STUDY PLAN FOR INTERNATIONAL

BUSINESS MANAGEMENT
Prof : Ritu Bhattacharyya

1. INTRODUCTION TO INTERNATIONAL BUSINESS

2. FORCES OF GLOBALISATION
- The Historic background
- Multinational Corporations
- The Need for Globalisation
- The Mode of Entry
3. THEORIES OF INTERNATIONAL TRADE
- Mercantilism
- Absolute Advantage
- Comparative Advantage
- Heckscher-Ohlin Theory
- The International Product Life Cycle
- New Trade Theory
- National Competitive Advantage
4 THE ENVIRONMENT OF INTERNATIONAL
BUSINESS
- The Political Environment
- The Economic Environment
- The Legal Environment
- Foreign Direct Investment
- The Political Economy of FDI’s
5. REGIONAL ECONOMIC INTEGRATION
- Levels of Economic Integration
- The Economic case of Integration
- The Political case of Integration
- Different Integration around the world
- European Union
- NAFTA
- OPEC
- ASEAN
6. THE GLOBAL MONETARY SYSTEM
- The Foreign Exchange Market
- Function
- Nature
- The Theories of Exchange
- Rate Determination
- Currency Convertability

7. THE STRATEGY OF INTERNATIONAL BUSINESS

- Strategy and the Firm
 -Profiting from Global Expansion\
-Pressures of Cost Reduction and Local
Responsiveness
- Strategic Choices
- Strategic Alliances
8. THE ORGANISATION OF INTERNATIONAL
BUSINESS
- Organizational Structures
- Control Systems
9. COUNTRY RISK ANALYSIS
- Product Risk Analysis
- Cultural Factors
- Political Factors
- Competition
- Demography
- Historic Facators
10. CULTURE

Notes
1. Attendance is compulsory and carries 10 marks
2. Library assignments include Case presentation which is a group activity each
group to comprise of 4 students and the cases must be presented at the end of the
semester
3. Project work comprise of choosing an industry in India and then studying its
International/global scenario