264
Paper # 02
Fall 2008
Marks: 81
Adaptation
Local contact
Promotion
MCQ # 17

&
decisions.
0346-5329264
Cultural elitism
Ethnography

described as:

http://books.google.com.pk/books?id=BDrTGmurY7kC&pg=PA27&lpg=PA27&dq=A+company+guided+by+the+global+m
arketing+orientation+or+philosophy+is+generally+referred+to+as+a+global+company;+its+marketing+activity+is+global,+
and+its+market+coverage+is+the+world.+A+company+employing+a+global+marketing+strategy+strives+for+efficiencies
+of+scale+by+developing+a+standardized+marketing+mix+applicable+across+national+boundaries&source=bl&ots=IveE
Gvgr-
p&sig=IRjggESSuzCw9DLwHPJ7PUL7aq8&hl=en&sa=X&ei=0JIBVJrvGI3haMaZgogG&ved=0CB0Q6AEwAA#v=onepag
e&q=A%20company%20guided%20by%20the%20global%20marketing%20orientation%20or%20philosophy%20is%20ge
nerally%20referred%20to%20as%20a%20global%20company%3B%20its%20marketing%20activity%20is%20global%2C
%20and%20its%20market%20coverage%20is%20the%20world.%20A%20company%20employing%20a%20global%20m
arketing%20strategy%20strives%20for%20efficiencies%20of%20scale%20by%20developing%20a%20standardized%20
marketing%20mix%20applicable%20across%20national%20boundaries&f=false


Barter system
Exchange
Lesson # 02
Page # 07
Exchange:
0346-5329264
in return.
Transformation
Relationship

of the firm?
Selling concept
Market offering
Marketing concept

concept?


Insurance
0346-5329264
insured.
Risk management
Banking contract
Factor conditions
Demand conditions
Lesson # 7
Page # 18
development and distribution of
innovative products which may also be exported – most new innovative
products are first developed by firms for domestic markets and then sold in
other countries.


Lesson # 09
Page # 20
Historical firm data may also inform on trends in sales and profits in
various markets
0346-5329264
Trend in sales only

price controls?
Pharmaceuticals
Foods
Gasolines
25210.html

Anthropology
Sociology
Personal relations
Culture
MCQ # 33
&

variables?
0346-5329264
Shipping distance
Lesson # 16
Page # 40

Balance of payment

Personal
Attitude
Descriptive
&
MCQ # 34
Exploratory

0346-5329264
Licensing
Sharing ideas
Franchising
this weakness?
Cross licensing
Negotiation tool
Franchising
Idea sharing
Standardization
MCQ # 14
Concentration
Adaptation
Customization

Mazda Motors

and Ford Mustang.
Toyota Motors
0346-5329264
Suzuki Motors
Honda Motors

EXCEPT:
Latest technologies
Capital
Labor
Lesson # 25
Page # 58


firm s output?

Horizontal FDI
Vertical FDI
MCQ # 06
&
Vertical FDI
0346-5329264
vertical FDI.

MCQ # 09
ch02/

group of countries?
Platform
Emerging
Lesson # 28
Page # 61
Emerging
Growth
Mature

0346-5329264
Personal needs
Social needs
Physiological needs
Safety needs
MCQ # 03
ice_quiz.html


MCQ # 14
_choice_quiz.html


brands?
0346-5329264
Lesson # 30
Page # 72
a purchase and perceive
significant differences among brands.


Product Marketing
Product Strategy
Product Price
Biographical
Lesson # 32
Page # 78
Geographical
Ecological
0346-5329264
saving?

Personal income

Lesson # 33
Page # 79
Geographic


Traditional society
0346-5329264
Lesson # 34
Page # 80
productivity &
high illiteracy.


Traditional society
Lesson # 34
Page # 80
are taken to
develop infrastructure.

relevant factor?
Speed of entry
0346-5329264
Demographics
MCQ # 08
ch07/

entry mode.
Variations
Variables
MCQ # 05
Segments
Multiples

Economic System
Political setups
Lesson # 35
Page # 81
monarchies
- Political Risk
Political Risk
0346-5329264
Economic setup

on segmentation?
Page # 33
Lesson # 79
needs.



Page # 36
Lesson # 82
0346-5329264
Under positioning
Over positioning
Page # 36
Lesson # 84
Over-positioning

an
analytical device to assist in planning marketing strategy and programs.
Purchasing
Sole sourcing
Extended product

cycle
0346-5329264
cycle
MCQ # 13

Brazil
Chile
&
China
Niger
Penetration pricing
Skimming pricing
Transfer pricing
transfer pricing.
&
0346-5329264








segmentation.

0346-5329264
Correct solved papers with reference By Muhammad
Afaaq,
Best regard’s
0346-5329264
Islamabad
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MKT630 MIDTERM SUBJECTIVE QUESTIONS FROM PAST PAPERS SOLVED
Q1: Counterfeiting in international marketing

Answer:
Counterfeiting is a serious problem besetting an increasing number of industries. It affects not
only products whose brand name is synonymous with its quality or flavour, but also products
which require a high level of research and development, and marketing. Counterfeit merchandise
cuts into profits and harms the brand owner's reputation. To be effective in eradicating
counterfeiting, one also has to understand the consumer's propensity to purchase counterfeit
products
Q2: Research process in International Marketing

Answer:
Marketing research are the formal studies of specific situations. It is beneficial for the marketer
to conduct exploratory research before going into the international market.
A business research process consists of 4 steps:
Step 1: Defining the problem
Step 2: Developing the research plan
Step 3; implementing the research plan
Step 4: Interpreting and reporting the findings
Long Question (5 Mark each)
Q1: Secondary data collections other sources

Answer:
Secondary data information sources:
Secondary data may be readily available and may also be cheaper than primary research.
International marketers, however, need to very carefully evaluate the relevance, objectiveness
and timeliness of the secondary data. Following aspects about the secondary data need to be
evaluated for use in any international marketing research:
Secondary data:
• What was the purpose of study?
• Who collected the information?
• What information was collected?
• How was the information obtained?
• How consistent is the information with other information?
Question: What is exchange rate system and define fixed, variable and manage exchange
rate system 5
Answer:
Exchange rate systems:
Exchange rate is the price of one country’s currency in terms of another country’s currency.
Three types of exchange rate systems are given in the following:
• Fixed exchange rate system (the exchange rate is fixed)

• Flexible (floating) exchange rate system (the exchange rate is determined by market forces
and changes freely)
• Managed exchange rate system (the exchange rates are allowed to move only within limits -
if the exchange rate is moving out of the desired limit then central banks buy or sell the
currencies to control the exchange rate)
Question: Define Market estimation by analogy? 5 mark

Answer:
Market Estimation by Analogy
– For countries with limited data, estimating market potential can be a precarious exercise. Given
the absence of hard data, one technique - estimation by analogy - can be useful in getting better
feel for market potential in such countries. This estimation is done in two ways:
• The cross-section comparison approach involves taking the known market size of a product
in one country and relating it to some economic indication, such as disposable personal income,
to derive a ratio. This ratio (of product consumption to disposable personal income in above
illustration) is then applied to another country where disposable personal income is known in
order to derive the market potential for the product in that country.
• The time-series approach estimates the demand in the second country by assuming that it has
the same level of consumption that the first country had at the same level of development (or per
capita income) at a different point in time.
Define Legal system and also discuss what legal system needed when a person want to do
business in Canada. 3 marks
Mr. Ahmad launch a new product for cloths washing 1 year ago and then the demand for that
product is much greater but after 1 year many substitutes are available due to competitors so sale
level decreases. Define at what stage of that PLC is that product launched by Mr. Ahmad 3
marks
Question: Define three stage of analysis in international marketing in export 3 Marks

Answer:
International marketers may use a three stage analysis to determine which foreign countries
offers best potential for exports from their companies.
Stage 1: Preliminary screening
Stage 2: Analysis of industry market potential
Stage 3: Analysis of company sales potential
Q: List down the most important assumptions of Comparative Advantage Theory.

Answer:
Theory of Comparative Advantage:
Forwarded in early 19th century, the theory of Comparative Advantage resolves the above issue.
A country should produce and export such products where it has comparatively more advantage
and hence can earn better margins. Salient features of this theory are in the following;
• A country should produce & export those goods & services for which it is relatively more
productive than other countries

• Implement concept of opportunity cost (what a country gives up to get / produce a certain
good) in determining which goods a country should produce
Q: International marketer always seeks those countries for export that constitute valuable
contribution for his company. To do this what he would consider in preliminary screening?
Answer:
Preliminary Screening - involves defining the physical, political, economic, and cultural
environment of the countries
Political Environment
– System of government
– Political stability and continuity
– Ideological orientation
– Government involvement in business
– Government involvement in communication
– Attitudes towards foreign business (trade restrictions, tariffs, non-tariff barriers, bilateral trade
agreement)
– National economic and development priorities
Economic Environment
– Overall level of development
– Economic growth: GNP, industrial sector
– Role of foreign trade in economy
– Currency, inflation rate, availability, controls, stability of exchange rate
– Balance of payments
– Per capita income and distribution
– Disposable income and expenditure patterns
Social/Cultural Environment
– Literacy rate, educational level
– Existence of middle class
– Similarities and differences in relation to home market
– Language and other considerations
Q: In the scenario of international marketing it is necessary to know about the competitor

activities. Make list of the information that an international marketer need to know about
competitor.
Answer:
The Competition:

A firm needs information about its competition in international markets on a continuous basis to
make appropriate decisions. Some key areas in which information is needed about competition
are in the following;
• Relative market shares of competitors
• New product moves of the competitors
• Pricing & cost structure of the competing firms
• Image & brand reputation of competitors in the markets / segments
• Quality: Its attributes and positioning relative to competitors.
• Competitors’ strengths: favorite tactics and strategies.
Q: Thousands of companies in Pakistan are doing their businesses in international market.

Answer:
Benefits of doing business in international markets:
A country and its people benefit from selling to or even buying from international markets.
Exports:
• Propel country’s economic growth as its firms increase sales and profits
• Exports of quality products and services support or create better jobs (average export-related
job pays more than average national job)
• Selling to international markets diversifies a country’s economy and hence hedges against
economic downturns
Imports:
• Consumers gain from lower costs, better quality and greater variety products on the shelves
• Also create essential competition for local companies which then improve their products and
processes
• Keep levels of prices and hence inflation low as with open imports prices of products in
domestic markets would depend on the lower prices of the products in international markets
Q: Global marketing passes through different evolutionary changes, describe all steps in
detail.
Answer:
Evolution of Global Marketing:
Firms, depending on their level involvement in foreign markets, pass through following five
evolutionary phases.
1. Domestic marketing:
• Domestic marketers tend to be ethnocentric (focus is solely on domestic market) & pay little
attention to changes taking place in the global market place.
• Such firms produce and sell products and services only in their home country.
• Firms that keep focus only on their domestic markets may be vulnerable to the sudden changes
forced on them from foreign competition, when foreign firms enter the markets or even when
foreign firms develop better or cheaper products.
2. Export marketing:
• Exporting firms fulfill unsolicited / solicited orders from foreign countries.
• For growth in export marketing, however, a company requires physical, financial and
managerial resources.

• When a firm attempts to export it faces many issues that include difficulties in import/export
restrictions, cost and availability of shipping, exchange rate fluctuations, collection of money,
development of distribution channels etc.
• Export marketers still tend to take ethnocentric (a belief in or assumption of the superiority of
the social or cultural group that a person belongs to) approach, since they mostly make products
in their home countries and have no direct involvement in the foreign markets.
3. International marketing:
• An international marketing firm has polycentric orientation with emphasis on product and
promotional adaptation in foreign markets whenever necessary.
• They make strategic decisions that are tailored to suit the cultures of the foreign countries.
• The company may establish an independent foreign subsidiary in each and every foreign
market it services – such efforts are also called multi-domestic marketing.
4. Multinational marketing:
• More involvement than international marketing many international marketing in multinational
marketing
• Multinational firms are those that sell products or services in many countries.
• Economies of scale in product development, manufacturing, and marketing are achieved by
multinational firms by consolidation of some of their activities on regional basis.
• In this regiocentric approach product planning may be standardized within a region (e.g. a
group of contiguous and similar countries).
5. Global marketing Emphasizes:
• Global marketing firms sell products and services in most countries around the world.
• Through global operations firms achieve reduction of cost inefficiencies and duplication of
efforts among their national and regional subsidiaries.
• Global operations allow opportunities for the transfer of products, brands, and other ideas
across subsidiaries.
• Opportunities to operate worldwide are supported by the emergence of global customers, and
• Improved linkages among national marketing infrastructures leading to the development of a
global marketing infrastructure.
Q: Write down the core concepts of “Mercantilism classical country based theories” in
your own words.
Answer:
Mercantilism:
This is an old 16th century economic philosophy that attempted to explain how countries may
become prosperous and strong. Salient points of this philosophy are in the following;
• Country’s wealth is measured by its holdings of gold & silver (reserves of modern era)
• Country’s goal should be to enlarge those holdings
• To do this a country should maximize difference between its exports & imports
• A country should then promote exports & discourage imports - if exports are more than imports
foreigners have to pay the difference in gold & silver
• Today’s “unfavourable balance of trade” when exports of any country are less than its exports,
is the extension of the same idea
• With larger holdings of gold and silver kings could have more wealth – and hence could afford
larger armies to expand kingdoms
• This approach would make exporters.

Q: Make list of those subsidies that a government offers for exporter to promote export.
Answer:
Promotion of exports by governments:
Export subsidies:
• Tax breaks
Establishment of export trade / processing zones
Export financing programs
Training / assistance programs
Other governmental assistance
Q: During research, international marketing researcher faces some issues, discuss three of
them.
Answer:
Issues Faced By international researcher During Research:
• A major problem is the unfamiliarity with the foreign environment - lack of familiarity may
lead to false assumptions, poorly-defined research problems, and, ultimately misleading
conclusions about the foreign market
• To reduce part of the uncertainty, some exploratory research at the early stage of the research
process is often fruitful
• A useful vehicle for such preliminary research is an omnibus survey - conducted by research
agencies at regular intervals.
Q: International marketers are working in more complex legal system than local marketer.
Answer:
Legal issues faced by marketers in international markets:
Variations in legal environments, rule of law, laws, and legal systems affect foreign business
firms in a Number or areas. Key areas of business that are affected by legal environments are
listed below;
• Laws concerning employment and labor affect managing of workforce in international markets.
• Different laws in foreign countries regulate financing of operations by foreigners. In some
countries foreign firms are restricted access to local deposits / funds.
• Various countries around the world have different laws concerning marketing of products,
especially food products, pharmaceuticals, hazardous materials and strategic products to a nation.
• Countries also control and regulate developing and utilizing of technologies through various
laws and regulations.
• Many countries also have different laws and regulations that affect ownership of businesses by
foreigners.
• Countries also regulate / restrict remittances to foreign countries and repatriation of profits.

• Some countries regulate closing of operations and in some countries businesses are not allowed
to close shop especially when they have sold products that have guarantees and warranties from
the foreign firms.
• Various countries around the world have implemented different trade and investment
regulations.
• Countries also have their own taxation requirements, systems and laws.
• Countries also differ on the accounting reporting requirements from various categories of firms.
• Legal environments of countries vary that also affect dispute resolution situations and
contractual relationships.
• Countries around the world have also actively implemented environmental regulations that
affect businesses.
Q: Compare and contrast closed-end questions and open-end questions for gathering data.
Differentiate these two terms with at least one example.
Answer:
Open-ended questions usually have no real 'right' or 'wrong' question. It's what you think (like an
opinion question). Close-ended questions have a definite 'correct' answer.
Open-ended questions
Open ended questions allow respondents to answer them in any way they choose. An example of
an open-ended question is asking the respondent to state five things that are interesting and
challenging in the job.
Another example is asking what the respondents like about their supervisors or their work
environment. A third example is to invite their comments on the investment portfolio of the firm.
Closed-ended questions
A closed question in contrast would ask the respondents to make choices among a set of
alternatives given by the researcher. For instance instead of asking the respondent to state any
five aspects of the job that she finds interesting and challenging, the researcher might list 10 or
15 aspects that might seem interesting or challenging in jobs and ask the respondents to rank the
first five among these in order of their preference. All items in a questionnaire using a nominal,
ordinal or like or ratio scale are considered closed.
Closed questions help the respondents to make quick decisions to choose among the several
alternatives before them. They also help the researcher to code the information easily for
subsequent analysis. Care has to be taken to ensure that the alternatives are mutually exclusive
and collectively exhaustive. If there are overlapping categories or if all possible alternatives are
not given the categories are not exhaustive, the respondent might get confused.

0346-5329264
Asalam O Alikum
Correct solved papers + Bundles of solved quizzes with reference
By Muhammad Afaaq,
Best regard’s
0346-5329264
Islamabad
For latest assignments solved quizzes files GDB solve n unsolved
past papers Come join us in
Paper # 01
Fall 2008
Marks: 81

following rule?
Management-oriented
0346-5329264
Production-oriented
Workforce-oriented
Market-oriented
MCQ # 13

Performance levels
Quality levels
Implied warranties
urts.&f=false
Quantity level

Market potential
Lesson # 8
Page # 19

0346-5329264
share.
resources.

statement?
Ethnocentrism
&
SRC (self-reference criterion) is an unconscious reference to one’s own
cultural values, experiences, and knowledge as a basis for decisions.
Cultural elitism
Isolationism
0346-5329264

Lesson # 02
Page # 06

Real need
Stated need

Lesson # 04
Page # 09
CONSUMER NEED
Needs are
Unstated need
delighted need
0346-5329264

_marketing&b=37&c=4



Market potential
Lesson # 8
Page # 19

0346-5329264
share.
resources.

Balance of trade
Balance of payment

&
http://www.cobocards.com/pool/en/card/404122694/online-karteikarten-the-system-of-accounts-that-records-a-nation-s-
international-financial-transactions-is-ca-/
Balance of import
Balance of export

On continuous basis
0346-5329264
Lesson # 09
Page # 20
On sudden basis
once required

Lesson # 09
Page # 20
Marketing Mix:
follows;
future change

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EXCEPT:
Tax breaks
Cheaper resources
Lesson # 13
Page # 34
Export subsidies:
• Tax breaks

Power distance
Individualism
Page # 38
Lesson # 15
Achievement

Personal
Attitude
0346-5329264
Descriptive
& MCQ # 34

Making independent
Sharing once
Sharing twice
Acquisition
Joint venture
Licensing

Turnkey projects
Common contracts
Legal contracts

Mazda Motors
0346-5329264
and Ford Mustang.
Toyota Motors
Suzuki Motors
Honda Motors

2000
2001
2008
2002
2003

Buy-Back agreement
Counter purchase
the order
0346-5329264
Offset agreement
Barter

venture?
Pricing
Technology transfer
Market entry

MCQ # 09
ch02/

group of countries?
Platform
Emerging
0346-5329264
Lesson # 28
Page # 61
Emerging
Growth
Mature

Page # 28
Lesson # 61

Location advantage

an example of:
Selective exposure
MCQ # 05
ice_quiz.html
0346-5329264
&
Selective retention
Selective learning
Personal needs
Social needs
Physiological needs
Safety needs
MCQ # 03
ice_quiz.html

Market positioning
Market targeting
Page # 32
Lesson # 78
Market targeting
0346-5329264
&
Market segmentation
Simply targeting

acronym DPI?

&


Page # 32
Lesson # 78

Market segmentation
0346-5329264
Market targeting
Market positioning



Page # 33
Lesson # 79
Behavioral
readiness status, attitude toward product etc.
0346-5329264
patterns
&
Brand inconstancy

Traditional society
Page # 34
Lesson # 80

Market targeting
Market segmentation
Page # 32
Lesson # 78
Market segmentation
0346-5329264
Market positioning

on segmentation?
Page # 33
Lesson # 79
needs.

