A

Research Project Report

On

“AN ANALYSIS OF MARKETING STRATEGIES AND

CUSTOMER RESPONSE TOWARDS
RELIANCE COMMUNICATION”

Submitted by:
Rajneesh Kumar
Roll No.-1124970069

In partial fulfillment of the requirement for

The award of degree of

Master of Business Administration

(2011-13)

SHRI RAM COLLEGE OF MANAGEMENT

MUZAFFARNAGAR
 DECLARATION

I Rajneesh Kumar student of M.B.A. of SHRI RAM COLLEGE OF

MANAGEMENT affiliated to MAHAMAYA TECHNICAL UNIVERSITY hereby
solemnly declare that this project report on “AN ANALYSIS OF MARKETING STRATEGIES
AND CUSTOMER RESPONSE TOWARDS RELIANCE COMMUNICATION” is true work
done by me and it has not been published any previous anywhere in any magazines,
Trade journal or International project. Further, I have also declared that my work
sincerely and accurately even then if any mistakes or errors kept in. I shall humbly
request the readers to point out those errors or omissions and guide me for the removal of
those errors in future.

Rajneesh Kumar
 ACKNOWLEDGEMENT

Although one person may undertake the actual writing, he/she is dependent on many
others to makes it a success. I am deeply thankful to all the people whose guidance and
co-operation helped me in accomplishment of the Research Project Report which is a
part of my curriculum in being awarded the degree of M.B.A. from SHRI RAM
COLLEGE OF MANAGEMENT.

I am indebted to Dr. Poonam Sharma (Dean,FMS) & Dr Ashfaq Ali (Head,FMS)

also indebted to Mr.Arvind Kumar in this college for helping me to undertake this

Research Project Report

(Rajneesh Kumar)
 PREFACE

A management graduate without practical experience is not a complete person. So

the practical experience is very necessary for him. The real marketing experience makes

him to develop organizational, managerial, personal and environment learning skills.

As an integral part of the curriculum all the M.B.A. student is required to under

go a practical training in an industry. In pursuance of the said required, I head my project

in Reliance Communication Pvt. Ltd. This company has the largest whole of the market.
 CONTENTS
PAGES NO.

Introduction to the topic 1- 3

Literature Review 4 - 40

Objective of Study 41 - 42

Research Methodology 43 - 43

Data analysis & interpretation 47 - 67

Findings 68 -69

Conclusion 70 -71

Limitations of research 72 - 73

Suggestion & Recommendations 74 -75

Bibliography 76 -77

Questionnaire 78 -81