Professional Documents
Culture Documents
Price of goods/service
GST
GST
Goods/Service
GST
Price of goods/service
Greater Desire to
awareness of experiment with
products/brands brands/products
FMCG growth
is a function
Increasing of: Evolving
consumer consumer
demand lifestyles
Availability of
New Product
online channels
Launches
to shop
Type
FMCG
title
Segment
here
s
Packaged Food
Procurement
Inputs Production Processing Retailing
and Storage
New Networks
Changes made by HUL
Business Perspective
Consumer Perspective
High Volumes
Low price
Low margins
Quick consumption
Wide distribution
Short shelf life
network
Frequent purchase
High stock turnoverr
printed stocks
consumers even on existing pre-
passed on the price benefit to
More than 1 Million distributors
Implemented Quickly
with immediate effect- this was
the price benefit to consumer
Modern trade advised to pass on
Communication
Trade Action and
Ponds White Beauty from 79 to 64 Clinic Plus Shampoo Sachet from 6gms to
Surf Excel Blue powder from 56 to 52 7gms
Instant Coffee Bru from 98 to 85 Wheel Green Powder from 170gms to 180gms
Vim bar from 80gms to 90gms
Strengths
Weakness
Simplification of tax collection
Increased operating cost of Business
Removal of cascading effect of tax
More taxes should be included
Uniformity across the country
Technology based system
Less paper work
It leads to complicated billing and
Transparent and Accountable System
reconciliation.
Easy flow of resources across countries
Applied to all goods and services except the
exempted products
SWOT
Opportunity Analysis Threats
Indian revenue system can be corrupt free It cannot eliminate black money and tax
Increase in GDP evasion completely.
Boost foreign investments Influenced by political parties.
Generation of employment opportunities Compensation will be given by the
Reduction of tax burden of consumers Government to loss making states for 5 years.
Interstate supply of goods is counted as
import and IGST is charged (1%) in addition
to custom duties.
30 28
20 20 20
20
15
10 10
10
7
6
5
0
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