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Executive Summary

The report is based exclusively on innovation, new ways for an enterprise to develop in the
existing marketplace. Research is shown in this report that may be useful for existing business
activities and to regulate many business opportunities for New Zealand companies. Technology
is moving dramatically or we can even say it a fast-changing one. Datacom Company needs to
understand how to get into the market by incorporating cutting-edge technology to improve
consumer smartphone and device use experience. To do so, account must be made of Air
Wireless Air Technologies. This will allow customers to free themselves from wire charging and
pad charging methods at same time. Vast ground-breaking development picture of company
developed the telecommunications and internet industry not only in New Zealand, but globally as
well. The whole research was performed to examine the internal and external influences using
technical techniques. Document also includes other analyzes such as processes, goods, and
resources and ads. According to a recent survey organized in the last decade by the Ministry of
Business Innovation, New Zealand is a popular destination for visitors and based on that
business has a golden opportunity to take advantage. Also included in the study is the hypothesis
created for creating company financial situation and it includes Porter’s five forces, VRIO,
SWOT, and PESTLE. The conclusion is that the Datacom Company has accessible opportunities
and has recommended a broad sense of strategies involving locations and consumers.

Contents

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1.0. Business background.................................................................................................................3
Industrial Review:.............................................................................................................................4
Report ethics:....................................................................................................................................5
2.0. Market Opportunities...............................................................................................................6
Identification of the Market..............................................................................................................6
2.1. Customer Wants, Needs and Preferences..............................................................................6
Needs..............................................................................................................................................7
Wants.............................................................................................................................................7
Preferences....................................................................................................................................7
2.2. Competition...........................................................................................................................7
Direct competitors.........................................................................................................................8
Indirect competitors......................................................................................................................8
2.3. Market growth and profitability potential............................................................................9
3.0. Idea generation........................................................................................................................10
Product strategies Ideas..................................................................................................................10
Ideas for Business Concepts............................................................................................................11
4.0. Idea Evolution and Selection...................................................................................................11
4.1 Analysis and Evaluate the Creative Ideas:................................................................................11
4.2 Explanation of Stated Creative Ideas:......................................................................................13
5.0. MARKET VIABILITY...........................................................................................................13
5.1. Application of Market Feasibility Choices with Improvement:..........................................14
5.2 Innovation Scope.......................................................................................................................15
5.3 Market potential, possibility and feasibility for worth creation...............................................17
5.3.1 Target market attraction and profit potential....................................................................17
5.3.2 Point-of-difference and customer value toting...................................................................17
5.3.3 Consumer Adoption............................................................................................................18
6.0 Administrative Feasibility.............................................................................................................18
6.2. PEST analysis...........................................................................................................................19
7.0 Economic Feasibility:....................................................................................................................20
7.1Analysis on Financial Feasibility:..............................................................................................20
7.2. Model output................................................................................................................................22
7.3. Sensitive analysis..........................................................................................................................23

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 7.4 Scenario generation...................................................................................................................23
7.4. Likely scenario.............................................................................................................................26
8.0 Growth and Sustainability Potential.............................................................................................27
8.1 Ventures Scalability and Growth Potential:.............................................................................27
8.2 Analyze and Identify Growth Strategies Required to be considered:......................................28
8.3 Analyze and Identify Funding Strategies to be required..........................................................29
8.4 Determining Venture’s Competitive Potential..........................................................................30
9.0 Conclusion.....................................................................................................................................31
10.0. Recommendation........................................................................................................................31

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1.0. Business background
Because of the continuity of its client from all over the world, this company must be deemed
exceptional and effective. Find a small business that needs fewer money and financing purely
because of its popularity and new ideas for recruiting people from the country. The main
customer base of this company is people from different backgrounds who want to protect the
environment. Datacom Group Limited is a service-based company focused in New Zealand that
offers accounting, cloud and payroll systems, custom software creation and consulting. Datacom
Group Limited is a service-based company focused in New Zealand that offers accounting, cloud
and payroll systems, custom software creation and consulting. The company began dramatically
inside New Zealand in the year 1965. This eventually expanded the company to places like
Indonesia, Philippine, Vietnam, UK, America, and Australia internationally. However, the
Datacom groups work for more than 5300 people around the globe (Owler, 2018). Business also
has about 36 branches worldwide.

Datacom Group Ltd. offers qualified sector and information technology facilities. The Company
provides information technology services, including management consulting, procurement and
delivery, as well as business services such as accounting system outsourcing, automation and
business processes. Datacom Corporation represents clients from around the globe. For e.g, the
advertisement will be done via social media such as Twitter, Instagram, and Newspaper to place
guidelines and blog to write concepts. The preferred idea will support consumers and healthy
environment in the New Zealand sector.

