1. customers 2. value 3. channels 4.

customer
proposition relationships

The
e ss M o d e l
5. revenues
Busin t o m y
6. key
resources

explain e d

a n d m o t h e r
7. key G
8.
r 9. costi Business
activities partnerships Model
Canvas

Anche in Italiano http://slidesha.re/eGZRLO info@hugowiz.it

Question

Can you tell the

difference between
a Business Plan and
a Business Model?

8%
Question

Can you tell the You will, in a short time.

You will also be able to
difference between
sketch a Business Model
a Business Plan and in few minutes.
a Business Model? Follow the presentation!

12%
Definition

Business Model A Business Model shows

how an organization:
Definition creates, delivers and
captures value

16%
9 building blocks

1. customers 2. value 3. channels

The 9 building
blocks of a 4. relation 5. revenues 6. resources
Business Model

7. activities 8. partners 9. costs

21%
9 building blocks > customers

What:
customers grouped by
needs, relationship,
interests, profit and
distribution channels
1. customers

To do:
- describe customers
- classify them
- understand needs
- for what they pay
- profitability

25%
9 building blocks > value proposition

What:
something useful for the
customers, that the
organization can deliver

2. value proposition

To do:
- describe the values
- classifiy them
- relate with customers

29%
9 building blocks > channels

What:
how the organization's
value proposition reaches
the customer

3. channels

To do:
- classify the channels
- buying life cycle
- buying experience

32%
9 building blocks > customer relationships

What:
how the organization
earns and retains
customers

4. customer
relationships

To do:
- customer experience
- organization's image
- effectiveness

37%
9 building blocks > revenues

What:
revenues generated by
different groups of
customers;
classified by value
5. revenues proposition type

To do:
- how do customers pay
- for what do they pay
- price definitions

42%
9 building blocks > key resources

What:
what's needed to create
the value that the
organization offers to
customers: machines,
6. key resources ideas, people, money ...

To do:
- resource list
- relate to value
proposition

46%
9 building blocks > key activities

What:
what the organization
must do to create value
for the customers

7. key activities

To do:
- activity list
- relate with value
proposition

50%
9 building blocks > partnerships

What:
who works with the
organization for creating
value for the customers:
strategic allies, suppliers,
8. partnerships cooperators

To do:
- cost reductions
- risk reductions
- special suppliers
- allies

54%
9 building blocks > costs

What:
money spent by the
organization for key
resources, key activities
and partners
9. costs

To do:
- cost list
- fixed costs
- variable costs

58%
9 building blocks > summary

1. customers
2. value proposition
9 3.
4.
channels
customer relationship
Business Model 5. revenues
building blocks 6. key resources
7. key activities
8. partnerships
9. costs

62%
Business Model Canvas > intro

What:
a framework showing
the building blocks'
relationships

Let's organize the 9

building blocks: the
Business Model Canvas
Who:
the Business Model
Canvas was invented by
Alexander Osterwalder
and published in his book:
Business Model Generation

66%
Business Model Canvas

Business Model Canvas

7. activities 4. relation

8. partners 2. value 1. customers

6. resources 3. channels

9. costs 5. revenues

http://www.businessmodelgeneration.com

71%
Business Model Canvas > value and customers

Business Model Canvas

r
c u s tome
- on 4. relation
value municati
com

2. value 1. customers

3. channels

s
e r e ache
alu rs
the v e custome nels
th h chan
g
throu

http://www.businessmodelgeneration.com

75%
Business Model Canvas > value

Business Model Canvas

7. activities

8. partners 2. value

6. resources

h o s e c o n tribute
T
alue
creating v

http://www.businessmodelgeneration.com

79%
Business Model Canvas > costs and revenues

Business Model Canvas

7. activities
Creating value
costs money
8. partners 1. customers

6. resources Earnings
rs
should be Custome
n
greater tha pay
zero

9. costs 5. revenues
earnings = revenues - costs

http://www.businessmodelgeneration.com

83%
Business Model Canvas > relationships

Business Model Canvas

7. activities 4. relation

8. partner 2. value 1. customers

6. resources 3. channels

9. costs 5. revenues
earnings = revenues - costs

http://www.businessmodelgeneration.com

87%
Business Model > book

And now? C opyr

ight
e x a n der
: Al d with p
use
e r
rwal
m i
der
Oste ss ion

To infinity and
beyond! Buy Alexander
Osterwalder's book.
Download a 70 page
preview from the
website:
businessmodelgeneration.com

91%
Business Model > innovation in Italy

So what? We are spreading the

word about Business
Innovate YOUR Model Innovation in
Business Model Italy
and beat the
info@hugowiz.it
competition!

96%
Business Model vs. Business Plan

Ah, A Business Plan

tells how much stuff,
I was forgetting: how much time and
Business Model and how much money you
need to put your
Business Plan Business Model into
difference effect

100%