Engaging Doctors in the Health Care

Revolution
Summarized from: Levers of Motivation, Thomas H. Lee, MD, Toby Cosgrove, MD, Harvard Business Review

Motivation How to apply it Motivation in the context of Example

opioid management changes
To engage in a Appeal to the Decrease opioid use and addiction Samson Clinic launched a
noble shared satisfaction of pursuing a in the community commitment to decrease the number
purpose common organizational of high-dose COT patients by 50% in
goal the next 18-months

To satisfy self- Provide financial or Decrease clinicians’ work load and Pre-visit planning for chronic pain
interest other rewards for stress during chronic pain visits visits implemented by MAs including
achieving targets PMP check, checking for up to date
UDT and patient agreement, and
gathering patient education materials

To earn respect Leverage peer pressure Clinicians can compare their COT Samson clinic produces a weekly
to encourage desired patient data with other clinicians’ report of each clinician’s COT patients
performance and their MED scores

To embrace Create standards to All clinicians and staff are engaged Regular reports are produced
tradition align behaviors and in providing the highest quality demonstrating clinic-wide adherence
make adherence a care to COT patients, consistent to guidelines, including any deviations
requirement for with accepted guidelines or improvements
community membership