Industrial Review:
Wireless charging is the transfer of electric charge from a source of power to a device that
requires no wires. Wireless charging devices include a charging point (or transmitter)
transferring the energy and an antenna that receive the energy and charge the battery. Wireless
charging is commonly used in consumer portable and connected products such as tablets,
smartphone etc. It has benefits also for industrial applications, though. There is none risk of a
flare-up caused by a vagrant spark when a current-carrying power wire is connected or
disconnected. The use of smartphones while driving ranges from GPS navigation to downloading
music apps or playlists, and the quest for user details. The importance of sending and receiving
data through smartphones drains the battery life. In introducing further power outlets, such as

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USB ports, wireless charging stations in the vehicle, and portable charging mats, some car
manufacturers have answered that need. The category of offline stores had the largest market
share in 2017, comprising over 88 per cent of the sector. Over the forecast period this industry is
expected to dominate the global market. In 2017, APAC dominated the industry with a market
cut of about 47 per cent, followed by Americas and EMEA respectively. During the forecast
period the APAC area is projected to show the highest growth.

The industry is segmented according to geographically as Northern America, Americas, Asia

Pacific, Middle-East, Africa and Latin America. High volumes of Asia Pacific mobile products
such as smartphones and laptops make it the most important field for the wireless charging
industry. Yet the US is the biggest national wireless charging market. Growing adoption of
wireless charging for industrial applications and growing the consumer awareness of wireless
power technologies propels market growth in this area. Wire-free charging industry based on
technology is segmented as Inductive, RF, and Resonant. Inductive technology is advanced, and
due to its use in all applications, it has high demand in the wireless charge industry. By contrast,
in the wireless charging market, RF and resonant technologies are gaining traction ( Wireless
Charging Market Size, 2020). For electronic devices, such as smartphones, tablets, wearable
appliances and handheld vehicles, wireless power sharing is commonly used. Such a rise in
acceptance of an operative charging system for compact and wearing devices, which may
potentially increase the longevity of device, is likely to mean significant growth in the wireless
charging electronics markets. In reality, the primary requirement for IoT oriented portable
electronic devices such as smartphones, digital camera & camcorders, laptops & tablets,
wearable electronics, and household appliances is wireless charging. Hence, the IoT market
increasing demand is projected to serve as an incentive for wireless-charging industry. Key
industry players include Samsung Electronics Co., Ltd., Qualcomm Incorporated, Texas
Instruments, Inc., Advanced Wireless Technology, Inc., and so on. To raise their market share in
wireless charging, these firms follow multiple development tactics, such as new product releases
(Wireless Charging Market, 2020).

Report ethics:
The project's progress is to guide the whole ethical consideration. The meaning of the approach
to the project is sincerity, obligation and dignity when it comes to legitimate behavior. Owner

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has many challenges before beginning the company and it's the management's responsibility to
address any unexpected challenge with equal solutions and always seek to inspire the team
members. The answers of the challenges would obey ethics and this would be a justification for
the project's fruitfulness. Ethics provides the approach; the decisions and the atmosphere created
for the project must be ethical. These are not only obligations, but also help to make the project a
success; the way they shape helps the new business as it examines both its positive position and
the morals on the market. The author assumed full responsibility for findings, data validation
included in this project. Plan analysis is an independent investigation. In fact, the plan has been
deemed both ethical principles and assumes that the company's success is dependent on ethics.
Customers ' views are separate with respect to the choice of business and are likely if they wish
to purchase the product and services (Wharton, 2016).

2.0. Market Opportunities

Identification of the Market
When Datacom starts setting up product idea of a wireless phone charger, they study the New
Zealand sector closely to figure out what consumer tastes and desires would be appropriate for
the region as well. It has been found from their research that people nowadays want to get rid of
wire chargers that create a lot of problems for consumers. New Zealand’s Datacom has taken
control of the introduction of wireless phone chargers in the last few decades, rather than wired
chargers. Wireless devices are the way of the future. With existing wireless technologies
blossoming and costs decreasing, we can expect a huge increase in wireless devices in the next
decade. Wireless phone chargers have only entered the market in the last decade and have seen
great progress in recent years. Wireless charging standards are different including Qi and PMA.
At the moment the most popular model on the market is Qi (pronounced ' Chee '), so we'll
maintain our attention on Qi wireless phone chargers. Wireless Qi standard chargers are
compatible with any Qi-integrated phone – and the good news is that most modern smartphones
are. Most of the wireless phone chargers are compatible with any Qi built-in smartphone. If your
phone is on the chart below, every Qi Portable Charger will charge it.

