3

Ways You Can

Write Compelling
Infographic Copy

1 Write a short and snappy headline.

Use numbers, adjectives and keywords in your headline. And don’t forget to be explicit
about how your infographic will benefit the reader in the end.

Numbers + Adjective + Keyword + Promise

2 Write a good introduction.

This is a couple of hundred words, at most, that explains the
problem or topic covered and provides context. If it goes over
too many words, then you run the risk of them clicking away
and finding something else to read.

3 Don’t forget to
include branding.
Ensure your branding is included in the image
itself. That can be a link back to your website,
or more visual branding in your chosen colors
or design schemes.

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