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Goods/Service

Price of goods/service

GST

Supplier of Goods and Services Receiver of Goods/Services


Government

GST

Goods/Service
GST
Price of goods/service

Supplier of Goods and Services Receiver of Goods/Services Government


Cost 900 Cost 1000 Cost 1100 Cost (1200+144) 1344
Profit 100 Profit 100 Profit 100
The final cost for consumer is
Selling Price 1000 Selling Price 1100 Selling Price 1200
inclusive of GST as the
GST Liability @12% 120 GST Liability @12% 132 GST Liability @12% 142
consumer cant avail the ITC
GST Payable (132-120) 12 GST Payable (144-132) 12
Rising incomes
driving
purchases

Greater Desire to
awareness of experiment with
products/brands brands/products

FMCG growth
is a function
Increasing of: Evolving
consumer consumer
demand lifestyles

Availability of
New Product
online channels
Launches
to shop
Type
FMCG
title
Segment
here
s

Packaged Food
Procurement
Inputs Production Processing Retailing
and Storage

Key Farmers, Warehouse, cold Grading, sorting, Seeds, Fertilizers


Seeds, Fertilizers,
Activities cooperatives and storage milling, packing
Farm equipment
farming companies

Major FCI, NCMSL ITC, Cargill, Adani


National Seed Pepsi, ITC Future Retail, Aditya
Players Group
Corporation Birla group
Limited, Cargill, etc.
over 800 SKUs
weight happened for
Changes in Prices and
almost 10 languages
given in newspapers in
Visibility of price change
Extensive Visibility

New Networks
Changes made by HUL

Business Perspective
Consumer Perspective
High Volumes
Low price
Low margins
Quick consumption
Wide distribution
Short shelf life
network
Frequent purchase
High stock turnoverr
printed stocks
consumers even on existing pre-
passed on the price benefit to
More than 1 Million distributors
Implemented Quickly
with immediate effect- this was
the price benefit to consumer
Modern trade advised to pass on
Communication
Trade Action and

Change in Pricing Change in Quantity

 Ponds White Beauty from 79 to 64  Clinic Plus Shampoo Sachet from 6gms to
 Surf Excel Blue powder from 56 to 52 7gms
 Instant Coffee Bru from 98 to 85  Wheel Green Powder from 170gms to 180gms
 Vim bar from 80gms to 90gms
Strengths
Weakness
Simplification of tax collection
Increased operating cost of Business
Removal of cascading effect of tax
More taxes should be included
Uniformity across the country
Technology based system
Less paper work
It leads to complicated billing and
Transparent and Accountable System
reconciliation.
Easy flow of resources across countries
Applied to all goods and services except the
exempted products

SWOT
Opportunity Analysis Threats
Indian revenue system can be corrupt free It cannot eliminate black money and tax
Increase in GDP evasion completely.
Boost foreign investments Influenced by political parties.
Generation of employment opportunities Compensation will be given by the
Reduction of tax burden of consumers Government to loss making states for 5 years.
Interstate supply of goods is counted as
import and IGST is charged (1%) in addition
to custom duties.

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20
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