2.1. Customer Wants, Needs and Preferences

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Customers are most important assets of a business, as they help us develop and raise the
business. So, it is important to find out what customers require and what they are looking for. It
was noticed from a survey that consumers face problems in wired chargers as they lack the
versatility wireless technology offers. Users are physically limited to cable reach, while wireless
technology allows users to move long distances freely and without any difficulty. It can be
difficult to move equipment that is even in the range of the cable, if you choose to mount the
cables rather than having them baffle. Another practical issue to customer-finding wired systems
is that cables can be easily damaged, which isn't as much a wireless technology issue.

Needs
The use of cables often contributes to burnouts in the charging ports of cell phones due to the
constant charging via the wired connection. This is because the charging port is also very
vulnerable and open to conditions that can quickly harm this, which is why cables are more of a
wireless charging era strain. Furthermore, the smart device's data security can be highly
vulnerable when plugged into a USB charger, especially in a public setting. The reliability and
protection issue has been greatly diminished with a wireless charger, since it was another key
reason why the device was first developed. Many reasons that the company which provides
functioning consider that consumer needs are the strongest and cheap rates much be under
consideration as consumers still look for the best quality, sales and budget (Forbes, 2018).

Wants
Buyer’s wants to have the comfort and availability at all times of these wireless chargers. The
product must be available all the time, as well as some specials that are happening at these
products. When customers come to buy the product it is crucial that they can take advantage of
the deals (Forbes, 2018).

Preferences
When it comes to preference, consumers often ask for the size, quality and quantity of the
commodity so that they can get additional quantities in a small amount of money for whatever
they pay (ShepHyken, n.d.).

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 2.2. Competition
The knowledge I learned from my study that the concept of a wireless phone charger was never
used in New Zealand before. Analyzing consumer tactics is important in order to remain
competitively on business. But there are businesses in New Zealand sector that sell similar
products. There are several companies providing the same type of services for customers as
Datacom. The companies such as Elevate IT, Orchid IT services, Pvt. Limited and Roam
creative, Tec Cloud Development Solutions are the companies that operate in New Zealand,
which offer the Datacom industry very healthy competition (Owler, 2018). That said, this
industry concept will be totally new in New Zealand and rapidly grow in New Zealand's business
industry.

Direct competitors
It is essentially certain businesses that offer similar kinds of products and services on the market.
For wireless-phone-charger business idea, the selected market is observed in New Zealand,
where customers will receive customer-friendly products. Business must be expected to grow
company later in the future. Following are the direct competitors of Datacom wireless phone
charger and companies that have similar market stuff.

 Dimension data

Dimension Data is the top competitor within the Datacom Alliance. As with Datacom Group,
Dimension Data is also active in the field of IT Services. Dimension Data produces Datacom
Group sales of 1.069 %.

Indirect competitors
These are known mainly to be those on the market, but not to offer specific products and
services, but to meet consumers ' needs and wishes. Specific rivals for the Datacom wireless
charger company are those who are on the market as follows.

 Techsols

Techsols has revenue less than $1 million, which is far below than Datacom Company. Techsols
is secondary competitor of Datacom Company, which is producing wireless phone chargers.

Strategy analysis

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The strategic analysis of the opposition within the preferred sector of wireless phone chargers
indicates that business ventures can only be obsolete if the facilities are adequately effective and
productive to have a strong impact on consumers. The table shows the various measures that
business ventures will take according to different competitive parts.

Competitive analysis Observation Measures taken by

Datacom
Service for customers High Customer service is
provided full day.

Features of product High The availability of wireless

charger is on preferences of
customers.
Product Quality High Wireless charger is a high-
quality product
Strategy of pricing Low Price of the product is
reasonable.
Treatment of Suppliers High Providing inventory of
manufactured goods.
Promotion Plan High Promotion is done through
social media and
advertisements.
Strategies related to financial low Requires additional
investment due to a new
product.
2.3. Market growth and profitability potential

Market growth and productivity always depend on type of innovative initiative that Datacom
Corporation should conduct to meet the demand for IT services in New Zealand or around globe.
Datacom Corporation has very high potential to rise the market due to cloud sector services in
which they have really good experience (Strecker, 2011). Datacom, for example, extends its
industry in China, which raises the gross profit of company by $725 million, helping the business
achieve better market share (Strecker, 2011).

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Datacom improved both its sales and profits in the year to March 31, 2009, and "in view of
somewhat difficult market dynamics." The income growth section in New Zealand was
satisfactory at 4.5 per cent. Datacom Group was finalist last year in the category of the Top 200
Company of the Year Award. Again this year it went fantastically well. It is another success
story from home, which is specialized in the IT-driven information services industry.

