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Vizcocho, Gerard Dominic A.

June 9, 2020
CIT 4302 – 3D

Business – Customer Relationship

Business to customer relationship, sometimes referred to as business to consumer


relationship, is a type of business relationship that stems from the business to consumer process
of management. It is direct in the sense that as a business, there is interaction with the
customers. This could be beneficial to both the business and the consumer as it feels more
personal than other types of consumer relationships.
In recent years, the growth in business-to-consumer online sales has created significant
challenges for traditional “brick-and-mortar” businesses and services that are losing in-person
sales to online competitors.
As a result, many brick-and-mortar businesses are establishing their own online presence
to stay competitive. This has created opportunities for consumers, who can now enjoy the
convenience of online ordering while saving on shipping expenses with certain retailers by
picking up or returning orders to the online retailer’s brick-and-mortar stores.
There are generally five online business models:
1. Direct Sellers
2. Online Intermediaries
3. Advertising-Based
4. Community-Based
5. Fee-Based

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