The advertisers
The employees
The consumers
The investors


0346-5329264
Page # 36
Lesson # 82

& resources superior to those of competition
Process
Page # 36
Lesson # 82

• Product
style, design
• Services
• Personnel
communication
• Channel
• Image
0346-5329264
Personnel
Channel
Image

Market targeting
Market positioning
Page # 32
Lesson # 78
Market positioning
Market segmentation

Under positioning
Over positioning
Page # 36
Lesson # 84
Over-positioning
0346-5329264
Consumer product
Page # 37
Lesson # 88

– Convenience
– Shopping
– Specialty
– Unsought
Industrial product
Individual product
Augmented product

Brazil
Chile
&
China
Niger
0346-5329264


marketing.



activity?

feasible.
Paper # 02
Fall 2008
0346-5329264
Marks: 81
Adaptation
Local contact
Promotion
MCQ # 17

&
Cultural elitism
Ethnography

described as:
0346-5329264

http://books.google.com.pk/books?id=BDrTGmurY7kC&pg=PA27&lpg=PA27&dq=A+company+guided+by+the+global+marketing
+orientation+or+philosophy+is+generally+referred+to+as+a+global+company;+its+marketing+activity+is+global,+and+its+market+c
overage+is+the+world.+A+company+employing+a+global+marketing+strategy+strives+for+efficiencies+of+scale+by+developing+a
+standardized+marketing+mix+applicable+across+national+boundaries&source=bl&ots=IveEGvgr-
p&sig=IRjggESSuzCw9DLwHPJ7PUL7aq8&hl=en&sa=X&ei=0JIBVJrvGI3haMaZgogG&ved=0CB0Q6AEwAA#v=onepage&q=A
%20company%20guided%20by%20the%20global%20marketing%20orientation%20or%20philosophy%20is%20generally%20referre
d%20to%20as%20a%20global%20company%3B%20its%20marketing%20activity%20is%20global%2C%20and%20its%20market%
20coverage%20is%20the%20world.%20A%20company%20employing%20a%20global%20marketing%20strategy%20strives%20for
%20efficiencies%20of%20scale%20by%20developing%20a%20standardized%20marketing%20mix%20applicable%20across%20nat
ional%20boundaries&f=false


Barter system
Exchange
Lesson # 02
Page # 07
Exchange:
in return.
Transformation
Relationship
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of the firm?
Selling concept
Market offering
Marketing concept

concept?


Insurance
insured.
Risk management
0346-5329264
Banking contract
Factor conditions
Demand conditions
Lesson # 7
Page # 18
development and distribution of innovative products which may also be
exported – most new innovative products are first developed by firms for
domestic markets and then sold in other countries.


Lesson # 09
Page # 20
Historical firm data may also inform on trends in sales and profits in various
markets
Trend in sales only

price controls?
Pharmaceuticals
Foods
0346-5329264
Gasolines
25210.html

Anthropology
Sociology
Personal relations
Culture
MCQ # 33
&

variables?
Shipping distance
Lesson # 16
Page # 40
0346-5329264

Balance of payment

Personal
Attitude
Descriptive
&
MCQ # 34
Exploratory


Licensing
Sharing ideas
Franchising
this weakness?
Cross licensing
0346-5329264
Negotiation tool
Franchising
Idea sharing
Standardization
MCQ # 14
Concentration
Adaptation
Customization

Mazda Motors

and Ford Mustang.
Toyota Motors
Suzuki Motors
Honda Motors

EXCEPT:
Latest technologies
Capital
Labor
0346-5329264
Lesson # 25
Page # 58


firm s output?
MCQ # 06
&
Vertical FDI
vertical FDI.

Horizontal FDI
Vertical FDI

0346-5329264
MCQ # 09
ch02/

group of countries?
Platform
Emerging
Lesson # 28
Page # 61
Emerging
Growth
Mature

Personal needs
Social needs
Physiological needs
0346-5329264
Safety needs
MCQ # 03
ice_quiz.html


MCQ # 14
_choice_quiz.html


brands?
Lesson # 30
Page # 72

a purchase and perceive significant differences among brands.
0346-5329264

Product Marketing
Product Strategy
Product Price
Biographical
Lesson # 32
Page # 78
Geographical
Ecological
saving?

0346-5329264
Personal income

Lesson # 33
Page # 79
Geographic


Traditional society
Lesson # 34
Page # 80
productivity & high illiteracy.

0346-5329264

Traditional society
Lesson # 34
Page # 80
are taken to develop infrastructure.

relevant factor?
Speed of entry
Demographics
MCQ # 08
http://global.oup.com/uk/orc/busecon/business/lee_carter3e/01student/mcqs/ch07/

entry mode.
Variations
0346-5329264
Variables
MCQ # 05
Segments
Multiples

Economic System
Political setups
Lesson # 35
Page # 81
monarchies
- Political Risk
Political Risk
Economic setup

on segmentation?
Page # 33
Lesson # 79
needs.
0346-5329264


Page # 36
Lesson # 82

Under positioning
Over positioning
Page # 36
Lesson # 84
Over-positioning
0346-5329264
an analytical device to assist in planning marketing strategy and programs.
Purchasing
Sole sourcing
Extended product

cycle
cycle
MCQ # 13

Brazil
Chile
0346-5329264
&
China
Niger
Penetration pricing
Skimming pricing
Transfer pricing
transfer pricing.
&


0346-5329264






segmentation.

Quiz for Final Term
Question # 1 of 10
Which of the following is a disadvantage of pre-designed measurement
questions?
Customized
MCQ # 10
hill.com/sites/0070600910/student_view0/chapter5/multiple_choice_quiz.ht
ml
0346-5329264
Enhanced validity
Availability
Question # 2 of 10
Not a single firm is really the master in all the technologies in the world.
Which of the following tools a firm should adopt to overcome this
weakness?
Cross licensing
Negotiation tool
Franchising
Idea sharing
Question # 3 of 10
Which of the following method provide little or no control over the way the
product or service is marketed in other countries?
Exporting
http://en.wikipedia.org/wiki/Foreign_market_entry_modes
The exporter has no control over its products in the foreign market.
Licensing
Franchising
Specialized mode
Question # 4 of 10
Which of the following is a letter of credit issued be the importer's bank and
the issuing bank still has an obligation to pay?
Revocable letter of credit

Irrevocable letter of credit
Confirmed irrevocable letter of credit
Unconfirmed irrevocable letter of credit
Lesson # 22
0346-5329264
Page # 51
– A letter of credit issued by the importer’s bank. The issuing bank still has
an obligation to pay.
Question # 5 of 10
Which of the following method may be adopted by a firm to testing out
markets before committing major resources and efforts to developing an
export organization?
Exporting (not sure)

Licensing
Franchising
Specialized mode
Question # 6 of 10
Identify the country that's retail sale derived from franchising one third?
Romania
The USA
MCQ # 02
Europe
Asia
Question # 7 of 10
Identify the pricing term that indicates the charterer of a vessel is responsible
for the cost of loading and unloading goods from vessel.
Free in
Free In
Free out
Free in and out
0346-5329264
Free in and out is a pricing term that indicates that the charterer of the vessel
is responsible for the cost of loading and unloading goods from the vessel.
http://export.gov/basicguide/eg_main_043099.asp
Free out and in
Question # 8 of 10
Primary data is the specific information on market's research questions.
Which of the following is a problem with international primary research?
Reliability of data (not sure)

Comparability of data
Less information is available
Variation in contact methods
Question # 9 of 10
If a country is importing demands that the exporting accept the importing
country's product in "like exchange" as payment for any goods shipped.
select which one of the following international pricing strategy being used
be the importing country?
Dumping
Countervailling duties
Counter trade
MCQ # 15
http://highered.mheducation.com/sites/0070948771/student_view0/chapter1
6/multiple_choice_quiz.html
Counter trade is described by the situation found in the question. The

willingnes to accept a counter trade often gives the company a competitive
advantage.
Compensation deals
Question # 10 of 10
Auto Alliance International (AAI) is a joint venture
0346-5329264
Mazda Motors

and Ford Mustang.
Toyota Motors
Suzuki Motors
Honda Motors
1. Which form of international commercial payment that's one or more

banks?
A. Bill of exchange
B. Sight draft
C. Date draft
D. Letter of credit

environment?

A. Market Access
Lesson # 17
0346-5329264
Page # 42
Stage Three: Analysis of Company Sales Potential:
Sales Volume Forecasting:
Landed Cost:
Cost of Internal Distribution:
Other determinants of Profitability

Lesson # 17
Page # 42
http://www.investopedia.com/terms/c/carriage-and-insurance-paid-cip.asp
“Carriage and Insurance Paid to” (CIP) means that although the seller pays
for freight and insurance,



Lesson # 16
Page # 40
International marketers may use a three stage analysis to determine which
foreign countries offers best potential for exports from their companies.

0346-5329264

A. Promotion
C. Self-study
A. Free in
Free in and out
C. Free out
D. Free out and in
cost?
A. Secondary
B. Primary
C. Census
D. Tertiary

0346-5329264
A. Observation
Mgt - 301
Page # 56
Observational research can be used to obtain information that people are
unwilling or unable to provide
B. Focus groups
D. Questionnaires
A. 100 to 150 words

B. 10 to 15 words
C. 25 to 50 words
D. 50 to 90 words

Which of the following is the part of the marketing process?
Marketing strategy
Page # 06
Lesson # 02
International Marketing Process

1. Situation Analysis:
2. Marketing Strategy:
3. Marketing Mix Decisions
4. Implementation and Control:
Favorable trade polices

Market globalization drivers
0346-5329264
Common marketing regulations

Which one of the following is an acronym of SWOT?

Lesson # 02
Page # 06


A cross-licensing agreement is a contract between two or more parties where
each party grants rights to their intellectual property to the other parties
UNLIKE:

Copyrights
Trademarks
Patents
Legal acts

Following are the forms of foreign direct investment EXECPT:
Latest technologies
Capital
Labor
Lesson # 25
0346-5329264
Page # 58

Which of the following theory holds that a nation should produce & export
those goods & services for which it is relatively more productive than other
nations?

Theory of absolute advantage
Theory of comparative advantage
Lesson # 06
Page # 16
Forwarded in early 19th century, the theory of Comparative Advantage
resolves the above issue.
A country should produce and export such products where it has
comparatively more advantage and hence can earn better margins. Salient
features of this theory are in the following;
• A country should produce & export those goods & services for which it is
relatively more productive than other countries
• Implement concept of opportunity cost (what a country gives up to get /
produce a certain good) in determining which goods a country should
produce
International product life-cycle theory


A variety of information is needed for successfully operating in international
market.
Which of the following information is required under the category of
competitive information?
0346-5329264

Corporate
Functional strategies
Market share
Both options are included under the category of competitive information

shown in reference
Lesson # 08
Page # 19
international markets. In the following are described seven categories in
which managers need timely and comprehensive information to make
appropriate business decisions.
share.
resources.
Ruling concerning taxes

Which of the following is NOT the part of the marketing process?

0346-5329264
Situation analysis
Marketing strategy
Marketing mix decisions
Marketing globalization drivers
Page # 06
Lesson # 02


A society's accepted basis for responding to external and internal events
summarize in which of the following way?

Social agenda
Culture
Reference groups
Cultivation possibility

Identify the concept in which customer will prefer those products which can

Societal Concept
Production Concept
Selling concept
Marketing Concept
0346-5329264
market.
marketing mix?

Interest rate
Change product
Page # 08
Lesson # 19

share.
resources.
Balance of payments

0346-5329264
market.
Which of the following information is required under the category of general
conditions?

Exchange rate
Consumer behavior
Balance of payment
Technological environments
Page # 08
Lesson # 19

share.
resources.
0346-5329264
A resulting form of business in which combined firm of business shares the
management to control integrated business is known as:

Legal contract
Joint venture
Acquisition
Page # 25
Lesson # 58
Acquisition strategy • Buy an existing firm conducting business in the host
country
Merger


Arbitration
Litigation
Conciliation
Page # 24
Lesson # 12
Compromise

In order to be globally aware, which of the following factor/s is/are NOT
acquired or developed by marketer:

Objectivity
0346-5329264
Tolerance of cultural differences
Knowledge of cultures and history
Local awareness

Which term use as a synonym of bill of exchange?

Sight draft
Arrival draft
Dollar draft
Date draft

Which one of the following products are NOT subject to price controls?

Pharmaceuticals
Foods
Gasolines
http://smallbusiness.chron.com/advantages-disadvantages-price-ceiling-25210.html

The Theory of National Competitive Advantage was presented by which one
of the following scholars?

Recardo
Adam Smith
Paul Krugman
Michael Porter
0346-5329264
Lesson # 07
Page # 18
Porter’s Theory of National Competitive Advantage:

Which of the following trade theory explains that nations can increase their
economic well-being by specializing production of goods which they can
produce efficiently?

MCQ # 01
http://wps.pearsoned.co.uk/ema_uk_he_rugman_intbus_5/106/27229/6970635.cw/content/index.html


Which of the following best describe the international product life-cycle
theory?

Extension of comparative advantage theory
Explore the firm’s role in promoting exports and imports
MCQ # 08
Explain the movement from absolute advantage to comparative advantage

0346-5329264
Which of the following is a marketing philosophy which summarized by the
phrase "a good product will sell itself"?

The Selling concept
The Marketing concept
The Production concept
http://books.google.com.pk/books?id=V8pfulsfCSgC&pg=PA13&lpg=PA13&dq=a+good+product+will+sell+itself+it+is+belon
g+to+Production+concept&source=bl&ots=LsgpdCqqdp&sig=2xu0ROi-
EBS3QzmolyJ4R1H7HkA&hl=en&sa=X&ei=qDYDVLblAYzUav6CgKAH&ved=0CBsQ6AEwAA#v=onepage&q=a%20good
%20product%20will%20sell%20itself%20it%20is%20belong%20to%20Production%20concept&f=false
The Societal Marketing concept

0333-7637637
market.
Which of the following information is NOT required under the category of
foreign exchange info?

Laws and regulations
Availability of finance
Dividends in host country
Lesson # 08
Page # 19
Foreign exchange info: interest rates, exchange rates, balance of payment,

market.
Which of the following information is required under the category of market
potential?
0346-5329264
Technological environment
Lesson # 08
Page # 19
Market potential: demand estimates, consumer behavior, review of products,
channels, communication media, and market performance.

market.
Which of the following information is required under the category of foreign
exchange info?

Dividends
Availability of human
Lesson # 08
Page # 19

If an Indian businessman invest in a China as foreign direct investment due
to good infrastructure, related industry, labor availability. Owing to which
factor he is investing?

Production costs
0346-5329264
Page # 26
Lesson # 59
Lower production costs for certain products / industries compared with other
countries attract foreign investment in those industries
Logistics
Availability of natural resources
Access to key technologies

Identify the country that’s retail sale derived from franchising is one third?

Romania
The USA
MCQ # 02
http://wps.pearsoned.co.uk/ema_uk_he_hollensen_globalmark_4/64/16424/4204786.cw/content/index.html
Europe
Asia

According to your best knowledge choose the most important and basic
variable that involves in strategic alliances.

Written agreement
Partner
Lesson # 29
Page # 66
Profit
Loss
0346-5329264
A contract in which an individual receives financial reimbursement against
losses from the contractual company. Which one of the following is a best
term for such contract?

Insurance
insured.
Risk management
Banking contract

Identify a resulting form of business in which a firm A is controlling all
business activities and ending up the control of firm B to expand business?

Legal contract
Joint venture
Acquisition
Page # 25
Lesson # 58
country
Merger

Which one of the following is the major and the most appropriate reason of
strategic alliance?
0346-5329264

To expand business efficiently
To increase partners
In the new economy, strategic alliances enable business to gain competitive

advantage through access to a partner's resources, including markets,
technologies, capital and people.
http://www.1000ventures.com/business_guide/strategic_alliances_main.html
To just engage in global business

To expand sub offices

Which of the following is NOT one of the alternative concepts under which

Distribution concept
Page # 03
Lesson # 09
Marketing concept
Product concept
Production concept

The objectives of international marketing research are defined in which
step?

First step
Page # 18
Lesson # 43
0346-5329264
Step 1:
Defining the problem (the decision for which info. is needed) and research
objectives along with:
– Market structure
• Size of market, stage of development etc
– Product concept
• Meaning of product in a particular environment
Second step
Third step
Fourth step

products that are available and highly affordable?

Product concept
Marketing concept
Production concept
MCQ # 10
http://wps.prenhall.com/bp_armstrong_mai_7/0,9061,1289630-,00.html
Selling concept

The historical data of a firm helps the marketer decision in which direction?

Clue for its future
Page # 20
Lesson # 09
A firm’s history hold clues for its future.

0346-5329264
Clue for its past

Clue for its present
Clue for its near past

The nature of multi-segments (more than one segment if he/she select) that a
marketer selects as a target market is:

Homogeneous
Heterogeneous
Both homogeneous and heterogeneous
Either homogeneous or heterogeneous

market.

Corporate
Market share

shown in reference
Lesson # 08
Page # 19
0346-5329264
share.
resources.


Microsoft Word
Microsoft Office
SAR
SPSS

In lesser-developed nations, are often perceived as arrogant and
condescending. If this statement is true, which of the following concept is
consistent with it?

Ethnocentrism
Cultural elitism (Not Sure)
Isolationism
0346-5329264
Hofstede’s _____ dimension is the degree to which people in a country
prefer structured over unstructured situations.

Power distance
Individualism
Page # 38
Lesson # 15
Achievement

The way a company decides to group customers in order to gain a
competitive advantage is called:
Market segmentation
Price-level segmentation
Customer differentiation
Positioning
Page # 36
Lesson # 83
Positioning in international market segments for competitive advantage

Which one is the single factor that best indicates a person's social class?

Occupation
Page # 30
Lesson # 69
0346-5329264
Social class is not determined by a single factor such as income but is
measured as a combination of occupation, income, education, wealth, and
other variables.
Fashion
Money
Time

Indicate the concept given below that explains “the human-made part of the
human environment”.

Sociology
Personal relations
Culture
http://books.google.com.pk/books?id=EY4xdOB2fkwC&pg=PA58&lpg=PA58&dq=it+is+culture+the+humanmade+part+of+t
he+human+environment&source=bl&ots=JuH7ZetweN&sig=JIBN5vw8vdj1zS2xjityRXcaYtg&hl=en&sa=X&ei=_RedU_2K
CsfHPN7ggLAF&ved=0CCkQ6AEwAg#v=onepage&q=it%20is%20culture%20the%20human-
made%20part%20of%20the%20human%20environment&f=false
Anthropology

market.
exchange info?

Dividends
Lesson # 08
Page # 19
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Two stage analysis
Lesson # 16
Page # 40
Five stage analysis


MCQ # 01



Social agenda
Culture
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Reference groups

nations?

Lesson # 06
Page # 16
produce


What is the second step in the report preparation and presentation process?

Data analysis
Report preparation
Interpretation and conclusions
Oral presentation
0346-5329264

Which of the following is NOT a deciding factor of international market
evaluation?

Political risks
Local competition
Non-trade barriers

Identify which of the following group of countries centrally planned
communist run nations belong?

First world
Second world
Third world
Fourth world
Lesson # 34
Page # 80
Fourth World: Centrally planned communist run nations.

Heavy investment is required to do business in a current market, owing to
which of the following factor?

Shorting product life cycle
Increasing licensing agreement
Increasing risks in licensing
Cross licensing

Which of the following represent major internationalization motives for a
firm?
0346-5329264

Overproduction
Non-tax benefits
Information source

Which of the following holds that the organization’s task is to determine the
needs, wants, and interests of target markets and to deliver the desired
satisfactions more effectively and efficiently than competitors?

The Product concept
The Societal Marketing Concept. This concept holds that the organization’s
task is to determine the needs, wants, and interests of target markets and to
deliver the desired satisfactions more effectively and efficiently than
competitors
http://www2.nau.edu/~rgm/ha400/class/professional/concept/Article-Mkt-Con.html

Mercantilism philosophy explains about import and export balance. Which
one of the following is the consistent with this philosophy?

Export more goods
Lesson # 06
Page # 15
A country should then promote exports & discourage imports - if exports are
more than imports foreigners have to pay the difference in gold & silver.
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Import more goods

The Theory of National Competitive Advantage was forwarded in which of
the following year?
1960
1970
1980
1990
Lesson # 07
Page # 18

Professor Michael Porter combined the country specific and firm specific
factors to explain how firms and industries of certain countries are able to
achieve success in international markets. This theory was forwarded in 1990.

Most cluster methods are heuristics, which are based on which of the
following?

Algorithms
http://books.google.com.pk/books?id=-
_qgAowhVZgC&pg=PA615&lpg=PA615&dq=Most+cluster+methods+are+heuristics,+which+are+based++Statistical+reasoni
ng&source=bl&ots=X1xXmJoreK&sig=Ac2b50lGYOZkzIHab7ZSMsFDjFM&hl=en&sa=X&ei=EmADVJbiO4vxaOCMghg
&ved=0CBsQ6AEwAA#v=onepage&q=Most%20cluster%20methods%20are%20heuristics%2C%20which%20are%20based
%20%20Statistical%20reasoning&f=false
Theories
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important.

Lesson # 07
Page # 17
less important,


Marketing strategy
Lesson # 02
Page # 06



Which of the human wants are backed by buying power?
0346-5329264

Needs
Wants
Demands
Lesson # 02
Page # 07
Demands:
Human wants backed by buying power
Exchange

market.
potential?

Demand estimate
Consumer behavior
Review of products
Page # 08
Lesson # 19

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share.
resources.


