MGT 417

INFOMATION TECHNOLOGY IN BUSINESS

SECRET RECIPE
GROUP : BBAM 1A

GROUP MEMBER :
KAMIL HAKIM BIN ISMAIL 2010400814
NORSYAFIQAH BINTI ROSLI 2010865738
NORKHAIRUNNISA BINTI MAD SABI 2010482622
NURUL FARHANA BINTI ABD MAJID 2010279374

PREPARED FOR : EN HARUN BIN SHAHUDIN

 CONTENT

NO TOPICS PAGE
1
HISTORY

2
APPLICATION OF
INFORMATION SYSTEM
3
ADVANTAGES
4
DISADVANTAGES
5
COMMENT
 HISTORY OF SECRET RECIPE

Secret recipe is a lifestyle café chain and has become common

in Malaysia following its debut in 1997. Secret Recipe has established
its brand name
in Malaysia, Singapore, Philippines, Indonesia, Thailand, Brunei and 
Pakistan as well. It serves cakes and fusion food in a service
environment.

The company has registered double digit growth for the past 5 years.
In a period of seven years, Secret Recipe has expanded by over 100
cafes throughout the region.

A leading and largest café chain in Malaysia, with Halal certification

awarded by Jabatan Kemajuan Islam Malaysia (JAKIM), Secret
Recipe is committed to continue to adhere to the standards of
preparation of all food in the restaurant in accordance to the regulatory
guidelines. Customers can always enjoy in confidence from more than
20 types of fusion food, 40 cake creations and pastries, with a
flavourful range of ice cream and beverages offered in all Secret
Recipe outlets.

The company has registered an impressive double-digit growth for the

past 5 years. In a short period of ten years, Secret Recipe has
experienced a rapid growth of over 150 cafes throughout the region.
Secret Recipe continuously strives to surpass its own
accomplishments and to be recognized as a leader in the industry.
 Winning recipe

There are currently 160 Secret Recipe outlets all over Malaysia,
serving over 20 types of fusion food, 40 different types of cake
creations and an assortment of pastries, designer ice creams and
beverages. The Secret Recipe business formula has been successfully
replicated internationally, with 50 of its outlets located in Thailand,
Singapore, Indonesia, the Philippines and China registering strong
growth. It is already in the midst of setting up in Pakistan and Brunei,
and will be venturing into Australia soon.

Achievements

Secret Recipe is by far the most successful home-grown lifestyle café

chain, having won numerous awards, including the Homegrown
Franchise of the Year, International Franchisor of the Year, Franchise
of the Year Best Sales Growth Award and Best Brand Food &
Beverage Café Awards.

Franchising

Franchisees will be given the following support:

• Advertising and promotion support
• Continuous training and advice
• Research & development
• Field agent visits
• Site & design suggestion