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MKT-501

GDB No 1 Solution

Fall 2020 by Raise for Success

Requirement:

Case:

Suppose there are five different companies operating in an industry, Company A, B, C, D and
E. Company A for its customers focuses on products that are widely available and are
inexpensive. Company B follows the approach focusing on product, which offers most quality
performance and innovative features. Thus, its attention is towards making products more
superior with continuous improvement. The emphasis of company C is on aggressive selling
and high promotional back up. Company D trusts in the idea that holds that the key to
organizational goals consists of company being more effective than participants in creating,
delivering and interactive consumer value to the chosen target. Whereas the Company E
emphasizes on the wellbeing of the consumer and the overall wellbeing of the society.

Consider the scenario provided about very carefully and mention the marketing philosophy
concept is followed by each of the mentioned companies i.e Company A, B, C and D.

Solution:

Company A:

Company A for its customers focuses on products that are widely available and are
inexpensive.

Production concept:

Production Concept is the idea that consumer will approval products that are accessible or
highly reasonable. So, organization focuses on production for the accessibility of product to
customer at affordable prices.

Company B:

Company B follows the method that focus on creation, which offers mostly excellence
presentation and inventive features. Thus, its attention is towards manufacture products more
superior with incessant development.

Product Concept:

Product concept is the idea that give customers the favor of creation that offers the most
quality, performance and sorts. Organizations should therefore dedicate the energy to making
incessant product developments.
Company C:

The emphasis of Company C is on aggressive selling and high promotional back up.

Selling Concept:

Selling concept is the idea that clienteles will not buy enough of the firm’s goods unless it
assumes a large measure selling and publicity efforts. You may sell your product once or twice
through heavy ad.

Solution D:

Company D believes in the concept that holds that the key to organizational goals consists of
company being more effective than competitors in creating, delivering and interactive consumer
value to the chosen target.

Marketing concept is the idea that attaining the organizational goals be determined by on
knowing the needs and wants of the target markets and bringing the chosen approval better
than competitors.

Company E:

Whereas Company E emphasizes on the wellbeing of the consumer and the overall wellbeing of
the society.

Societal Concept:

Societal Marketing concept is the idea that a company should make good marketing decision
by considering consumers wants the company’s requirements, consumer’s long term interests
and society long run interests.

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