3.0. Idea generation

They should think about various options for business implementation of the necessary profits of
business formation. I have selected a few skilled ideas for the full implementation of the
identified need. Creativity and innovation are a vital part of the business because they have
certain insights that can protect their market position effectively. Product development and
substitution over the long term, creativity and production help them achieve their objectives. By
holding the ideas produced in view of the nature of the business and the sector, consumers will
use these techniques (Small Business Trends, 2018).

Product strategies Ideas

 Availability of product

When it comes to costumer stability, wireless phone chargers are seen as a product that helps
businessmen and ordinary people alike. The appeal and marketing find these, along with
diversity, often make up the culture content. The goods reflect local as well as foreign aspects
and ensure that they meet market stability. Advance publicity will help start wireless charger
company. Online and offline campaign practices must be adopted, so people should be aware of
this commodity so that they can start investing money to buy these products and services
(Sustainability Times, 2018).

 Product Delivery

Such wireless phone chargers will be easily available in all Datacom Company franchises, from
which consumers will buy at cheaper prices. This medication must be delivered at conventional
timetables.

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Ideas for Business Concepts
 Basic concept

The new business should have plans for taking consumers and this concept has been seen as
adding value of services and products. In addition, they need to explain about the product, and
provide customers with knowledge so that they know what benefits of these wireless chargers
are. Promoting the company via mobile shops, all Datacom franchises come every day as
consumers to do the shopping. Therefore, they should be informed of the commodity.

 Concepts of added value

The concept of value added has been examined through the convenience of customers as
mentioned earlier. By providing deals, delivery and an appropriate ambience, add value to this
business concept (Worldatlas, 2017).

4.0. Idea Evolution and Selection

The project's obligation should be to investigate when it comes to enabling such concepts to be
put on the market. For the collection of the supreme concept it is necessary to properly assess
certain ideas. A summary of these concepts would be based on different contexts, such as benefits
and disadvantages, reversibility, implementation method. By keeping in mind, it would be
applicable for the purpose of using these ideas as well as dealing with the disadvantages. The best
idea will be implemented based on those comparisons.
4.1 Analysis and Evaluate the Creative Ideas:
Scales of economies are essential to a company for any sector to operate. This reveals cost
savings and profits for both large and small businesses. The financial benefits are economies of
scale. Economic rates can be accomplished by raising the output and reducing the prices. Internal
and external economic scales can exist. Decisions in management are based on internal
economics; external factors depend on external ones. When the scale of the economy becomes too
large, a business can create a scale of diseconomy. The cost advantage favors scale it observed
the amount of output. It is the inverse relationship between the quantity generated and the fixed
cost per unit. The amount is larger the total cost per unit is smaller.

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The Further table shows the numbers of the scale from 1 to 10, in which 1 describes as zero and
10 describes as exceptional.

Idea Applications of Aces Convicts Benefits Execution Reversibi

Generatin Creative Ideas and costs Compatibilit lity
g fields (1 to 10) y (1 to 10)
(1 to 10)
Availabilit Advance Such Various 7 As more 8 It will be 9 Fast
y of promotion of the portable clients can attract convenient sales
products wireless phone chargers do not customers for the through
adapter will be will be like because of company to value-
shown in retail available them and internet use, encourage added
shops and all for place the so it is rated business by services
Datacom purchase financial 7. upgrading the will help
franchises with in outlets, burden website, so earn profit
massive so clients on them. that 8 is very in less
commercials. may like simple in time.
them size.
because
they are
customer
friendly.
Delivery When they visit In their In 9 They're 9 they just 6 It'll take
of our physical nearest nearest going to get need the time to
products address, they can mobile small distribution choice of establish
easily avail the store, shops, from central consumer to brand
products. customers customer or online book in reputation
can get s can't stores. advance. .
delivery, get
easily.
Primary Main focus of the It will Business 9 Because 9 Because 8 In the
Concept company is replace will wireless they'll be future, the

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 customer cable spend charger consumer business
sustainability to chargers heavily sales are friendly. will be
implement this and will be on this boosting benefit.
idea. helpful for idea. profit.
customers
Concepts It will contribute Once it's Risk for 10 Wireless 6 It's 6 Since
of added to the growth of out on the improvin adapter sometimes income
value technology in market, g brand advantages difficult to relied not
future markets. people image is to validate build good only on
would be very and transfer relations with third
familiar high. information. third parties. parties,
with the but also
goods. on
businesses
.