Insurance
insured.
Risk management
Banking contract

All of the arguments are against the Mercantilism philosophy EXCEPT:

Bullion reserves are in favor of nation
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Wealthy citizen pay tax more
Many exporter loss subsidies
Lesson # 06
Page # 15
Accumulation of gold is not real wealth

Which of the following mode of international business dispute resolution is
nonbonding agreement between parties to resolve disputes by asking a third
party to reconcile differences?

Litigation
Mediation
Page # 24
Lesson # 12
Compromise
Arbitration


Lesson # 02
Page # 06

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Identify the exchange rate system in which exchange rates are allowed to
move only within limits.

Lesson # 12
Page # 31
Managed exchange rate system (the exchange rates are allowed to move
only within limits

Which of the following best describes the reactive marketing?

Simply selling
After sales calls to get feedback
Encourage customers to contact for queries
Lesson # 03
Page # 11
Reactive marketing:
• In addition to selling encourage the customer to contact for any question,
comments, complaints
Contact customers to seek input for future improvement in products
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tariff agreement?

WTO
GATT
MCQ # 15
NAFTA
NATO

market.
marketing mix?

Interest rate
Balance of payments
Demand and profitability analysis
Lesson # 08
Page # 19
Marketing Mix: to add, delete, change products, stage of product life cycle,

market.
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Corporate
Market share
Market share
Lesson # 08
Page # 19
share.
resources.

market.
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marketing mix?

Laws
Add products
Lesson # 08
Page # 19
Expectations analysis


First world
Second world
Third world
Fourth world
Lesson # 34
Page # 80

According to the theory of absolute advantage, a country can have certain
advantages over other countries, which of the following is the acquired
advantage?

0346-5329264
Climate conditions
Natural resources
Cheap labor-force
Lesson # 06
Page # 15
Natural advantage: climatic conditions, natural resources, abundant cheap

labor-force etc
All options are included in Natural advantages of absolute advantage but

question required acquired or advantage that is why Cheap labor-force is
suitable in this situation

questions?

Customized
http://highered.mcgraw-hill.com/sites/0070600910/student_view0/chapter5/multiple_choice_quiz.html
Question # 10
Enhanced validity
Availability


Needs
Wants
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Demands
Lesson # 02
Page # 07
Demands:
Exchange

Which form of international commercial payment that involves one or more
banks?

Bill of exchange
Letter of credit
Sight draft
Date draft

Which of the following aspect allows trade of products & services between
countries regarding country similarity theory?

Same culture
Similar infrastructure
Same per-capita income
Lesson # 06
Page # 16
Country Similarity Theory:

Most trade today occurs among apparently similar countries
• Same per-capita income
• Similar infrastructure / distribution systems
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• Same language / culture / religion / tastes etc


Data analysis
Report preparation
Oral presentation

The groups of countries that need time & technology rather than massive
foreign aid to build modern developed economics belong to which one of the
following world?

First world
Second world
Third world
Lesson # 34
Page # 80
Third World: Group of countries that need time & technology rather than
massive foreign aid to build modern developed economics.
Fourth world

If a nation uses tariffs, quotas, and non-tariff barriers to restrict trade so that
domestic industries can flourish, it may be differentiate as:

Embargoes
Boycotts
Protectionism
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MCQ # 06
Predatory pricing

The focus of physical environment is on which of the following variables?

Shipping distance
Lesson # 16
Page # 40

Balance of payment
Focus on differences and similarity

The need to compete for international market was made inevitable by the

Socialism
Mass production
Communism
Barter

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tariff agreement?

WTO
GATT
MCQ # 15
NAFTA
NATO

important.

Lesson # 07
Page # 17
less important,

as:

Equity investment
Joint Venture
Lesson # 25
Page # 58
0346-5329264
Mixes venture


Toyota
Honda
Suzuki
Mitsubishi


Arbitration
Litigation
Conciliation
Page # 24
Lesson # 12


Product Marketing
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Product Strategy
Product Price
and development?

Licensing
Sharing ideas
Franchising

_marketing&b=37&c=4



0346-5329264
Page # 02
Lesson # 01
meaningless.
world’s markets expose everyone to domination by most powerful players
interest.
‘diversity’ as each other. What is perceived as human, social or cultural
argument that a single ‘socioculturalpolitical’ system is the only viable


Japan
Brazil
France
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Switzerland
Question # 10

Correct solved papers with reference + Bundles of solved quizzes
By Muhammad Afaaq,
Best regard’s
0346-5329264
Islamabad
0346-5329264
Asalam O Alikum
Correct solved papers + Bundles of solved quizzes with reference
By Muhammad Afaaq,
Best regard’s
0346-5329264
Islamabad
Paper # 01
Fall 2008
Marks: 81

following rule?
Management-oriented
0346-5329264
Production-oriented
Workforce-oriented
Market-oriented
MCQ # 13

Performance levels
Quality levels
Implied warranties
urts.&f=false
Quantity level

Market potential
Lesson # 8
Page # 19

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share.
resources.

statement?
Ethnocentrism
&
Cultural elitism
Isolationism
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Lesson # 02
Page # 06

Real need
Stated need

Lesson # 04
Page # 09
CONSUMER NEED
Needs are
Unstated need
delighted need
0346-5329264

_marketing&b=37&c=4



Market potential
Lesson # 8
Page # 19

0346-5329264
share.
resources.

Balance of trade
Balance of payment

&
http://www.cobocards.com/pool/en/card/404122694/online-karteikarten-the-system-of-accounts-that-records-a-nation-s-
international-financial-transactions-is-ca-/
Balance of import
Balance of export

On continuous basis
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Lesson # 09
Page # 20
On sudden basis
once required

Lesson # 09
Page # 20
Marketing Mix:
follows;
future change

0346-5329264
EXCEPT:
Tax breaks
Cheaper resources
Lesson # 13
Page # 34
Export subsidies:
• Tax breaks

Power distance
Individualism
Page # 38
Lesson # 15
Achievement

Personal
Attitude
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Descriptive
& MCQ # 34

Making independent
Sharing once
Sharing twice
Acquisition
Joint venture
Licensing

Turnkey projects
Common contracts
Legal contracts

Mazda Motors
0346-5329264
and Ford Mustang.
Toyota Motors
Suzuki Motors
Honda Motors

2000
2001
2008
2002
2003

Buy-Back agreement
Counter purchase
the order
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Offset agreement
Barter

venture?
Pricing
Technology transfer
Market entry

MCQ # 09
ch02/

group of countries?
Platform
Emerging
0346-5329264
Lesson # 28
Page # 61
Emerging
Growth
Mature

Page # 28
Lesson # 61

Location advantage

an example of:
Selective exposure
MCQ # 05
ice_quiz.html
0346-5329264
&
Selective retention
Selective learning
Personal needs
Social needs
Physiological needs
Safety needs
MCQ # 03
ice_quiz.html

Market positioning
Market targeting
Page # 32
Lesson # 78
Market targeting
0346-5329264
&
Market segmentation
Simply targeting

acronym DPI?

&


Page # 32
Lesson # 78

Market segmentation
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Market targeting
Market positioning



Page # 33
Lesson # 79
Behavioral
readiness status, attitude toward product etc.
0346-5329264
patterns
&
Brand inconstancy

Traditional society
Page # 34
Lesson # 80

Market targeting
Market segmentation
Page # 32
Lesson # 78
Market segmentation
0346-5329264
Market positioning

on segmentation?
Page # 33
Lesson # 79
needs.

The advertisers
The employees
The consumers
The investors


0346-5329264
Page # 36
Lesson # 82

Process
Page # 36
Lesson # 82

• Product
style, design
• Services
• Personnel
communication
• Channel
• Image
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Personnel
Channel
Image

Market targeting
Market positioning
Page # 32
Lesson # 78
Market positioning
Market segmentation

Under positioning
Over positioning
Page # 36
Lesson # 84
Over-positioning
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Consumer product
Page # 37
Lesson # 88

– Convenience
– Shopping
– Specialty
– Unsought
Industrial product
Individual product
Augmented product

Brazil
Chile
&
China
Niger
0346-5329264


marketing.



activity?

feasible.
Paper # 02
Fall 2008
0346-5329264
Marks: 81
Adaptation
Local contact
Promotion
MCQ # 17

&
Cultural elitism
Ethnography

described as:
0346-5329264

http://books.google.com.pk/books?id=BDrTGmurY7kC&pg=PA27&lpg=PA27&dq=A+company+guided+by+the+global+marketing
+orientation+or+philosophy+is+generally+referred+to+as+a+global+company;+its+marketing+activity+is+global,+and+its+market+c
overage+is+the+world.+A+company+employing+a+global+marketing+strategy+strives+for+efficiencies+of+scale+by+developing+a
+standardized+marketing+mix+applicable+across+national+boundaries&source=bl&ots=IveEGvgr-
p&sig=IRjggESSuzCw9DLwHPJ7PUL7aq8&hl=en&sa=X&ei=0JIBVJrvGI3haMaZgogG&ved=0CB0Q6AEwAA#v=onepage&q=A
%20company%20guided%20by%20the%20global%20marketing%20orientation%20or%20philosophy%20is%20generally%20referre
d%20to%20as%20a%20global%20company%3B%20its%20marketing%20activity%20is%20global%2C%20and%20its%20market%
20coverage%20is%20the%20world.%20A%20company%20employing%20a%20global%20marketing%20strategy%20strives%20for
%20efficiencies%20of%20scale%20by%20developing%20a%20standardized%20marketing%20mix%20applicable%20across%20nat
ional%20boundaries&f=false


Barter system
Exchange
Lesson # 02
Page # 07
Exchange:
in return.
Transformation
Relationship
0346-5329264
of the firm?
Selling concept
Market offering
Marketing concept

concept?


Insurance
insured.
Risk management
0346-5329264
Banking contract
Factor conditions
Demand conditions
Lesson # 7
Page # 18
development and distribution of innovative products which may also be
exported – most new innovative products are first developed by firms for
domestic markets and then sold in other countries.


Lesson # 09
Page # 20
Historical firm data may also inform on trends in sales and profits in various
markets
Trend in sales only

price controls?
Pharmaceuticals
Foods
0346-5329264
Gasolines
25210.html

Anthropology
Sociology
Personal relations
Culture
MCQ # 33
&

variables?
Shipping distance
Lesson # 16
Page # 40
0346-5329264

Balance of payment

Personal
Attitude
Descriptive
&
MCQ # 34
Exploratory


Licensing
Sharing ideas
Franchising
this weakness?
Cross licensing
0346-5329264
Negotiation tool
Franchising
Idea sharing
Standardization
MCQ # 14
Concentration
Adaptation
Customization

Mazda Motors

and Ford Mustang.
Toyota Motors
Suzuki Motors
Honda Motors

EXCEPT:
Latest technologies
Capital
Labor
0346-5329264
Lesson # 25
Page # 58


firm s output?
MCQ # 06
&
Vertical FDI
vertical FDI.

Horizontal FDI
Vertical FDI

0346-5329264
MCQ # 09
ch02/

group of countries?
Platform
Emerging
Lesson # 28
Page # 61
Emerging
Growth
Mature

Personal needs
Social needs
Physiological needs
0346-5329264
Safety needs
MCQ # 03
ice_quiz.html


MCQ # 14
_choice_quiz.html


brands?
Lesson # 30
Page # 72

a purchase and perceive significant differences among brands.
0346-5329264

Product Marketing
Product Strategy
Product Price
Biographical
Lesson # 32
Page # 78
Geographical
Ecological
saving?

0346-5329264
Personal income

Lesson # 33
Page # 79
Geographic


Traditional society
Lesson # 34
Page # 80
productivity & high illiteracy.

0346-5329264

Traditional society
Lesson # 34
Page # 80
are taken to develop infrastructure.

relevant factor?
Speed of entry
Demographics
MCQ # 08
http://global.oup.com/uk/orc/busecon/business/lee_carter3e/01student/mcqs/ch07/

entry mode.
Variations
0346-5329264
Variables
MCQ # 05
Segments
Multiples

Economic System
Political setups
Lesson # 35
Page # 81
monarchies
- Political Risk
Political Risk
Economic setup

on segmentation?
Page # 33
Lesson # 79
needs.
0346-5329264


Page # 36
Lesson # 82

Under positioning
Over positioning
Page # 36
Lesson # 84
Over-positioning
0346-5329264
an analytical device to assist in planning marketing strategy and programs.
Purchasing
Sole sourcing
Extended product

cycle
cycle
MCQ # 13

Brazil
Chile
0346-5329264
&
China
Niger
Penetration pricing
Skimming pricing
Transfer pricing
transfer pricing.
&


0346-5329264






segmentation.

Quiz for Final Term
Question # 1 of 10
questions?
Customized
MCQ # 10
ml
0346-5329264
Enhanced validity
Availability
Question # 2 of 10
weakness?
Cross licensing
Negotiation tool
Franchising
Idea sharing
Question # 3 of 10
Exporting
Licensing
Franchising
Specialized mode
Question # 4 of 10

Lesson # 22
0346-5329264
Page # 51
Question # 5 of 10

Licensing
Franchising
Specialized mode
Question # 6 of 10
Romania
The USA
MCQ # 02
Europe
Asia
Question # 7 of 10
Free in
Free In
Free out
Free in and out
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Free out and in
Question # 8 of 10

Question # 9 of 10
Dumping
Counter trade
MCQ # 15

advantage.
Compensation deals
Question # 10 of 10
0346-5329264
Mazda Motors

and Ford Mustang.
Toyota Motors
Suzuki Motors
Honda Motors

banks?
A. Bill of exchange
B. Sight draft
C. Date draft
D. Letter of credit

environment?

A. Market Access
Lesson # 17
0346-5329264
Page # 42
Landed Cost:

Lesson # 17
Page # 42



Lesson # 16
Page # 40

0346-5329264

A. Promotion
C. Self-study
A. Free in
Free in and out
C. Free out
D. Free out and in
cost?
A. Secondary
B. Primary
C. Census
D. Tertiary

0346-5329264
A. Observation
Mgt - 301
Page # 56
B. Focus groups
D. Questionnaires
A. 100 to 150 words

B. 10 to 15 words
C. 25 to 50 words
D. 50 to 90 words

Marketing strategy
Page # 06
Lesson # 02


0346-5329264


Lesson # 02
Page # 06


A cross-licensing agreement is a contract between two or more parties where
each party grants rights to their intellectual property to the other parties
UNLIKE:

Copyrights
Trademarks
Patents
Legal acts

Following are the forms of foreign direct investment EXECPT:
Latest technologies
Capital
Labor
Lesson # 25
0346-5329264
Page # 58

nations?

Lesson # 06
Page # 16
produce


market.
0346-5329264

Corporate
Market share

shown in reference
Lesson # 08
Page # 19
share.
resources.


0346-5329264
Situation analysis
Marketing strategy
Marketing globalization drivers
Page # 06
Lesson # 02



Social agenda
Culture
Reference groups

Identify the concept in which customer will prefer those products which can

Societal Concept
Production Concept
Selling concept
Marketing Concept
0346-5329264
market.
marketing mix?

Interest rate
Change product
Page # 08
Lesson # 19

share.
resources.
Balance of payments

0346-5329264
market.
Which of the following information is required under the category of general
conditions?

Exchange rate
Consumer behavior
Balance of payment
Page # 08
Lesson # 19

share.
resources.
0346-5329264
A resulting form of business in which combined firm of business shares the
management to control integrated business is known as:

Legal contract
Joint venture
Acquisition
Page # 25
Lesson # 58
country
Merger


Arbitration
Litigation
Conciliation
Page # 24
Lesson # 12
Compromise

In order to be globally aware, which of the following factor/s is/are NOT
acquired or developed by marketer:

Objectivity
0346-5329264
Knowledge of cultures and history
Local awareness

Which term use as a synonym of bill of exchange?

Sight draft
Arrival draft
Dollar draft
Date draft

Which one of the following products are NOT subject to price controls?

Pharmaceuticals
Foods
Gasolines
http://smallbusiness.chron.com/advantages-disadvantages-price-ceiling-25210.html

The Theory of National Competitive Advantage was presented by which one
of the following scholars?

Recardo
Adam Smith
Paul Krugman
Michael Porter
0346-5329264
Lesson # 07
Page # 18


MCQ # 01


Which of the following best describe the international product life-cycle
theory?

Explore the firm’s role in promoting exports and imports
MCQ # 08
Explain the movement from absolute advantage to comparative advantage

0346-5329264
Which of the following is a marketing philosophy which summarized by the
phrase "a good product will sell itself"?

The Selling concept
http://books.google.com.pk/books?id=V8pfulsfCSgC&pg=PA13&lpg=PA13&dq=a+good+product+will+sell+itself+it+is+belon
g+to+Production+concept&source=bl&ots=LsgpdCqqdp&sig=2xu0ROi-
EBS3QzmolyJ4R1H7HkA&hl=en&sa=X&ei=qDYDVLblAYzUav6CgKAH&ved=0CBsQ6AEwAA#v=onepage&q=a%20good
%20product%20will%20sell%20itself%20it%20is%20belong%20to%20Production%20concept&f=false

0333-7637637
market.
Which of the following information is NOT required under the category of
foreign exchange info?

Availability of finance
Dividends in host country
Lesson # 08
Page # 19

market.
potential?
0346-5329264
Lesson # 08
Page # 19
Market potential: demand estimates, consumer behavior, review of products,
channels, communication media, and market performance.

market.
exchange info?

Dividends
Lesson # 08
Page # 19

If an Indian businessman invest in a China as foreign direct investment due
to good infrastructure, related industry, labor availability. Owing to which
factor he is investing?

Production costs
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Page # 26
Lesson # 59
Lower production costs for certain products / industries compared with other
countries attract foreign investment in those industries
Logistics
Availability of natural resources
Access to key technologies

Identify the country that’s retail sale derived from franchising is one third?

Romania
The USA
MCQ # 02
http://wps.pearsoned.co.uk/ema_uk_he_hollensen_globalmark_4/64/16424/4204786.cw/content/index.html
Europe
Asia

According to your best knowledge choose the most important and basic
variable that involves in strategic alliances.

Written agreement
Partner
Lesson # 29
Page # 66
Profit
Loss
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Insurance
insured.
Risk management
Banking contract

Identify a resulting form of business in which a firm A is controlling all
business activities and ending up the control of firm B to expand business?

Legal contract
Joint venture
Acquisition
Page # 25
Lesson # 58
country
Merger

Which one of the following is the major and the most appropriate reason of
strategic alliance?
0346-5329264

To expand business efficiently
To increase partners
In the new economy, strategic alliances enable business to gain competitive

advantage through access to a partner's resources, including markets,
technologies, capital and people.
http://www.1000ventures.com/business_guide/strategic_alliances_main.html
To just engage in global business

To expand sub offices

Which of the following is NOT one of the alternative concepts under which

Distribution concept
Page # 03
Lesson # 09
Marketing concept
Product concept
Production concept

The objectives of international marketing research are defined in which
step?

First step
Page # 18
Lesson # 43
0346-5329264
Step 1:
Defining the problem (the decision for which info. is needed) and research
objectives along with:
– Market structure
• Size of market, stage of development etc
– Product concept
• Meaning of product in a particular environment
Second step
Third step
Fourth step

products that are available and highly affordable?

Product concept
Marketing concept
Production concept
MCQ # 10
http://wps.prenhall.com/bp_armstrong_mai_7/0,9061,1289630-,00.html
Selling concept


Clue for its future
Page # 20
Lesson # 09
A firm’s history hold clues for its future.

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Clue for its past


The nature of multi-segments (more than one segment if he/she select) that a
marketer selects as a target market is:

Homogeneous
Heterogeneous

market.

Corporate
Market share

shown in reference
Lesson # 08
Page # 19
0346-5329264
share.
resources.


Microsoft Word
Microsoft Office
SAR
SPSS

In lesser-developed nations, are often perceived as arrogant and
condescending. If this statement is true, which of the following concept is
consistent with it?

Ethnocentrism
Cultural elitism (Not Sure)
Isolationism
0346-5329264
Hofstede’s _____ dimension is the degree to which people in a country
prefer structured over unstructured situations.

Power distance
Individualism
Page # 38
Lesson # 15
Achievement

The way a company decides to group customers in order to gain a
competitive advantage is called:
Market segmentation
Price-level segmentation
Customer differentiation
Positioning
Page # 36
Lesson # 83
Positioning in international market segments for competitive advantage

Which one is the single factor that best indicates a person's social class?

Occupation
Page # 30
Lesson # 69
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Social class is not determined by a single factor such as income but is
measured as a combination of occupation, income, education, wealth, and
other variables.
Fashion
Money
Time

Indicate the concept given below that explains “the human-made part of the
human environment”.

