Personal Care Industry:

The cosmetic and personal care segment of the FMCG industry is one of the fastest growing sectors in
India. It is spread across five major categories - body care, face care, hair care, hand care and color
cosmetics. The Indian skin care market is huge and is valued at $24.7B majorly being dominated by
international players like Hindustan Unilever, Colgate Palmolive and LO’Real. There are many other
international brands that have a substantial presence is India such as Gillette India, Johnson & Johnson
(India), Reckitt Benckiser (India) and Procter & Gamble Home Products. Many domestic brands are also
trying to slowly gain popularity and give a tough competition to these foreign brands, to name a few
Dabur, Emami and Patanjali. This sector is driven by the rising income level of people, urbanization and
celebrity promotions.

Category Sub-Category Evolution over time

Hand Care Hand Cream New category with focus on nail
Nail Polish care and cuticle oils along with
hand moisturizing
Color Cosmetics Lipsticks Shift in using color cosmetics
Makeup Products such as lipsticks and heavy
make up products from special
occasions to almost daily
Face Care Fairness There is a shift to integrate
Male Shaving health and wellness with skin
Cleansing care products
Lip Care
Foundation
Other creams
Hair Care Oil Shift towards western style hair
Shampoo care regimes
Conditioner
Body Care Toilet Soaps Non-traditional categories like
Deodorants derma, skincare are at a high
Lotions rise
Derma
Sunscreen
Body Wash
Sanitary napkins

Household Care:
Home care is a consolidated industry in India but with a healthy mix of domestic and
international players. It majorly consists of products like Air Care, Bleach, Dishwashing,
Insecticides, Laundry care, Surface care and Toilet care. Hindustan Unilever was seen as a
strong lead in 2019 in mostly due to its strong lead in laundry care as it offers a wide range of
products. People have started to realize the need for and importance of healthier lifestyles with
rising concerns about health and hygienic living, free of germs, bacteria, dust, and dirt which in-
turn has led to rise in per capita spending on home care products. The home care market
mostly governed by offline channels as the reach of household cleaning products through
supermarkets/hypermarkets and convenience stores is high. This segment is featured by
intense competition and high level of penetration. The concept of small packets and sachets has
really led to an increased demand for house care products in rural areas. Some common players
in this space are Proctor and Gamble, Nirma and Henkel.

Packaged Food:
This segment comprises of the processed and packaged foods, health beverages, bread and
biscuits, chocolates & confectionery, Packed Mineral Water and ice creams. The main packaged
food includes bakery and dairy products, canned and frozen processed food, ready-to-eat
meals, diet snacks, processed meat, health products and drinks The most consumed category of
packaged food are packed tea, biscuits and soft drinks. Major players in the food sector are
Hindustan Unilever, Amul, Dabur and Nestle. While for tea, Hindustan Unilever and Tata can be
seen at the top of the organized sector whereas a large number of players exist in the
unorganized sector. The Government of India has been instrumental in the growth and
development of the food processing industry. The Ministry of Food Processing Industries
(MoFPI) has been making various efforts and launching various programs to encourage
investments in the business. The industry has shown a CAGR of 21.99% from 2014 to 2019 and
by the end of 2020 it is estimated to be the third largest market. Majority of this growth can be
credited to the fast-paced lifestyle of urban population as 79% of them prefer ready-to-eat
meal than regular ones.