Course Title: Business Analysis

Assignment No: 3

Program : BSCM, BSAF

Section : F-17

Submitted to:
Sir Sami Ullah

Submitted by:
Moattar Zahra L1F17BSCM0020

Ayesha Hamid L1F17BSCM0024

Amna Noor L1F17BSCM0021

Muhammad Zuraiz Ali L1S18BSAF0004

Zara Siddique L1F17BSCM0002

Stakeholders: stakeholders are individuals, groups or organizations that can impact or be
impacted, by an organization. All shareholders are stakeholders but all stakeholders are not
shareholders.

Mendelow’s matrix: It allocates stakeholders into quadrants according to their level of

power and how likely they are to exercise that power (i.e., their interest)

 Power:
It is the ability of individuals or groups to persuade induce or coerce others into following
certain course of action.
 Interest:
Knowing the extent to which your stakeholders can influence your business is one thing,
knowing if when and why they are likely to do it is another thing, which means analyzing
your stakeholders in a more sophisticated way.

The position that we allocate to a stakeholder on the grid shows you the actions you need to take
with them:
Low power, less interested people (Minimal effort): don’t bore these stakeholder groups with
excessive communication, keep an eye to check if their levels of interest or power change.
Low power, highly interested people (Keep Informed): adequately inform these people, and
talk to them to ensure that no major issues are arising. These audiences can also help point out
any areas that could be improved or have been overlooked.
High power, less interested people (Keep Satisfied): put enough work in with these people to
keep them satisfied, but not so much that they become bored with your message.
High power, highly interested people (Key players): aim to fully engage these people, making
greatest efforts to satisfy them.
Now according to our scenario:

A B
Small value Airline check in
customers for a staff
wholesaler

C D
Nurse in a N/A
hospital

Segment A (minimal effort): This segment states low power and less interest. Small value
customer for wholesaler lies in segment. Small value customer has less interest and low power
for wholesaler because wholesaler sell large quantity and small value cannot influence
wholesaler business. Wholesaler can fulfill these sales by selling bulk amounts to others
(customers) who purchases on wholesale. But if many small customers banded together they
would achieve power.

Segment B (keep informed): This segment states low power and highly interest.
Stakeholders of this segment do not have ability to influence strategy, but their views can be
important in influencing more powerful stakeholders. They are important because if these are not
kept on the-know about decisions they may seek additional power and influence the running of
the organization. Airline check in staff fits in this segment as they have low power but high
interest in checking bookings, check of boarding passes and passports, weighing and checking in
luggage, checking bookings and issuing boarding passes, general administration duties, directing
passengers to the correct gate for their flight, keeping passenger updates on any changes to flight
information etc. The recommended strategy is to keep these stakeholders informed of plans and
outcomes through communication and stakeholders marketing.
Segment C (Keep satisfied): This segment states high power and less interest so, a nurse in a
hospital lie in this segment because nurses have a lot of power. If they go on strike and refuse to
do care of the patients then there will be no option left for the hospital except to stop admitting
people/patients. But the ethical principles shows that nurse must adhere to the principles of
justice, beneficence, nonmaleficence, accountability, fidelity, autonomy, and veracity.
Stakeholders in this segment must be treated with care. This while often passive this segment’s
stakeholders are capable to of moving to segment D.