Sociology
Personal relations
Culture
http://books.google.com.pk/books?id=EY4xdOB2fkwC&pg=PA58&lpg=PA58&dq=it+is+culture+the+humanmade+part+of+t
he+human+environment&source=bl&ots=JuH7ZetweN&sig=JIBN5vw8vdj1zS2xjityRXcaYtg&hl=en&sa=X&ei=_RedU_2K
CsfHPN7ggLAF&ved=0CCkQ6AEwAg#v=onepage&q=it%20is%20culture%20the%20human-
made%20part%20of%20the%20human%20environment&f=false
Anthropology

market.
exchange info?

Dividends
Lesson # 08
Page # 19
0346-5329264


Two stage analysis
Lesson # 16
Page # 40
Five stage analysis


MCQ # 01



Social agenda
Culture
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Reference groups

nations?

Lesson # 06
Page # 16
produce



Data analysis
Report preparation
Oral presentation
0346-5329264

Which of the following is NOT a deciding factor of international market
evaluation?

Political risks
Local competition
Non-trade barriers


First world
Second world
Third world
Fourth world
Lesson # 34
Page # 80

Heavy investment is required to do business in a current market, owing to
which of the following factor?

Shorting product life cycle
Increasing licensing agreement
Increasing risks in licensing
Cross licensing

Which of the following represent major internationalization motives for a
firm?
0346-5329264

Overproduction
Non-tax benefits
Information source

Which of the following holds that the organization’s task is to determine the
needs, wants, and interests of target markets and to deliver the desired
satisfactions more effectively and efficiently than competitors?

The Product concept
The Societal Marketing Concept. This concept holds that the organization’s
task is to determine the needs, wants, and interests of target markets and to
deliver the desired satisfactions more effectively and efficiently than
competitors
http://www2.nau.edu/~rgm/ha400/class/professional/concept/Article-Mkt-Con.html

Mercantilism philosophy explains about import and export balance. Which
one of the following is the consistent with this philosophy?

Export more goods
Lesson # 06
Page # 15
A country should then promote exports & discourage imports - if exports are
more than imports foreigners have to pay the difference in gold & silver.
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Import more goods

The Theory of National Competitive Advantage was forwarded in which of
the following year?
1960
1970
1980
1990
Lesson # 07
Page # 18

Professor Michael Porter combined the country specific and firm specific
factors to explain how firms and industries of certain countries are able to
achieve success in international markets. This theory was forwarded in 1990.

Most cluster methods are heuristics, which are based on which of the
following?

Algorithms
http://books.google.com.pk/books?id=-
_qgAowhVZgC&pg=PA615&lpg=PA615&dq=Most+cluster+methods+are+heuristics,+which+are+based++Statistical+reasoni
ng&source=bl&ots=X1xXmJoreK&sig=Ac2b50lGYOZkzIHab7ZSMsFDjFM&hl=en&sa=X&ei=EmADVJbiO4vxaOCMghg
&ved=0CBsQ6AEwAA#v=onepage&q=Most%20cluster%20methods%20are%20heuristics%2C%20which%20are%20based
%20%20Statistical%20reasoning&f=false
Theories
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important.

Lesson # 07
Page # 17
less important,


Marketing strategy
Lesson # 02
Page # 06



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Needs
Wants
Demands
Lesson # 02
Page # 07
Demands:
Exchange

market.
potential?

Demand estimate
Consumer behavior
Review of products
Page # 08
Lesson # 19

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share.
resources.


Insurance
insured.
Risk management
Banking contract


0346-5329264
Lesson # 06
Page # 15
Accumulation of gold is not real wealth

Which of the following mode of international business dispute resolution is
nonbonding agreement between parties to resolve disputes by asking a third
party to reconcile differences?

Litigation
Mediation
Page # 24
Lesson # 12
Compromise
Arbitration


Lesson # 02
Page # 06

0346-5329264

Identify the exchange rate system in which exchange rates are allowed to
move only within limits.

Lesson # 12
Page # 31
Managed exchange rate system (the exchange rates are allowed to move
only within limits

Which of the following best describes the reactive marketing?

Simply selling
Lesson # 03
Page # 11
Reactive marketing:
• In addition to selling encourage the customer to contact for any question,
comments, complaints
Contact customers to seek input for future improvement in products
0346-5329264
tariff agreement?

WTO
GATT
MCQ # 15
NAFTA
NATO

market.
marketing mix?

Interest rate
Balance of payments
Demand and profitability analysis
Lesson # 08
Page # 19

market.
0346-5329264
Corporate
Market share
Market share
Lesson # 08
Page # 19
share.
resources.

market.
0346-5329264
marketing mix?

Laws
Add products
Lesson # 08
Page # 19


First world
Second world
Third world
Fourth world
Lesson # 34
Page # 80

According to the theory of absolute advantage, a country can have certain
advantages over other countries, which of the following is the acquired
advantage?

0346-5329264
Climate conditions
Natural resources
Cheap labor-force
Lesson # 06
Page # 15
Natural advantage: climatic conditions, natural resources, abundant cheap

labor-force etc
All options are included in Natural advantages of absolute advantage but

question required acquired or advantage that is why Cheap labor-force is
suitable in this situation

questions?

Customized
Question # 10
Enhanced validity
Availability


Needs
Wants
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Demands
Lesson # 02
Page # 07
Demands:
Exchange

Which form of international commercial payment that involves one or more
banks?

Bill of exchange
Letter of credit
Sight draft
Date draft

Which of the following aspect allows trade of products & services between
countries regarding country similarity theory?

Same culture
Lesson # 06
Page # 16
Country Similarity Theory:

Most trade today occurs among apparently similar countries
• Same per-capita income
• Similar infrastructure / distribution systems
0346-5329264
• Same language / culture / religion / tastes etc


Data analysis
Report preparation
Oral presentation

The groups of countries that need time & technology rather than massive
foreign aid to build modern developed economics belong to which one of the
following world?

First world
Second world
Third world
Lesson # 34
Page # 80
Third World: Group of countries that need time & technology rather than
massive foreign aid to build modern developed economics.
Fourth world

If a nation uses tariffs, quotas, and non-tariff barriers to restrict trade so that
domestic industries can flourish, it may be differentiate as:

Embargoes
Boycotts
Protectionism
0346-5329264
MCQ # 06
Predatory pricing


Shipping distance
Lesson # 16
Page # 40

Balance of payment
Focus on differences and similarity

The need to compete for international market was made inevitable by the

Socialism
Mass production
Communism
Barter

0346-5329264
tariff agreement?

WTO
GATT
MCQ # 15
NAFTA
NATO

important.

Lesson # 07
Page # 17
less important,

as:

Equity investment
Joint Venture
Lesson # 25
Page # 58
0346-5329264
Mixes venture


Toyota
Honda
Suzuki
Mitsubishi


Arbitration
Litigation
Conciliation
Page # 24
Lesson # 12


Product Marketing
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Product Strategy
Product Price
and development?

Licensing
Sharing ideas
Franchising

_marketing&b=37&c=4



0346-5329264
Page # 02
Lesson # 01
meaningless.
world’s markets expose everyone to domination by most powerful players
interest.
‘diversity’ as each other. What is perceived as human, social or cultural
argument that a single ‘socioculturalpolitical’ system is the only viable


Japan
Brazil
France
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Switzerland
Question # 10

Correct solved papers with reference + Bundles of solved quizzes
By Muhammad Afaaq,
Best regard’s
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Islamabad
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Study related e-mail
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Muhammad Soban
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Which of the following is a marketing philosophy which summarized by the phrase "a good
product will sell itself"?
 The Selling concept

 The Marketing concept
 The Production concept
 The Production concept The Societal Marketing concept
Which of the following is NOT a deciding factor of international market evaluation?
 Political risks
 Local competition
 Non-trade barriers
 All of the given options
Which of the following information is required for firm about its competition while assessing
firm specific international environment?
 Market share of competitors

 Cost structure of competitors
 Brand reputation of competitors
Which of the following determine the needs, wants, and interests of target markets and to
deliver the desired satisfactions in a way that preserves or enhances the consumer's and
society's well-being?
 The Product concept

 The Societal Marketing concept
 Situation analysis
 Marketing strategy
 Marketing mix decisions
If a company is transferring its goods and services to its customer, this transaction is based
on:
 Barter system
 Exchange
 Transformation
 Relationship
Which of the following best describes the accountable marketing?
 Simply selling
 After sales calls to get feedback
 Encourage customers to contact for queries
 Contact customers to seek input for future improvement in products
Identify the concept in which the consumers will favor products that offer the most in quality,
performance, and innovative features.
 Product concept
 Production concept
 Marketing concept
 Selling concept
A statement that records all financial transactions between a nation's residents and for those
the rest of the world during a given period usually one year is called a nation's:
 Balance of trade
 Balance of payment
 Import export statement
 Supply demand statement
A variety of information is needed for successfully operating in international market. Which

of the following information is NOT required under the category of prescriptive info?
 Dividends
 Laws and regulations
 Ruling concerning taxes
The Theory of National Competitive Advantage was presented by which one of the following
scholars?
 Recardo
 Adam Smith
 Paul Krugman
 Michael Porter
Identify the method which based on “binding because both parties that are in conflict agree to
honor any judgment without recourse”?
 Arbitration
 Litigation
 Mediation
 A tort clause
Hofstede’s _____ dimension is the degree to which people in a country prefer structured over
unstructured situations.
 Power distance
 Individualism
 Uncertainty avoidance
 Achievement
Which of the following is a physical, concrete product that you can touch?
 A service
 A good
 An idea
 A philosophy
Which of the following orientations holds that consumers will favor products that are
 Product concept
 Selling concept
Identify the most severe political risk in which company's assets are seized without payment?
 Confiscation
 Expropriation
 Domestication
 Liquidation
All of the following are considered to be a member of what is called a social institution
EXCEPT:
 Peer groups
 Family
 Religion
 Schools

of the following information is required under the category of market potential?
 Exchange rate
 Market performance
 None of the given options
 Increase in global competition

 Convergence of world markets
 Support from national governments
 Excellent infrastructure in marketer country
Which of the following best describes the basic marketing?
 Simply selling
VU And COMPANY.
Muhammad Soban
0333-7637637
A contract in which an individual receives financial reimbursement against losses from the
contractual company. Which one of the following is a best term for such contract?
 Insurance
 Risk management
 Financial loss recovery
 Banking contract

of the following information is required under the category of competitive information?
 Corporate
 Market share
 Functional strategies
The corporate level emphasis of different countries is differ in nature. The North America
corporate emphasis based on:
 Short term profit

 Long term profit
 Employee interest
 Corporate interest

of the following information is required under the category of foreign exchange info?
 Dividends
 Balance of payments
 Availability of human
Identify the exchange rate system in which exchange rates are allowed to move only within
limits.
 Fixed Exchange Rate System

 Flexible Exchange Rate System
 Managed Exchange Rate System
 Moderate Exchange Rate System
Mercantilism philosophy explains about import and export balance. Which one of the
 Export more goods

 Import more goods
 Imports equal to exports
 Imports greater than export
Which of the following trade theory explains that nations can increase their economic well-
being by specializing production of goods which they can produce efficiently?
 Theory of absolute advantage

 Theory of comparative advantage
 International product life-cycle theory
The judges in International Court of Justice are elected for terms of office for nine years by
the United Nations General Assembly and the Security Council. The numbers of judges in
World Court are:
 10 judges
 13 judges
 15 judges
 17 judges
Which of the following stage should be feasible to analysis the market of any country for
export potential?
 Stage one
 Stage two
 Stage three
 All of the above
A society's accepted basis for responding to external and internal events summarize in which
of the following way?
 Social agenda
 Culture
 Reference groups
 Cultivation possibility
 Lead countries
 Transferable marketing
 Market globalization drivers

 Dividends
 Availability of human
All of the following are considered to be economic risks of doing abroad EXCEPT:
 Exchange controls
 Rebates
 Import restrictions
 Tax controls
The need to compete for international market was made inevitable by the economic system
employed by most nations is based upon:
 Socialism
 Mass production
 Communism
 Barter

of the following information is NOT required under the category of marketing mix?
 Add products
 Sales campaign
 Distribution channel
 Expectations analysis

 Interest rates
 Exchange rates
If a marketer collects information about the product attributes and positioning related to his
competitor. Which kind of information he gathered?
 Marketing mix information

 Product related information
 Competitor information
 Resource information
With respect to joint venture, a mixed venture is a special case in which two partners are
involved. Identify nature of partner in such venture.
 Government and Private Company

 Private-Private Company
 Private-Public Company
 Government-Government Company
Indicate the concept given below that explains “the human-made part of the human
environment”.
 Sociology
 Personal relations
 Culture
 Anthropology
Which one of the following is NOT part of an organization's intermediate-environment?
 Channel intermediaries
 Customers
 Statute legislation
 Suppliers
VU And COMPANY.
Muhammad Soban
0333-7637637
Which of the following social scientists is credited with doing the most thorough, influential,
and widely read work on how cultural values influence various types of business and market
behavior?
 Milton Friedman
 Daniel Starch
 Geert Hofstede
 Sigmund Freud

 Add products
 Sales campaign
 Strategy, working, opinion, tactical

 Strengths, weaknesses, opportunities, threats
 Strategy, work, openness, toughness
 Strategy, weakness, opinions, tactics
 Political environment
 Economic environment
 Social environment
 Internal environment
 Shipping distance
 National economics priority
 Focus on differences and similarity
 Bullion reserves are in favor of nation

 Wealthy citizen pay tax more
 Many exporter loss subsidies
 Accumulation of gold is not real wealth
Which of the following treaties covered the way for effective a worldwide tariff agreement?
 WTO
 GATT
 NAFTA
 NATO

Which of the following Hofstede’s dimension emphasis that the people belong to group and
look after on exchange for loyalty?
 Power distance
 Collectivism
 Achievement
Which of the following focuses on the needs of the buyers?

The basis of which law is tradition, past practices, and legal precedents set by the courts
through interpretations.
 Civil law
 Code law
 Common law
 Islamic law
Which of the following aspect allows trade of products & services between countries
regarding country similarity theory?
 Same culture
 Similar infrastructure
 Same per-capita income
 Marketing globalization drivers
 Needs
 Wants
 Demands
 Exchange

 Simply selling

 Demand estimate
 Consumer behavior
 Review of products
Which of the following does not represent major internationalization motives for a firm?
 Information source
 Economies of scale
 Technology competence
 Foreign market opportunities

of the following information is required under the category of general conditions?
 Exchange rate
 Technological environments
Which of the following are NOT common themes that run through the discourse of
globalization?
 Ecological interdependence
 Hologramatic diversity
 Heterogenic cultures
 Unbiquitous communication
VU And COMPANY.
Muhammad Soban
0333-7637637
Identify the analysis that an international marketer uses to determine potential export in
 Two stage analysis

 Three stage analysis
 Four stage analysis
 Five stage analysis
Mention the correct order in finding potential customer according to your marketing
expertise.
 Segmentation, dement measurement, targeting, positioning

 Dement measurement, segmentation, targeting, positioning
 Segmentation, targeting, positioning, dement measurement
 Dement measurement, targeting, segmentation, positioning
Which of the following determine the needs, wants, and interests of target markets and to
deliver the desired satisfactions in a way that preserves or enhances the consumer's and
society's well-being?

The power exercised by a state in relation to other countries and the supreme power exercised
over its own members is called:
 Government policy
 Control
 Sovereignty
 Domestication
The basis of which law is tradition, past practices, and legal precedents set by the courts
through interpretations.
 Civil law
 Code law
 Common law
 Islamic law
Which of the following holds that the organization’s task is to determine the needs, wants,
and interests of target markets and to deliver the desired satisfactions more effectively and
efficiently than competitors?


Which of the following focuses on the needs of the seller?

Which of the following countries is a very good illustration of a country that is considered to
be Low-Context/Explicit?
 Japan
 Brazil
 France
 Switzerland
Which of the following focuses on the needs of the buyers?

Which of the following components of the balance-of-payments statement is of greatest

interest to international business?
 The current account

 The capital account
 The official reserves account
 The monetary account
on:
 Barter system
 Exchange
 Transformation
 Relationship
Identify which one of the following description is belongs to political environment?
 Overall level of development

 Existence of middle class
 Product-significant demographics
 Ideological orientation

The need to compete for international market was made inevitable by the economic system
employed by most nations is based upon:
 Socialism
 Mass production
 Communism
 Barter
“Analysis of industry market potential” to evaluate firm sales and profit potential.
 Cost of Internal Distribution

 Per capita income and distribution
 Product Potential
 Sales Volume Forecasting

 *The Production concept The Societal Marketing concept

 Exchange rate
Identify the concept in which the consumers will favor products that offer the most in quality,
performance, and innovative features.
 Product concept
 Selling concept
VU And COMPANY.
Muhammad Soban
0333-7637637
Which of the following theory holds that a nation should produce & export those goods &
services for which it is relatively more productive than other nations?

The judges in International Court of Justice are elected for terms of office for nine years by
World Court are:
 10 judges
 13 judges
 15 judges
 17 judges

of the following information is NOT required under the category of foreign exchange info?

 Availability of finance
 Dividends in host country


 Attractiveness of country’s currency
 Japan
 Brazil
 France
 Switzerland
 Simply selling
Historical data of a firm is sufficient to find which of the following information?
 Trends in sales and profit

 Trends in sales only
 Trends in profit only
 Either trends in sales or profit


 Exchange rate
Identify the concept in which customer will prefer those products which can satisfy the
customer needs, wants and demands.
 Societal Concept
 Production Concept
 Selling concept
 Marketing Concept

 Needs
 Wants
 Demands
 Exchange
expertise.

