B.

1.RESEARCH DESIGN
 Resear Design is obtaining satisfactory evidence for a
research problem
 It answer the question ‘’what type of evidence is required
for the problem?’
 Bfore collecting evidence it is important to design the
nature of evidence required.
2. POSITIVIST RESEARCH
 Gives validity and objectivity to a research
 It is based on precise methods and can support a research
with statistical and objective data
 Lack of depth understanding of a context
3.INTERPRETIVE RESEARCH
 Intepretive Research focuses on identifying, documenting
and knowing through interpretation of: world views
values,beliefs,thoughts and the general characteristics of
life evnets, situations,ceremonies and specific phonemena
under investigation.
4.CASE STUDY
 a process or record of research in which detailed
consideration is given to the development of a particular
person, group, or situation over a period of time.
 a particular instance of something used or analyzed in order
to illustrate a thesis or principle.
"airline deregulation provides a case study of the effects of the
internal market"

5. ACTION RESEARCH
 Action research is inquiry or research in the context of focused
efforts to improve the quality of an organization and its
performance.
 It typically is designed and conducted by practitioners who analyze
the data to improve their own practice
 Action research can be done by individuals or by teams of
colleagues.
6. ETHNOGRAPHY
 Ethnography is the systematic study of people and cultures
 It is designed to explore cultural phenomena where the researcher
observes society from the point of view of the subject of the study.
An ethnography is a means to represent graphically and in writing
the culture of a group
7.PHENOMENOLOGY
 Phenomenology is the philosophical study of the structures of
experience and consciousness
 As a philosophical movement it was founded in the early years of
the 20th century by Edmund Husserl and was later expanded upon
by a circle of his followers at the universities of Göttingen and
Munich in Germany. 
8.GROUNDED THEORY
 Grounded theory is a systematic methodology in the social
sciences involving the construction of theories through methodical
gathering and analysis of data.
 This research methodology uses inductive reasoning, in contrast to
the hypothetico-deductive model model of the scientific method