4.2 Explanation of Stated Creative Ideas:

Advance marketing of wireless phone chargers will be showed with huge commercials in
franchise shops, online marketing and through billboard advertisements social media will help
grocery stores to achieve a strong competitive advantage. These chargers will be available for
purchase in stores, and customers will prefer them because they are consumer friendly. If they
enter the physical address, they can get things.

5.0. MARKET VIABILITY

Business feasibility can be defined as an assessment of potential of sales, an examination of
income potential and present market conditions, so that business concept can evolve and reach its
desired goals and develop its market replacement and extend into the future. Therefore, control
of products and services can be poised in business or not, even if it possess the ability to operate
and take advantage of the market (Danter Company, n.d.).

5.1. Application of Market Feasibility Choices with Improvement:

Incremental origination:

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Incremental origination or innovation is a series of little enhancements or even slight changes
that company is making with the current products, production ways and means and services.
Current changes are introduced with the gradual improvement typically focused on improving
existing products and increasing performance for current competitiveness to achieve the
competitive plus (Coccia, 2017).

Troublemaking innovation

Disruptive or troubleshooting innovation is finally implemented to offer a strong way of thinking

about innovation powered with development (King & Baatartogtokh, 2015). Descriptive novelty
generally applies to product that significantly impacts the way the business or the market works
with the application process. The changes to the descriptive approaches will differ from the usual
marketing utilities and support services, or even the merchandises (Wan, Williamson, & Yin,
2015).

Wireless phone charger does not relate to this as a modern activity and does not apply to
disruptive innovation. While it takes considerable investment and organization starting with new
goods and services.

Breakthrough innovation

The revolutionary research is also named breakthrough innovation. This thinking is out of the
box to change the company's external environmental capability and to enter or create a new
market with field-baking services or novelty. Breakthrough tech specializes at overcoming the
company's orthodox actions and truly accessing the new version of the enterprise software to
affect the operation of the industry (Kaplan & Vakili, 2015).

Nourishing innovation

Nourishing or sustaining innovation is the gradual progress that may not be able to sustain the
current product with the business unit that already operates. Sustaining modernization is always
looking into the examination of how to be up against existing competition in the business.
Sustainable innovation would invest in a slow improvement of the products or facilities that
operate with the business unity and will then support it, and compete in the competition with the

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current rivals (Reinhardt & Gurtner, 2015). It is ideal for wireless charger, because the phase of
creation should be constant.

Innovation Incremental Disruptive Breakthrough Sustaining

types
Indeed, it helps to No, because it Sure, because it Sure, because in
Idea Fit incorporate services needs will help reach the business
with and products under investment and more customers journey, the
innovation the same expense after some time by offering more organization can
type that aids in in business, it choices in the continue to
multiplicity needs to be services and improve.
architecture applicable later. products.

Table: how impression fits with innovation types (LEAD Innovation Management, n.d.).

The table above shapes this concept of a wireless phone charger, it will continue to improve and
produce performance and products on the market to create a legitimate product and have a huge
influence on its rivals. The project comes from similar goods on the NZ sector. The gap then
includes regular changes and inventions which have been attributed to consumer longevity. Once
their targets have been met, it can be changed and the idea would be accepted as it can be
reinforced.

5.2 Innovation Scope

The following diagram illustrates spectrum for advancement for the new business product i.e.
wireless phone charger at different stages of the lifecycle. There will be a life-cycle phase of
every product in terms of what needs to be done and how to implement it, and how to ultimately
succeed in the broad scale.

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The innovation of the product creation will be the first step in the invention life-cycle process for
the Datacom business implementing the proposal or even the idea of making the Datacom Air
charging concept design. The second phase is the creation of a prototype according to the design
concept. If the commodity is available, and it serves the purpose of what it is produced from,
then the design will be commercialized.

In the above product life cycle, it indicates company getting high profit and high compensation
in the development period will be lower during rivalry, and customer demand for our products
and services will be higher. But it will start to degenerate in the Maturity stage as a consequence
of the brand's competitiveness and poor customer base.

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5.3 Market potential, possibility and feasibility for worth creation

Wireless chargers ' industry is quite unique in terms of market possibility, profitability and scale.
The target market is all residents living in cities and tourists, like international people, mobile
phone consumers. The business model is calculated using Porter Five Forces model. This model
would be helpful in embracing the assessment approaches and it would be possible to resolve
comparative gaps through target market profit potential (Smart Insights, 2019).

Michael porter has built five forces that aid companies in monitoring the external environment
and all risks that have an effect within originality.