 Strategy, working, opinion, tactical

 Strengths, weaknesses, opportunities, threats
 Strategy, work, openness, toughness
 Strategy, weakness, opinions, tactics
All of the following are considered to be a member of what is called a social institution
EXCEPT:
 Peer groups
 Family
 Religion
 Schools
 WTO
 GATT
 NAFTA
 NATO
In a selected single segment there is chance of_______________ in behavior of consumer.
 Homogeneity
 Heterogeneity
 Both homogeneity and heterogeneity
 Either homogeneity or heterogeneity
The Global Strategic Rivalry Theory was presented by which one of the following scholars?
 Recardo
 Adam Smith
 Paul Krugman
 Michael Porter

 Interest rates
 Exchange rates
 Marketing globalization drivers

VU And COMPANY.
Muhammad Soban
0333-7637637
Which of the following represent major iternationalization motives for a firm?
 Managerial urge
 Competitive pressure
 Profit and growth goals
In a selected single segment there is chance of_______________ in behavior of consumer.
 Homogeneity
 Heterogeneity
 Both homogeneity and heterogeneity
 Either homogeneity or heterogeneity
expertise.


of the following information is required under the category of prescriptive info?
 Exchange rate
 Tax breaks
 Product price support
 Cheaper resources
 Regulate foreign businesses

 Interest rates


 Attractiveness of country’s currency
Trade deficit can be calculated by:
 Import access export

 Export access import
 Goods access services
 Services access goods
Identify the system of accounts that record a nation’s international financial transaction?
 Balance of import
 Balance of export

 Add products
 Sales campaign
 Expectations analysis
environment”.
 Sociology
 Culture
 Anthropology
performance” belongs to which broad categories?
 Marketing mix information

 Product related information
 Competitor information
 Advertising information
Which of the following will generally increase inflationary pressures, weaken balance-of-
 Quota
 Export restraint
 Tariff
 Monetary barrier

 Demand estimate
 Functional strategies
 Technological environment


 Information source
 Economies of scale
 Technology competence
 Foreign market opportunities

The Theory of National Competitive Advantage was forwarded in which of the following
year?
 1960
 1970
 1980
 1990
All Pepsi brands that a company introduced in a market are targeted to which kind of
customer?
 Same customer
 Different customer
 Young customer
 Reliable customer

VU And COMPANY.
Muhammad Soban
0333-7637637
VU And COMPANY.
Muhammad Soban
0333-7637637
These Papers are done With the Help of

Nadia Asghar and Faizan Rafqat. Company
Thanks them warmly these stars members.
MIDTERM EXAMINATION
Spring 2009

(Session - 1)
When a company uses credit practices for sale to increase profit, it is considered in which of
the following concepts?
 Determinants of Profitability
 Cost of Internal Distribution
 Sales Volume Forecasting
 Market Access

Identify which international company derives almost three-quarters of its revenues from the
global marketplace?
 Toyota
 General Motors
 Exxon Mobile
 Nokia

 A service
 A good
 An idea
 A philosophy
Identify the concept in which customer will prefer those products which are highly sold and
high promotional back up ?
 Marketing Concept
 Societal Marketing Concept
 Selling Concept
 Production Concept

 Selling Concept

 Selling Concept
 Low-Low
 Low-High
 High-Low
 High-High

 Analyzing opportunities, strategy development, targeting, marketing mix,

implementation
 Analyzing opportunities, targeting, marketing mix, strategy development,
implementation
 Analyzing opportunities, targeting, strategy development, marketing mix,
implementation
 Analyzing opportunities, marketing mix, targeting, strategy development,
implementation

After the 2 nd world war most of the companies start their business internationally due to
good infrastructure in some country. With reference to infrastructure which one of the
 Technological factors
 Financial resource factors
 Political factors
 Social factor
New Zealand can produce three times the wheat that Australia can on one acre of land, and
Australia can produce three times the cotton. Indicate the advantage the two countries have.
 Mutual absolute advantage

 Mutual comparative advantage
 Absolute advantage
 Comparative advantage

Categorize the stage of international product life cycle where the marketers seek low
production cost.
 New product stage

 Growth stage
 Mature stage
 Decline stage

Identify the system of account that record a nation’s international financial transaction.
 Balance of trade
 Balance of payment
 Balance of import
 Balance of export
 All merchandise exports and imports

 All services plus unilateral transfer of funds
 Receipts and payment from investments
 All of the given options

Which of the following country is reputed to have passed the most stringent green marketing
laws that regulate the management and recycling of packaging waste?
 France
 England
 United States
 Germany

A nonbonding agreement between parties to resolve disputes by asking a third party to
 Arbitration
 Litigation
 Conciliation
 Compromise
Which of the following mode of international business dispute resolution is nonbonding
agreement between parties to resolve disputes by asking a third party to reconcile
differences?
 Litigation
 Mediation
 Compromise
 Arbitration

Differentiate a finance system of an exchange rate in which the values of participating
currencies are free to change in relation to one another according to market demand and
 Fixed Exchange Rate System

 Flexible Exchange Rate System
 Managed Exchange Rate System
 Moderate Exchange Rate System

 Quota
 Export restraint
 Tariff
 Monetary barrier
 Authoritarian
 With consensus
 Paternalistic
 Theocratic

Which of the following Hofstede’s dimension emphasis that the people belongs to a group
and look after on exchange for loyalty?
 Power distance
 Collectivism
 Uncertainty avoidance
 Achievement

 Coal-burning industries and amount of river travel

 Land mass density and population density
 Climate and physical terrain
 Number of usable maps and literacy rate
 Peer groups
 Family
 Religion
 Schools

 Japan
 Brazil
 France
 Switzerland

The first stage “Preliminary Screening” in determining export potential in international
 Physical environment
 Economical environment
 Market assessment
 Political environment
Which of the following trade terms is used most frequently by exporter?
 Free alongside ship (FAS)

 Free on board (FOB)
 Cost and freight (CFR)
 Cost, insurance, and freight (CIF)

If ABC Ltd knows that its market share in Pakistan has dropped 13 percent in the first quarter
of the year but does not know what might have contributed to this decline, it is in which stage
of the marketing research process?
 Hypothesis development
 Symptom identification
 Problem identification
 Data interpretation
Question No: 27( Marks: 1 ) - Please choose one

Your assistant wants to use secondary data exclusively for the current research project. You
advise him that the use of secondary data has some potential problems. Which of the
 All of the needed data is rarely available

 It may not be useable for research purpose
 More expensive when purchased from the government
 You do not know why it was originally collected
In the previous three years, four studies have been conducted on the characteristics of ABC
Company’s clients. As the firm seeks to put together a report showing trends in this area, it
has a hard time locating the information contained in these study reports. What does this firm
seem to need?
 A marketing research manager

 A marketing databank
 Survey research
 Primary data

Guidelines for reading the report and evaluating the marketing research project have been
 Advertising Research Foundation

 National Research Foundation
 National Guideline Foundation
 Marketing Research Foundation

Most cluster methods are heuristics, which are based on which of the following?
 Algorithms
 Statistical reasoning
 Statistical procedures
 Theories
List down the most important assumptions of Comparative Advantage Theory.

International marketer always seeks those countries for export that constitute valuable

VU And COMPANY.
Muhammad Soban
0333-7637637
VU And COMPANY.
Muhammad Soban
0333-7637637
MIDTERM EXAMINATION
Spring 2009

 The rapid growth of the World Trade Organization and regional free trade areas
 The growing acceptance of the free market system among developing countries
 The increasing ability of global media to transcend political boundaries
 All of the given options
on:
 Barter system
 Exchange
 Transformation
 Relationship

 Marketing Concept
 Societal Marketing Concept
 Selling Concept
 Production Concept

 Selling concept
 Market offering
 Marketing concept
 Societal marketing concept
 Product concept
 Selling concept
 Production concept

All of the following are the reasons to go international markets EXCEPT:
 To share technologies
 To share skills
 To share political culture
 To share resources

 Increase in global competition

 Convergence of world markets
 Support from national governments
 Excellent infrastructure in marketer country
production cost.
 New product stage

 Growth stage
 Mature stage
 Decline stage

 Balance of trade
 Balance of payment
 Balance of import
 Balance of export

 Current account
 Capital account
 Reserve account
 Accrual account
“Analysis of the users of a product, including purchase behavior, usage processes, factors
affecting purchase and use decisions”. Such information is related to which category?
 Marketing mix information

 Product related information
 Competitor information
 Resource information

 Trend in sales and profits

 Trend in sales only
 Trend in profits only
 Either trend in sales or profits

Identify the term which explains country's status in international trade with net capital
outflow?
 Balance of account
 Balance of sales
The equilibrium of balance of payment is a condition where the sum of debits and credits
 Current account + Capital account = 0

 Current account + Financial account = 0
 Capital account + financial account = 0
 Current account + capital account + financial account = 0

 Democratic
 Socialist
 Dictatorial
 Stable, friendly government

 Tax breaks
 Products price support
 Cheaper resources
 Regulate foreign businesses
If a nation uses tariffs, quotas, and non-tariff barriers to restrict trade so that domestic
 Embargo
 Boycott
 Protectionism
 Predatory pricing

 Authoritarian
 With consensus
 Paternalistic
 Theocratic

 They feel pleasure

 They resist against change
 They share with peers
 They migrate
 Uncertainty Avoidance
 Power Distance
 Cultural Value
 Individualism/Collectivism

High-context cultures primarily follow ___________ where the completion of a human
 M-time (monochronic time)

 P-time (polychronic time)
 B-time (bureaucratic time)
 S-time (speed time)

A Pakistani exporter exported rice to European country regardless of goods transferred at
designation. Payment will transfer after fixed number of days. Which payment mode is
 Dollar draft
 Sight draft
 Arrival draft
 Date draft
The pricing term indicates that the cost of goods and freight charges are included in a quoted
price to the name place of debarkment. The cost of insurance is borne by the buyer is:
 CIR (Cost, insurance & freight)

 CFR (Cost and freight)
 FAS (Free alongside ship)
 FOB (Free on board)

Which of the following describes a form of research in which a researcher evaluates on the
basis of single variable?
 Descriptive research
 Causal research
 Basic research
 Applied research

 Unknown
 Causal
 Complicated
 Interactive
Identify a situation in which primary research is most likely to play a subordinate role to
secondary research?
 A company is interested in finding if their new product concept will be liked by its
target market.
 A company wants to know how satisfied its current customers are.
 A company wants to know the reasons why non-customers don't buy its products
 A company wants to know who their customers are, where they are located, and

 Collected for the specific purpose

 Original information
 First-time information
 Fresh and reliable than secondary data

In creating research questionnaires, which of the following is good advice for research
 Avoid eye contact as it may confuse the respondents

 Use care in the wording and ordering of questions
 Questions do not have to be arranged in a logical order
 Ask personal questions in the middle of the instrument
 Microsoft Word
 Microsoft Office
 SAR
 SPSS

 Advertising Research Foundation

 National Research Foundation
 National Guideline Foundation
 Marketing Research Foundation
Question No: 31( Marks: 5 )

In the scenario of international marketing it is necessary to know about the competitor
competitor.

Now days banking is involve in selling electronic cards, being a branch manager how can you
build customer-relation effectively?
VU And COMPANY.
Muhammad Soban
0333-7637637
MIDTERM EXAMINATION
Spring 2009

 Determinants of Profitability
 Market Access
The Mobilink Limited Company strives to develop standardized marketing mixes for its
products that will be generally applicable across national borders. The firm's philosophy
 Multi-domestic market orientation

 Ethnocentric marketing orientation
 Domestic market extension
 Global marketing orientation

 End with implementation

 One step more ahead implementation
 Continual monitoring is need
 Does not end with implementation

on:
 Barter system
 Exchange
 Transformation
 Relationship
 A service
 A good
 An idea
 A philosophy

Which of the following is NOT the assumption of comparative advantage theory?
 Only two nations and two commodities

 Constant costs of production
 No transportation costs
 Technical change is there

According to Mercantilism philosophy economic health of a nation could be measured in
form of:
 Precious metal
 Paper currency
 Coin currency
 Bank reserve
scholars?
 Recardo
 Adam Smith
 Paul Krugman
 Michael Porter


 Current account
 Capital account
 Reserve account
 Accrual account
The exchange rate means that how much one currency is worth in term of the other one.
 Spot exchange rate

 Foreign-exchange rate
 Forward exchange rate
 Fixed exchange rate

Which of the following law formats is based on an all-inclusive system of written rules of
law?
 Code law
 Interpretive law
 Statute law
 Legislative law

 Arbitration
 Litigation
 Conciliation
 Compromise
All of the following have been cited as reasons that litigation should be avoided EXCEPT:
 Fear of creating a poor public image

 Loss of confidentiality
 Difficulty in collecting judgments
 All of the given are valid reasons



 Power distance
 Collectivism
 Achievement
environment”.
 Anthropology
 Sociology
 Culture

 Japan
 Brazil
 France
 Switzerland


 Dollar draft
 Sight draft
 Arrival draft
 Date draft

 Free alongside ship (FAS)

 Free on board (FOB)
 Cost and freight (CFR)
 Cost, insurance, and freight (CIF)

Identify the pricing term that indicates the charterer of a vessel is responsible for the cost of
loading goods onto the vessel.
 Free in
 Free out
 Free in and out
 Free out and in
Identify the pricing term that indicates the quoted prices include the cost of unloading goods
from vessel.
 Free in
 Free out
 Free in and out
 Free out and in

Currently, you find yourself involved in marketing research. The form you are using is
flexible, allows explanation of difficult questions and lends itself to showing products and
advertisements. What is this form of research?
 Personal interviewing
 Online interviewing
 Vision phone interviewing
 Mall intercept

Marketing researchers usually draw conclusions about large groups of consumers by studying
which of the following small component of the total consumer population?
 Group
 Sample
 Target group
 Audience
secondary research?
 A company is interested in finding if their new product concept will be liked by its
target market.
 A company wants to know how satisfied its current customers are.
 A company wants to know the reasons why non-customers don't buy its products
 A company wants to know who their customers are, where they are located, and

Which of the following is an example of a primary source of information?
 Census data
 Newspaper articles
 Google searches
 Internal sales reports

Which method of research can be used to obtain information if people are unwilling or unable
to provide?
 Observation
 Focus groups
 Personal interviews
 Questionnaires
If Proctor and Gamble, need to know what percentage of customers examines product labels
before making a product selection in the supermarket? By which method this study would be
accomplished?
 Focus groups
 Mail surveys
 Observation

Associated with each cluster is a linear combination of the variables in the cluster. What are
they called?
 Cluster center
 Cluster component
 Cluster centroid
 Cluster matrix

Thousands of companies in Pakistan are doing their businesses in international market. What
are the core benefits of doing business internationally?

Global marketing passes through different evolutionary changes, describe all steps in detail.
VU And COMPANY.
Muhammad Soban
0333-7637637
MIDTERM EXAMINATION
Spring 2009

 Exchanges goods & services across national boundaries

 Exchanges goods, services & ideas across national boundaries
 Exchanges culture across national boundaries
 Exchanges goods across national boundaries
 Evolve 'naturally" over time.

 Result from a careful study and analysis of market potential and company
capabilities.
 Be determined by the actions of their most significant competitors.
 Be made without regard to political or legal considerations.

A contract where a company takes all responsibility for building, fitting, and staffing for a
building such as a school, hospital, or factory so that it is completely ready for the purchaser
to take over at an agreed date. Differentiate stated contract from the following list.
 Management contract
 Turnkey contract
 Licensing contract
 Franchising contract

 Technological factors
 Financial resource factors
 Political factors
 Social factors
 1786
 1776
 1756
 1746

form of:
 Precious metal
 Paper currency
 Coin currency
 Bank reserve

year?
 1960
 1970
 1980
 1990
Which of the following components of the balance-of-payments statement having greatest

 The official reserve account

 Trend in sales and profits

 Trend in sales only
 Trend in profits only
 Either trend in sales or profits

 Current account + Capital account = 0

 Current account + Financial account = 0
 Capital account + financial account = 0
 Current account + capital account + financial account = 0
The derivation of Islamic law comes from which of the following way?
 Interpretation of the Quran

 Interpretation of writings of religious clergy
 History and conflict of religious clergy
 Divine inspiration by religious clergy

interpret the same statues or apply established and customary principles of law to a similar set
of facts.
 Civil law
 Code law
 Common law
 Islamic law

The judges in International Court of Justice are elected for terms of office of nine years by
World Court are:
 10 judges
 13 judges
 15 judges
 17 judges
 France
 England
 United States
 Germany

differences?
 Litigation
 Mediation
 Compromise
 Arbitration

 Tax breaks
 Products price support
 Embargo
 Boycott
 Protectionism
 Predatory pricing

Which weapon used by the United States against global terrorism is a monetary barrier,
where the U.S. refuses to allow importers to exchange its national currency for the seller's
currency?
 Valuation system
 Blocked currency
 Differential exchange rate

 Authoritarian
 With consensus
 Paternalistic
 Theocratic
environment”.
 Anthropology
 Sociology
 Culture

 Uncertainty Avoidance
 Power Distance
 Cultural Value
 Individualism/Collectivism

 M-time (monochronic time)

 P-time (polychronic time)
 B-time (bureaucratic time)
 S-time (speed time)
 System of governments
 Ideological orientations
 Overall level of developments
 National economic and development priorities

 Dollar draft
 Sight draft
 Arrival draft
 Date draft

Carriage paid to (CPT) is one of the trade term is used in place of which of the following.

An individual is using the systematic design, collection, analysis, and reporting of data
 Promotion
 Self-study
 Marketing research
 Cost-benefit analysis

Gathering secondary information is one of the steps of developing the research plan. What
does the meaning of secondary information in marketing research?
 That already exists somewhere in an organized form

 That does not currently exist in an organized form
 That already exists somewhere, having been collected for another purpose
 That the researcher can obtain through surveys and observation

 Secondary data are very difficult to obtain

 Secondary data are very difficult to interpret
 Secondary data are very difficult to modify
 Secondary data are very difficult to present
to provide?
 Observation
 Focus groups
 Questionnaires

 10 to 15 words
 25 to 50 words
 50 to 90 words
 100 to 150 words

With reference to your course explain four pillars of international marketing.

VU And COMPANY.
Muhammad Soban
0333-7637637
MIDTERM EXAMINATION
Spring 2009
While a Multinational Corporation produces and sells most of its products in and for the
domestic market, it has begun to adapt some of its products for sale by foreign middlemen in
selected foreign markets. The firm would be best described as engaging in:
 Infrequent foreign marketing

 International marketing
 Regular foreign marketing
 Global marketing


 Low-Low
 Low-High
 High-Low
 High-High

 Analyzing opportunities, strategy development, targeting, marketing mix,

implementation
 Analyzing opportunities, targeting, marketing mix, strategy development,
implementation
 Analyzing opportunities, targeting, strategy development, marketing mix,
implementation
 Analyzing opportunities, marketing mix, targeting, strategy development,
implementation
With respect to the controlling factor of direct investment, the percent control of ownership in
direct investment belongs to which category?
 At least 10% of voting control


 Social factors

 Mutual absolute advantage

 Mutual comparative advantage
 Absolute advantage
 Comparative advantage
 Pressure for domestic economy

 Prosperity for domestic economy
 Expansion for domestic economy
 No effect on domestic economy

Mercantilism philosophy explains about import and export balance. Which one of then


 Short product life cycle

 Long product life cycle
 Medium product life cycle
 Undefined product life cycle
 Consistent 100%
 Partially consistent
 Totally different
 No need to compare

 Recardo
 Adam Smith
 Paul Krugman
 Michael Porter

 Current account
 Capital account
 Reserve account
 Accrual account


of facts.
 Civil law
 Code law
 Common law
 Islamic law

 Quota
 Tariff
 Authoritarian
 With consensus
 Paternalistic
 With determination

Which of the following time systems typifies most North Americans since they tend to
concentrate on only one thing at a time where they divide time into small units and are

 I-time (individual time)

The second stage “Analysis of Industry Market Potential” in determining export potential in
 Product potential
 Competitor offer
 Market assessment
 Determinant of profitability
The third stage “Analysis of Company Sales Potential” in determining export potential in
 Cost of internal distribution
 Sale volume forecasting

 Hypothesis development
 Symptom identification
 Problem identification
 Data interpretation

 Mall intercept
 All of the needed data is rarely available

 It may not be useable for research purpose
 More expensive when purchased from the government
 You do not know why it was originally collected

Which of the following is a disadvantage of pre-designed measurement questions?
 Customized
 Enhanced validity
 Reduced project costs
 Availability

to provide?
 Observation
 Focus groups
 Questionnaires
General Motors need to assess the company's image relative to a new competitor. The time
schedule is flexible, the research budget is very limited and a low response rate will not be a
major problem. Which one of the following survey would be used by General Motors?
 Mail
 Telephone
 Personal interview
 Population

 A mail
 A telephone
 Computer interviewing
 A personal interview

seem to need?
 A marketing research manager

 A marketing databank
 Survey research
 Primary data
ABC Research Group must guard against problems during the implementation phase of
marketing research for its clients. Typically, management will not encounter which of these
problems?
 Respondents who refuse to cooperate or give biased answers shortcuts

 Interviewers who make mistakes or take
 Interpreting and reporting the findings (Doubted)
 Primary data that conflict with secondary data

 Microsoft Word
 Microsoft Office
 SAR
 SPSS

Write down the core concepts of “Mercantilism classical country based theories” in your own
words.

VU And COMPANY.
Muhammad Soban
0333-7637637
VU And COMPANY.
Muhammad Soban
0333-7637637
These Papers are done With the Help of

Nadia Asghar and Faizan Rafqat. Company
Thanks them warmly these stars members.
MIDTERM EXAMINATION
Spring 2009

(Session - 1)
 Determinants of Profitability
 Cost of Internal Distribution
 Sales Volume Forecasting
 Market Access

Identify which international company derives almost three-quarters of its revenues from the
global marketplace?
 Toyota
 General Motors
 Exxon Mobile
 Nokia

 A service
 A good
 An idea
 A philosophy
 Selling Concept

 Selling Concept

 Selling Concept
 Low-Low
 Low-High
 High-Low
 High-High

 Analyzing opportunities, strategy development, targeting, marketing mix,

implementation
 Analyzing opportunities, targeting, marketing mix, strategy development,
implementation
 Analyzing opportunities, targeting, strategy development, marketing mix,
implementation
 Analyzing opportunities, marketing mix, targeting, strategy development,
implementation

 Technological factors
 Financial resource factors
 Political factors
 Social factor
 Mutual absolute advantage

 Mutual comparative advantage
 Absolute advantage
 Comparative advantage

production cost.
 New product stage

 Growth stage
 Mature stage
 Decline stage

 Balance of trade
 Balance of payment
 Balance of import
 Balance of export
 All merchandise exports and imports

 All services plus unilateral transfer of funds
 Receipts and payment from investments
 All of the given options

 France
 England
 United States
 Germany

 Arbitration
 Litigation
 Conciliation
 Compromise
differences?
 Litigation
 Mediation
 Compromise
 Arbitration

 Fixed Exchange Rate System

 Flexible Exchange Rate System
 Managed Exchange Rate System
 Moderate Exchange Rate System

 Quota
 Export restraint
 Tariff
 Monetary barrier
 Authoritarian
 With consensus
 Paternalistic
 Theocratic

 Power distance
 Collectivism
 Uncertainty avoidance
 Achievement

 Coal-burning industries and amount of river travel

 Land mass density and population density
 Climate and physical terrain
 Number of usable maps and literacy rate
 Peer groups
 Family
 Religion
 Schools

 Japan
 Brazil
 France
 Switzerland

The first stage “Preliminary Screening” in determining export potential in international
 Physical environment
 Economical environment
 Market assessment
 Political environment
 Free alongside ship (FAS)

 Free on board (FOB)
 Cost and freight (CFR)
 Cost, insurance, and freight (CIF)

 Hypothesis development
 Symptom identification
 Problem identification
 Data interpretation

 All of the needed data is rarely available

 It may not be useable for research purpose
 More expensive when purchased from the government
 You do not know why it was originally collected
seem to need?
 A marketing research manager

 A marketing databank
 Survey research
 Primary data

 Advertising Research Foundation

 National Research Foundation
 National Guideline Foundation
 Marketing Research Foundation

Most cluster methods are heuristics, which are based on which of the following?
 Algorithms
 Statistical reasoning
 Statistical procedures
 Theories
List down the most important assumptions of Comparative Advantage Theory.


