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  • Swot Matrix UNILEVER

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    Jude Vincent Ferrer
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    Unilever is a consumer goods company that relies heavily on home and personal care products for sales. While the company experienced strong growth and market share gains in recent years, its sales growth was lower than the previous year. Opportunities exist to expand distribution channels and increase marketing to connect directly with customers. Threats include substitute products and an overreliance on independent distributors. The company's strategies aim to improve R&D, product diversity, customer service, and vertical integration through subsidiaries.

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    swot matrix UNILEVER

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    Unilever is a consumer goods company that relies heavily on home and personal care products for sales. While the company experienced strong growth and market share gains in recent years, its sales growth was lower than the previous year. Opportunities exist to expand distribution channels and increase marketing to connect directly with customers. Threats include substitute products and an overreliance on independent distributors. The company's strategies aim to improve R&D, product diversity, customer service, and vertical integration through subsidiaries.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    7 views1 page

    Swot Matrix UNILEVER

    Uploaded by

    Jude Vincent Ferrer
    Unilever is a consumer goods company that relies heavily on home and personal care products for sales. While the company experienced strong growth and market share gains in recent years, its sales growth was lower than the previous year. Opportunities exist to expand distribution channels and increase marketing to connect directly with customers. Threats include substitute products and an overreliance on independent distributors. The company's strategies aim to improve R&D, product diversity, customer service, and vertical integration through subsidiaries.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    UNILEVER STRENGTHS WEAKNESS

    1. Contribution of home and personal care to net 1. No direct connecting with customer
    sales is
    72.9% 2. Sales growth for the year was 12.7%, lower
    than previous year growth of 16.3%

    OPPORTUNITIES SO STRATEGIES WO STRATEGIES


    1. Unilever Indonesia goes into 2014 on the 1. Develop more distribution channels 1. Increase the marketing to get close
    back of market share gains and robust with the customer in
    growth in almost all categories introducing the products
    2. Improve the customer care service
    to know customers’ needs and
    wants

    THREATS ST STRATEGIES WT STRATEGIES


    1. Substitute products in the market 1. Improve R & D to take competitive 1. Pursue vertical integration by owning
    2. The company sells its products through a advantage according to product subsidiary that engage in distribution,
    network of about 370 independent diversification export, and import.
    distributors covering outlets throughout
    Indonesia

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