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F ROM TH E TOP LEFT PH OTOGRAPH BY: 1. CA RL A GOMEZ MONROY, 2. DA NIEL DRAK E, 3 –5 ONE L A PTOP P ER CHI LD, 6. DAN I E L D RAKE , 7– 9 OLPC, 10. DAN I E L D RAKE , 11. ROD OLFO ARCE , 12. OLPC, 13. CARL A GOME Z MON R OY, 14. OL P C , 15 . N I E LS OLS ON
key staff defections, budget cuts, and
Per Child:
cost commercial netbooks from Acer,
Asus, Hewlett-Packard, and other PC
vendors have been launched with great
early success.
Vision vs.
So rather than distributing millions
of laptops to poor children itself, OLPC
has motivated the PC industry to devel-
op lower-cost, education-oriented PCs,
Reality
providing developing countries with
low-cost computing options directly in
competition with OLPC’s own innova-
tion. In that sense, OLPC’s apparent
failure may be a step toward broader
success in providing a new tool for
children in developing countries. How-
ever, it is also clear that the PC industry
cannot profitably reach millions of the
poorest children, so the OLPC objec-
tives might never be achieved through
AT THE WORLD Economic Forum in Davos, Switzerland, the commercial market alone.
Here, we review and analyze the
January 2005, Nicholas Negroponte unveiled the idea OLPC experience, focusing on the two
of One Laptop Per Child (OLPC), a $100 PC that would most important issues: the successes
transform education for the world’s disadvantaged and failures of OLPC in understand-
ing and adapting to the developing-
schoolchildren by giving them the means to teach country environment and the unex-
themselves and each other. He estimated that up pectedly aggressive reaction by the PC
industry, including superpowers Intel
to 150 million of these laptops could be shipped and Microsoft, to defeat or co-opt the
annually by the end of 2007.4 With $20 million in OLPC effort.
startup investment, sponsorships and partnerships OLPC created a novel technology,
the XO laptop, developed with close at-
with major IT industry players, and interest from tention to the needs of students in poor
developing countries, the nonprofit OLPC project rural areas. Yet it failed to anticipate
the social and institutional problems
generated excitement among international leaders that could arise in trying to diffuse that
and the world media. Yet as of June 2009 only a few innovation in the developing-country
hundred thousand laptops have been distributed context. In addition, OLPC has been
stymied by underestimating the ag-
(they were first available in 2007), and OLPC has been gressive reaction of the PC industry to
forced to dramatically scale back its ambitions. the perceived threat of a $100 laptop
dual-mode (monochrome for outside, ers in the villages and support from the
color for indoors) display, movable rub- national education ministry and re-
ber WiFi antennas with wireless mesh gional governors who have requested
networking, and a sealed rubber-mem- 500,000 more laptops.9 However, re-
brane keyboard that can be customized ports from the classroom suggest that
for different languages. For low power Expecting a laptop teacher training is limited, and willing-
consumption and ruggedness, the XO
design intentionally omits all motor-
to cause such ness to adopt a new approach to teach-
ing is questionable. Children are excit-
driven moving parts. It was developed revolutionary ed but somewhat confused about the
jointly by the MIT Media Lab, OLPC,
and Quanta, a Taiwan-based original
change showed use of the machines, and educational
software is lacking or difficult to use.
design manufacturer, and is manufac- a degree of Also, if a machine fails, it is up to the
tured by Quanta in Songjiang, China.
The software for the XO consists of
naiveté, even for family to replace it or the child must do
without.20
a pared-down version of the Fedora Li- an organization
nux operating system and specially de- Targeted Cost
signed graphical user interface called with the best Despite its considerable innovation, or
Sugar. It was developed by the project to intentions and perhaps because of it, the OLPC proj-
explore naturalistic concepts related to ect has been unable to achieve its $100
learning, openness, and collaboration.a smartest people. targeted cost. The current cost of each
unit is listed on the OLPC Website as
Pilot Implementation $199 (www.laptop.org/en/participate/
High-level officials, including even ways-to-give.shtml). However, this does
prime ministers and education minis- not include upfront deployment costs,
ters, in some developing countries are which are said to add an additional
enthusiastic about OLPC, committed 5%–10% to the cost of each machine
to purchases and/or trial-distribution (wiki.laptop.org/go/Larger_OLPC),
projects. OLPC pilots in a half-dozen and subsequent IT-management costs.