VU And COMPANY.
Muhammad Soban
0333-7637637
VU And COMPANY.
Muhammad Soban
0333-7637637
MIDTERM EXAMINATION
Spring 2009

 The rapid growth of the World Trade Organization and regional free trade areas
 The growing acceptance of the free market system among developing countries
 The increasing ability of global media to transcend political boundaries
 All of the given options
on:
 Barter system
 Exchange
 Transformation
 Relationship

 Marketing Concept
 Societal Marketing Concept
 Selling Concept
 Production Concept

 Selling concept
 Market offering
 Societal marketing concept
 Product concept
 Selling concept
 Production concept

All of the following are the reasons to go international markets EXCEPT:
 To share technologies
 To share skills
 To share political culture
 To share resources

 Increase in global competition

 Convergence of world markets
 Support from national governments
 Excellent infrastructure in marketer country
production cost.
 New product stage

 Growth stage
 Mature stage
 Decline stage

 Balance of import
 Balance of export

 Current account
 Capital account
 Reserve account
 Accrual account
“Analysis of the users of a product, including purchase behavior, usage processes, factors
affecting purchase and use decisions”. Such information is related to which category?
 Marketing mix information

 Product related information
 Competitor information
 Resource information

 Trend in sales and profits

 Trend in sales only
 Trend in profits only
 Either trend in sales or profits

Identify the term which explains country's status in international trade with net capital
outflow?
 Balance of account
 Balance of sales
 Current account + Capital account = 0

 Current account + Financial account = 0
 Capital account + financial account = 0
 Current account + capital account + financial account = 0

 Democratic
 Socialist
 Dictatorial
 Stable, friendly government

 Tax breaks
 Products price support
 Cheaper resources
 Regulate foreign businesses
 Embargo
 Boycott
 Protectionism
 Predatory pricing

 Authoritarian
 With consensus
 Paternalistic
 Theocratic

 They feel pleasure

 They resist against change
 They share with peers
 They migrate
 Uncertainty Avoidance
 Power Distance
 Cultural Value
 Individualism/Collectivism

 M-time (monochronic time)

 P-time (polychronic time)
 B-time (bureaucratic time)
 S-time (speed time)

 Dollar draft
 Sight draft
 Arrival draft
 Date draft
The pricing term indicates that the cost of goods and freight charges are included in a quoted
price to the name place of debarkment. The cost of insurance is borne by the buyer is:
 CIR (Cost, insurance & freight)

 CFR (Cost and freight)
 FAS (Free alongside ship)
 FOB (Free on board)

Which of the following describes a form of research in which a researcher evaluates on the
basis of single variable?
 Descriptive research
 Causal research
 Basic research
 Applied research

 Unknown
 Causal
 Complicated
 Interactive
secondary research?
 A company is interested in finding if their new product concept will be liked by its
target market.
 A company wants to know how satisfied its current customers are.
 A company wants to know the reasons why non-customers don't buy its products
 A company wants to know who their customers are, where they are located, and

 Collected for the specific purpose

 Original information
 First-time information
 Fresh and reliable than secondary data

In creating research questionnaires, which of the following is good advice for research
 Avoid eye contact as it may confuse the respondents

 Use care in the wording and ordering of questions
 Questions do not have to be arranged in a logical order
 Ask personal questions in the middle of the instrument
 Microsoft Word
 Microsoft Office
 SAR
 SPSS

 Advertising Research Foundation

 National Research Foundation
 National Guideline Foundation
 Marketing Research Foundation

In the scenario of international marketing it is necessary to know about the competitor
competitor.

VU And COMPANY.
Muhammad Soban
0333-7637637
MIDTERM EXAMINATION
Spring 2009

 Determinants of Profitability
 Market Access
The Mobilink Limited Company strives to develop standardized marketing mixes for its
products that will be generally applicable across national borders. The firm's philosophy
 Multi-domestic market orientation

 Ethnocentric marketing orientation
 Domestic market extension
 Global marketing orientation



on:
 Barter system
 Exchange
 Transformation
 Relationship
 A service
 A good
 An idea
 A philosophy

Which of the following is NOT the assumption of comparative advantage theory?
 Only two nations and two commodities

 Constant costs of production
 No transportation costs
 Technical change is there

form of:
 Precious metal
 Paper currency
 Coin currency
 Bank reserve
scholars?
 Recardo
 Adam Smith
 Paul Krugman
 Michael Porter


 Current account
 Capital account
 Reserve account
 Accrual account
The exchange rate means that how much one currency is worth in term of the other one.
 Spot exchange rate

 Foreign-exchange rate
 Forward exchange rate
 Fixed exchange rate

Which of the following law formats is based on an all-inclusive system of written rules of
law?
 Code law
 Interpretive law
 Statute law
 Legislative law

 Arbitration
 Litigation
 Conciliation
 Compromise
All of the following have been cited as reasons that litigation should be avoided EXCEPT:
 Fear of creating a poor public image

 Loss of confidentiality
 Difficulty in collecting judgments
 All of the given are valid reasons



 Power distance
 Collectivism
 Achievement
environment”.
 Anthropology
 Sociology
 Culture

 Japan
 Brazil
 France
 Switzerland


 Dollar draft
 Sight draft
 Arrival draft
 Date draft



Identify the pricing term that indicates the charterer of a vessel is responsible for the cost of
loading goods onto the vessel.
 Free in
 Free out
 Free in and out
 Free out and in
Identify the pricing term that indicates the quoted prices include the cost of unloading goods
from vessel.
 Free in
 Free out
 Free in and out
 Free out and in

 Mall intercept

Marketing researchers usually draw conclusions about large groups of consumers by studying
which of the following small component of the total consumer population?
 Group
 Sample
 Target group
 Audience
secondary research?
 A company is interested in finding if their new product concept will be liked by its
target market.
 A company wants to know how satisfied its current customers are.
 A company wants to know the reasons why non-customers don't buy its products
 A company wants to know who their customers are, where they are located, and

Which of the following is an example of a primary source of information?
 Census data
 Newspaper articles
 Google searches
 Internal sales reports

to provide?
 Observation
 Focus groups
 Questionnaires
If Proctor and Gamble, need to know what percentage of customers examines product labels
before making a product selection in the supermarket? By which method this study would be
accomplished?
 Focus groups
 Mail surveys
 Observation

Associated with each cluster is a linear combination of the variables in the cluster. What are
they called?
 Cluster center
 Cluster component
 Cluster centroid
 Cluster matrix

Thousands of companies in Pakistan are doing their businesses in international market. What
are the core benefits of doing business internationally?

Global marketing passes through different evolutionary changes, describe all steps in detail.
VU And COMPANY.
Muhammad Soban
0333-7637637
MIDTERM EXAMINATION
Spring 2009

 Exchanges goods & services across national boundaries

 Exchanges goods, services & ideas across national boundaries
 Exchanges culture across national boundaries
 Exchanges goods across national boundaries
 Evolve 'naturally" over time.

 Result from a careful study and analysis of market potential and company
capabilities.
 Be determined by the actions of their most significant competitors.
 Be made without regard to political or legal considerations.

A contract where a company takes all responsibility for building, fitting, and staffing for a
building such as a school, hospital, or factory so that it is completely ready for the purchaser
to take over at an agreed date. Differentiate stated contract from the following list.
 Management contract
 Turnkey contract
 Licensing contract
 Franchising contract

 Social factors
 1786
 1776
 1756
 1746

form of:
 Precious metal
 Paper currency
 Coin currency
 Bank reserve

year?
 1960
 1970
 1980
 1990
Which of the following components of the balance-of-payments statement having greatest

 The official reserve account



 Current account + Capital account = 0

 Current account + Financial account = 0
 Capital account + financial account = 0
 Current account + capital account + financial account = 0
The derivation of Islamic law comes from which of the following way?
 Interpretation of the Quran

 Interpretation of writings of religious clergy
 History and conflict of religious clergy
 Divine inspiration by religious clergy

of facts.
 Civil law
 Code law
 Common law
 Islamic law

The judges in International Court of Justice are elected for terms of office of nine years by
World Court are:
 10 judges
 13 judges
 15 judges
 17 judges
 France
 England
 United States
 Germany

differences?
 Litigation
 Mediation
 Compromise
 Arbitration

 Tax breaks
 Products price support
 Embargo
 Boycott
 Protectionism
 Predatory pricing

Which weapon used by the United States against global terrorism is a monetary barrier,
where the U.S. refuses to allow importers to exchange its national currency for the seller's
currency?
 Valuation system
 Blocked currency
 Differential exchange rate

 Authoritarian
 With consensus
 Paternalistic
 Theocratic
environment”.
 Anthropology
 Sociology
 Culture

 Uncertainty Avoidance
 Power Distance
 Cultural Value
 Individualism/Collectivism


 S-time (speed time)
 System of governments
 Ideological orientations
 Overall level of developments
 National economic and development priorities

 Dollar draft
 Sight draft
 Arrival draft
 Date draft

Carriage paid to (CPT) is one of the trade term is used in place of which of the following.

An individual is using the systematic design, collection, analysis, and reporting of data
 Promotion
 Self-study
 Marketing research
 Cost-benefit analysis

Gathering secondary information is one of the steps of developing the research plan. What
does the meaning of secondary information in marketing research?
 That already exists somewhere in an organized form

 That does not currently exist in an organized form
 That already exists somewhere, having been collected for another purpose
 That the researcher can obtain through surveys and observation

 Secondary data are very difficult to obtain

 Secondary data are very difficult to interpret
 Secondary data are very difficult to modify
 Secondary data are very difficult to present
to provide?
 Observation
 Focus groups
 Questionnaires

 10 to 15 words
 25 to 50 words
 50 to 90 words
 100 to 150 words

With reference to your course explain four pillars of international marketing.

VU And COMPANY.
Muhammad Soban
0333-7637637
MIDTERM EXAMINATION
Spring 2009
While a Multinational Corporation produces and sells most of its products in and for the
domestic market, it has begun to adapt some of its products for sale by foreign middlemen in
selected foreign markets. The firm would be best described as engaging in:
 Infrequent foreign marketing

 International marketing
 Regular foreign marketing
 Global marketing


 Low-Low
 Low-High
 High-Low
 High-High

 Analyzing opportunities, strategy development, targeting, marketing mix,

implementation
 Analyzing opportunities, targeting, marketing mix, strategy development,
implementation
 Analyzing opportunities, targeting, strategy development, marketing mix,
implementation
 Analyzing opportunities, marketing mix, targeting, strategy development,
implementation
With respect to the controlling factor of direct investment, the percent control of ownership in
direct investment belongs to which category?


 Social factors

 Mutual absolute advantage

 Mutual comparative advantage
 Absolute advantage
 Comparative advantage
 Pressure for domestic economy

 Prosperity for domestic economy
 Expansion for domestic economy
 No effect on domestic economy

Mercantilism philosophy explains about import and export balance. Which one of then


 Short product life cycle

 Long product life cycle
 Medium product life cycle
 Undefined product life cycle
 Consistent 100%
 Partially consistent
 Totally different
 No need to compare

 Recardo
 Adam Smith
 Paul Krugman
 Michael Porter

 Current account
 Capital account
 Reserve account
 Accrual account


of facts.
 Civil law
 Code law
 Common law
 Islamic law

 Quota
 Tariff
 Authoritarian
 With consensus
 Paternalistic
 With determination

Which of the following time systems typifies most North Americans since they tend to
concentrate on only one thing at a time where they divide time into small units and are

 I-time (individual time)

The second stage “Analysis of Industry Market Potential” in determining export potential in
 Product potential
 Competitor offer
The third stage “Analysis of Company Sales Potential” in determining export potential in
 Cost of internal distribution
 Sale volume forecasting

 Hypothesis development
 Symptom identification
 Problem identification
 Data interpretation

 Mall intercept
 All of the needed data is rarely available

 It may not be useable for research purpose
 More expensive when purchased from the government
 You do not know why it was originally collected

Which of the following is a disadvantage of pre-designed measurement questions?
 Customized
 Enhanced validity
 Reduced project costs
 Availability

to provide?
 Observation
 Focus groups
 Questionnaires
General Motors need to assess the company's image relative to a new competitor. The time
schedule is flexible, the research budget is very limited and a low response rate will not be a
major problem. Which one of the following survey would be used by General Motors?
 Mail
 Telephone
 Personal interview
 Population

 A mail
 A telephone
 Computer interviewing
 A personal interview

seem to need?
 A marketing research manager

 A marketing databank
 Survey research
 Primary data
ABC Research Group must guard against problems during the implementation phase of
marketing research for its clients. Typically, management will not encounter which of these
problems?
 Respondents who refuse to cooperate or give biased answers shortcuts

 Interviewers who make mistakes or take
 Interpreting and reporting the findings (Doubted)
 Primary data that conflict with secondary data

 Microsoft Word
 Microsoft Office
 SAR
 SPSS

Write down the core concepts of “Mercantilism classical country based theories” in your own
words.

VU And COMPANY.
Muhammad Soban
0333-7637637
0346-5329264

Quiz for Final Term
Question # 1 of 10
questions?
Customized
MCQ # 10
ml
Enhanced validity
Availability
Question # 2 of 10
weakness?
Cross licensing
Negotiation tool
Franchising
Idea sharing
Question # 3 of 10
Exporting
0346-5329264
Licensing
Franchising
Specialized mode
Question # 4 of 10

Lesson # 22
Page # 51
Question # 5 of 10

Licensing
Franchising
Specialized mode
Question # 6 of 10
Romania
The USA
MCQ # 05
0346-5329264
Europe
Asia
Question # 7 of 10
Free in
Free In
Free out
Free in and out
Free out and in
Question # 8 of 10

Question # 9 of 10
Dumping
0346-5329264
Counter trade
MCQ # 15

advantage.
Compensation deals
Question # 10 of 10
Mazda Motors

and Ford Mustang.
Toyota Motors
Suzuki Motors
Honda Motors

banks?
A. Bill of exchange
B. Sight draft
C. Date draft
D. Letter of credit

0346-5329264
environment?

A. Market Access
Lesson # 17
Page # 42
Landed Cost:

Lesson # 17
Page # 42

0346-5329264


Lesson # 16
Page # 40

A. Promotion
C. Self-study
A. Free in
Free in and out
C. Free out
0346-5329264
D. Free out and in
cost?
A. Secondary
B. Primary
C. Census
D. Tertiary

A. Observation
Mgt - 301
Page # 56
B. Focus groups
D. Questionnaires
A. 100 to 150 words

B. 10 to 15 words
C. 25 to 50 words
D. 50 to 90 words
0346-5329264

Quiz for Final Term
Question # 1 of 10
questions?
Customized
MCQ # 10
ml
Enhanced validity
Availability
Question # 2 of 10
weakness?
Cross licensing
Negotiation tool
Franchising
Idea sharing
Question # 3 of 10
Exporting
0346-5329264
Licensing
Franchising
Specialized mode
Question # 4 of 10

Lesson # 22
Page # 51
Question # 5 of 10

Licensing
Franchising
Specialized mode
Question # 6 of 10
Romania
The USA
MCQ # 05
0346-5329264
Europe
Asia
Question # 7 of 10
Free in
Free In
Free out
Free in and out
Free out and in
Question # 8 of 10

Question # 9 of 10
Dumping
0346-5329264
Counter trade
MCQ # 15

advantage.
Compensation deals
Question # 10 of 10
Mazda Motors

and Ford Mustang.
Toyota Motors
Suzuki Motors
Honda Motors

banks?
A. Bill of exchange
B. Sight draft
C. Date draft
D. Letter of credit

0346-5329264
environment?

A. Market Access
Lesson # 17
Page # 42
Landed Cost:

Lesson # 17
Page # 42

0346-5329264


Lesson # 16
Page # 40

A. Promotion
C. Self-study
A. Free in
Free in and out
C. Free out
0346-5329264
D. Free out and in
cost?
A. Secondary
B. Primary
C. Census
D. Tertiary

A. Observation
Mgt - 301
Page # 56
B. Focus groups
D. Questionnaires
A. 100 to 150 words

B. 10 to 15 words
C. 25 to 50 words
D. 50 to 90 words
8 PAPER SOLVED
ID Mc090408936
ID Mc090401603

MIDTERM EXAMINATION
Spring 2009

considered in which
Market Access



based on:
Barter system
Exchange
Transformation
Relationship

touch?
A service
A good
An idea
A philosophy

advantage theory?

Assumptions
change)
production therefore can measure productivity directly from
labour)
8. Full employment

could be measured in form of:
Precious metal
Paper currency
Coin currency
Bank reserve

which one of the
following scholars?
Recardo
Adam Smith
Paul Krugman
Michael Porter

Balance of trade
Balance of payment
Balance of import
Balance of export
Current account
Capital account
Reserve account
Accrual account
Spot exchange rate
Fixed exchange rate

of written rules of
law?
Code law
Interpretive law
Statute law
Legislative law

Arbitration
Litigation
Conciliation
Compromise
avoided
EXCEPT:


oice_quiz.html


people belongs to a
Power distance
Collectivism
Achievement
of the human
environment”.
Anthropology
Sociology
Personal relations
Culture

country that is
Japan
Brazil
France
Switzerland

potential export in
Two stage analysis
Four stage analysis
Five stage analysis

payment mode is
Dollar draft
Sight draft
Arrival draft
Date draft

exporter?
Free on board (FOB)

Free in
Free out
Free in and out
Free out and in

Free In
responsible for the cost of loading goods onto the vessel
cost of unloading
goods from vessel.
Free in
Free out
Free in and out
Free out and in

Free Out

to showing products
Online interviewing
Mall intercept


population?
Group
Sample
Target group
Audience

subordinate role to
secondary research?

liked by its
target market.
products
located, and

information?
Census data
Newspaper articles
Google searches

unable to provide?
Observation
Focus groups
Personal interviews
Questionnaires

Focus groups
Mail surveys
Personal interviews
Observation

the cluster. What
are they called?
Cluster center
Cluster component
Cluster centroid
Cluster matrix
Clustering can also be used to reduce the number of variables.

Associated with each cluster is a linear combination of the
variables in the cluster, called the cluster component


detail.

MIDTERM EXAMINATION
Spring 2009
While a Multinational Corporation produces and sells most of its

products in and for the
domestic market, it has begun to adapt some of its products for sale by
foreign
middlemen in selected foreign markets. The firm would be best
described as engaging in:
Infrequent foreign marketing
International marketing
Regular foreign marketing
Global marketing
o Marketing goods on a continuous basis to foreign markets
o Overseas Middlemen / Own Sales force / Sales subsidiary
o Adaptation of the product to the foreign market
http://www.managementparadise.com/forums/marketing-management/15494-
international-marketing-notes.html
Low-Low
Low-High
High-Low
High-High
Question No: 4 (Marks: 1 ) - Please choose one

Identify the exact sequence of international marketing that you have

learnt in your course.
Analyzing opportunities, strategy development, targeting, marketing

mix,
implementation

development,
implementation

marketing mix,
implementation

development,
implementation
With respect to the controlling factor of direct investment, the percent

control of
ownership in direct investment belongs to which category?
At least 10% of voting control p-14

Political factors
Social factors
New Zealand can produce three times the wheat that Australia can on
one acre of land,
have.
Absolute advantage
Which one of the following is the effect of imports on domestic

economy?
Pressure for domestic economy
Prosperity for domestic economy
Expansion for domestic economy
No effect on domestic economy
Mercantilism philosophy explains about import and export balance.

