WINTER PROJECT REPORT

Submitted in partial fulfillment of Master of Business

Administration

Session- 2019-2020

“Comparative Study of marketing strategies of two

Automobiles Companies with special reference to
Hyundai & Maruti Suzuki”

Submitted To: Submitted By:

Mr. C.K. Dwivedi Samita Bardeja
Management Faculty 1884870069

PSIT COLLEGE OF Management

Affiliated To Dr. APJAKTU
 WINTER PROJECT REPORT
Submitted in partial fulfillment of Master of Business
Administration

Session- 2019-2020

PROJECT REPORT ON“COMPARATIVE STUDY OF

MARKETING STRATEGIES OF TWO AUTOMOBILE

COMPANIES”

Submitted To: Submitted By:

Mr. C.K. Dwivedi Samita Bardeja
Management Faculty 1884870069

PSIT COLLEGE OF Management

Affiliated To Dr. APJAKTU
 DECLARATION

I hereby declare that this submission is my own work. It contains no material

previously published or written by another person, nor has this material to a

substantial extent been accepted for the award of any other degree or

diploma of the university or other institute of higher learning.

Samita Bardeja
1884870069
 ACKNOWLEDGMENT

Research Project Report is the one of the important part of MBA program, which has

helped me to gain a lot of experience, which will be beneficial in my succeeding career.

A Project usually falls short of its expectation unless guided by the right person at the

right time. This project would not have been completed without the direct and indirect

help and guidance of such luminaries. They provide me with the necessary resources and

atmosphere conductive for healthy learning and training.

For this with an ineffable sense of gratitude I take this opportunity to express my deep

sense of indebtedness and gratitude to Prof. (Dr.) Ashok Kumar Tiwari, Principal, PSIT

COM and Mr. Durgesh Agnihotri, HOD, Department of Business Administration PSIT

COM for the encouragement, support and guidance in carrying out the project.

I am very much thankful to, my Project Guide Mr. C.K. Dwivedi [Assistant professor]

for his interest, constructive criticism, persistent encouragement and untiring Guidance

throughout the development of the project. It has been my great privilege to work under

his inspiring guidance.

I am also thankful to my parents and my friends for their indelible co-operation for

achieving the goal of this study.

 EXECUTIVE SUMMARY

As a part of our study curriculum it is necessary to conduct a grand project. It provides us

an opportunity to understand the particular topic in depth and which leads to through to

that topic. My topic for the grand project is titled as “Comparative Study of marketing

strategies of two Automobiles Companies with special reference to Hyundai &

Maruti Suzuki” in which emphasis given to the effect of sales promotion on buying

habits of consumers.
 TABLE OF CONTENTS

S. Page
No. CONTENT No.
PART-I
1 CHAPTER 1 – INTRODUCTION  
1.1 General introduction about the sector  2-4
2 CHAPTER 2 - INDUSTRY PROFILE  
2.1 Industry Profile of Automobile Industry 5-15
PART-II
CHAPTER 3 - STUDY OF THE SELECTED RESEARCH
3 PROBLEM  
 17-
3.1 Statement & Introduction of the research problem 55
3.2 Review of Literature  56-
3.3 Statement of the research objective  62
3.4 Scope of Study  63
3.5 Research methodology  64
3.6 Research design
3.7 Sampling Techniques  
3.8 Data Collection (Primary & Secondary)  
4 CHAPTER 4 - DATA ANALYSIS & INTERPRITATION  
Analysis and interpretation of the data Collected with relevant tables and
4.1 graphs.  65
4.2 Results obtained by using statistical tools (If any)  
5 CHAPTER 5 SUMMARY AND CONCLUSIONS  
5.1 Summary of learning experience/ Findings  80
5.2 Conclusion & Recommendations  88
  Limitations of Research
  BIBILOGRAPHY  
  APPENDICES  89-9