countries report positive changes (such Nor does it include the cost of teacher
as increased enrollment in schools, training, additional software, and on-
decreased absenteeism, increased going maintenance and support. OLPC
discipline, and more participation in initially required governments to pur-
classrooms), but it is not clear if these chase a million units, then reduced
changes are directly related to OLPC, the number to 250,000 in April 2007.
as many evaluations are neither inde- Such large purchases are difficult to
pendent nor systematic. Independent justify for governments in developing
evaluations in Ethiopia and Uruguay countries, and the requirement was ul-
cite a positive effect on the availability timately eliminated.
of learning material via the laptop but Some countries eventually lost inter-
also problems with buggy input devic- est due to the higher costs of the XO.
es, connectivity, software functionality, For example, Nigeria failed to honor a
and teacher training.8,12,13 pledge by its former president to pur-
As of June 2009 the largest ongoing chase a million units, partly because
pilot project is in Peru, which planned they no longer cost $100 apiece.21
to distribute 140,000 XOs in 2008, even Meanwhile, other countries, including
into rural areas high in the Andes where Libya, have opted for the Intel Class-
electricity is often limited and Internet mate, which is priced at approximately
connections are not available. There is $250 for the PC alone. Officials in Libya,
enthusiasm among students and teach- which had planned to buy up to 1.2 mil-
lion XO laptops, became concerned that
the machines lacked Windows, and that
a Chief among them are collaboration and ex- service, teacher training, and future up-
pression (such as Web browsing, email, on-
line chat, word processing, drawing, music
grades would not be provided directly
sequencing, and programming); groups and by OLPC. Subsidies from Intel, includ-
neighborhoods to signify other users in physi- ing donated laptops and teacher train-
cal and logical proximity; a view-source-code ing, also helped persuade the Libyan
key to encourage users to tinker with the code; government to choose the Classmate.21
replacing files and folders with “journals” that
store activities performed by users; and tag-
ging, clipping, sharing, and searching as sys- Production, Sales, Distribution
temwide features.22 OLPC originally estimated that it would
ship 100–150 million XO laptops by the depend only on the nature of the in-
end of 2007, but the program has clear- novation itself. Often, more important
ly fallen far short. Under more mod- is the social and cultural environment
est goals, production was supposed to in which it will operate.3,26 Informa-
reach five million laptops by the end tion technologies are not standalone
of 2008. By contrast, industry analysts PC makers across innovations but system innovations,
report that Quanta’s manufacturing ef-
fort began only in December 2007 and
the board are still the value of which depends largely on
an ecosystem that includes hardware,
reached a total of 370,500 units by third seeking a formula applications, peripherals, network
quarter 2008.16
Early commitments for a million
for well-designed, infrastructure, and services (such as
installation, training, repair, and tech-
XOs each from Brazil, Libya, and Nige- low-cost computing nical support). Deployment involves
ria evaporated, but relatively large pur-
chases were made by Uruguay (200,000),
devices, along with training teachers, creating software
and digital content, delivering main-
Peru (145,000), and Mexico (50,000). a complementary tenance and support, and sustaining a
In November 2007, OLPC launched a long-term commitment. Such capabili-
philanthropy program called Give One delivery value ties are in short supply in developing
Get One (G1G1, www.olpcnews.com/ chain, market countries,7,26 and OLPC simply never
countries/usa/olpc_xo_laptop_sale. had the resources to provide them.