Which one of the

Export more goods
Import more goods

http://www.scribd.com/doc/30801915/International-Marketing-Quiz
Choose the nature of product life cycle of luxury product where cost is
less important.
The overall nature of international product life cycle and product life
cycle is:
Consistent 100%
Partially consistent
Totally different
No need to compare
The Global Strategic Rivalry Theory was presented by which one of

the following
scholars?
Recardo
Adam Smith
Paul Krugman
Michael Porter
Current account
Capital account
Reserve account
Accrual account

information?
Trend in sales only


Civil law
Code law
Common law
Islamic law
Which of the following will generally increase inflationary pressures,

weaken balance-of-
Quota
Export restraint
Tariff
Monetary barrier
l
Identify the decision making style that is followed by the people of

USA.
Authoritarian
With consensus
Paternalistic
With determination
Which of the following time systems typifies most North

Americans since they tend to
concentrate on only one thing at a time where they divide time
into small units and are
I-time (individual time)
l
The second stage “Analysis of Industry Market Potential” in

determining export potential
in international market involves the following variables EXCEPT:
Product potential
Competitor offer
Market assessment
The third stage “Analysis of Company Sales Potential” in determining

export potential in
Market assessment
Cost of internal distribution
Sale volume forecasting
If ABC Ltd knows that its market share in Pakistan has dropped 13
percent in the first
quarter of the year but does not know what might have contributed to
this decline, it is in
Data interpretation

to showing products
Online interviewing
Mall intercept
Your assistant wants to use secondary data exclusively for the

current research project.

Which of the following is a disadvantage of pre-designed

measurement questions?
Customized
Enhanced validity
Availability
http://highered.mcgraw-hill.com/novella/QuizProcessingServlet

unable to provide?
Observation 100%
Focus groups
Personal interviews
Questionnaires
General Motors need to assess the company's image relative to

a new competitor. The
time schedule is flexible, the research budget is very limited and a
low response rate will
not be a major problem. Which one of the following survey
would be used by General
Motors?
Mail
Telephone
Personal interview
Population
http://www.vuhelp.com/final-term/138-mgt301-midterm-with-solved-
mcqs.html?start=16
If Unilever needs to survey retailer’s attitudes on the availability

of product literatur e in
athletic shoe shops and needs the results within four working
days, Unilever will
probably use what kind of survey?
A mail
A telephone
Computer interviewing
A personal interview
http://www.proprofs.com/quiz-school/quizshow.php?title=mgt301-no2
&quesnum=5&showNextQ=no
question NO 17
In the previous three years, four studies have been conducted on

the characteristics of
ABC Company’s clients. As the firm seeks to put together a report
showing trends in this

Survey research
Primary data
samias2.html
ABC Research Gr oup must guard against problems during the

implementation phase of
marketing research for its clients. Typically, management will not
encounter which of
these problems?
Respondents who refuse to cooperate or give biased answers
shortcuts
Interviewers who make mistakes or take
Interpreting and reporting the findings
Primary data that conflict with secondary data

Microsoft Word
Microsoft Office
SAR
SPSS
Write down the core concepts of “Mercantilism classical country

based theories” in your
own words.

contribution for his company. To do this what he would consider
in preliminary
screening?

100 % Solved
paper with reference
MIDTERM EXAMINATION
Spring 2009

Exchanges goods & services across national boundaries
Exchanges goods, services & ideas across national boundaries
Exchanges culture across national boundaries
Exchanges goods across national boundaries
Evolve 'naturally" over time.
Result from a careful study and analysis of market potential and

company
capabilities.
Be determined by the actions of their most significant competitors.
Be made without regard to political or legal considerations.

A contract where a company takes all responsibility for building,
fitting, and staffing for
a building such as a school, hospital, or factory so that it is
completely ready for the
purchaser to take over at an agreed date. Differentiate stated
contract from the following
list.
Management contract
Turnkey contract
Licensing contract
Franchising contract
Political factors
Social factors
In which year “the theory of Absolute Advantage” is presented by

Adam Smith?
1786
1776
1756
1746

form of:
Precious metal
Paper currency
Coin currency
Bank reserve
The Theory of National Competitive Advantage was forwarded in
which of the following
year?
1960
1970
1980
1990

Which of the following components of the balance-of-payments
statement having
greatest interest to international business?
The capital account
The official reserve account
The current account
The monetary account


information?
Trend in sales and profits pg 21
Trend in sales only


The derivation of Islamic law comes from which of the following

way?
Interpretation of the Quran
Interpretation of writings of religious clergy
History and conflict of religious clergy
Divine inspiration by religious clergy


Civil law
Code law
Common law
Islamic law
The judges in International Court of Justice are elected for terms of

office of nine years
by the United Nations General Assembly and the Security Council.
The numbers of
judges in World Court are:
10 judges
13 judges
15 judges
17 judges
Which of the following country is reputed to have passed the

most stringent green
packaging waste?
France
England
United States
Germany

agreement between parties to resolve disputes by asking a third
par ty to reconcile
differences?
Litigation
Mediation
Compromise
Arbitration
Tax breaks
Cheaper resources


Embargo
Boycott
Protectionism
Predatory pricing
Which weapon used by the United States against global

terrorism is a monetary barrier,
where the U.S. refuses to allow importers to exchange its national
currency for the seller's
currency?
Export restraint
Valuation system
Blocked currency
Differential exchange rate

Authoritarian
With consensus
Paternalistic
Theocratic
of the human
environment”.
Anthropology
Sociology
Personal relations
Culture
Which one of the following index measures the tolerance of social

inequality?
Power Distance
Cultural Value


S-time (speed time)
System of governments
Ideological orientations
Overall level of developments
National economic and development priorities

payment mode is
Dollar draft
Sight draft
Arrival draft
Date draft

Carriage paid to (CPT) is one of the trade term is used in place of

which of the following.
Free on board (FOB)
An individual is using the systematic design, collection, analysis,

and reporting of data
relevant to marketing its programs to minority students. What do we
call this?
Promotion
Self-study
Marketing research
Cost-benefit analysis
Gathering secondary information is one of the steps of developing the

research plan.
What does the meaning of secondary information in marketing
research?
That already exists somewhere in an organized form
That does not currently exist in an organized form

That already exists somewhere, having been collected for another

purpose
That the researcher can obtain through surveys and observation
Secondary data are very difficult to obtain
Secondary data are very difficult to interpret
Secondary data are very difficult to modify
Secondary data are very difficult to present

unable to provide?
Observation mgt 301 p-56
Focus groups
Personal interviews
Questionnaires
10 to 15 words
25 to 50 words
50 to 90 words
100 to 150 words

With reference to your course explain four pillars of international

marketing.

MIDTERM EXAMINATION
Spring 2009

considered in which
Market Access



based on:
Barter system
Exchange
Transformation
Relationship

touch?
A service
A good
An idea
A philosophy

advantage theory?

Assumptions
change)
production therefore can measure productivity
directly from labour)
8. Full employment

form of:
Precious metal
Paper currency
Coin currency
Bank reserve

which one of the
following scholars?
Recardo
Adam Smith
Paul Krugman
Michael Porter

Balance of trade
Balance of payment
Balance of import
Balance of export

Current account
Capital account
Reserve account
Accrual account
Spot exchange rate
Fixed exchange rate

of written rules of
law?
Code law
Interpretive law
Statute law
Legislative law

Arbitration
Litigation
Conciliation
Compromise
avoided
EXCEPT:

oice_quiz.html


people belongs to a
Power distance
Collectivism
Achievement
of the human
environment”.
Anthropology
Sociology
Personal relations
Culture

country that is
Japan
Brazil
France
Switzerland

potential export in
Two stage analysis
Four stage analysis
Five stage analysis

payment mode is
Dollar draft
Sight draft
Arrival draft
Date draft

exporter?

Free on board (FOB)

Free in
Free out
Free in and out
Free out and in

Free In
responsible for the cost of loading goods onto
the vessel
cost of unloading
goods from vessel.
Free in
Free out
Free in and out

Free out and in

Free Out

to showing products
Online interviewing
Mall intercept

population?
Group
Sample
Target group
Audience


subordinate role to
secondary research?

liked by its
target market.
products
located, and

information?
Census data
Newspaper articles
Google searches

unable to provide?
Observation
Focus groups
Personal interviews
Questionnaires

Focus groups
Mail surveys
Personal interviews
Observation

the cluster. What
are they called?
Cluster center
Cluster component
Cluster centroid
Cluster matrix
Clustering can also be used to reduce the number of variables. Associated

with each cluster is a linear combination
of the variables in the cluster, called the cluster component


detail.
Collected by HASSAN TAIMUR

MALIK (SeekerZ)
ID Mc090408936
ID Mc090401603
MIDTERM EXAMINATION
Spring 2010
Time: 60 min
Marks: 44

The unconscious use of the values, experiences, and knowledge of one's own culture as a
guide to decision making in a different culture is best described by which of the following?
► Cultural insensitivity
► Ethnography

“One’s own culture or company knows best how to do things” Identify which of the
following concept is consistent with given statement?
► Ethnocentrism
► Isolationism

Which one of the following term explains the ability of a firm or individual to satisfy
customer needs and expectations?
► Want
► Demand
► Product
► Quality

Identify the concept in which customer will prefer those products which are highly sold
► Societal Marketing Concept
► Selling Concept

► Analyzing opportunities, strategy development, targeting, marketing mix,
implementation
► Analyzing opportunities, targeting, marketing mix, strategy development,
implementation
► Analyzing opportunities, targeting, strategy development, marketing mix,
implementation
► Analyzing opportunities, marketing mix, targeting, strategy development,
implementation



The Theory of National Competitive Advantage was presented by which one of the
following scholars?
► Recardo
► Adam Smith
► Paul Krugman
► Michael Porter

Within the balance-of-payments statement, which account measures a record of all exports
and imports of gold, increases or decreases in foreign exchange, and increases or
► Current
► Capital
► Reserves
► Wealth

► Democratic
► Socialist
► Dictatorial
► Stable, friendly government

► Government policy
► Control
► Sovereignty
► Domestication

set of facts.
► Civil law
► Code law
► Common law
► Islamic law
Common law seeks “interpretation through the past decisions of higher courts which
set of facts.”

Hofstede’s _____ dimension is the degree to which people in a country prefer, structured
over unstructured situations.
► Power distance
► Individualism
► Uncertainty avoidance
► Achievement

► Coal-burning industries and amount of river travel
► Land mass density and population density
► Climate and physical terrain
► Number of usable maps and literacy rate

Which of the following social scientists is credited with doing the most thorough,
► Daniel Starch
► Geert Hofstede
► Sigmund Freud
► Milton Friedman

Which one of the following is NOT a benefit for conducting environmental analysis?
► Increase organization's exposure to politically unstable market
► Aid to decision making
► Choice of market and marketing mix
► Prioritize and manage risk factor
http://www.oup.com/uk/orc/bin/9780199239429/01student/mcqs/ch02/?view=Standard

Which one of the following scheme is TRUE regarding marketing research?
► Gathering data, analysis, interpretation
► Analysis, gathering data, interpretation
► Interpretation, gathering data, analysis
► Interpretation, reporting, analysis

http://www.proprofs.com/quiz-school/quizreport.php?title=mgt-301-marketing-01
&sid=MTM1MDk3MDg

inappropriate one?

► Unknown
► Causal
► Complicated
► Interactive

Your assistant wants to use secondary data exclusively for the current research project.
You advise him that the use of secondary data has some potential problems. Which of the
► All of the needed data is rarely available
► It may not be useable for research purpose
► More expensive when purchased from the government
► You do not know why it was originally collected

General Motors need to assess the company's image relative to a new competitor. The
time schedule is flexible, the research budget is very limited and a low response rate will
not be a major problem. Which one of the following survey would be used by General
Motors?
► Mail
► Telephone
► Personal interview
► Population

► Political environment
► Economic environment
► Social environment
► Internal environment

Jurisdiction of World Court is generally determined on the basis of which option?
► Who makes the legal complaint?
► Jurisdictional clout
► The structure of the legal systems involved
► Where a contract was entered

“Rivalry of new product” is the part of which kind of information that a marketer requires
for rational decision making?
► Market potential information
► The Product information

The concept in which customer will prefer those product which are easily available and
inexpensive in the market is known as:
► Concept Selling
► Societal Concept
Which alternative term is used for the law of comparative advantage?
► Law of comparative cost
► Law of comparative price
► Law of comparative revenue
► Law of comparative profit

Which one of the following need is the heart of any organization?
► Un-fulfill and under-fulfill need
► Market share need
► Customer need
► Sales need

When a firm enters the foreign market only infrequently for the purpose of selling surplus
or obsolete inventory, that firm is engaged in:
► Indirect exporting to foreign market
► Competitive participate in international trade
► Dumping in the foreign market
► Contraband dealing with foreign market

Foreign investment in less self-sufficient countries”
► Stimulates domestic production

► Increase domestic unemployment
► Promotes bribery
► Prevents embargoes

List down the subsidies that a government offers to promote exports.

During research, international marketing researcher faces some issues, discuss three of
them.

International marketers are working in more complex legal system than local marketer.

Compare and contrast closed-end questions and open-end questions for gathering data.
Differentiate these two terms with at least one
list down 3 variables of economical environment (3) Difference between direct

exporting and indirect exporting (3) how marketer can change implication of
changing exchange rate (5) -Define term of shipment • Ex-works (EXW) • Free
on Board (FOB) (5) what things international marketer have to keep in mind
before entering in foreign market (5) 19 bakwas mcqs :( 5 subjective

(SeekerZ)
ID Mc090408936
ID Mc090401603

MIDTERM EXAMINATION
Spring 2009
The rapid growth of the World Trade Organization and regional free
trade areas
The growing acceptance of the free market system among developing

countries
The increasing ability of global media to transcend political boundaries

based on:
Barter system
Exchange
Transformation
Relationship

Marketing Concept
Selling Concept
Production Concept
Which of the following concepts takes an "inside-out" view of the

firm?
Selling concept
Market offering
Marketing concept

products that are
Product concept
Marketing concept
Selling concept
Production concept
All of the following are the reasons to go international markets

EXCEPT:
To share technologies
To share skills
To share political culture
To share resources
Which one of the following is NOT a reason to do business

internationally?
Increase in global competition
Convergence of world markets
Support from national governments
Excellent infrastructure in marketer country

marketers seek low
production cost.
New product stage
Growth stage
Mature stage
Decline stage

Balance of trade
Balance of payment
Balance of import
Balance of export
Current account
Capital account
Reserve account
Accrual account
“Analysis of the users of a product, including purchase behavior,

usage processes, factors
affecting purchase and use decisions”. Such information is related to
which category?

information?

Trend in sales only
Identify the term which explains country's status in international

trade with net capital
Outflow?
Balance of payment
Balance of trade
Balance of account
Balance of sales
http://en.wikipedia.org/wiki/Current_account
http://www.answers.com/topic/balance-of-trade



http://www.bookrags.com/wiki/Balance_of_payments
Which of the following is the ideal political climate for a multinational

firm?
Democratic
Socialist
Dictatorial
Stable, friendly government

l
Tax breaks
Cheaper resources


Embargo
Boycott
Protectionism
Predatory pricing
l
Authoritarian
With consensus
Paternalistic
Theocratic
Mostly people behave in which of the following way when there

is cultural change in
They feel pleasure
They resist against change
They share with peers
They migrate
Which one of the following measures the tolerance of social

inequality?
Power Distance
Cultural Value
l

M-time (monochromic time)
P-time (polychromic time)
S-time (speed time)

hill.com/sites/0073380989/student_view0/chapter5/multiple_choic
e_quiz.html

payment mode is
Dollar draft
Sight draft
Arrival draft
Date draft
The pricing term indicates that the cost of goods and freight charges
are included in a
quoted price to the name place of debarkment. The cost of insurance is
borne by the
buyer is:
CIR (Cost, insurance & freight)
CFR (Cost and freight)
FAS (Free alongside ship)
FOB (Free on board)
Which of the following describes a form of research in which a

researcher evaluates on
the basis of single variable?
Descriptive research
Causal research
Basic research
Applied research

Experimental research is best suited for gathering which of the

Unknown
Causal
Complicated
Interactive

subordinate role to
secondary research?

liked by its
target market.
products
located, and
Collected for the specific purpose
Original information
First-time information
Fresh and reliable than secondary data
In creating research questionnaires, which of the following is

good advice for research
Avoid eye contact as it may confuse the respondents
Use care in the wording and ordering of questions
Questions do not have to be arranged in a logical order
Ask personal questions in the middle of the instrument
Microsoft Word
Microsoft Office
SAR
SPSS

In the scenario of international marketing it is necessary to know about

the competitor
activities. Make list of the information that an international marketer
need to know about
competitor.


(SeekerZ)

ID Mc090408936
ID Mc090401603
MKT 630 MARKETING INTERNATIONAL LATEST

► Exchanges culture across national boundaries
► Exchanges goods across national boundaries
► Exchanges goods & services across national boundaries
► Exchanges goods, services & ideas across national boundaries
The major topics focused on understanding international marketing process,

comprehending foreign environments, conducting research in international markets,
marketing across cultures and modes of entry into international markets.(p-11)
The Unilever’s brand LUX Pink is the best example of which concept?
► Product concept
► Production concept
► Selling concept
► Selling concept
► Market offering
► Societal marketing concept

► Increase in global competition
► Convergence of world markets

► Support from national governments
► Excellent infrastructure in marketer country (p-14)

► 1786
► 1776 (p-16)
► 1756
► 1746

► Short product life cycle (p-17)
► Long product life cycle
► Medium product life cycle
► Undefined product life cycle
► Consistent 100%
► Partially consistent.
► Totally different
► No need to compare
A statement that records all financial transactions between a nation's residents and those
for rest of the world during a given period usually one year is called a nation's:
► Balance of trade
► Balance of payment
► Import-export statement
► Supply-demand statement
Within the balance-of-payments statement, which account measures a record of all

exports and imports of gold, increases or decreases in foreign exchange, and increases or
► Current
► Capital
► Reserves
► Wealth
“Analysis of the users of a product, including purchase behavior, usage processes,

factors affecting purchase and use decisions”. Such information is related to which
category?
► Product related information (p-20)
► Resource information
1 Analysis of the users of product, including purchase behavior, usage processes, factors
affecting purchase and use decisions etc
performance” belongs to which broad category?
► Product related information
► Advertising information

► Tax breaks
► Products price support
► Cheaper resources
► Regulate foreign businesses (p-34)
Export subsidies:
2 Tax breaks
3 Direct payments to producers
4 Product price support
5 Cheaper resources (i.e. land, utilities)
6 Public services provided at lower cost
► With consensus
► Paternalistic
► With determination
► Authoritarian
Decision making:
7 USA - authoritarian
8 Western Europe - limited co-determination
9 Japan - with consensus
10 Latin America – paternalistic
► They feel pleasure
► They resist against change
► They share with peers
► They migrate

► Peer groups
► Family
► Religion
► Schools
► Uncertainty Avoidance
► Power Distance
► Cultural Value
► Individualism/Collectivism

► System of governments
► Ideological orientations
► Overall level of developments (p-21)
► National economic and development priorities
Which one of the following is NOT a true statement about recent demographic change in
the developed economies?
► The household size has been consistently falling

► The average number of children in a family has been consistently falling
► The birth rate is consistently rising quickly
► The number of very large households has been consistently falling
Suppose marketers at Lever Brothers are trying to determine whether the use of coupons
for detergent was the reason for a sales increase in a particular store. What type of study
conducted to answer this question?
► Exploratory
► Descriptive
► Casual
► Qualitative

inappropriate one?
► Unknown
► Causal
► Complicated
► Interactive
► Collected for the specific purpose
► Original information
► First-time information
► Fresh and reliable than secondary data

► A mail
► A telephone
► Computer interviewing
► A personal interview
3. Personal interviewing (which can be either individual or group interviewing).
A form of personal interviewing is “focus group interviewing”. Focus-group interviewing
consists of inviting six to ten people to gather for a few hours with a trained interviewer to
talk about a product, service, or organization. The interviewer “focuses” the group
discussion on important issues.
What are three popular methods for obtaining primary data?

► Survey; interviews; experimentation
► Interviews and surveys; observation; Harrison methodology
► Interviews and surveys; observation; experimentation
► Experimentation; personal interview; Delphi technique

However, only some represent intermediate entry modes, namely:
► 2), 3) and 6) only
► 1), 2), 4), 5) and 6) only
► 1), 4) and 5) only
► 1), 4), 5) and 7) only

However, only some do not represent intermediate entry modes, namely:
► 2) and 3) only
► 1), 2), 4), 5), and 6) only
► 1), 4) and 5) only
► 1), 4), 5), and 7) only

► Market Access
► Product Potential
► Cost of Internal Distribution
► Per Capita Income and Distribution (p-40,41)
Identify the sequence of international marketing in reverse direction i.e; from right to
left.
► Implementation, strategy development, targeting, marketing mix, analyzing
opportunities
► Implementation, targeting, marketing mix, strategy development, analyzing
opportunities
► Implementation, marketing mix, strategy development, targeting, analyzing
opportunities
► Implementation, marketing mix, strategy development, targeting,
analyzing opportunities (p-14, 15)
The major focus of theory of absolute advantage is which one of the following?
► Promote free trade
► Promote restricted trade
► No need to export
► No need to import
How exploratory research and descriptive research differ from causal research give
justification?
Rational decision making is impossible without relevant information by marketer.

