Aesthetic Model Of Experiential Marketing

Introduction

In the recent years the habits of buying furniture have changed. The fabrication of
individual pieces of furniture is increasingly coming to the forefront. A personal contact
is being established between the customer and the furniture, In order to satisfy the
individual demands, higher quality as well as higher prices appeared as a necessity.
The competition is beginning on the market, where emotion becomes a significant factor
in decision-making process. Therefore, functionality and aesthetic functions,
determinative forms and fashionable style play a very important role in furniture design
and production.

Thats where Furn-tastic is born, an online furniture store that caters to all your needs
while purchasing furniture.
Using a gentle and creative presentation, Furntastic serves up not only lifestyle and
modern furniture, but also antics, accessories, other resources for modern living and so
much more. At Furntastic, you will discover design gems and inspiration from different
generations.

Furntastic can be defined as the soul of a home. It is the place where the family
members gather, choose and decorate their homes . A stage for kids to choose their
bunk beds , kitchen store for the mother and a couch where the father reads his
newspapers sipping his morning tea. The warmth of vintage decors enhances the
energy and enthusiasm.

Furntastic the best choice for transforming your living room to royal standards. Unlike
contemporary home decors.

Steps

● Click- click a picture of the room you want to buy furniture for.
● Upload- upload the picture on the furntastic website.
● Browse- browse through a wide range of products to choose from.
● Select- select the furniture you like.
● Preview- get a visual insight of your surroundings, the curtains to match with, the
space required for your dining area etc in no time.
● Buy- place an order with Furntastic and hold tight till we transform your house
into a home!
 Furntastic is hence a place to experience one of the most convenient way of buying
furniture for your home.

Product offerings

1. Wide Range of Collections

When you buy furniture online there is a great variety of the offered products.

2.Easy Comparison
When you have a great variety of products as mentioned above, then you surely will
have a need
to compare different furniture on offer. Having the considerations on one screen keeps
it easy for
the website user to choose an item of furniture.

3.Ease of accessibility
It saves you from long trips to your local furniture provider.

4.​Easy returns
you can just return or replace a piece of furniture with us, if it is damaged or if it
doesn't fit your room correctly.

5.Space Planning
While shopping at furntastic , you can get all the information regarding the product
and its dimension right on the page. So, you can decide as per your convenience
whether it will easily fit in the required space properly.

Aesthetics is a term most used in the context of visual beauty. furntastic draws attention
to all the senses thus introducing the concept of total aesthetic experience via online
channel.

Target Customer
Place

Furniture is sold through online platform so, at different locations for the convenience of
individual consumers to shop and transport There would be no specific location to sell
furniture for business purpose. Manufactured furniture according to the clients order
would be transported directly from the factory.

Price

We will have different Pricing strategies between consumer and business markets, as
the buying pattern differs. Business clients place bulk orders and consumers buy
individual pieces of furniture. Furniture manufactured for business purpose could be
costlier as it is manufactured according to the specifications of business client.

Experience created

Furntastic can be classified under Aesthetic Model Of Experiential Marketing as it

provides the customers a central theme that increases the desire to shop in an
innovative and novel environment, combined with digital touchpoints and
knowledgeable service.
A masterful infusion of digital technology (interactive content, storytelling, promotion and
showcase), seamless convenience (click and collect and mobile optimised) and
customer service (efficient and face-to-face) in an inspiring environment can form a
powerful escapism experience.