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CORPORATE SOCIAL RESPONSIBILITY

Case study analysis

At 2:28 pm on May 12th, 2008, an 8.0 magnitude earthquake struck Sichuan province
in Western China, claiming the lives of tens of thousands. Amidst the chaos and
despair, Google's various departments mobilized immediately to support rescue and
relief efforts.
In early September 2008, Google funded construction of 15 Google Quake Relief Hope
Schools in the city of Mianyang in Sichuan province, helping 18,184 elementary and
high school students to return to the classroom.
Google has also partnered with Mercy Corps, Save the Children, Doctors without
Borders and other organizations to commit rescue and relief support to quake victims
for the next 2-3 years, focusing especially on rebuilding, rehabilitating, and retraining.

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