5.3.1 Target market attraction and profit potential

This is the revolutionary technology that could benefit the whole people of New Zealand not in
New Zealand but also all over the world; this can be a revolutionary technology that delivers
wireless charging to any pad or even wire without any physical contact. Innovative approach to
inventing technologies could boost the use of mobile devices and accessories. For this Air
Charging Technology, the value creation capacity is extremely high.

 Threats of new entrance in the business:

The number of entrants on the market is increasing, but it still takes an excessive amount of time
to set up what would be good for these wireless chargers.

 Threats of Contention

This market is quite intense because both direct and indirect competition influences the business
and start the wireless charger business, the enterprise would consider operating under this
challenge of rivalry a little bit difficult.

5.3.2 Point-of-difference and customer value toting

Adding consumer value is every time based on consumer’s service ratio. The technological
potential of supplying consumers with all the new distinctive ways of using mobile devices not
only in New Zealand but around the world will radically alter how phones or even electronics
such as iPad and laptop use are achieved.

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5.3.3 Consumer Adoption
The consumer acceptance ratio will be recycled and the chance of purchasing would surpass the
production limit as soon as the item hits the market. This is the sort of assumption that is
incorporated into the DATACOM Air Charger that provides the customers with seamless and
revolutionary experience managing use of telecommunications or mobile use and device
application.

6.0 Administrative Feasibility

It is an assessment of business policies, objectives, finances, products, facilities and other
internal and external features to assess new commercial and development projects
(FairyGodBoss). SWOT Analysis helps to examine the internal and external context of the
business concept of wireless phone chargers.

6.1. SWOT Analysis

Strength Weakness
Datacom organization has very capable IT The professional staff that have the ability to
engineers who can get success of this AIR investigate the air charger where it's all
Charger initiative. innovative. It is very challenging to get the
kind of staff that will synchronize into the
corporate entity's goal framework.
The business Datacom has very good financial
stability to invest in the product and also in
AIR charger development and research. The idea can be easily plagiarized by the other
business and the Datacom business can have a
lot of problems with this as the potential for
Datacom business is well known worldwide this in the future is strong
owing to its IT facilities and service delivery
tools. Therefore, it wouldn't make a lot of work
for the corporation to market products to
produce the product.

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Opportunity Threats
There is an extreme level of incentive for The legal risks associated with a business
ordinary people to increase the plea for the entity are also about understanding and
device. Datacom industry has a massive handling the company. The idea can be easily
opportunity to expand the sector copied and the technologies can be easily
internationally. imitated by other rivals. Hence, the chance of
occurrence is also enormously high.

6.2. PEST analysis

PESTEL analysis is another strategic tool known as the analysis of external factors that may
affect the organization. These are some other external factors that affect the enterprise which
cannot be regulated by the organization.

 Political factor:

The government can change its legislation and tax rates at any moment, and can affect business
income. The political situation for the business section is quite favorable and secure, and the
benefit of many types of business which are the new business on the market. Government can
change the rules and regulations at any time to present a major threat to industry.

 Economic factor:

This helps a company to consider the present condition of the market. Exchange rates and taxes
and government policies are generally included in economic factors. The risks are economic
uncertainty.

 Social factor:

Social culture and how things are done impact an organization's culture. Everybody continues to
use the new technology that results in a high demand for wireless chargers for customers.

 Technological factor:

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Each day technology changes; forcing the organization to keep up with the changes. The
technological changes in the industry will impact business operations and influence them. For
starters, the business functions get faster and easier when the organization upgrades and
incorporates better technology. For example, seeing that users are more technical efficient now
than visiting a physical address, people prefer online booking systems.

7.0 Economic Feasibility:

The financial viability illustrates that business travel has to be calculated on the basis of cash
flows, profit potential, intrinsic return rate and net present value in order to decide whether or not
it is a reasonable and realistic step to take.

7.1Analysis on Financial Feasibility:

Assumption 1

Target market size and growth rate:

Data-com Company’s target market range should be all of mobile and computer technologies.
The rate of growth can be defined by integrating mobile technology and improving the
experience of wireless air charging with the number of units sold not only in New Zealand but
also delivered to other countries via shipping.

Inputs   NOTES

Target Market 367,890 The estimated target population at this point

will be 367,890 people

Annual growth rate of market 1.0% Population growth of NZ 1 percent annually

Assumption 2

Market Penetration:

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Sure, this is a leading-edge development that can improve modern-day experience of smartphone
access. Off course market infiltration can happen quite strongly for the business unit.

Assumption 3

Resource requirements:

The most critical research under the resource requirements is to understand the business and also
to manage the business by in taking the best possible team which could make the venture
efficient. Human Resources Company data team needs to recruit interestingly the IT experts with
expertise in wireless technology.