html) where people in the U.S. could strategy, and The OLPC plan was to rely on gov-
buy two machines for $399, with one
being sent to a child in a developing
business model. ernments to buy its machines, provide
distribution and support, train teach-
country. The first program was success- ers to use and maintain them, and even
ful, with about 167,000 units sold, but sponsor development of local-language
a second G1G1 program in November software. OLPC established its own dis-
2008 resulted in only 12,500 units sold. tribution network or worked with local
Lagging production and sales mean voluntary organizations in some coun-
that distribution has also lagged. The tries to help with implementation. For
table here lists distribution as reported global distribution, OLPC reached (in
by OLPC, but many units have yet to be 2007) a comprehensive agreement
deployed to their intended recipients. with cellphone distributor Brightstar
What has the project accomplished? of Miami, FL, to help manage the com-
Why is it so short of its original goals? plexities of entering diverse markets.23
To answer, we look in more detail at However, none of these institutions
where OLPC succeeded and failed in had the ability to scale up to deploy-
understanding the developing-country ment of millions of machines. This
environment and how it was being con- situation is common in developing
fronted by the PC industry. countries where endemic problems
of infrastructure, financial resources,
Analysis technical skills, and waning political
OLPC dedicated a great deal of effort to support “hinder both the completion
designing a laptop that would function of IS innovation initiatives and the re-
well in a developing-country environ- alization of their expected benefits.”b
ment. OLPC’s technologist culture en- IT innovation is also part of socially
couraged innovation, showing a good embedded systems, the use of which
understanding of what was needed in cannot be isolated from the social and
developing countries. For example, the cultural environment or from local
XO is sealed to keep out dirt, has a dis- norms of practice.1,25 In some cases,
play that can be read in bright sunlight, teachers and the educational estab-
runs on low power, and is rugged. lishment have resisted innovation that
At the same time, the decision to
use the Linux/Sugar operating system
b Negroponte seems to question whether teach-
and interface was driven by a combina- ers are needed at all. Speaking about provid-
tion of pragmatic considerations and ing the rural poor a solid educational basis for
open source ideology. From a pragmat- development at the 2007 Digital, Life, Design
ic point of view, Linux doesn’t require conference in Munich, Germany, Negroponte
the computing power of Windows and said: “It’s not about training teachers. It’s not
about building schools. With all due respect
has a price tag (zero) compatible with [to Hewlett-Packard’s e-inclusion efforts], it’s
the goal of minimizing cost. not about curriculum or content. It’s about le-
Diffusion of IT innovation does not veraging the children themselves.”24
and Linux operating system was a po- laptop—the Classmate—for devel- a sub-$200 notebook, Asustek intro-
tential threat to the dominant position oping countries that today sells for duced the EeePC notebook in 2007 for
and historically high profit margins $230–$300. Intel has since licensed the the educational and consumer mar-
of Intel and Microsoft. Its targeting Classmate reference design to PC mak- kets in both developed and developing
of a new market (developing-country ers to manufacture and distribute and countries, selling more than 300,000
its second-generation laptop design legislature, and in others provincial or deployment, and support.15 Unlike the
would be licensed freely to PC makers local governments have jurisdiction. commercial PC companies, it was not
to manufacture and distribute, hoping Commitments from high-level officials part of any established business ecol-
to use the resources of these firms to or political leaders are as binding as a ogy and lacked resources to establish
get millions of laptops into the hands politician’s campaign promises.26 Fly- its own ecology.
of poor children in developing coun- ing into a country and winning initial For developing countries, interna-
tries. Negroponte hopes to have a pro- support is only a first step and must be tional agencies, and philanthropists,
totype in 18 months (from January), followed by a sustained effort by people there are other kinds of lessons:
Understand the true costs and risks, cational and societal outcomes of the 8. Haertl, H. Low-Cost Devices in Educational Systems:
The Use of the ‘XO-Laptop’ in the Ethiopian Educational
as well as benefits, of innovation. IT in- project.”13 Other evaluations argue that System. Report distributed by the Division of Health,
novation like the XO may offer great the countrywide deployments envis- Education and Social Protection, Information and
Communication Technologies, GTZ-Project, Deutsche
benefits but also involves costs and aged by OLPC are simply beyond the Gesellschaft fur Technische Zusammenarbeit,
risks. The purchase of a laptop is mere- resources of any developing country, Eschborn, Germany, Jan. 2008; www.gtz.de/de/
dokumente/gtz/2008-en-laptop.pdf.
ly the start of a stream of ongoing costs. saying that governments must set pri- 9. Hamm, S., Smith, G., and Lakshman, N. Social
The total cost of ownership for a laptop orities regarding goals and the regions, cause meets business reality. BusinessWeek in
Focus (June 12, 2008), 48; www.thefreelibrary.com/
program could include infrastructure sectors, and schools to be served.8, 12 cial+Cause+Meets+Business+Reality-a01611563648.
10. Hansen, L. Laptop deal links rural Peru to opportunity,
investment, training, tech support, risk. Weekend Edition. National Public Radio (Sunday,
hardware maintenance, software li- Conclusion Dec. 14, 2008).
