Cargills

Mission and Vision

“To be a global corporate role model in community-friendly national development.”

“Serve the rural community, our customers and all other stakeholders, through our core
business – food with love – and other related businesses, based on the three main
principles of;

 Reducing the cost of living

 Enhancing youth skills
 Bridging regional disparity by enhancing local and global markets”

At Cargills, the company is committed in being the largest contributor to regional Sri
Lanka. As a result, Cargills focuses on driving agriculture-centric regional growth by
empowering farmers to adopt a sustainable supply chain while in turn developing the
communities of Sri Lanka. As for the mission, Cargills strive to serve the community,
customers and other stakeholders by remaining grounded in core values of its culture
(Cargills (Ceylon) PLC, 2018).

Expression

Value proposition

‘Higher value for the lowest price’.

Lowest price: Cargills Food City is perceived to be offering higher value at the lowest
price among other supermarkets. (Especially fruits and vegetables)

Brand core: “On your way home!”

Relationships

The present objectives of Cargills mainly focus on bridging regional disparity, reducing
the cost of living and developing the communities of Sri Lanka. Therefore, strategies,
policies and codes of conduct are developed in way that integrates stakeholder
engagement into the operations at Cargills.

Culture not sure*

Path-goal approach to leadership uses what best fits the motivational needs of the
employees by choosing behaviors to complement and supplement the work setting.

Personality

 Trust and respect

 Integrity and accountability
 Serving customers in a responsible way
 Reducing environmental impact
 Improving the communities

Position

“Being the largest contributor to regional Sri Lanka”

“Providing highest value for the lowest price”

Competencies

 Variety in product offering

 Automated processes, CRM, third party delivery service
 Competent multi-cultural staff
 The distribution arm of Cargills; Millers is one of the oldest and largest
distribution and logistics operations

Can take points from here:

At the core of Cargills’ over 170 years old story is our passion to be the helping hand the
everyday heroes of our nation need to reach their fullest potential. Our relationship with our
farmers who help us nourish the nation is strengthened by the various projects, scholarship
programmes for farmers’ children and environmental initiatives we conduct to assist them in
furthering their personal and business growth. Entrepreneurs form a critical part of our supply
chain, bringing success to themselves while contributing to the local-economy. We take pride in
helping encourage entrepreneurship in the country and improving the quality of life enjoyed by
the communities they impact. Our employees’ hard work and determination has consistently put
smiles on the faces of our valued customers. We consider our employee our family and we
make it a priority to provide them with opportunities for development in both their professional
and personal lives. Our customers’ have facilitated the transformation of countless lives for the
better with their unwavering loyalty towards us. In return, we reward them with quality products
made accessible to all, at the best possible prices. Our farmers, entrepreneurs, employees and
customers are all heroes who inspire us to transform the ordinary into the extraordinary and as
such, are our heroes. We continue to take great pride in empowering them.