Assumption 4

Price:

Datacom Company ensures that the price of the product does not exceed customer expectations
and that it should not be less that substantially lessens the product's quality and worth. Besides
this, the Datacom Company must keep at least 20 per cent of the turnover verge on each AIR
Charging Unit.

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Price would be $10 individually and $17 for combo-deal of wireless phone charger.

Assumption 5

Promotion:

Air Charger ads need to be handled thoroughly on digital media. Datacom will recognize that
cutting-edge technology that is being launched must also include a good marketing plan. Air
charger ads with a medium of showy videos on the internet and in New Zealand TV channels
should be taken into account.

7.2. Model output

Having assumed we can find out that revenue in the last year will reach $506,000. Throughout
third year, the business will need another employee to allow further profits.

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7.3. Sensitive analysis
Depending on the amount of transactions that exist on each day, the data source will obtain
income from the profit margin that is held on each wireless air charger separately. The most
important step that businesses need to take into account is to consider and also strengthen the
conditions of the revenue stream to grow and manage the business.

It is the study of how unreliability in numerical model or system output can be differentiated and
assigned to different sources of unreliability in its input.

Initial penetration

Positive variation is in initial penetration.

7.4 Scenario generation

Worst Scenario

Annual penetration expansion is 1.3 years. That would have low demand, and lower portion of
the business.

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Total Revenue is $500,000 in last year.

Total Cost is $790,000

Average scenario

In this instance it can see average scenario the revenue will be $800,000.

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Best scenario

Assumption- Market growth annually will increase about 15%. Total revenue will be 12, 06,000.

7.4. Likely scenario

Initial penetration is 1.3%. The purchase frequency per customer is 12 times per year. It is
appropriate for services and products on the business market, precisely because of people's
loyalty. Wireless charger Company as it’s a unique business expects to expand day by day. New

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Zealand's growth potential is strong because it has migrants from different countries around the
world, particularly Asians who have around 30 percent of the population making this country a
multicultural country. To start the new journey with new products, any business wants fast and
stable growth, so that expenditure can be made by the business in the beginning of the year quite
quickly. Many schemes for this proposed plan are implemented when all the proposals and
business strategies produced are performed in a perfect way. The most favorable outcome will be
the one where the target market would display annual growth and an annual increase in market
share for an existing product. There should be more than anticipated number of customers and
units sold which will deliver the positive result. Therefore, if the management manages staffing
costs and fixed costs properly, it will affect total revenues which work out to be in the company's
favor. Financial analysis plays a major role in analyzing the various scenarios so that the
organization can. Throughout third year, the organization will need another employee to allow
further profits. This examines whether unreliability in the performance of a computational model
or method can be separated and identifies various sources of unreliability in its input. The initial
penetration is 1.3%. The level of sales is 12 times per consumer per year. This reveals
appropriate services and products in the business market solely because of people's loyalty.

8.0 Growth and Sustainability Potential

Sustainability and development can be accomplished through the use of all available business
tools which include management, personnel and finance. The company, through several
strategies, can reach consistency. In an enterprise, the rate of sustainable development is the
highest growth rate that a company can reach without getting any debt. The critical reason that
was accepted is as follows (Fast Company, 2015).

8.1 Ventures Scalability and Growth Potential:

Venture scalability implies networking operation, company flexibility in order to grow and
increase the market demand. The Venture Scalability allocates the networking, mechanism or
entity faculty report for through and regulating growing demand. It also meets organization's
growing demand and manages the workload. An expandable system or software has been
reported to have an advantage, because it is acceptable for changing customer and user
requirements (Technopedia, n.d.).

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  Replicability

The replicability of the product can certainly be accomplished by the other competition on the
market, but the most important is the type of technology that is involved or inserted into the
wireless air charger. It can be repeated if the datacom company needs to manufacture the same
form of wireless air charging devices. The growth and sustainability potential for the data-com
company is therefore extremely high.

 Customizability

It is not possible to customize the wireless air charger because it is a unique product that is fully
integrated with all the technology. This will give the fullness of the product integrated with all
the technology that has extreme sustainability potential and growth rate for Datacom company
business expansion.

 Extendibility

The user must have the signal strengthened and then another portable air adapter can be kept to
increase the charging range. Of example, for any computer, 12 meters is a distance in which
wireless air charging can operate. To extend the range, another wireless adapter must be placed
in 11 meters to increase the range or double the extendibility limit. This eventually provides
convenience for those clients who live in apartments and have large houses. By looking at this
technology, too, the sustainable potential and growth rate are extremely high for the business.