According to your best knowledge, what kind of information that marketer require with
respect to product?

(SeekerZ)
ID Mc090408936
ID Mc090401603

MIDTERM EXAMINATION
Spring 2009
1)

Market Access

Toyota
General Motors
Exxon Mobile
Nokia doubted

touch?
A service
A good
An idea
A philosophy

Marketing Concept
Selling Concept
Production Concept

Production Concept
Selling Concept
Marketing Concept
http://vusr.net/courses/mcqs.php?course=mkt630-international-
marketing#axzz3XUgLIa2Q

Production Concept
Selling Concept
Marketing Concept
Low-Low
Low-High
High-Low
High-High


marketing mix,
implementation

development,
implementation

marketing mix,
implementation

development,
implementation
Political factors
Social factors
have.
Absolute advantage

marketers seek low
production cost.
New product stage
Growth stage
Mature stage
Decline stage

Balance of trade
Balance of payment
Balance of import
Balance of export


packaging waste?
France
England
United States
Germany
oice_quiz.html

Arbitration
Litigation
Conciliation
Compromise
oice_quiz.html

differences?
Litigation
Mediation
Compromise
Arbitration


Quota
Export restraint
Tariff
Monetary barrier

Authoritarian
With consensus
Paternalistic
Theocratic

people belongs to a
Power distance
Collectivism
Achievement

be very important

institution EXCEPT:
Peer groups
Family
Religion
Schools

country that is
Japan
Brazil
France
Switzerland
_quiz.html

Market assessment

exporter?
Free on board (FOB)

Data interpretation




Survey research
Primary data
samias2.html

Most cluster methods are heuristic, which are based on which of

the following?
Algorithms
Theories

Advantage Theory.

screening?

(SeekerZ)
ID Mc090408936
ID Mc090401603

MIDTERM EXAMINATION
Spring 2009
1)


Market Access

Toyota
General Motors
Exxon Mobile
Nokia

touch?
A service
A good
An idea
A philosophy

Marketing Concept
Selling Concept
Production Concept

Production Concept
Selling Concept
Marketing Concept

Production Concept
Selling Concept
Marketing Concept
Low-Low
Low-High
High-Low
High-High


marketing mix,
implementation

development,
implementation

marketing mix,
implementation

development,
implementation
Political factors
Social factors
have.
Absolute advantage

marketers seek low
production cost.
New product stage
Growth stage
Mature stage
Decline stage

Balance of trade
Balance of payment
Balance of import
Balance of export

packaging waste?
France
England
United States
Germany
oice_quiz.html

Arbitration
Litigation
Conciliation
Compromise
oice_quiz.html

differences?
Litigation
Mediation
Compromise
Arbitration



Quota
Export restraint
Tariff
Monetary barrier
Authoritarian
With consensus
Paternalistic
Theocratic

people belongs to a
Power distance
Collectivism
Achievement


be very important

institution EXCEPT:
Peer groups
Family
Religion
Schools
oice_quiz.html

country that is
Japan
Brazil
France
Switzerland
_quiz.html

Market assessment

exporter?
Free on board (FOB)

Data interpretation
http://www.proprofs.com/quiz-school/quizreport.php?title=mgt-
301-marketing-01&sid=MTM1MDk3MDg=



Survey research
Primary data


Most cluster methods are heuristics, which are based on which of

the following?
Algorithms
Theories

Advantage Theory.

screening?

(SeekerZ)
VU And COMPANY.
Muhammad Soban
0333-7637637
These quizzes are done with the contribution of Faizan

Rafqat. Company Thanks Him warmly on this hard
work contribution.
Time Left
88
sec(s)
Balance of trade
Balance of payments

Balance of import
Balance of export
MC090401535 : Muhammad Sabir Saim 87

Time Left
sec(s)
Quiz Start Time: 07:09 PM

WTO

GATT
NAFTA
NATO
Time Left
89
sec(s)

The major focus of theory of absolute advantage is one of the following.
Promote free trade

Promote restricted trade

No need to export
No need to import
Time Left
88
sec(s)
Simply selling

Contact customers to seek input for future improvem
Time Left
89
sec(s)

Information source
Economies of scale
Technology competence
Foreign market opportunities
Time Left
89
sec(s)
France
England
United States

Germany
Time Left
89
sec(s)

Which of the following best describe the international product life-cycle theory?
Explore the firm’s role in promoting

exports and imports
Explain the movement from absolute advantage to

comparative advantage
Time Left
89
sec(s)
Demand estimate

Law s and regulations
Time Left 89
sec(s)

The Selling concept
*The Production concept

Time Left
89
sec(s)

of the following information is required under the category of marketing mix?
Add products

Sales campaign
Distribution channel
Time Left
89
sec(s)
1786
1776

1756
1746
Time Left
89
sec(s)

Dividends


Time Left
sec(s)

Lead countries
Transferable marketing
Time Left
87
sec(s)

Needs
Wants
Demands

Exchange
Time Left
89
sec(s)

Dividends
Balance of payments

Time Left
89
sec(s)

Identify the most severe political risk in which company's assets are seized without
payment?
Confiscation

Expropriation
Domestication
Liquidation

Time Left
sec(s)

Exchange rate
Consumer behavior
Balance of payment
Time Left
89
sec(s)

Societal Concept
Production Concept

Selling concept
Marketing Concept

Time Left
sec(s)

Exchange rate
Consumer behavior
Balance of payment
Time Left
89
sec(s)

Identify which law seeks interpretation through the past decision of higher courts which
set of facts.
Civil law
Code law
Common law

Islamic law
Time
89
sec(s
Left
To get the More entertain )
and
Kindly visit and Join the
group.
VU And COMPANY.
Muhammad Soban
0333-7637637

The Product concept
Time Left
87
sec(s)


Time Left
89
sec(s)
Managerial urge
Competitive pressure
Profit and grow th goals
Time Left
89
sec(s)

Dividends

Time Left
89
sec(s)

Add products
Sales campaign
Time Left
86
sec(s)
Political risks
Local competition
Non-trade barriers
Time Left
89
sec(s)

Demand estimate

Time Left
89
sec(s)
Exchange rate
Balance of payment

Time Left
89
sec(s)
Exchange rate
Balance of payment
Market performance

Time Left
88
sec(s)
Which of the following best describes proactive marketing?
Simply selling

Time Left
89
sec(s)
of the following information is required NOT under the category of competitive
information?
Corporate
Market share
Review of products

Time Left
89
sec(s)

WTO

GATT
NAFTA
NATO
Time Left
89
sec(s)

Situation analysis

Marketing strategy
Time Left
87
sec(s)

set of facts.
Civil law
Code law
Common Law

Islamic law
MC090401612 : Faizan Rafaqat 89

Time Left
sec(s)

Marketing strategy

Time Left
88
sec(s)
Which of the following is the fundamental reason for internationalization?
Managerial urge
Time Left
89
sec(s)
A service
A good

An idea
A philosophy
Time Left
89
sec(s)

Same culture
Time Left 89
sec(s)

Accumulation of gold is not real w ealth
Time
89
sec(s
Left
)
To get the More entertain

and
group.
VU And COMPANY.
Muhammad Soban
0333-7637637

Exchange rate
Balance of payment
Market performance

Time Left
88
sec(s)
Situation analysis
Marketing strategy
MC090401438 : Nadia Asghar 89

Time Left
sec(s)

Information source
Economies of scale
Time Left
89
sec(s)
Dividends

Time Left
89
sec(s)

Demand estimate

Time Left
87
sec(s)

The Product concept
Time Left
88
sec(s)

Trends in sales and profit

Trends in sales only
Trends in profit only
Either trends in sales or profit

Time Left
89
sec(s)

Embargoes
Boycotts
Protectionism

Predatory pricing
Time Left
88
sec(s)
Which one of the following law formats is based on an all-inclusive system of written rules
of law?
Code law
Interpretive law
Common law

Legislative law
Time Left
89
sec(s)
The Selling concept

Time Left
89
sec(s)
Arbitration
Litigation
Conciliation
Compromise
Time Left
89
sec(s)

Needs
Wants
Demands

Exchange
Time Left
89
sec(s)
In order to be globally aware, which of the following factor/s is/are NOT acquired or
developed by marketer:
Objectivity

Know ledge of cultures and history
Local aw areness
Time Left
89
sec(s)

information?
Corporate
Market share
Review of products

Time Left
38
sec(s)

Tax breaks
Product price support
Cheaper resources
Time Left
89
sec(s)
globalization?

Time Left
89
sec(s)

differences?
Litigation
Mediation
Compromise
Arbitration
Time Left
89
sec(s)

A business undertaking between two or more companies or organizations which will share
ownership and control of this business activity is categories as:
Equity investment
Joint venture

Mixed venture
Time Left
89
sec(s)
Simply selling

Time Left
87
sec(s)

Simply selling

Time
88
To get the More entertain Left sec(s
)
and
group.
VU And COMPANY.
Muhammad Soban
0333-7637637

Identify the term, we use for bartering price of one country’s currency in term of other
Exchange rate

Barter system
Cross currency
Change currency
Time Left
89
sec(s)
Interest rate
Change product

Balance of payments
Time Left
89
sec(s)

on:
Barter system
Exchange

Transformation
Relationship
Time Left
88
sec(s)
Needs
Wants
Demands

Exchange
Time Left
89
sec(s)

According to the theory of absolute advantage, a country can have certain advantages over
other countries, which of the following is the acquired advantage?
Climate conditions
Natural resources
Cheap labor-force
Time Left
87
sec(s)
Identify the method which based on “binding because both parties that are in conflict agree
to honor any judgment without recourse”?
Arbitration
Litigation
Mediation
A tort clause
Time Left 89
sec(s)

Balance of trade
Balance of payment

Import export statement
Supply demand statement
Time Left
89
sec(s)
behavior?
Milton Friedman
Daniel Starch
Geert Hofstede

Sigmund Freud
Time Left
87
sec(s)

other countries, which of the following is the natural advantage?
Climate conditions

Skills development
Development of process
Time Left
87
sec(s)

Demand estimate

Time Left
87
sec(s)

Marketing strategy

Time Left
89
sec(s)

Government policy
Control
Sovereignty

Domestication
Time Left
89
sec(s)
Law s
Add products

Time Left
89
sec(s)
Strategy, w orking, opinion, tactical
Strengths, w eaknesses, opportunities, threats

Strategy, w ork, openness, toughness
Strategy, w eakness, opinions, tactics
Time Left
85
sec(s)

Tax breaks
Cheaper resources
Time Left
89
sec(s)

Situation analysis
Marketing strategy
Time Left
85
sec(s)

Exchange rate
Consumer behavior
Balance of payment
Time Left
89
sec(s)

Clue for its future

Clue for its past
Time Left
89
sec(s)
The nature of multi-segments (more than one segment if he/she select) that a marketer
selects as a target market is:
Homogeneous
Heterogeneous
Time Left
88
sec(s)

Dividends
Balance of payment


VU And COMPANY.
Muhammad Soban
0333-7637637
VU And COMPANY.
Muhammad Soban
0333-7637637
These quizzes are done with the contribution of Faizan

Rafqat. Company Thanks Him warmly on this hard
work contribution.
Time Left
88
sec(s)
Balance of trade
Balance of payments

Balance of import
Balance of export

Time Left
sec(s)

WTO

GATT
NAFTA
NATO
Time Left
89
sec(s)

The major focus of theory of absolute advantage is one of the following.
Promote free trade

Promote restricted trade

No need to export
No need to import
Time Left
88
sec(s)
Simply selling

Time Left
89
sec(s)

Information source
Economies of scale
Time Left
89
sec(s)
France
England
United States

Germany
Time Left
89
sec(s)

Which of the following best describe the international product life-cycle theory?
Explore the firm’s role in promoting

exports and imports
Explain the movement from absolute advantage to

comparative advantage
Time Left
89
sec(s)
Demand estimate

Time Left 89
sec(s)

The Selling concept
*The Production concept

Time Left
89
sec(s)

Add products

Sales campaign
Time Left
89
sec(s)
1786
1776

1756
1746
Time Left
89
sec(s)

Dividends


Time Left
sec(s)

Lead countries
Transferable marketing
Time Left
87
sec(s)

Needs
Wants
Demands

Exchange
Time Left
89
sec(s)

Dividends
Balance of payments

Time Left
89
sec(s)

Identify the most severe political risk in which company's assets are seized without
payment?
Confiscation

Expropriation
Domestication
Liquidation

Time Left
sec(s)

Exchange rate
Consumer behavior
Balance of payment
Time Left
89
sec(s)

Societal Concept
Production Concept

Selling concept
Marketing Concept

Time Left
sec(s)

Exchange rate
Consumer behavior
Balance of payment
Time Left
89
sec(s)

set of facts.
Civil law
Code law
Common law

Islamic law
Time
89
sec(s
Left
To get the More entertain )
and
group.
VU And COMPANY.
Muhammad Soban
0333-7637637

The Product concept
Time Left
87
sec(s)


Time Left
89
sec(s)
Managerial urge
Time Left
89
sec(s)

Dividends

Time Left
89
sec(s)

Add products
Sales campaign
Time Left
86
sec(s)
Political risks
Local competition
Non-trade barriers
Time Left
89
sec(s)

Demand estimate

Time Left
89
sec(s)
Exchange rate
Balance of payment

Time Left
89
sec(s)
Exchange rate
Balance of payment
Market performance

Time Left
88
sec(s)
Which of the following best describes proactive marketing?
Simply selling

Time Left
89
sec(s)
information?
Corporate
Market share
Review of products

Time Left
89
sec(s)

WTO

GATT
NAFTA
NATO
Time Left
89
sec(s)

Situation analysis

Marketing strategy
Time Left
87
sec(s)

set of facts.
Civil law
Code law
Common Law

Islamic law
MC090401612 : Faizan Rafaqat 89

Time Left
sec(s)

Marketing strategy

Time Left
88
sec(s)
Which of the following is the fundamental reason for internationalization?
Managerial urge
Time Left
89
sec(s)
A service
A good

An idea
A philosophy
Time Left
89
sec(s)

Same culture
Time Left 89
sec(s)

Accumulation of gold is not real w ealth
Time
89
sec(s
Left
)
To get the More entertain

and
group.
VU And COMPANY.
Muhammad Soban
0333-7637637

Exchange rate
Balance of payment
Market performance

Time Left
88
sec(s)
Situation analysis
Marketing strategy
MC090401438 : Nadia Asghar 89

Time Left
sec(s)

Information source
Economies of scale
Time Left
89
sec(s)
Dividends

Time Left
89
sec(s)

Demand estimate

Time Left
87
sec(s)

The Product concept
Time Left
88
sec(s)

Trends in sales and profit

Trends in sales only
Trends in profit only
Either trends in sales or profit

Time Left
89
sec(s)

Embargoes
Boycotts
Protectionism

Predatory pricing
Time Left
88
sec(s)
Which one of the following law formats is based on an all-inclusive system of written rules
of law?
Code law
Interpretive law
Common law

Legislative law
Time Left
89
sec(s)
The Selling concept

Time Left
89
sec(s)
Arbitration
Litigation
Conciliation
Compromise
Time Left
89
sec(s)

Needs
Wants
Demands

Exchange
Time Left
89
sec(s)
In order to be globally aware, which of the following factor/s is/are NOT acquired or
developed by marketer:
Objectivity

Know ledge of cultures and history
Local aw areness
Time Left
89
sec(s)

information?
Corporate
Market share
Review of products

Time Left
38
sec(s)

Tax breaks
Cheaper resources
Time Left
89
sec(s)
globalization?

Time Left
89
sec(s)

differences?
Litigation
Mediation
Compromise
Arbitration
Time Left
89
sec(s)

A business undertaking between two or more companies or organizations which will share
ownership and control of this business activity is categories as:
Equity investment
Joint venture

Mixed venture
Time Left
89
sec(s)
Simply selling

Time Left
87
sec(s)

Simply selling

Time
88
To get the More entertain Left sec(s
)
and
group.
VU And COMPANY.
Muhammad Soban
0333-7637637

Identify the term, we use for bartering price of one country’s currency in term of other
Exchange rate

Barter system
Cross currency
Change currency
Time Left
89
sec(s)
Interest rate
Change product

Balance of payments
Time Left
89
sec(s)

on:
Barter system
Exchange

Transformation
Relationship
Time Left
88
sec(s)
Needs
Wants
Demands

Exchange
Time Left
89
sec(s)

other countries, which of the following is the acquired advantage?
Climate conditions
Natural resources
Cheap labor-force
Time Left
87
sec(s)
Identify the method which based on “binding because both parties that are in conflict agree
to honor any judgment without recourse”?
Arbitration
Litigation
Mediation
A tort clause
Time Left 89
sec(s)

Balance of trade
Balance of payment

Import export statement
Supply demand statement
Time Left
89
sec(s)
behavior?
Milton Friedman
Daniel Starch
Geert Hofstede

Sigmund Freud
Time Left
87
sec(s)

other countries, which of the following is the natural advantage?
Climate conditions

Skills development
Development of process
Time Left
87
sec(s)

Demand estimate

Time Left
87
sec(s)

Marketing strategy

Time Left
89
sec(s)

Government policy
Control
Sovereignty

Domestication
Time Left
89
sec(s)
Law s
Add products

Time Left
89
sec(s)
Strategy, w orking, opinion, tactical
Strengths, w eaknesses, opportunities, threats

Strategy, w ork, openness, toughness
Strategy, w eakness, opinions, tactics
Time Left
85
sec(s)

Tax breaks
Cheaper resources
Time Left
89
sec(s)

Situation analysis
Marketing strategy
Time Left
85
sec(s)

Exchange rate
Consumer behavior
Balance of payment
Time Left
89
sec(s)

Clue for its future

Clue for its past
Time Left
89
sec(s)
The nature of multi-segments (more than one segment if he/she select) that a marketer
selects as a target market is:
Homogeneous
Heterogeneous
Time Left
88
sec(s)

Dividends
Balance of payment


VU And COMPANY.
Muhammad Soban
0333-7637637

MKT 630 1000 Plus Mcqs

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MKT 630 1000 Plus Mcqs

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A Lot of Solved MCQs of MKT630

2. Which one of the following is not part of an organization's macro-environment?

A. Two stage analysis

A. 100 to 150 words

A. Export more goods

A. Short product life cycle

3. Trade deficit can be calculated by:

A. Export access import

A. Marketing mix information

5. Which one of the following products is NOT subject to price controls?

1. Which of the following argument use to “promote local defense industry”?

8. In which of the following categories the price is less important?

Spring semester 2008

Q4: Which factor describes a country’s ability to transport people and

Q7: The Canadian and British plastic manufacturers reached an agreement

Spring semester 2008

Q. No. Selected Option

Q. No. Selected Option

Q.1 Which of the following is NOT true of changes in a firm's technological

Q.4 Which of the following is NOT normally perceived as a component of culture?

Q.6 Which of the following consequences is most likely to lead to an organizational

(a) Has the most information.

Q.8 Which of the following is true?

(a) International Marketing is mainly about selling.

Q.10 Which of the following is NOT an obstacle to design and implementation of

Fall semester 2007

Fall semester 2007

1. Which form of international commercial payment thats one or more

2. Which one of the following is not part of an organization's macro-

3. Identify the information that an international marketer needs to know

A. Free alongside ship (FAS)

5. Identify the analysis that an international marketer uses to determine

A. Two stage analysis

6. An individual is using the systematic design, collection, analysis, and

9. Which method of research can be used to obtain information if people are

10. What is the desired rate of speech for a presentation?

A. 100 to 150 words

5 C analysis - company, customers, competitors, collaborators, climate. Company

Marketing Mix Decisions

The Production Concept

Q.4 Which of the following is NOT normally perceived as a component of culture?

Q.5 The understanding of cultural impact on consumer behavior is crucial to

Q.6 Which of the following consequences is most likely to lead to an organizational

(a) Has the most information.

Q.8 Which of the following is true?

(a) International Marketing is mainly about selling.

Q.10 Which of the following is NOT an obstacle to design and implementation of

Due Date: 30/01/2008

Manager should insure that strategic alliance:

• Achieve advantages of scale, scope and speed

Fall semester 2007

Fall semester 2007

International Marketing (MKT630)

Fall semester 2008

Fall semester 2008

Fall semester 2007

Spring semester 2009

A local entrepreneur stars a new venture in form of small and medium

SOLUTION QUIZ # 01 (MKT630)

E. Export more goods

E. Short product life cycle

3. Trade deficit can be calculated by:

E. Export access import

E. Marketing mix information