11. Hiser, S. Bill Gates criticises OLPC. PlexNex blog (Mar.
censes and upgrades, and replacement The potential significance of the XO, 16, 2006); fussnotes.typepad.com/plexnex/2006/03/
expenditures. Cost can also include as well as of other IT innovations, in bill_gates_crit.html.
12. Hooker, M. 1:1 Technologies/Computing in the
the opportunity cost or the foregone developing countries calls for system- Developing World: Challenging the Digital Divide.
investment in teachers, facilities, or atic, independent evaluation—a true Global e-Schools and Communities Initiative,
Dublin, Ireland, May 2008; www.gesci.org/index.
other educational materials7 cited by “grand challenge” for the computing php?option=com_content&task=view&id=75&Itemid
India’s education ministry as its main and social science communities. Re- =64.
13. Hourcade, J.P., Beitler, D., Cormenzana, F., and Flores,
reason for not joining OLPC.6 searchers can provide value by con- P. Early OLPC experiences in a rural Uruguayan
There is also a risk that the expected ducting well-designed studies of the school. In Proceedings of CHI 2008 (Florence, Italy,
Apr. 5–10). ACM Press, New York, 2008, 2503–2511.
benefits might not be realized. Prob- diffusion and results of such innova- 14. Kirkpatrick, D. Negroponte on Intel’s $100 laptop
lems in implementation could limit ac- tion. The knowledge created promises pullout. Fortune (Jan. 4, 2008); money.cnn.com/
2008/01/04/technology/kirkpatrick_negroponte.
tual use, and the need for ongoing fund- to prevent wasting a great deal of mon- fortune/index.htm.
ing means that the innovation might ey and effort and lead to quicker diffu- 15. Krstic, I. Sic Transit Gloria Laptopi. Ivan Kristic blog
(May 13, 2008); radian.org/notebook/sic-transit-gloria-
not be sustainable beyond some initial sion and better use of innovations that laptopi.
16. O’Donnell, B. Worldwide Mini-Notebook PC 2008-2012
period.2, 13 Another risk is investing in a prove beneficial. While OLPC has so far Forecast Update and 3Q08 Vendor Shares. Market
technology platform that might not be fallen short of its goals, there is much Analysis. IDC, Framingham, MA, Dec. 2008.
17. Reuters. Intel calls MIT’s $100 laptop a
supported in the future; for instance, yet to be learned by studying this case ‘gadget.’ CNet news.com (Dec. 9, 2005); news.
investment in software, content, and of IT innovation. com/Intel+calls+MITs+100+laptop+a+gadge
t/2100-1005_3-5989067.html?tag=html.alert.
training for the XO platform could be 18. Rogers, E.M. Diffusion of Innovations, Fifth Edition.
wasted if OLPC would disappear. Acknowledgments Free Press, New York, 1995.
19. Shah, A. OLPC struggles to realize ambitious vision.
Policymakers are able to reduce the The Personal Computing Industry Cen- PC World (Dec. 20, 2007); www.pcworld.com/
risk if they make major acquisition de- ter (pcic.merage.uci.edu/) is supported article/140698/olpc_struggles_to_realize_ambitious_
vision.html.
cisions only after careful evaluation of by grants from the Alfred P. Sloan Foun- 20. Simon, S. Laptops may change the way rural Peru
pilot projects that enable learning first- dation and the U.S. National Science learns. Weekend Edition. National Public Radio
(Saturday, Dec. 13, 2008).
hand how the technology fits with their Foundation. Any opinions, findings, 21. Stecklow, S. and Bandler, J. A little laptop
educational goals and environment. and conclusions or recommendations with big ambitions. WallStreetJournal.com
(Nov. 24, 2007); online.wsj.com/public/article/
Learning from other countries’ expe- expressed in this article are those of SB119586754115002717.html.
rience can be valuable even when the 22. Vota, W. OMG: OLPC just gutted: 50% staff cut
the author(s) and do not necessarily re- & more. OLPC News Forum post (Jan. 7, 2009);
context is different; Al-Gahtani1 says flect the views of the Sloan Foundation www.olpcnews.com/forum/index.php?topic=4228.
msg28414#msg28414.
that successful pilot projects by peers or the National Science Foundation. 23. Vota, W. A Brightstar OLPC give one get one XO
in other developing countries help re- computer distributor. One Laptop Per Child News (Oct.
12, 2007); www.olpcnews.com/implementation/plan/
duce the perceived risk of adoption. brightstar_xo_computer_distribution.html.
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