Contents

CHAPTER 1. INTRODUCTION ............................................................. Error! Bookmark not defined.

1.1 CONSUMER BUYING BEHAVIOUR .......................................... Error! Bookmark not defined.
1.2 PACKAGING........................................................................... Error! Bookmark not defined.
1.3 PURPOSE OF PACKAGING MATERIALS ................................... Error! Bookmark not defined.
1.3.1 Physical Fortification ..................................................... Error! Bookmark not defined.
1.3.2 Barrier protection .......................................................... Error! Bookmark not defined.
1.3.3 Containment ................................................................. Error! Bookmark not defined.
1.3.4 Communication ............................................................. Error! Bookmark not defined.
1.3.5 Marketing...................................................................... Error! Bookmark not defined.
1.3.6 Safety Measures ............................................................ Error! Bookmark not defined.
1.3.7 Convenience.................................................................. Error! Bookmark not defined.
1.3.8 Portion Control .............................................................. Error! Bookmark not defined.
1.4 PACKAGING AND ITS ELEMENTS ............................................ Error! Bookmark not defined.
1.5 TYPES OF PACKAGING MATERIALS ......................................... Error! Bookmark not defined.
CHAPTER 2. LITERATURE REVIEW ...................................................... Error! Bookmark not defined.
CHAPTER 3. OBJECTIVES AND SCOPE ................................................ Error! Bookmark not defined.
CHAPTER 4. RESEARCH METHODOLOGY ........................................... Error! Bookmark not defined.
4.1 Research design .................................................................... Error! Bookmark not defined.
4.2 Data Collection Technique ..................................................... Error! Bookmark not defined.
4.3 Sampling ............................................................................... Error! Bookmark not defined.
4.3.1 Convenience sampling ................................................... Error! Bookmark not defined.
4.3.2 Sample size.................................................................... Error! Bookmark not defined.
4.4 Limitations: ........................................................................... Error! Bookmark not defined.
4.5 Methodology ........................................................................ Error! Bookmark not defined.
CHAPTER 5. DATA ANALYSIS AND INTERPRETATIONS ........................ Error! Bookmark not defined.
5.1 Factor Analysis ...................................................................... Error! Bookmark not defined.
CHAPTER 6. CONCLUSION ................................................................. Error! Bookmark not defined.
6.1 Conclusion ............................................................................ Error! Bookmark not defined.
6.2 RECOMMENDATIONS ............................................................ Error! Bookmark not defined.

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