HOW TO LEAD

IN A CRISIS
90-Day Plan Workshop
Marketplace disruption can cause a lot of fear . . . What will this mean for my
business? How will we keep the doors open? What do I tell my team?

If questions like this are flooding your mind, there is hope.

There’s opportunity in every obstacle.

And you don’t have to let fear take over. You can get through this.
You can get through almost anything with a bit of grit and
a good plan. And we’re here to help you make one.

At the end of this workshop, you’ll have a 90-day plan of action to

lead your business through these challenging times.

Here’s what you’ll learn:

• The strategies our leaders use to stay on target.
• How to shift resources to meet immediate needs.
• Which expenses to cut and keep.
• How to improve team morale.
• Crucial communication strategies.
• How to assess threats to your business.

How to get the most out of this workshop:

1. Place an alert on your calendar so you don’t miss it.
2. Print your workbook and use it to write out your plan.
3. When the training starts, eliminate distractions—turn of your phone, email
and other notifications.

HOW TO LEAD IN A CRISIS

STEP 1

Commit to
Communicate.
Extreme situations require extreme levels of
communication.
If you want a team that thinks and acts like owners,
communicate to them like they’re owners.

STEP 2

Create a desired
future statement.
A desired future statement defines what you want to
accomplish in your business over a specific period of time.
What do you want to accomplish in the next 90 days?

HOW TO LEAD IN A CRISIS

STEP 3

Defining supporting
objectives.
Supporting objectives are the targets you must hit for your
desired future to occur.
• Establish quick wins. • Maintain team morale.
• Cut costs. • Assess risks and threats.
• Shift resources. • Define KPIs.
• Serve your customers.

Establish quick wins.

What are some low-lift actions you can take to create
momentum toward your desired future?

HOW TO LEAD IN A CRISIS

What do you need to do to accomplish each of these
quick wins? Who will own each project?

Cut costs.
What expenses can you cut?

HOW TO LEAD IN A CRISIS

Serve your customers.
What can you do to show your customers how much
you care about them?
Is there anything you can do for free?

Maintain team morale.

Unity is essential to moving forward, fast.
How can you keep your finger on the pulse of your
team morale?

HOW TO LEAD IN A CRISIS

Assess risks and threat.
What are the worst-case scenarios?
What do you need to watch out for?

What is your phased contingency plan?

HOW TO LEAD IN A CRISIS

Define KPIs.
Key Performance Indicators will help you measure progress
toward your objectives.
What should you track to know if you’re on target?

STEP 4

Evaluate progress.
• Are you making progress toward your target objectives?
• What’s changed since you last met?
• In light of changes, does anything need to shift?
• How do you feel about your targets in terms of trajectory,
pace and impact?
• What must be true now to hit your targets?

HOW TO LEAD IN A CRISIS

How often do you need to meet? Who needs to be
in the room to help make decisions and move things
forward?

In the middle of chaos, we must

focus on what we can control:
our ATTITUDE, our OUTLOOK
and our ACTIONS.
c Chris Hogan

HOW TO LEAD IN A CRISIS