8.2 Analyze and Identify Growth Strategies Required to be considered:

The Ansoff matrix provides the company with technical guidance to expand the business by way
of independently recommended approaches. Only those strategies involve perception about the
market. This is followed by market penetration, product development, market development, and
diversification strategies. Most business plans are used to grow their business using certain
techniques to develop business. Companies need to use growth strategy to boost business.
Several growth approaches include market penetration, model development, diversification and
procurement

Market penetration Market penetration is the right option for the business
because it has a varied market, such as revolutionary
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 technology. To get this product.it penetrates further
markets through product differentiation; consumers will
visit whenever they want without knowing the venue.
Product development The wireless air charger suggests the creation of a device
that must be simple to use and easy to install with easy
guide. Product development helps the company achieve
good market share and increases the efficiency of the
organization
Market development strategy To order to hypnotize more buyers from the new market, it
launched joining the new market at the company base. This
approach would draw more buyers and will be able to
successfully develop further company. New market can be
driven to expand by expansion. But this approach is not
realistic, as it requires increased consumer investment
Diversification To diversify the commodity in the industry, the business
needs to hire trained employees with wireless technology
knowledge to help the company boost its efficiency
Horizontal integration Company needs to adopt the horizontal integration that
makes the company satisfy that customer demands. For
example, Datacom company possesses existing wireless air
charging technology.
Instead, the company needs to introduce new products to
the market to help them achieve the competitive advantage
8.3 Analyze and Identify Funding Strategies to be required
It is a formal approval of any business ' financial requirement over the time period. It is a
strategy that is used to decide how money is raised and how the organization's goals are met.

Equity

The Datacom Corporation should be providing the creditors for the project in the form of equity
securities. Corporation intends to accomplish the company's goals with the aid of these equity
investments. Through this the business will shift towards the business concept and manage the
business accordingly. Therefore, I'm using Equity as a funding strategy because this funding

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strategy can be achieved by incomplete sale of the word. It has been found that wireless phone
charger is best suited and needed to minimize risk and increase funding.

Debt

The business can also look into the investment strategies and funding approaches in the form of
debt. In fact, the obligations that remain with the corporation should be covered by the securities
that provide. Nonetheless, if the wireless adapter business takes advantage of this strategy then
the organization would have high economic liabilities. Since this company does not require huge
leverage in its initial phase, this can be extended in the future.

Asset financing

Asset financing is one of the very good strategies for making income from unused assets that
exist with the data form company. The Datacom Corporation, for example, has the building area
that is not accessible right now than it should be contemplating for funding purposes.

Mortgages

Property mortgages will get the bank's contribution to continue with the new data business
project. This will also be used in the future, since the enterprise is at its initial stage

8.4 Determining Venture’s Competitive Potential

Competitive venture capacity is the company's condition which allows a company to
manufacture its goods at a lower price and the new product. It is a device or strategy used to
figure out the strength and weakness of firms to gain an advantage over the rivals. The
theoretical model VRIO allows us to determine what brings us offensive benefits inside the
outlets, even needs to be considered as necessary and which ones are not important. Resource
and no resource as well as financial could be internal capital. It is a device or strategy used to
assess the strength and weakness of the market to gain an advantage over the rivals.

Sources of Value Rare Imitable Organized

competitive
advantage

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Lower cost of Yes, Yes, Yes, Yes
products

Wireless phone Yes Yes Yes Yes

charger

Experienced and Yes Yes, Yes, Yes,

efficient HR

9.0 Conclusion
Wireless air charging is one of the novel technologies that have never been tested and have
functioned effectively before. To get the new technology development platform, the Datacom
company has to do research and development into this specific area. In the same way, the paper
will show many facets of how to handle the project and make the proposal on the larger scale
efficient. It is drawing attention while studying start-up business literature. Pricing, promotion,
and market research of market needs is critical that contributes to business success. The aim is
not only to sell the company, but also to please the product's consumers and meet their needs.
The goal of the organization is to protect the environment. The main objective is to address the
quality because customers want to spend money by deliberately performing market research. The
other factor is appropriate identification, which is taken into account because it has chances to
contend with other participants in acknowledging its role on the marketplace.

10.0. Recommendation
 Hiring trained and competent staff

The most significant idea to develop the air charging strategies business needs to hire more
technical people with wireless technology network expertise. In fact, the organization needs to
hire the network developers so the field can be effective, and the engineers will accomplish the
goal of making the company's wireless air charger.

 Development approaches

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Besides this, marketing is also a very important area for bringing awareness to the general public
and making the product visible. To achieve this goal, the company needs to consider
substantially different marketing techniques such as print media, electronic media, and
advertising campaigns.

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