INTRODUCTION TO

E-RETAILING
INDEX
1 What is commerce and business?

2 What is non-store retailing?

3 Formats of non-store retailing.

4 Significance of e-commerce

5 Growth prospects in e-retail & e-

commerce.

6 Types of e-commerce application

7 Model of e-commerce.

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 WHAT IS COMMERCE?
Commerce is the exchange of goods or services
among two or more parties. It is the subset of
business that focuses on the sale of finished or
unfinished products rather than their sourcing,
manufacturing, transportation, or marketing.
Generally, commerce can refer to an exchange of
goods or services for money or something of equal
value.

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WHAT IS
BUSINESS?

Business is any endeavour undertaken

for the purpose of making a profit.
It includes selling goods and services,
but everyone else involved in the
process of creating the product and
getting it to a consumer is engaged in
business activity.
 WHAT IS NON-STORE
RETAILING?
Non-store retailing is the selling of goods and services outside the confines of a retail facility 12.
It includes various forms of retailing that do not occur at a physical retail space, such as electronic comm
erce, off-premise direct selling, and distance selling
2
. A well-known example of non-store retailing is Amazon, which sells products online

Example-

Direct Selling
Direct selling is the oldest form of non-store
retailing. Door-to-door selling is one of the
most common practices in direct selling.
Salesmen usually do cold calls to homes or
offices to sell the products. Some salesmen
prefer making an appointment with a potential
client and then visit later. Salesmen also use
other options such as promotions, standees,
etc.

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 FORMATS OF NON-STORE
RETAILING.
 Direct selling
 Telemarketing
 Online retailing
 Automatic vending
 Direct marketing
 Electronics retailing

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Direct Selling
Direct selling is the oldest form of non-store retailing. Door-to-
door selling is one of the most common practices in direct
selling. Salesmen usually do cold calls to homes or offices to
sell the products. Some salesmen prefer making an appointment
with a potential client and then visit later. Salesmen also use
other options such as promotions, standees, etc.
Telemarketing
Telemarketing it involves selling a product via telephone.
However, this non-store retailing channel has almost diminished
over time.they often approach their potential clients through
telephones, etc. Moreover, bankers often sell their promotional
offers, credit/debit cards, etc., via telemarketing.
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Online Retailing
Online retailing is one of the latest and most
common forms of non-store retailing.
Companies sell their products either on their
websites or through social media platforms. A
firm displays all the available items on its
website so that the customer has multiple
options to choose from. Customers select a
product, make the payment, and the firm
delivers the product at the customer’s
doorstep.
Amazon.com Inc is the finest example of
online retailing
7
Automatic vending
Automatic vending includes selling products with the help
of machines. Mostly, FMCG companies operate with
Electronics Retailing
automatic vending machines. Firms install automatic
vending machines in public or even in private places.
Electronic retailing is more of online retailing as
For instance, beverage companies such a coca –cola, Pepsi, sellers interact with the customers on digital
Nescafe, etc., install their vending machines at public places platforms. These platforms may include the
such as stadiums, banks, roads, or even private offices seller’s website or social media profiles.
Customers select their desired product and may
order through telephone, website, email, or send
a direct message on the company’s social media
Direct Marketing accounts. Common examples include Etsy, eBay,
Direct marketing is a blend of different non-store retailing Amazon, Alibaba, etc.
practices. Companies used to do direct marketing through
coupons, newspapers, magazines, and mails (letters).
However, with the advent of the internet, companies now use
emails, e-newspaper, websites, e-magazines, etc.

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 SIGNIFICANCE OF E-COMMERCE.
In recent years, e-commerce has become an increasingly popular way of
conducting business online. E-commerce refers to the buying and selling of
goods and services over the Internet, and it has revolutionized the way that
businesses operate.
In this, we will explore The Significance Of E-Commerce.
1. Global Reach: One of the key benefits of e-
2. Cost Savings: E-commerce can also lead to
commerce is its global reach. With the Internet,
businesses can sell their products and services to
significant cost savings for businesses. Online
customers anywhere in the world. This has opened up stores require less physical space, lower
new markets and created opportunities for businesses to overhead costs, and can operate 24/7 without
reach customers that were previously inaccessible. the need for additional staffing.

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3. Convenience: E-commerce
has made shopping more
convenient for consumers.
With the ability to shop
online, customers can avoid
the hassle of going to a
physical store and can make
purchases from the comfort
of their own homes. This can
save time and make shopping
more efficient, which can lead
to increased customer
satisfaction.
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4.Data analytics: E-
commerce has also enabled
businesses to collect
valuable data about their
customers. By tracking
customer behaviour and
preferences, businesses can
tailor their marketing
efforts and product
offerings to better meet the
needs and wants of their
customers. This can lead to
increased customer loyalty
and repeat
PRESENTATION TITLE 10
 GROWTH PROSPECTS IN E-COMMERCE & RETAIL.

E-retail and e-commerce are projected to continue

their upward growth trajectory due to the increasing
trend of online shopping and the convenience it offers
to consumers.
 The global expansion of internet access and
smartphone penetration opens up new markets and
potential customers for e-retailers and e-commerce
businesses.
 Advancements in technology, such as AI, VR, and AR,
are enhancing the shopping experience, driving
customer engagement, and fuelling growth in the e-
retail and e-commerce sectors.

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 TYPES OF E-COMMERCE APPLICATIONS
When most people think of ecommerce, they
might imagine going to a website and
purchasing products. In reality, ecommerce
can encompass so much more. The
ecommerce industry has grown to include a
vast array of business models and delivery
methods. One ecommerce business might look
totally different from another.
There are four main ecommerce business
model types:

1. Business to consumer (B2C)

2. Business to business (B2B)
3. Consumer to consumer (C2C)
4. Consumer to business (C2B)
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1. Business to consumer (B2C)
The business-to-consumer (B2C) business
model refers to commerce between a
business and an individual consumer, like
buying a shirt from a brand’s website. B2C
business includes ecommerce and brick-
and-mortar.
2. Business to business (B2B)
Business-to-business (B2B), also called B-to-B, is a
form of transaction between businesses, such as one
involving a manufacturer and wholesaler, or a
wholesaler and a retailer. Business-to-business refers
to business that is conducted between companies,
rather than between a company and individual
consumer.
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3. Consumer to consumer (C2C)
The consumer-to-consumer (C2C), or peer-to-
peer, business model is when a consumer
sells a product or service to another
consumer. Selling a used laptop on Facebook
Marketplace falls under this category.
Individual sellers often begin selling on
online marketplaces then
start an online store to build a brand and
capture more profits.
. Consumer to business (C2B)
The rise in the creator economy led to a
spike in consumer-to-business (C2B)
companies. This business model refers to
when a consumer sells their own products or
services to a business or organization. If you
want to become an influencer or a
photographer selling photos online, this is
the type of business model you’d use.
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 What is a model of
ecommerce?
An ecommerce business model is a plan or strategy for
making profits by selling goods or services over the internet.
It involves defining the product or service, the target
market, the expenses, and the marketing and sales efforts.
There are different types of ecommerce business models
based on various factors, such as who you are selling to and
how you are promoting your products.

One of the most common types is business-to-consumer (B2

C), where a company sells directly to individual customers
1
.
Other types include business-to-business (B2B), consumer-to
-consumer (C2C), consumer-to-business (C2B), and business
-to-government (B2G)
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.

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THANK YOU
PRESENTED BY-

HARSHITA - 07

SOUNDARYA-09

ASHRITA-04

VARUN RAJ-29

DHANUSH-27

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