A BRIEF STUDY ON

SUBMITTED BY :
Debopriya Saha
Priyanka Kumari
Ridhi Prakash
Simran Singh
Sourav Douli
INTRODUCTION

 Founded : California, US Sept 4 ,1998

 Founder : Sergey Brin , Larry Page.
 Area Served : World Wide
 Today Google has 12000 employees in offices throughout the world .
 The CA Headquarters “ GOOGLEPLEX”
 On fortune magazine’s list of best companies to work for, Google ranked first
in 2007 and 2008 and fourth in 2009 and 2010 .
MISSION AND VISION
CASE STUDY ANALYSIS ON MOTIVATION

In case study of Google we came to know about how motivational theories

(Maslow's Hierarchy of Needs)
 According to Maslow's Hierarchy of Needs, the main needs of any human are:
Physiological, Safety, Social, Esteem, Self-Actualization (Maslow, 1943).
 Google's motivational system covers all of these needs. By high salaries and
reward systems Google is fully covering physical, safety and social needs.
 Additionally company provides various perks on offices, free food,
entertainment and similar commodities that allows company's employees to
focus on their work.
 Since Google's major focus is to cover higher needs such as self-esteem and
self-actualization, the company attracts smartest people around the world
and allows them to choose projects they are interested in and to create new
things that change the world.
MOTIVATION
Why head home when everything you need is at work?
 Haircut free of charge.
 Google also provides a swimming pool and a gym
 Employees can play against each other in a quick game of ping pong, billiards,
beach volleyball, soccer, video games
 Dry cleaning services
 Doctor at the Googleplex.
 Massage program.
 Pet care services
 Baby care center
 Nutritious food facility
TOP REASONS TO WORK AT GOOGLE:-

 Appreciation is the best motivation .

 Work and play are not mutually exclusive .
 We love our employees, and we want them to know it.
 Innovation is our bloodline.
 Good company everywhere you look.
 There is such a thing as a free lunch after all.
 Boldly go where no one has gone before .
TEAMWORK
CONFLICT MANAGEMENT
https://meettheboss.tv/video/pt-4-how-we-manage-conflict-google#

 They do not believe that all conflict is bad; healthy debate and disagreement often
yield positive results.
 Increased group performance
 Encouragement of interest and curiosity
 Improved quality of decisions

 Many issues can be resolved quickly and easily, and this gives people more control
over the outcome of their dispute.
 However, it is never okay to be disrespectful or to engage in behavior that violates
the project’s code of conduct.
 Sexual misconduct, unequal pay based on gender, and opportunity inequity are some
of the major reasons of conflict.
CASE STUDY ANALYSIS ON LEADERSHIP

Leadership theories (Transformational leadership theory, McGregor's Theory Y).

 Douglas McGregor differentiated two types of assumptions about employees’
attitudes, these are outlined as Theory X and Theory Y. Managers of Theory X
believe that employees are lazy, without ambitions and do not enjoy working.
Because of that strict control mechanism implementation is needed. "In
contrast, Theory Y paints a much more positive view of employees’ attitudes and
behaviors." (McGregor, 1960). Managers of Theory Y believe that employees are
able to enjoy their work, are pro-active and want to contribute to the goals of
organization. Managers of Theory Y gives their employees autonomy to do their
best work. They tend to create more of a supportive role, maintaining working
environment where employees are allowed to take their own decisions, stay
creative and innovative (McGregor, 1960).
LEADERSHIP
 Be a good coach
 Empower your team and don’t micromanage
 Express interest in your team members success and well-being
 Be productive and results-oriented
 Be a good communicator and listen to your team
 Help your employees with career development
 Have a clear vision and strategy for the team
 Have technical skills so you can advise the team
CSR
In 2018, the Reputation Institute ranked Google number one for global corporate social
responsibility.
Some of Google’s CSR relating to:
 Education & Learning:-It has committed around $50 million to help kids and people
in marginalized and disadvantaged communities in several regions of the world.

 Joblessness & Poverty:- It has donated around $1.5 millions to Code For America
which is a project with its primary focus being job matching.It is also providing funding
and Google volunteers to help 30,000 job seekers with training and job search support.

 Racial Justice and empowerment:- It is planning to invest in organizations using

data science and innovative new approaches to identify and analyze bias in the
criminal justice system, and support movement leaders who are changing the national
narrative on race. 
CSR
Here is a partial list of Google’s corporate responsibility as it relates to our
environment.
 Satellite services help indigenous tribes track and sometimes prevent deforestation in
their native lands. Groups that protect wildlife can use Google Earth to see areas
threatened by logging or other industries. In France, leaders have used Google maps to
decide where and when to place restrictions on water use.
 Google owns a wind farm in Iowa. It also arranged to purchase electricity from an
Oklahoma wind farm. Many of its new data centers now run on renewable power.
 Company shuttles, for employees, use biodiesel fuel.
 Google also offsets its carbon emissions by investing funds in green energy projects.
The funds help sustain projects that otherwise would not have existed.