Contents

CHAPTER 1. INTRODUCTION..............................................................................................................2
1.1 CONSUMER BUYING BEHAVIOUR..........................................................................................2
1.2 PACKAGING............................................................................................................................2
1.3 PURPOSE OF PACKAGING MATERIALS...................................................................................2
1.3.1 Physical Fortification......................................................................................................2
1.3.2 Barrier protection..........................................................................................................2
1.3.3 Containment..................................................................................................................3
1.3.4 Communication..............................................................................................................3
1.3.5 Marketing.......................................................................................................................3
1.3.6 Safety Measures.............................................................................................................3
1.3.7 Convenience..................................................................................................................3
1.3.8 Portion Control..............................................................................................................4
1.4 PACKAGING AND ITS ELEMENTS............................................................................................4
1.5 TYPES OF PACKAGING MATERIALS.........................................................................................5
CHAPTER 2. LITERATURE REVIEW......................................................................................................6
CHAPTER 3. OBJECTIVES AND SCOPE...............................................................................................10
CHAPTER 4. RESEARCH METHODOLOGY..........................................................................................11
4.1 Research design...................................................................................................................11
4.2 Data Collection Technique...................................................................................................11
4.3 Sampling..............................................................................................................................12
4.3.1 Convenience sampling.................................................................................................12
4.3.2 Sample size..................................................................................................................12
4.4 Limitations:..........................................................................................................................12
4.5 Methodology.......................................................................................................................12
CHAPTER 5. DATA ANALYSIS AND INTERPRETATIONS.....................................................................14
5.1 Factor Analysis.....................................................................................................................14
CHAPTER 6. CONCLUSION................................................................................................................17
6.1 Conclusion...........................................................................................................................17
6.2 RECOMMENDATIONS..........................................................................................................18

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