1.

Which buying behavior you prefer for H&M

a. Online b. in store c. none

2. What do you think will be the most suited advertising mode to make lower middle class aware
of the brand
a. Online b. offline

3. What factors influenced you to switch over brands

a. Price b. change in trend c. sales & discount

4. Do you identify as a loyal customer of our brand?

a. If yes then y b. no then y

5. What are you comfortable in

a. In store shopping b. online shopping

6. If you visit the store of H&M, how would you rate the sales person
a. extremely satisfied b. very satisfied c. satisfied d. dissatisfied